Chapter 797

The box office success of "Flypaper" made Linghe a lot of money.

In fact, not just this film, by the end of the year, many media outlets started to do inventory.

This includes the inventory of major film companies.

As a result, what many people didn't expect was that Linghe ranked directly in the top ten of global film companies with the global box office results of the two films "Home Alone 2" and "Flypaper" (totaling nearly 900 million USD).

And Lu Yan He's personal income also jumped to the first place on the Forbes list, surpassing a group of Hollywood superstars.

Lu Yan He's income over the past year reached an exaggerated 250 million USD.

Forbes also specifically explained that Lu Yan He's income includes the salary and dividends of many big-hit films such as "Home Alone 2", "Mist 2", "Red Eye Flight", and "Flypaper", commercial endorsement income, especially the 120 million USD cooperation agreement reached between Soren and Lu Yan He, which directly broke the historical price.

In addition, the salary and dividends Lu Yan He received from sitcoms such as "My Own Swordsman", "Squid Game", "Friends", and "2 Broke Girls" were also considerable.

Forbes also explained that the income they counted did not include Lu Yan He's income from Linghe and "Jump Up Media".

For a time, the attention on Lu Yan He's income was unprecedentedly high.

And this matter, in Europe and America, directly put him on a "god position".

Young and making money every day. This is the genius most admired by the European and American capitalist society.

Regarding this behavior of the Forbes list, Lu Yan He only wanted to curse 10,000 times in his heart.

He is Chinese, and his thinking is completely "wealth should not be exposed". He also knows very well that in this era where the gap between rich and poor is getting bigger and bigger, sometimes, your wealth is your original sin. From having nothing to earning one million, or even ten million, you are inspirational, you are the "worth it" in everyone's mind, but when the money you earn exceeds worldly imagination, then you have to enter another class world from their eyes.

Chen Ziyan's suggestion for this is not to respond, not to speak out, and wait for the heat of this matter to pass.

But Chen Ziyan letting Lu Yan He not respond and speak out personally does not mean that she has no action on her side.

She knows very well that in the handling of this matter, it must be cautious and cautious, and Lu Yan He's very good passerby popularity cannot be smashed because of this income matter.

Therefore, Chen Ziyan specifically called many people and asked everyone to stand up and say something at this critical moment.

The core is that Lu Yan He's income is indeed very high, but he has also been using his income to do many beneficial things.

For example, Lu Yan He donates to Zhenhua University every year, for example, Lu Yan He takes out a lot of money every year to support children in poor mountainous areas to study and treat serious illnesses, for example, Lu Yan He specifically invests in those art films that cannot sell box office but have high artistic value.

Etc.

"Almost every few years, Yan He will be on a hot search because of his high income, and then be scolded by some voices that it is easy for stars to make money, sigh." Chen Ziyan said, "Sometimes, I really want to say to everyone that it is easier for stars to make money than ordinary people, but to earn this figure like Yan He, it is not something that stars can do. But there is no way, I can't say that, I can only think about it, the more I say, the more trouble it adds."

"This is a problem that Yan He must face all the time." Lu Qingzhen said, "Moreover, Ziyan, I think you are a bit too sensitive to this problem. High income is indeed enviable, but we don't expose wealth, don't show off wealth, others, to be honest, with the achievements Yan He has made over the years, including the things he has done, for the public, besides marveling at his high income, I think, it will not reach the level of 'hating the rich'."

Chen Ziyan shook her head: "You don't understand, people who hate the rich have never been the majority, but there are one or two people who pick things up, and they can mobilize the emotions of many people who don't know the truth. This world, especially this era, they like to create gods, and they also like to pull gods off the altar. General public figures have to go through this process. Yan He is a rare public figure who has been famous until now and has not had large-scale black material. His particularity lies in his poor background, no background, everyone knows that he can only rely on himself, and he is a Zhenhua University student who really passed the college entrance examination. This is his biggest passerby popularity foundation. But it is precisely this point that also makes him unable to be truly arched onto the altar. Others know that your origin is not bright and brilliant enough. They can sympathize with you, can admire you, but will never worship you. In this case, he seems to have a solid golden body, but in fact, he can also be pushed by everyone."

"The problem is, what to push? On what grounds to push?"

"Do you need a reason?" Chen Ziyan asked, "If it were doing something else, it would be fine. The film and television industry is an industry that very much needs public support. He is not doing real industry, nor is he doing some technology that only he masters. He is a star, even if he is also a very remarkable screenwriter, in the final analysis, no matter what identity, he needs a good social image, a wide social recognition. Other stars can have a few more shortcomings, even if it is showing off wealth, everyone will only think that this star is brain-damaged. But Yan He cannot. He didn't sell his face from the beginning, and he has never simply sold his talent."

Lu Qingzhen: "But according to your statement, everything, everything, could be destroyed because of his high income?"

"Yes." Chen Ziyan nodded without hesitation, "I ask you, how many public figures with exposed wealth and active can end well? Unless Yan He stops being a star artist from now on, lives a low-key life, and shifts the attention away from him."

Lu Qingzhen came back to her senses, thought for a while, and found that she really couldn't find one—

Those truly rich people, but Van Gogh-style, living in China for a long time, none of them ended well.

Until this moment, Lu Qingzhen realized that Chen Ziyan's worry was not based on Lu Yan He and the current situation.

Chen Ziyan said: "Many people think that those who care about money are those without power. The so-called wealth moves people's hearts, it is because the level is not enough, so they see money and open their eyes. In fact, in the final analysis, it is still money, it is interest. Everyone knows that Lu Yan He's project can make money, and everyone knows how much money Lu Yan He earned, these are two concepts. A target hiding in the crowd, and a target singled out, are also two concepts."

Lu Qingzhen asked: "Then what to do?"

Chen Ziyan said: "Don't put it on the fire to roast for now."

The donations, charities, and public welfare investments that Lu Yan He has made over the past few years have all been announced by various platforms and individuals.

First, Lu Yan He cares particularly about children in poor mountainous areas, especially medical care and education.

Second, Lu Yan He loves his industry very much. In the past five years, he has invested in no less than 20 art films in his own name. Basically, they all lost money, but even if they lost money, he still continued to invest.

Third, Lu Yan He has been repaying Zhenhua University as an alumnus, whether it is donating money to the school or specifically supporting the unpopular unique learning studied by some teachers in the School of Literature.

First use these news to pull Lu Yan He back to a normal state from the image of an "money printing machine" that makes people envious, and then, Linghe took the initiative to announce the tax payment records of the company and Lu Yan He.

Subsequently, Chen Ziyan found some professional economic-related bloggers with large fan bases to point out that "Lu Yan He did not choose reasonable tax avoidance when he could avoid higher personal income tax through company tax payment, but paid his taxes in full".

This is to highlight that Lu Yan He knows the law, abides by the law, and is willing to pay more taxes.

After these steps were completed, there were in-depth analysis articles to analyze to the public why Lu Yan He could earn such a high income?

This is for the most fundamental—

Make high income rationalized.

When no one treated this matter as a public relations crisis to handle, Chen Ziyan's actions actually made some people in Linghe and even Lu Yan He's team a bit puzzled, feeling that Chen Ziyan was too rising to the level of principle.

But Lu Yan He did not doubt Chen Ziyan's judgment at all.

Chen Siqi is the same.

Especially a week later, when everyone mentioned Lu Yan He's income on the internet again, the main trend had changed to that it was Lu Yan He who could earn it himself, and there was nothing to be jealous of. If you are jealous, his way of making money has been placed on the bright side, and anyone can go to earn it.

As long as you can write a film script that sells well globally, you can star in a film that sells well globally.

Chen Ziyan's public relations methods, one link after another, made the result of rationalizing such a high income a result that people can accept emotionally.

And in Zhang Yuezhen's office, she looked at the three people sitting in front of her in disbelief.

They are all economic consultants who have collaborated with her for many years. This time Linghe announced the tax payment list of the company and Lu Yan He personally. Zhang Yuezhen asked them to check and verify these data for the first time, especially for Lu Yan He's personal tax payment, and turned it over, just wanting to find some problems in it.

As long as Lu Yan He's tax has problems, then no matter how excellent he is now, no matter how great he is, he will definitely not be able to be an actor.

However, Zhang Yuezhen also didn't expect that the things Linghe dared to send out, how could there be problems.

Not to mention, Lu Yan He's tax situation has always been clean.

He basically did not avoid taxes by setting up companies or other means.

As long as it is the personal income tax collected in his own name, all of them are paid in full.

Many stars of his level sign contracts with partners in the name of personal studios, etc., just to avoid the personal income tax as high as 45%.

Lu Yan He didn't seem to care at all and didn't do so.

After Zhang Yuezhen confirmed this result, she couldn't help but ask loudly: "Is he crazy? Paying hundreds of millions of taxes for no reason every year?!"

Others looked at each other.

Actually, they didn't expect this result either.

They deal with so many rich people every year and help them deal with tax problems. It is really rare for someone like Lu Yan He who can reasonably avoid taxes but still doesn't do so.

Especially when the amount involved is so large, it is even rarer.

Zhang Yuezhen suddenly realized something and asked: "Is my finance okay? Will I be picked out for problems?"

Chen Ziyan said: "We can't reach the financial situation of Chen Pinhe and Zhang Yuezhen. Otherwise, I really want to find someone to check it carefully to see if they have any tax evasion phenomena. If there are, take them all in one pot."

Lu Yan He laughed and said: "Even if there are, the problem is not big. They have been able to stand still for so long, they must be very cautious on many principled issues, and they will not have these problems."

Chen Ziyan: "That's not necessarily true. You have to know that many things are finally exposed, that is unbelievable. You can't understand why they have such problems. Really, maybe they finally have an accident on an unexpected, absurd little thing."

Lu Yan He nodded: "That's true, it's me who took it for granted."

Chen Ziyan said: "Okay, now this matter has temporarily come to an end, and it has not evolved into a situation we don't want to see, but, the Forbes list—"

She frowned slightly: "See if you can let them not count and disclose your situation in the future, otherwise, once a year, it will be unbearable."

Lu Yan He said: "Actually, the income they counted is also inaccurate."

"They were just estimates in the first place, but as long as it's not much different, it doesn't matter if there are some discrepancies. Haven't you heard of a meme?"

"What meme?" Lu Yan He asked suspiciously.

Chen Ziyan said: "Someone said to a rich man, you have a net worth of one billion, why are you still so stingy? The rich man didn't refute that he was stingy, but said that he didn't have a net worth of one billion, everyone misunderstood. Many people believed it, until one day this rich man's property was liquidated, only to find that he really didn't have a net worth of one billion, he had a net worth of two billion, no, no."

? ￠o

Lu Yan He: "..."

Chen Ziyan said: "Because of your relationship as a screenwriter and investor, you enjoy a lot of dividends in addition to your fixed salary. Actually, the Forbes list also knows this point very well, but, this kind of list, you can't expect them to distinguish each type of income. In the future, when you take a role, try not to expose your salary, especially the dividend clause. The salary is only fixed. You do ten projects a year, the salary adds up to only 100 million USD, but with dividends, it will soar—my mother, I can actually add the three words 'it's only' in front of 100 million USD now."

Lu Yan He: "..."

"Look, what did I say?" Li Xia said to Liu Zefan, "You act in one of his films, the salary gives you millions, but look at how much he takes himself."

Liu Zefan: "Is it that others can give me a salary of tens of millions, and Lu Yan He only gives me millions? Or does this market set this price for me?"

Li Xia: "... I tell you, I guarantee, whether it's Li Zhibai or Yan Liang, when they star in Lu Yan He's films, they can definitely get dividends. Did he give you dividends?"

Liu Zefan: "Okay, then you just push all the cooperation he found for me because of this point. Look at who you want to be cheap? Why do you say such things now? Sister Xia, do you know how many people are even willing to bring millions into Lu Yan He's crew? Do you know why Yan He can earn so much money a year? If you know, do you still want to say these things in front of me?"

Li Xia: "I just feel it's not worth it for you. You have been supporting him since the time of 'Squid Game'. Even if the resources he gave you later are not as good as Li Zhibai and Yan Liang, you shouldn't let Li Yuefeng cross you. Why are the two films 'My Sassy Girl' and 'Corpse Phase' both given to Li Yuefeng to act, not looking for you?"

"So many whys—" Liu Zefan laughed speechlessly, "Sister Xia, then I ask you, why should people look for me? If I signed to Shi Huo, then I might be qualified to ask this. Whether it's me or Li Yuefeng, yes, we are all quite popular, but in front of Linghe, are we these so-called first-tier male actors who have a dozen or so at a rough estimate, what is irreplaceable?"

Li Xia was shocked, "You really want to sign to Shi Huo."

Liu Zefan took a deep breath speechlessly, really didn't want to talk to Li Xia anymore.

Forget it, let it be.

"The drama you resigned from was taken by Meng Li." The agent said to Wang Jing.

"Take it if you take it." Wang Jing said, "Anyway, I have already decided not to act."

"Then you don't go to Lu Yan He to talk about this?"

"Say what?"

"Say you resigned from the drama starring Chen Pinhe for him."

"What's there to say." Wang Jing smiled in surprise, "Asking for credit?"

"It can't be said to be asking for credit, we don't need to be so utilitarian."

Wang Jing shook her head, "No matter what the statement is, I don't want to do this."

"Why?"

"The roles that Yan He came to me to act before, did I go to him to beg for them? As long as the role is suitable for me, he will naturally look for me. I have collaborated with Linghe so many times, they know my ability very well."

Agent: "You, how many people are collaborating with Linghe, it's not just you alone."

Wang Jing: "No matter how many people, the dramas looking for me haven't stopped, which year didn't look for me?"

The agent originally wanted to say that it was because your business ability is strong enough.

However, the words reached her lips and she swallowed them.

Wang Jing has a lot of personality.

Things she has an idea about, you can't talk clearly with her.

This point, the agent already knows very well.

"Yes, 'The Fault in Our Stars' will be an all-Asian cast, but I don't know when the film will start filming, and I am also waiting for Soren to find a director."

"Because I intervened in the choice of actors, I won't interfere with the choice of director."

"Currently, I hope to let Liu Zefan play the male lead. The male lead of this film must be an image that is relatively close to the temperament of a warm man. Among the male actors I know, he is the most suitable." Lu Yan He said, "If his schedule is not suitable, there are also several alternative actors."

The person who is on the phone with Lu Yan He is Luo Yuzhong.

Luo Yuzhong said: "Okay, I contacted you because I heard some voices in the industry recently. It seems that some people want to add chaos during the process of you making this film and spread some rumors. Two days ago, I heard people say that many agents are complaining that you offer very low salaries to collaborating actors, and the shop is bullying customers. There is more than one such voice."

"I heard it too." Lu Yan He was very helpless, "It's all the trouble caused by the previous Forbes rich list, sigh, I also have a big head."

Luo Yuzhong said: "The salary you offer to collaborating actors shouldn't be low, right?"

"What's low." Lu Yan He said, "They are all market prices. Everyone knows that these messages should be rumors deliberately made by those who are envious."

"That's fine." Luo Yuzhong said, "This industry is particularly taboo about exploiting others and you alone making money. If there is no such thing, try to clarify the rumors."

"Okay, thank you, teacher."

"However, as long as you walk straight and sit straight, don't be afraid of the mouse because of high income. This is all legitimate income." Luo Yuzhong laughed and said: "After your tax payment record was sent out, the attitude of the Radio and Television Administration toward you is very satisfied. People with discerning eyes know how remarkable you have done. I didn't expect that you would donate so much money every year."

Lu Yan He said: "I didn't expect that I could earn so much money either."

Luo Yuzhong laughed.

"It seems that if I can't find investment in the future, I will come to you."

"Of course, but, teacher, your project looking for me to invest, is it because you think I don't earn enough? So give me a chance to let me earn a big profit again?"

Luo Yuzhong laughed loudly.

"You are really good at saying these nice things to coax me to be happy."

"I'm serious." Lu Yan He said, "Very serious, just say which of your dramas doesn't make money."

How could Luo Yuzhong's drama lack investment.

He is one of the directors most loved by film and television drama investors.

Investment not only looks at the return rate, but also looks at the risk rate.

Investing in Luo Yuzhong's drama, there is no loss.

Many times, it's not that you can invest if you have money.

If you don't reach that relationship, you can't get the investment amount.

Same as Lu Yan He's drama.

In everyone's eyes, it makes money, and it doesn't lack any investment at all.

In November, Lu Yan He basically did two things.

One is to film the new season of "Friends".

The other is to attend domestic award ceremonies and annual ceremonies.

"Friends" is good at this point.

Because they are all studio shots, and in Yuming, they can even achieve a schedule of filming during the day and attending events at night.

For the filming of this season of "Friends", the crew specifically made another innovative move.

The filming of each episode will invite people who have written high-influence film reviews or watched content in the past year to the filming scene to watch the filming situation on the scene.

This is Yuehu TV's proposal.

Yuehu TV said this is to "solidify fans".

An evergreen sitcom series, the audience base can be very large, but it will also become "boring" in the social public opinion field because it has been through a long time, losing its freshness.

Doing this is to let these people who are usually good at expressing on social platforms create a new discussion direction for the promotion of this drama—

On-site performance.

The crew will sign an agreement with everyone. Before this episode is broadcast, the filming details on the scene cannot be revealed on the internet, but after the episode they watched the recording is broadcast, they can share it.

After Lu Yan He knew about their move, he felt this idea was very good.

Promotion, marketing, must be innovative, must constantly find new points. Content is the same, making people boring, and promotion methods are the same, also making people unable to raise interest.

Especially when "Friends" is no longer discriminated against by domestic awards and begins to truly enter the vision of mainstream awards. At this time, it is the time when it can go further.

In July this year, the Golden Tripod Awards, "Friends" did not sign up to participate—this was a decision made by everyone after "Friends" was set up by the Golden Tripod Awards before. No matter how the Golden Tripod Awards remedy it later, "Friends" will no longer participate.

But starting from last year's Blue Ribbon and Red River Awards, "Friends" has already been a big nominee.

Of course, there are not many who can win awards in the end—

But being able to become a big nominee also shows that it has finally been seen.

"Starting from next year, the 'Friends' crew will start to hold fan meetings all over the world."

Chen Yin said to Lu Yan He.

"Maxine has been communicating with Yuehu TV about this matter, just to get authorization." Chen Yin said, "The broadcast data of the American version of 'Friends' is not bad, but in terms of loyal fans, our version has more, especially the audience who watch it twice or three times, very many. Now 'Friends' has become the drama with the highest re-watch rate on Maxine, not one of them, it is the highest. Therefore, Maxine also transferred the promotional resources transferred to the American version in the past two years back."

Lu Yan He smiled.

"Want to use 'Friends' to open up a new market for them?"

"Yes." Chen Yin said, "'Friends' is getting more and more popular. The number of viewers on the Maxine platform in the first season has exceeded 100 million. Worldwide, this is data excluding China, a very terrifying figure."

Lu Yan He nodded.

"I said long ago that the power of sitcoms is highlighted with the broadcast of each season."

"'My Own Swordsman' has also been bought by Maxine for exclusive overseas streaming rights." Chen Yin suddenly said this news, "Before, they and HP refused to buy at a price we were satisfied with, and it has been shelved. Now Maxine is finally willing to buy it."

"Finally." Lu Yan He laughed.

Chen Yin: "Mainly because now on the Maxine platform, the audience of Chinese-language dramas has increased by 427% compared to three years ago."

"So exaggerated?"

"It's also because the base was too small before." Chen Yin said, "However, in recent years, because the production level and number of episodes of Chinese-language dramas have been in line with international standards, plus a series of Chinese-language dramas have been launched, from our own 'Friends', 'Squid Game', 'Chinese Paladin', etc., to Yan Liang's 'Gold Rush', 'The Summit', now after a year, basically there are 2-3 Chinese-language dramas entering the top ten of Maxine's annual list."

Lu Yan He: "It's really quite powerful."

"HP is the same." Chen Yin said with a smile, "'Rouge' starring Yu Mengling has very high word-of-mouth on HP. Although the playback volume did not have particularly outstanding performance in the data, it entered the top ten list of annual word-of-mouth dramas rated by many overseas media. HP is very satisfied."

"HP is good at everything, but it's a bit stingy."

Obviously, the relationship with Linghe is better than Maxine and Linghe, but in the end, Maxine spent more money than HP.

Lu Yan He asked: "How is the performance of '2 Broke Girls'?"

(End of this chapter)