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Chapter 987

~5 min read 916 words

In early September, "The Hundred Dollar Coffee Shop" was about to be broadcast, and Li Zhibai and Zhang Ruozhi accepted an interview together to promote the drama.

The reporter asked: "Zhibai, regarding Lu Yan He's recent dispute with a netizen on Weibo, can you share your attitude with everyone?"

Li Zhibai's face was very stern.

"What other attitude is there to express? I think everyone's attitude upon hearing about this is the same as mine," Li Zhibai said. "Some netizens are not netizens, they are viruses. If they weren't infected by a virus, I don't understand why a person would say such insane things."

Zhang Ruozhi nodded gently.

The reporter said: "Yan He also participated in 'The Hundred Dollar Coffee Shop,' will he help promote this drama later?"

Li Zhibai said: "Him coming to make a cameo is already helping. He is also very busy next; 'Men in Black' is about to be released, and he is currently doing film promotion in the United States. When you report, remember to mention this; 'Men in Black' is about to be released."

The reporter was between laughter and tears.

"Okay."

"'The Hundred Dollar Coffee Shop' is the first TV series Ruozhi filmed, right?" The reporter threw the topic to Zhang Ruozhi, who had been sitting on the side without speaking.

Zhang Ruozhi nodded.

"Your starting point as an actor is very high. Starting from 'Love Letter,' the second film was 'Grandma's Legacy' in cooperation with Teacher Qin Shulan. This film is also a hot film in the North American awards season last year and was nominated for an Oscar. Under these circumstances, you suddenly chose to film a TV series. Many people say it's lowering your status. Do you have anything to respond to such a statement?"

Zhang Ruozhi smiled slightly but didn't answer immediately. Instead, she thought for two seconds before saying: "The focus of 'Love Letter' was on Sister Chen Bige and Little Brother Lu, the focus of 'Grandma's Legacy' was on Teacher Qin Shulan, and the focus of 'The Hundred Dollar Coffee Shop' is actually on Li Zhibai. I've been riding on their coattails from the beginning, so where does the status come from? What others say is their business; if I take it seriously, that would be really terrible. I haven't filmed many dramas, but I've cooperated with the best and most excellent actors; I'm just learning from them. Is filming a TV series terrible? Little Brother Lu is still filming 'Friends' now, Sister Chen Bige said she very much hopes she has such a sitcom work, and Brother Bai—"

She turned her head to look at Li Zhibai and burst into laughter.

Li Zhibai was like facing a great enemy, "What do you want to say? Think clearly, don't say anything that makes me embarrassed."

Zhang Ruozhi: "Brother Bai, he shamelessly asks Little Brother Lu to write cameo scenes for him every season, dreaming of squeezing into 'Friends' and becoming the seventh regular actor. He has never asked Little Brother Lu to write a film script for him."

Li Zhibai covered his face with one hand.

"I shouldn't have let a young person like you who doesn't watch her mouth accept an interview; my old face is gone."

The reporter laughed.

After the first week of September, "Men in Black" officially started large-scale promotion.

After disappearing from the public eye for so long, Lu Yan He was exposed intensively again.

This "Men in Black," starring him, was highly anticipated by Solon.

The promotion budget Solon spent was completely treated as a work with a global box office magnitude of 1 billion USD.

And Lu Yan He's endorsement brands also bought advertisements at this time, linking up for promotion.

Even in China, before the film was released, brand-co-branded coffee with Lu Yan He's character photo on it was already on sale.

While earning a brand co-branding fee, they also promoted the film with such fast-moving consumer goods.

At the same time, the black suit in the film was sponsored by Math, which Lu Yan He endorsed.

In September, Math directly held shows at two fashion weeks and invited Lu Yan He to walk the opening and the finale.

This was both Lu Yan He standing up for his endorsement brand and using these two big shows to promote "Men in Black."

Such a scale and momentum of promotion had almost reached an irreproducible level.

Top actors with such influence can be counted on one hand worldwide.

The pre-sale results of "Men in Black" made the global opening weekend box office predictions given by major forecasting agencies as high as 350 million to 450 million USD.

The reason it was so high was that the Chinese market alone accounted for about 150 million USD.

So far, there hasn't been a film starring Lu Yan He that has broken 1 billion USD at the global box office, which makes his superstar aura a bit flawed.

Everyone is looking forward to this film becoming Lu Yan He's first starring film to break 1 billion USD at the global box office.

However, it is actually very difficult for an original non-sequel film to achieve such results. If you look at the films in film history that have broken 1 billion USD at the global box office, original non-sequel films are few and far between. Even "Nezha 2" relied on the accumulation of the first part to obtain the miraculous box office of the second part.

"1 billion USD?"

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End of Chapter

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