Luo Chen transmigrates to a parallel Earth where Genshin Impact content creation is hyper-competitive, leaving no room for ordinary streamers to succeed. Just as he faces career despair, a mysterious System binds to him, granting the ability to livestream directly to the inhabitants of Teyvat. His mission is simple: generate emotional value from the reactions of gods, knights, and adventurers to unlock powerful rewards.

While others struggle for views on Earth, Luo Chen targets the untouched market of the Seven Nations. He begins his broadcast by ruthlessly critiquing the Traveler, Lumine, shocking the entire continent. From Mondstadt to Fontaine, virtual screens appear before everyone, inviting them into a Transcendent Chat Group.

As Archons, Adepti, and Fatui Harbingers witness spoilers of their own futures and bizarre fan creations, chaos and hilarity ensue. With the power to bridge worlds, Luo Chen turns the tables on his competition, using the raw emotions of Teyvat's residents to become the ultimate content creator.