Chapter 81: First Day of Sales, It Blew Up!

Su Ruan's live narration was clear and vivid, describing each garment's features, fabric, and unique attributes with great allure.

Especially the emphasis on "only one piece," which acted like a hook, firmly catching the hearts of women who value individuality and quality.

This novel live‑talk format, combined with inherently attractive content, produced immediate results!

At first, only a few curious passersby stopped, craning their necks to look into the shop.

When they heard keywords like "only one piece" and "exclusive design," more and more people were drawn in.

Especially the fashion‑forward young ladies and middle‑aged women who seemed well‑off; their eyes lit up instantly.

"Only one piece? Really?"

"That description sounds so good, even department stores wouldn't say that!"

"Let's go in and have a look! It sounds different from department stores!"

"Silk shirt! I've been wanting to buy a good silk shirt!"

The crowd began to stir; whoever took the lead first, a few bold women pushed the shop door open and entered.

With a leader ahead, the onlookers behind could no longer contain their curiosity and poured into the shop, which was not originally very large.

In almost an instant, the interior was packed so tightly by the influx of customers that it became impassable!

Douzi and Yaya had never seen such a scene before and were momentarily at a loss.

Su Ruan quickly set down the microphone and hurried into the shop; Jiang Ran also came in from the back, staying by Su Ruan's side while keeping order.

"Everyone, don't push, take your time, watch carefully!" Su Ruan raised her voice to make sure everyone could hear.

Customers' eyes were immediately drawn to the three garments in the display area.

"Oh my! That's the trench coat! The actual piece looks even better than described!"

"This shirt! This fabric! This ribbon! So beautiful!"

"Look at this Skirt! The cut—perfect!"

The impatient ones already reached out to feel the fabric, sensing its real texture.

"Madam owner, may I try on this trench coat?"

A young woman with a refined, capable demeanor pointed at the coat and asked eagerly.

"Of course, the fitting room is over there," Su Ruan said with a smile, pointing the way.

Another aunt with stylish curls clutched the silk shirt tightly: "I want this shirt! The S size fits me perfectly!"

"Ma'am, sorry, we require a fitting to confirm purchase."

Su Ruan explained patiently, upholding the shop's rules.

Jiang Ran stood nearby, watching the unexpectedly booming scene, observing the unabashed amazement and desire in the customers' eyes, then looking at Su Ruan, who handled everything calmly with a gentle smile while controlling the whole situation, his heart stirred.

That's his daughter‑in‑law's skill!

That's the response generated by what they created together!

The shop instantly became chaotic. A line formed at the fitting rooms, with people continuously emerging in new clothes, checking themselves repeatedly in the mirror, drawing envious gazes.

"Wow, this trench coat looks amazing on me! It makes me look taller and slimmer!"

"This shirt matches the skin tone perfectly! It makes me look so fair and fresh!"

"Skirt! This Skirt catches the wind as you walk! So special!"

Words of praise rang on without end.

The urgency of "only one piece" further intensified customers' buying desire.

After trying on the trench coat, the previously decisive woman hesitated little and said straight to Su Ruan, "Madam owner, I'll take this coat, wrap it up quickly!"

Her gaze was sharp, clearly a discerning and affluent buyer.

The curly‑haired aunt, after trying the silk shirt, was also unable to let go, urging repeatedly, "Quick, issue the invoice! This shirt is mine!"

And the half‑skirt caught the eye of a cultured, artistic young lady, who decided on the spot after trying it on.

In less than an hour, the three flagship pieces were all sold out!

More customers kept arriving, hearing they were already sold out, and instantly felt regret.

"Huh? Only one? How did it sell out so fast?"

"Madam owner, can you make more? I'm willing to pay extra!"

"Yeah, such a hot‑selling style, why not make a few more?"

Su Ruan, facing the customers' regrets and follow‑up questions, kept a proper smile, her tone gentle yet firm: "Thank you all very much for your love."

"These three styles are our limited designs; each size truly has only one piece, sold out means no reprints."

"This also ensures that every customer who owns one is unique."

She shifted her tone and continued, "However, you need not be disappointed. Chongsu will keep releasing new exclusive designs."

"If you like our style, you can follow us or request private custom orders; we can tailor exclusive beauty according to your personal temperament and needs."

These words were airtight, upholding the limited principle while whetting appetites, and also laying groundwork for future custom work and new releases.

Some customers who missed out felt regret but were left with a strong impression of this uniquely styled, strictly regulated shop, and many said they would keep watching.

A few also inquired about custom orders on the spot.

The crowd in the shop gradually thinned, but discussions about Chongsu and the three stunning designs spread like stones tossed into a lake, ripples quickly expanding through the city's fashionable women circles.

Douzi and Yaya stared at the empty display area and the thick stack of cash on the counter, their faces full of excitement and disbelief.

Jiang Ran walked to Su Ruan's side, looking at her slightly flushed cheeks from the hustle, and whispered with a smile, "Daughter‑in‑law, your move is amazing! Now it's hard for us not to become popular!"

Su Ruan let out a long sigh; though weary, her eyes shone brightly with radiance.

She looked back at Jiang Ran and smiled, "Your design was superb, Jiang Ran; we've succeeded in the first step!"

Mechanical Plant, Factory Director's Office.

Jiang Jianguo had just finished a production meeting and returned to the office; he lifted his teacup but hadn't taken a sip when the office door was knocked.

The one who entered was the director of the factory women's union, a middle‑aged female comrade named Wang Zhuren.

She wore a warm smile on her face and was holding a notebook in her hand.

"Factory Director Jiang, are you busy?" Wang Zhuren greeted.

"Wang Zhuren, what is it?" Jiang Jianguo set down his teacup and gestured for her to sit.

Wang Zhuren didn't hold back; after sitting she got straight to the point, her tone tinged with a bit of envy and admiration: "Factory Director Jiang, I've heard about it!"

"Your daughter‑in‑law, Comrade Su Ruan, is truly capable! The 'Chongsu' clothing shop she opened is now very popular!"

Jiang Jianguo's expression remained unchanged, but his mind stirred slightly.

He knew the couple's shop had caused a bit of a stir, but he wasn't clear on exactly how popular it was.

Wang Zhuren continued: "I heard a few of the clothes from her shop were especially novel in design, the material was fine, and the key was that each style was a single piece! Yesterday morning they sold out completely! So many people missed out!"

She leaned in a bit, lowered her voice, and added a hint of embarrassment, "Factory Director Jiang, could you ask your daughter‑in‑law—if she has such good designs again, could she… set aside one for me in advance?"

"My daughter's birthday is coming up, and I want to give her a special gift."

Jiang Jianguo hadn't had time to answer when the office door was knocked again.

This time the entrant was the deputy section chief of the Technical Section, followed by two workshop directors, all female comrades.

"Factory Director…"

"Factory Director Jiang, may I disturb you for a moment…"