Chapter 49: Once You Enter the Hundred Treasures Pavilion, Never Look to the Left!

"Of course we're not killing customers. This flash sale event is about making auctions randomized and routine.

Various shops purchase spiritual materials, pills, magic artifacts, and other supplies used by cultivators from cultivators, but the purchase price is often lower than the actual price, so loose cultivators are actually not too willing.

We can turn this kind of purchase into an auction. They put their items at the Hundred Treasures Pavilion, and then we hold a timed auction.

When the auction ends, whoever bid the highest takes the auction item.

This kind of auction doesn't necessarily need customers to come buy. We can design it ourselves, and even promote it ourselves.

For example, send people to places with lots of cultivators, show off the items bought at auction, brag about getting a bargain.

Like this, many cultivators who want to grab a bargain will come browse the Hundred Treasures Pavilion from time to time. When more people come, our goods will naturally sell better."

Yulou really has ideas. This is basically taking the online auction model from e-commerce platforms and bringing it offline.

"What if the selling price is too low?" Tang Nianqiu asked proactively.

"If a customer puts a magic artifact worth two hundred spirit stones in the Hundred Treasures Pavilion, but it only sells for eighty spirit stones, the customer loses out. Wouldn't that ruin the Hundred Treasures Pavilion's reputation?"

Old Tang has been around Qing Xi Fang for many years and knows loose cultivators well. They care a lot about even one or two spirit stones.

If the Hundred Treasures Pavilion's auction causes loose cultivators to lose out, those who got burned will curse the Hundred Treasures Pavilion to death.

"We can just bid it down ourselves..."

Yulou spread his hands and answered.

Is this even a problem? Obviously it's not a problem!

If the price differs too much from the actual value, the Hundred Treasures Pavilion can just find a shill to take the bargain itself.

Tang Nianqiu fell silent. He had indeed looked down on Yulou a bit because Yulou was young, which was why he asked such a stupid question.

"The key here is to let customers see the possibility of grabbing a bargain, so that they come to the Hundred Treasures Pavilion more often.

For this kind of timed auction, we can put our own goods up. As long as it's above cost price, we won't lose.

The three-people-ten-percent-off event is the same. Through customers actively promoting it, we expand the Hundred Treasures Pavilion's fame. Once the fame is up, do we still need to worry about business?"

The reason Pinduoduo was able to break free from the differentiated monopoly of multiple e-commerce platforms in his past life was not only due to low prices and tapping into the lower-tier market.

Its fission-style low-cost promotion model and small-amount high-frequency transaction model also played important roles.

The three-people-ten-percent-off event mobilizes customers' initiative. With this initiative, it can help the Hundred Treasures Pavilion achieve fission-style promotion at low cost.

At the same time, because of the discount, customers' willingness to complete transactions will also be higher, which can cultivate small-amount high-frequency transaction habits.

The transaction itself is value. Once customers have spent at the Hundred Treasures Pavilion multiple times, they'll be more inclined to choose the Hundred Treasures Pavilion for future purchases.

"Using low-profit goods to attract customers, bringing them in, then guiding them to spend more. Yulou, you really are fit for the Shopkeeper's position."

Wang Xianmao patted Yulou's shoulder with satisfaction. As for Yulou, he was satisfied with him in every way.

Apart from being overly modest, Yulou could be said to have no other flaws.

"You agree with my opening event plan?"

Yulou asked in pleasant surprise.

He had never done business in his past life, so he himself wasn't confident about the opinions he had put forward.

Wang Shi is currently at a critical moment in its transition period. Several Foundation Establishment cultivators will appear in the coming decades. Opening the Hundred Treasures Pavilion at this point in time is a very critical decision.

The clan head's trust not only brought Yulou joy, but also made him feel pressure.

If he didn't do well, when would he ever get another similar opportunity in the future?

Now hearing the clan head's meaning, it seemed he was acknowledging him, which made much of the enormous pressure in Yulou's heart dissipate.

"Of course, go ahead and do it. With you and Rongsheng here, I'm very reassured. Of course, Nianqiu should also keep an eye on things. After all, he's been in Qing Xi Fang for so many years and is more familiar with the place. If you have any opinions, bring them up."

Tang Nianqiu, hearing the clan head call his name, hurriedly bowed and accepted.

Another evening. The main hall of the Fortune Source Bureau had some loose cultivators sitting around.

They chatted about everything under the sun over mortal donkey meat and old wine.

"If you ask me, you'd be better off going to Wang Shi's Hundred Treasures Pavilion. Bai Fu Tang's stuff is good, sure, but occasionally there are bad ones too.

The Hundred Treasures Pavilion is a new shop. They won't cheat on talismans, selling you defective ones."

"Bai Fu Tang's talisman selection is complete. They have the Che family backing them, been open for decades. Their reputation is decent, right?"

"Decent my ass! Last time I bought Stone Armor Talismans at Bai Fu Tang, two out of three were bad. All shiny on the outside like a donkey dung egg. You'll know once you use them."

"Go raise a fuss then. Two out of three broken — isn't that endangering lives?"

"Hah, I bought them at forty percent off. You gamble, you take your losses."

"Big brother, you're a madman. Gambling on Stone Armor Talismans — that's gambling with your life."

"The Hundred Treasures Pavilion has a promotion. All Qi-Drawing period talismans, if three people buy together, they all get ten percent off."

"Do they have Thousand-Mile Talismans?"

"Of course. Wang Shi raises donkeys. Their donkey-hide Thousand-Mile Talismans are very distinctive. I just bought two yesterday!"

"Enough talk, I'm going to buy a few donkey-hide Thousand-Mile Talismans. Thousand-Mile Talismans at ten percent off — you can't normally get that."

As one of the essential talismans for low-level cultivators, the Thousand-Mile Talisman is similar to a power bank for a phone.

Normally you might not need it, but you can't do without it.

Traveling, fleeing, chasing enemies — none can do without the help of Thousand-Mile Talismans.

Inside the Hundred Treasures Pavilion, which was not at all antiquated and elegant but rather brand-spanking new, the layout was very cleverly designed.

To the left of the entrance was a copper rack, with an Eternal Brightness Lamp still lit on it. On the wooden table in front of the rack sat an incense burner, burning Five-Flavor Purple Ginseng Spirit Incense that nourished divine sense.

On the rack were placed over twenty longevity memorial tablets. At the very top was Master Mangxiang. Beside Master Mangxiang was Wang Yinghua, child of Wang Shi's founding ancestor Xuanying.

Below were the memorial tablets of True Person Xuanzhuan and True Person Danri. Beside True Person Xuanzhuan's longevity tablet were the tablets of Wang Jingyi and two other Wang Shi ancestors.

The remaining Wang Shi ancestors who had not entered the Purple Mansion sect were placed on the bottom row.

This was Yulou's innovation. This world didn't worship the God of Wealth or Guan Di, so Yulou decided to worship Master Mangxiang.

Ancestor, Wang Shi has offered so much tribute to certify your Dao Jin Dan, they've nearly been cut down to the heel.

Borrowing your name for a bit — not too much to ask, right?

Wang Yuan stood before the longevity shrine, face solemn, and explained to the customers who had entered the Hundred Treasures Pavilion the background of the Wang clan of Anbei.

"Fellow Daoist, you can buy with confidence. The Wang clan of Anbei are disciples of Master Mangxiang. Every item in this shop is genuine — we never cheat or cut corners!"

Under the banner of the Purple Mansion, the Wang clan of Anbei — this was borrowing the authority of the Red Lantern Shrine and the Purple Mansion to empower the Hundred Treasures Pavilion!

The word "empower" sounds abstract, but when used well, its effect is boundless.

Wang Yulou's strategy was so effective that later, within a few hundred li around Qing Xi Fang, an immortal-cultivator version of an urban legend spread.

"Once you enter the Hundred Treasures Pavilion, never look to the left!"

One glance, and you have to bow — no one who comes can resist it!

But this kind of marketing strategy was still extremely useful.

Every customer entering the Hundred Treasures Pavilion for the first time would be struck with awe by the Wang clan's longevity shrine.

A long-established vassal clan under the Red Lantern Shrine — this shrine held great value.