Chapter 116: Discussing endorsement

After that experience.

In the subsequent filming, Han Xue didn't make any more fuss.

The day's work was completed smoothly.

Night.

Inside the hotel room.

Li Luo, Kou Kou Zhanwu, and Xu Xu Jinjiang gathered together to drink small wine. The first two ate mutton in large mouthfuls, while Ximen Daguaren kept throwing peanuts into his mouth. The few of them looked at the TV from time to time.

Let alone Kou Kou Zhanwu.

Xu Xu Jinjiang also has a cameo in *Heroes of Sui and Tang Dynasties*.

He and Li Luo will be collaborating in the third consecutive TV series, and another one is Shi Shi Xiaolong, but the other party doesn't have rival scenes with himself in this drama.

Still a child.

Drinking naturally can't call the other party.

Drinking and chatting, it counts as a rare entertainment in the crew life.

"Ding-dong."

Hearing the doorbell, Kou

"Huh?"

"Is Li Luo here?"

"Yes, I am."

"Can I come in?"

"Please, please, please."

After a few exchanges, a surprised Kou Kou Zhanwu stepped aside.

Under the gaze of Li Luo and Xu Xu Jinjiang, Han Xue walked in holding a box. Seeing so many people inside, she seemed a bit unnatural, but she still walked in quite decisively: "Li Luo, I heard you quite like eating mutton."

"So I brought you..."

Seeing the small pile of lamb ribs spread out on the table, her words stopped.

"Sit down, Xiao Xue."

Xu Xu Jinjiang stood up to greet her: "We're having a late-night snack, would you like to join us?"

Don't let his fierce appearance fool you.

His temper was actually excellent.

He got along with everyone on the crew.

"No need."

Han Xue glanced at Li Luo and put the box down: "I just bought an extra portion, and it would be a waste if I couldn't finish it. It's perfect that you guys can help take care of it."

"Thank you."

Li Luo had no intention of asking her to stay.

"You're welcome."

Han Xue felt a wave of disappointment in her heart: "You guys eat, I'm leaving."

She came in a rush.

And left in a rush.

Less than a minute after entering, she left with hurried steps. Once the door closed, the gazes of the other two men turned straight toward Li Luo.

"Must be nice, I never have actresses bringing me food."

Xu Xu Jinjiang's expression was playful.

"Yeah."

Kou Kou Zhanwu scratched his dark face and also sighed, shaking his head: "I wouldn't even dare to dream of such a good thing."

Li Luo didn't pay any attention to these two at all.

He calmly tossed a peanut into his mouth and took a sip of Fen liquor.

"Still playing it cool?" Kou Kou Zhanwu said with an ambiguous smile, continuing to tease him: "Don't talk about us two; you're probably the first person in the entire crew to enjoy this kind of treatment."

"It's also our fault for being oblivious; we should have left immediately just now."

Although he didn't care for Han Xue, one thing was one thing—it didn't mean he wasn't envious of Li Luo's treatment.

For someone like him with less-than-ideal looks.

Such things were rare and hard to come by.

"That's right, that's right." Xu Xu Jinjiang scratched his bald head and laughed, fanning the flames: "We should give young people some space to be alone."

Even a fool could see what Han Xue meant just now.

This was private time, after all.

If an actress comes to bring food to a male actor for no reason, who would believe there isn't a little hidden agenda!

Even if she really couldn't finish it.

And wanted to give it away.

Didn't she have an assistant she could use?

"Either drink."

Li Luo rolled his eyes and poured the wine slowly: "Or talk about something else. If you keep talking about this, I'm going to kick you out!"

He couldn't be bothered to guess why she came over.

If he had that kind of time.

He'd rather eat a few more bites of mutton.

Amidst the laughter of those two guys, the late-night snack continued.

Sending the snack.

Was just the beginning.

For the next period, Han Xue would find him to chat from time to time, but Li Luo was always polite and distant; he would just stay away whenever he could, and no matter what she said, he wouldn't take the bait.

Under his cold treatment, Han Xue quickly returned to her previous state.

No, it should be even colder.

Li Luo didn't care; he just wasn't interested, and it had nothing to do with what kind of person she was.

He was simply too lazy to invite trouble.

As time passed, the popularity of *Heaven Sword and Dragon Sabre* grew higher and higher.

Calls for various acting roles were endless, and commercial endorsements also came knocking; just as expected, once a show becomes a hit, you don't have to worry about others not being able to find your contact information.

It's just that the quality of the roles varied.

Either the reputation wasn't there, or he didn't like the script, so he hadn't accepted any roles for the time being.

As for commercial endorsements.

There was a wide variety of everything.

This also required careful selection, as it involved personal brand value; if you accept endorsements randomly, you'll only ruin your own value, so it must align with the personal image you want to project.

Quality over quantity.

The brands to endorse need to be chosen cautiously.

After preliminary communication, Li Luo temporarily locked in one company; the other party had the image and style he liked, and once he finished filming and returned to Beijing, he could proceed to the next step of contact.

Unknowingly, April arrived quickly.

Li Luo welcomed his wrap-up scene.

Beside the Western Xia Imperial Tombs, extras wearing armor and holding spears walked past the camera in neat steps.

Making the ground rumble with every step.

Among them were many extras tied up with ropes, dressed like mountain bandits.

"Hahaha."

Pulling the reins, Li Luo looked triumphantly at the crowd passing in front of him: "Zhebie, this time you've captured both the people and the loot, catching so many little thieves from the Golden Blade Fortress."

"I believe your father the King will surely reward you handsomely."

"That's for sure, that's for sure."

The Prince of Wachi, also riding a tall horse nearby, laughed loudly: "No doubt about it, I'll share half the reward silver with you."

The two of them had plotted and successfully captured Zhou Zhou Shanmin's subordinates.

Naturally, they looked triumphant.

It was precisely because of this incident that Zhou Shanmin was determined to take revenge; after that guy overheard that the Wachi Prince was about to marry the Great Ming Princess, he decided to snatch the bride, which led to the disaster of destroying the mountain and the fortress.

And thus, he came to hate Zhang Zhang Danfeng to the bone.

Catching thieves, sharing silver.

How could it not be satisfying?

The two of them laughed again.

"Let's go."

Li Luo pulled the reins and squeezed the horse's belly with his feet: "Giddy up~"

The two of them rode their horses out of the camera's shooting range.

The scene was finished.

After more than three months, Li Luo's work on the *Ping Zong Xia Ying* crew ended here; he easily dismounted, took the flowers handed over by the producer, and thanked everyone around him.

Regardless of the result.

Everyone had been working hard together for so long, and Li Luo's performance was there for all to see.

His acting was on point, and he could endure hardship.

"Congratulations on wrapping up."

"Brother Luo, you've worked hard, hope we can work together again."

The crew members had all seen it, and they stepped forward one after another to offer their congratulations.

"Well done!"

He Qun also stepped forward and gave him a hug.

"Thank you, Director."

Li Luo also patted the other party's back.

Just today, he had already received the final payment of 405,000; that's the benefit of a big crew, they pay quite promptly.

If it were a small crew.

Let alone paying on time, unpaid wages wouldn't be impossible.

After the wrap-up banquet.

The next day, Li Luo said goodbye to several actors he was familiar with and got into a car straight to the airport.

There were still some finishing scenes, but that had nothing to do with him anymore; this was a complete farewell to the *Ping Zong Xia Ying* filming crew.

Returning to Beijing airport, Li Luo noticed some abnormalities.

There were more people wearing masks like him; he had already been mentally prepared for this, as what was meant to come would always come, and it was already the eve of the storm.

With an immune body, he was fearless.

There was nothing else he could do; to put it bluntly, he was just an ordinary person.

"Xiao Yu."

Stopping his steps, he took out a hundred-yuan bill and handed it to his assistant: "You can take a taxi back yourself. There's nothing to do for the next period, but it's best to try to stay at home and rest."

"The next show will probably start filming at the end of the month."

"But in the meantime, there might be some things happening."

"Thank you, Brother Luo."

Wu Yu didn't stand on ceremony; she took the money with a grin: "Don't worry, if there's anything, just call me, I'll be there on call."

She was naturally happy to have a holiday.

After working for a month, she could finally breathe a sigh of relief; in fact, when there's no filming, it doesn't mean a personal assistant can take a holiday, after all, others are paying a monthly salary, so logically, she still needs to take care of daily life.

If you meet a better employer, they will let the assistant rest for a while.

But that doesn't mean you can run around everywhere.

Wu Yu naturally understood this principle.

Waving her hand, the little assistant left with light steps.

Li Luo also dragged his suitcase out of the airport and hailed a taxi straight to the Beiying residential area.

After returning home and tidying up.

He drove his Cherokee out for a spin.

In just half an hour, the trunk was stuffed with many boxes of Ban Lan Gen and medical disinfectant; he didn't know if they were useful, but he wouldn't have any issues anyway, so they were completely prepared for others.

With the items bought, it was almost time for the appointment.

Even though he had just returned, he couldn't stay idle and was impatient to negotiate his first commercial endorsement.

The car stopped next to the coffee shop.

He adjusted the rearview mirror to check his appearance and pushed open the car door, full of energy.

It involved making money.

How could he not be proactive?

Walking into the coffee shop, he saw at a glance the person sitting in the corner waving at him.

He took a deep breath and walked over quickly.

"Hello, Mr. Li Luo."

The two people in the corner booth stood up, and the woman wearing a business suit introduced herself: "I am Lin Yue, the Marketing Manager of Anta, and this is our President, Mr. Ding Ding Zhizhong."

"Thank you for taking the time to come."

A mature woman in her thirties.

Short hair, her movements and demeanor were very capable.

"Hello, Manager Lin."

Li Luo shook hands with both of them, wearing a proper smile on his face: "Hello, President Ding, I'm very sorry to have kept you waiting."

"It's okay."

Ding Ding Zhizhong's hand exerted a slight force as he said with a smile: "We just arrived as well, Mr. Li, please sit."

He wasn't tall, but this guy had quite a strong presence.

His spirit and energy were very vibrant.

"Espresso, thank you." After ordering a drink from the waiter, Li Luo looked at the opposite side: "To be honest, I didn't expect President Ding to come in person; I'm truly flattered."

It was just an endorsement negotiation; he didn't expect the other party to send the boss directly.

He was indeed a bit surprised.

"I happened to have business in Beijing."

Ding Ding Zhizhong sized Li Luo up, feeling very satisfied in his heart: "Has Mr. Li heard of me?"

Good image.

Youthful, sunny enough.

"Of course..."

Li Luo took off his coat and complimented him casually: "Since I'm going to discuss cooperation with your company, a proper understanding is certainly necessary. President Ding's move to sign Kong Linghui a few years ago can be called a stroke of genius."

"You're too kind."

With this sentence, Ding Ding Zhizhong waved his hand with a smile.

It was indeed a stroke of genius.

In 1999, the other party spent 800,000 to sign Kong Linghui as a spokesperson and invested 3.8 million to place advertisements on CCTV.

Given Anta's strength at the time, it was undoubtedly a huge gamble.

But it was precisely this all-in move that completely launched Anta's reputation.

He looked nonchalant on the surface, but Ding Ding Zhizhong was a few points more satisfied in his heart; at least the other party respected this meeting.

He had done his homework in advance.

"Mr. Li looks even more handsome than on TV." Lin Yue wore a standard smile and also complimented him: "If my daughter knew I was meeting you, she would definitely be incredibly envious."

It's a negotiation, after all.

Naturally, you have to build a rapport.

It wouldn't be appropriate for Ding Ding Zhizhong to say these things, but it was just right for her.

It served as a warm-up.

"By the way, Mr. Li."

After some small talk, Lin Yue asked curiously: "You said you were filming a while ago?"

Just then, the waiter brought the coffee over.

Hearing the word "filming," she immediately thought of something, her eyes shining as she looked at Li Luo.

"Thank you."

Li Luo gave the waiter a handsome smile.

"You're welcome."

The latter's face flushed red, and she carefully placed the coffee down, stealing glances from time to time.

This action.

Was seen by both people from Anta.

They looked forward to future cooperation even more.

"I am filming."

Taking a sip of coffee, Li Luo nodded and said: "Liang Liang Yusheng's *Ping Zong Xia Ying*, I play Zhang Zhang Danfeng in it, and the one acting opposite me is Fan Fan Bingbing, that Jin Suo from *My Fair Princess*."

"That show just finished filming."

Putting down the cup, he continued: "I returned to Beijing this morning, but I'll be joining a new crew at the end of the month."

"Preparing to film *Sui Tang Heroes*, playing the male lead, Qin Qin Shubao."

At this point, there wasn't a single wasted word.

The other party was concerned about whether he could continue to perform; Li Luo simply laid out his upcoming work situation, indicating that he wasn't just filming one show and there was no need to worry about him suddenly disappearing.

Of course, it was also a means to raise his value.

"Mr. Li."

Ding Ding Zhizhong was concerned about another question: "May I ask how you feel about our Anta?"

As the helmsman.

He was more concerned about the fit between the other party and his brand.

Li Luo dropped a sugar cube into his cup and stirred it slowly: "To be honest, many merchants have been looking for me to endorse them recently, but I have only chosen your company to negotiate with so far."

"Do things with peace of mind, be a down-to-earth person."

He looked at Ding Ding Zhizhong with a smile, his tone serious: "I think you are a good enterprise, a choice we can grow together with."

These few sentences.

Made Ding Ding Zhizhong's eyes light up.

Given the attitude the other party displayed, his future achievements would be more than just this.

"Actually, I have a question."

Li Luo took out a spoon and placed it gently on the saucer: "According to what I've learned, your company seems to have always cooperated with sports stars. I don't know why you chose to come to me this time?"

Understanding is mutual, after all.