Chapter 153

Frantically buying ads, buying recommendation slots, going on variety shows, going into influencer livestream rooms...

The promotional period was even longer than the broadcast period itself.

In this world, there was no need to run around promoting things quite that frantically.

But it was still indispensable.

Su Chen took part in several interview shows.

He also did a livestream with the main creative team of the production.

They kept at it all the way until the fourth day of the New Year — the very day *Blossoms Shanghai* was about to premiere — before finally wrapping up.

Of course, this was only the first wave of promotion.

During the show's peak broadcasting period, there would be a second wave of promotion.

But the intensity wouldn't be especially heavy.

In an era when the internet was highly developed.

Any work that wanted to be a massive hit relied on quality.

A reasonable amount of promotion was necessary — no need to overdo it.

With CCTV as its backing, the exposure was absolutely sufficient.

From then on, it all came down to word of mouth!

If the word of mouth was good.

People would pass it along by word of mouth, it would ferment across the entire web, and the heat would naturally skyrocket all the way.

If the word of mouth flopped.

Even throwing ten billion into promotion wouldn't draw anyone in.

This was a very realistic fact.

………

【Kneeling for subscriptions! Kneeling for monthly tickets!】

GLOSSARY:

- Su Chen

- Blossoms Shanghai

- CCTV