Chapter 48: Flash-Sale Event? You're Going to Kill the Customers?

Qing Xi Fang is a famous market town within several hundred li, and although its main clientele consists of Qi-Drawing and Qi-Refining stage cultivators, the spending power of these cultivators isn't all that high.

But many a mickle makes a muckle, and Qing Xi Fang's earnings are quite considerable — which is also why Red Lantern Projection has long stationed Foundation Establishment stage cultivators here as enforcers.

And because of Red Lantern Projection's endorsement, Qing Xi Fang's reputation and safety have been greatly enhanced.

Perhaps the things sold here are a bit pricier than those in unofficial markets like Wolong Fang at Jin Biya, but it's safe here.

Coming here, you don't have to worry about stepping out the door after spending and running into bandit cultivators ready to 'withdraw' your funds.

Therefore, loose cultivators and cultivators from small clans are often willing to pay a slight premium to come here and spend.

Because the Wunan Cultivation World is tightly controlled by the 'Xian Alliance-Shi Sect' system, Qing Xi Fang, sheltered by the system, can effectively be regarded as a terminal control node of the 'Xian Alliance-Shi Sect'.

Real estate prices are influenced by location — under the shelter of the 'Xian Alliance-Shi Sect' system, even the slightly better plots in Qing Xi Fang don't come cheap.

There are many mortal residences here, but these mortal residences were set up to house the mortals who serve cultivators.

You may live there, but illegal business operations are not permitted.

If anyone dares to cross the line, the Qing Xi Fang Public Order Maintenance Team, where Gao Jian is stationed, will teach them what Red Lantern Projection's grace means.

Therefore, for the Wang Shi, opening another new shop in Qing Xi Fang is no small matter.

Setting aside the cost of buying land, the various fees the new shop will have to pay each year in the future are a massive expenditure.

"Clan Leader, one hundred and forty-five spirit stones a year — and that doesn't even include the cost of hiring workers. To be honest, the pressure on me is enormous."

Yulou looked at the Baibao Pavilion rising from the ground and expressed his own concerns to the clan leader.

"Haha, no fees for the first three years, rest assured. I believe that with your ability, if you put your heart into running it for three years, you should be able to establish Baibao Pavilion." Wang Xianmao replied.

A trace of contempt flickered in Tang Nianqiu's eyes behind the two men.

He admitted Wang Yu had a bit of small cleverness, and that low-priced room scheme of his was fairly successful.

But success in a mosquito-leg project like that doesn't mean Wang Yu can run a big shop like Baibao Pavilion well.

Regarding the choice of shopkeeper for Baibao Pavilion, the clan leader didn't trust him, a veteran shopkeeper, and instead gave the chance to the greenhorn Wang Yu — he was very dismissive.

You direct-line descendants can go ahead and mess around then; once Baibao Pavilion's income can't cover its expenses, won't you still need me or Wang Rongsheng to clean up the mess?

Actually, Tang Nianqiu didn't understand — Wang Xianmao had never planned to expect Yulou to do particularly well either; it was simply giving Yulou a chance.

In his eyes, the position of shopkeeper at a new shop was very important — a notion as laughable as a frog at the bottom of a well gazing at the bright moon.

What the clan leader was weighing was that whether Wang Rongsheng could reach Foundation Establishment was still up in the air; let Yulou run it for now, and in a few years, hand it over to Wang Rongsheng or someone else depending on the situation.

"Yulou dare not be complacent. My thought is that when there are problems, I should consult Uncle Nianqiu and Uncle Rongsheng more often — they both have richer experience than me in running shops in the market town."

The clan leader clearly intended to test him, using the position of Baibao Pavilion shopkeeper as tempering to cultivate his abilities. Naturally, Yulou wouldn't refuse.

But he still thought it through very clearly — when a young person does a job, one must learn more from the old seniors and must not be arrogant or complacent.

Past-life experience is past-life experience; now living in a world where great power belongs to the individual, many things require a humble heart and earnest study.

Hearing Wang Yu say this, Tang Nianqiu didn't dare be contemptuous anymore.

Just the willingness to settle down and learn — if he could do that, Wang Yu's path as a greenhorn shopkeeper wouldn't be too much of a failure.

"Yulou, very good. What our Wang Shi has relied on to weather all the storms and pass down through the years is unity. Still, I hope you can rely more on yourself to face things.

Jade uncarved does not become a vessel — handing this shop over to you is meant to temper you. If our Wang Shi wants each generation to produce talent, we must dare to trust you young people.

Only when the young people of the Wang Shi develop and grow well will the Wang Shi's future go further."

Wang Xianmao had extraordinary innate talent since childhood; setting aside his family learning, he later served as an Outer Court Executor at Red Lantern Projection for several decades — his caliber was still very high.

He didn't consider tilting a large amount of resources toward gifted juniors a losing proposition.

Moreover, the scale of Qing Xi Fang is right here — as long as Wang Yu doesn't mess things up, Baibao Pavilion won't lose too much.

"Clan Leader, regarding how to make a name for Baibao Pavilion, I have done some research.

There are seven shops of the same type within Qing Xi Fang. Baibao Pavilion's location is average, but not the worst.

Among these seven, the variety of our Wang Shi's talismans and pills is mid-tier — roughly ranked around third or fourth.

If we rely only on traditional methods of operation, we may turn a profit, but we clearly won't earn more spirit stones.

Therefore, we need to adopt special methods to make Baibao Pavilion's name greater. I just don't know whether my thoughts are appropriate."

Hearing Yulou's words, Wang Xianmao nodded in satisfaction. This child had first gathered information on the other competitors, thereby grasping the characteristics of similar shops in the market town.

From this alone, Yulou was clearly putting in effort, and his decision to make Yulou shopkeeper wasn't wrong.

One must boldly employ young people and see whether they have any new ideas — even if those ideas stray from tradition. With Wang Rongsheng and Tang Nianqiu watching, no big problems would arise.

"Rongsheng, come — you ran a general store in Wolong Fang. Talk it over with Yulou; he has some new ideas."

Wang Rongsheng stepped forward in surprise, looking at Yulou with some puzzlement.

Kid, are you really that confident?

He had assumed Wang Yu's position of shopkeeper was just a gimmick — that the clan leader was letting him be the de facto shopkeeper while using the shopkeeper's position to subsidize Yulou with spirit stones.

This wasn't him looking down on Yulou — it could only be said that Wang Rongsheng lacked understanding of Yulou.

"Uncle Rongsheng, Baibao Pavilion mainly sells talismans and pills. Our Wang Shi's talismans are quite good, and the quality of our pills is also excellent.

But fine wine also fears a deep alley — good goods don't mean others know about them. How to let customers know about Baibao Pavilion is the key to success or failure.

I plan to prepare a special opening event, using certain discounts to make a splash for Baibao Pavilion's name right at opening.

We can pick two items with broad sales, and discount them off the selling price — ten percent off.

But this ten percent off isn't free — customers need to gather three people together to buy before they can get the ten percent off.

This way, in order to get the discount, customers will actively help spread Baibao Pavilion's name.

At the same time, we can also set up a flash-sale event — just need......"

"Flash-sale event? You're going to kill the customers?"

Wang Rongsheng seemed to be a little too combative — his ridiculous way of asking left Yulou choked half to death.