Chapter 1011: Side Story: You media

The success of *Men in Black* was expected, but it also made people breathe a long sigh of relief—

The bigger the project, the greater the momentum in the early stage, the easier it is to make people nervous.

This mood is probably the same as a top athlete participating in the Olympics. Even if this athlete is the hegemon of this event and has long-term monopoly, when the audience sees him standing on the field, they will still involuntarily hold their breath and their heartbeats will accelerate.

Lu Yan He himself is the same.

His performance in *Men in Black* is not the focus, nor is it worth sending various press releases to praise.

Linghe's promotional focus is entirely on Lu Yan He's operation of this project from beginning to end.

In fact, fans who really like this movie are definitely not because Lu Yan He's performance in it is exquisite.

Everyone knows this point well.

However, what surprised Lu Yan He was that *Men in Black* was extremely popular among teenagers.

Especially in Europe and America, this movie was liked by a large number of teenagers, more so than general hero-themed movies.

"*Men in Black* directly drove the sales of math suits to soar." Lu Qingzhen also mentioned the data driven by this movie when organizing the data, "The purchasing body is teenagers in their teens. Many teenagers who finished watching the movie hope to have a suit like the one in *Men in Black*."

That was indeed very handsome.

It's just that teenagers are not usually at the age where they are willing to wear black suits.

At this time, they all pursue fancy and freedom.

Although these kids don't have consumption power, their parents do.

The most critical thing is that *Men in Black* made the same black suit of math a representative of cool, and it became something that made teenagers start to compare.

In film history, there have always been many such cases.

The economic value that a movie IP can drive is unlimited potential.

And for math, the most important thing is that it has always used keywords like British, gentleman, and elegant as brand attributes, and it is difficult to break into markets like the United States that prefer innovation and popularity.

*Men in Black* established a set of impressions that "wearing math is handsome and cool" in the mass field without damaging math's original brand style.

Lu Yan He, this spokesperson, after endorsing math for nearly ten years, still used his own works to help this brand, which focuses on the luxury market, complete a promotion similar to *The Devil Wears Prada* for the Prada brand.

Such achievements are hard to come by, and even Lu Yan He cannot copy them just by saying so.

math is naturally extremely satisfied.

Lu Yan He's influence and image themselves are what math likes most and wants to cooperate with. The huge Chinese and Asian markets can be said to be a huge growth market for the luxury market in recent years.

Lu Yan He's influence in this area is far from comparable to those European and American stars, even those top superstars.

Lu Yan He is not known for his good fashion sense and huge fashion influence.

However, his achievements in culture and entertainment, especially his personal image in the eyes of the public, will make everyone have a trust value in the brands he endorses.

In the case of various stars exploding, he is still constantly accumulating his image credibility, which is very rare.

*Men in Black* is indeed a Hollywood movie, but because of Lu Yan He's self-written and self-acted, China will not treat it as a pure Hollywood movie.

Lu Yan He is the same.