Chapter 988

The success of "Men in Black" was expected, but it also made people breathe a long sigh of relief—

The bigger the project and the greater the initial momentum, the easier it is to make people nervous.

This feeling is probably the same as a top athlete participating in the Olympics; even if this athlete is the hegemon of this event and has long monopolized it, the moment the audience sees him standing on the field, they will still involuntarily hold their breath, and their heartbeats will accelerate.

Lu Yan He himself is the same.

His performance in "Men in Black" is not the focus, nor is it worth praising in various press releases.

Linghe's promotion focus is entirely on Lu Yan He's overall handling of this project.

In fact, the fans who truly like this film are definitely not because Lu Yan He's performance in it is exquisite.

Everyone knows this point well.

However, what surprised Lu Yan He was that the film "Men in Black" was extremely popular among teenagers.

Especially in Europe and America, this film gained a lot of love from teenagers, even more so than ordinary hero-themed films.

"'Men in Black' directly drove a surge in Math suit sales," Lu Qingzhen also mentioned the data driven by this film when organizing the data, "The main buyers are teenagers in their teens. Many teenagers who finished watching the film hope to own a suit like the one in 'Men in Black'."

That was indeed very handsome.

It's just that teenagers are generally not at an age where they are willing to wear black suits.

At this time, they all pursue flashiness and freedom.

Although these kids don't have purchasing power, their parents do.

The most critical thing is that the film "Men in Black" made the same black suit from Math a representative of cool, and it became something that made teenagers start to compare with each other.

In film history, there have always been many such cases.

The economic value that a film IP can drive has unlimited potential.

And for the brand Math, the most important thing is that it has always used keywords like British, gentleman, and elegant as its brand attributes, making it difficult to break into markets like the United States that prefer innovation and popularity.

"Men in Black" established a set of impressions in the public domain that "only wearing Math is handsome and cool" without damaging Math's original brand style.

Lu Yan He, as an endorser, after endorsing Math for nearly ten years, still used his own work to help this brand, which focuses on the luxury market, complete a promotion similar to "The Devil Wears Prada" for the brand Prada.

Such achievements are hard to come by, and even Lu Yan He cannot say he can replicate them just like that.

Math is naturally extremely satisfied.

Lu Yan He's influence and image are what Math likes most and wants to cooperate with most. The huge Chinese and Asian markets can be said to be huge growth markets for the luxury goods market in recent years.

Lu Yan He's influence in this area is far from comparable to those European and American stars, even those top superstars.

Lu Yan He is not known for his fashion sense or huge fashion influence.

However, his achievements in culture and entertainment, especially his personal image in the eyes of the public, make everyone have a trust value in the brands he endorses.

In the case of various stars having scandals, he is still constantly accumulating his image credibility, which is very rare.

"Men in Black" is indeed a Hollywood film, but because Lu Yan He wrote and starred in it himself, the domestic market will not treat it as a pure Hollywood film.

Lu Yan He is the same.