Chapter 117

Facing Li Luo's inquiry.

Ding Zhizhong and Lin Yue looked at each other.

Anta Company indeed focuses on a sporty style, and the company's current spokespeople are all big names in the sports world.

"It's like this."

Ding Zhizhong tapped the table, giving Li Luo the answer he wanted: "Actually, it has to start from *Heavenly Sword and Dragon Slaying Sabre*. I inadvertently saw the image of you coming out of the water and felt that you have a very sporty temperament."

"It fits very well with our company's consistent image."

"And then."

He picked up his cup to moisten his throat: "I also looked for some of your news interviews. I have to say, Mr. Li's image is always very proper, without losing that youthfulness and flamboyance of young people."

"That's right, we used to have sports stars as spokespeople."

Ding Zhizhong sat up a bit straighter and said seriously: "But we also need a larger youth market."

"In this regard."

"I really like the feeling you display."

Once said like this, Li Luo understood.

To be honest, sports star endorsements have certain limitations, especially when there are no major events.

In this regard.

The influence of actors and singers is obviously greater.

It is also more helpful for expanding brand value.

"Thank you."

Li Luo expressed his thanks and began to get to the point: "I wonder about the details of this cooperation?"

He had asked people about such things.

There are many types of endorsements.

Even a company's endorsements have distinctions. For example, Anta has footwear and sportswear categories; both major categories and even some sub-items can have different endorsement choices.

"Our company wants to reach a brand endorsement agreement with you."

Lin Yue opened her briefcase and, at Ding Zhizhong's signal, took out the document at the very bottom: "Our price is quite sincere. The endorsement fee for you is 5 million for two years. Here are the relevant details."

They had prepared three documents today, with different endorsement levels and amounts.

The one taken out now.

Was precisely the most important one.

Ding Zhizhong had always trusted his own judgment. After just a few minutes of contact, he felt he could place a heavy bet on Li Luo.

Not to mention anything else, just based on his appearance, he was very suitable for a sports brand endorsement.

"Take a look."

Lin Yue spread out the document and turned it to hand it over.

"Thank you."

Li Luo's heart pounded, and he reached out to take it calmly.

What a big deal!

No wonder everyone wants to become famous; signing an advertising endorsement actually earns more money than he earns from working hard filming for a year.

But thinking about it from another perspective.

If there were no works as a foundation, others wouldn't come running with big money.

Wu Dun was truly right.

As long as the career is successful, some things will naturally fall into place.

5 million.

His 280-square-meter small courtyard only cost a total of 3 million or so.

Deducting that, there would still be over 1 million left.

It's too damn profitable!!!

However, thinking of those stars who demand tens of millions in endorsement fees later on, his mood calmed down a lot. And don't even talk about later; just this year, Jay Chou endorsed Metersbonwe, and it's said the endorsement fee reached as high as 10 million.

Anta's offer was very sincere, giving him a price that was definitely top-tier.

On the document, there were many detailed rules.

There was the granting of relevant portrait rights, as well as work clauses, such as cooperating in filming promotional videos, flat photos, and the like.

The workload was marked clearly.

How many videos to film, how many sets of photos, were listed very detailedly.

It wasn't tiring.

It could be done in two or three days.

It also required cooperating with the brand to attend events, which was also simple.

It was just accompanying them to hold a press conference.

There were also restrictive clauses: during the endorsement period, one cannot have relevant cooperation with sports brands of the same type.

If not, one would face huge compensation claims.

Precisely because of this reason, the cost of such endorsements is much higher.

Some endorsement cooperations are not exclusive; it's purely the artist providing a few photos, letting others print their headshot on the product. That kind of price is much lower, purely making quick money.

But Li Luo didn't want to negotiate that kind of endorsement, as it's very easy to ruin personal value.

Other clauses.

Were more or less these things.

Compared to the hardship of filming, this workload was simply equivalent to picking up money.

In fact, it was.

In later generations, some Hong Kong film actors who couldn't even get roles in movies, relying on the nostalgia of their early years, just by going to bars to sing or attending opening ceremonies, could earn a fortune in a year.

Endorsements and commercial performances count as the two activities where artists make money the fastest.

The reason for choosing Anta.

Li Luo actually had his considerations.

This brand is quite solid, and it will develop better and better in the future. Moreover, Anta's stores are almost all over the country. Once the promotion spreads, his portrait and billboards will be seen everywhere.

It's also a big boost for his fame.

Celebrity product endorsements are often mutually beneficial.

While Li Luo was looking through it, Lin Yue was also explaining on the side, explaining all kinds of clauses clearly.

Brands looking for endorsements isn't as complicated as filming.

As long as the brand thinks it's suitable, that's it!

"I have no problems."

Li Luo tapped the document in his hand and looked at the two people opposite: "But I'm entering a crew to film at the end of the month, so can this shooting work be arranged as soon as possible? Preferably within a week."

The meaning of this sentence was that he had already agreed.

"Can do."

Lin Yue could decide such things with one word. She nodded and said: "I will make arrangements as soon as possible."

"Mr. Li."

Ding Zhizhong drank the coffee in his cup and reached out his hand with a smile: "Welcome to join the Anta family. Let's have a pleasant cooperation."

"Pleasant cooperation."

Li Luo grabbed his hand and laughed out loud: "Thank you, Ding Zong, for your support. But since we are all family, don't keep calling me Mr. Li; just call me Li Luo directly."

Commercial endorsements are not a one-time deal.

As long as the brand is satisfied and everyone gets along well.

This can be renewed again and again.

Hearing that they were family, Ding Zhizhong and Lin Yue also laughed happily. After all, it was they who asked Li Luo to be the brand spokesperson, not Li Luo who came knocking to beg for cooperation, so naturally, they wouldn't put on any airs.

There's no time like the present; the three immediately headed to Anta's office in Jingcheng.

The contract was signed quickly.

Anta's endorsement fee was quite prompt. According to the contract terms, 5 million would be deposited into his account within seven days.

The endorsement work actually isn't complicated.

It just takes a few days of work.

It's mainly about the issue of image usage.

So this fee generally won't be delayed for too long; if it's delayed too long, others won't be happy to play with you.

Signing his name, Li Luo smiled so wide his white teeth showed.

It feels so good!

Led by Ding Zhizhong, he toured Anta's Jingcheng branch.

These are all proper courtesies.

Zhang Wuji's sudden visit caused a small sensation at Anta Company, but with the big boss accompanying him, those employees who recognized Li Luo didn't dare to do anything too out of line.

After a tour, they arrived at the product wall.

"Li Luo."

After Lin Yue introduced it, she asked: "I see your physique is well-maintained; you must exercise often, right?"

"Of course."

Li Luo understood, and he pointed with interest to a pair of sports shoes with a relatively simple style: "I play ball occasionally, but I mostly run. Does this shoe come in size 42?"

"Let me try it on."

In this kind of company, the one thing they don't lack is shoes.

Soon, a staff member came over with sports shoes in the right size and handed them to Li Luo excitedly.

No joke.

*Heavenly Sword and Dragon Slaying Sabre* is really popular right now.

You can see Zhang Wuji showing off his skills on the screen just by changing channels.

"Thank you."

Taking the shoes, Li Luo put them on.

Jumping around casually.

To tell the truth, the feel is worse than the AJ he usually wears, and the design isn't as good-looking, but in front of 5 million, that's not an issue!

Grabbing the leather shoes he had changed out of, in full view of everyone.

He tossed them into the trash can with a clatter.

Patting his hands, Li Luo looked at Ding Zhizhong with a grin: "Ding Zong, I'm here to rob you today. These shoes are so comfortable to wear, I won't return them to you; I'll just wear them away, you don't mind, right?"

Even if it's a strange combination of suit pants and sports shoes now.

He doesn't care at all.

Let's harvest a wave of goodwill first.

"Hahaha."

The latter looked up and laughed, clapping hard: "Well robbed! If you like them, just wear them away; I have plenty more here."

Ding Zhizhong couldn't be more satisfied with this action.

Although he knew Li Luo was putting on a show, isn't this world just about supporting each other?

Driven by the big boss.

The scene erupted in thunderous applause for a moment.

Li Luo's action gave Anta plenty of face, so they naturally had to reciprocate.

Lin Yue clapped with a smile. Her original intention was to let the other party try them on and say a few good words; she didn't expect him to be so supportive. It's rare to see a spokesperson who works so hard.

Amidst the applause, Li Luo simply invited everyone to take a group photo.

Under Anta's red and black LOGO, all kinds of group photos were taken happily.

As long as the money is in place, Li Luo never hesitates when doing things.

After touring for a full half hour, he left Anta's Jingcheng branch with satisfaction. He came empty-handed and left with a 5 million endorsement contract and a large amount of gifted products.

All kinds of styles of shoes, piled up with more than twenty boxes in the car.

There were also sportswear and hoodies, almost filling the remaining space in the trunk.

He wasn't taking advantage.

It was completely that Lin Yue arranged for staff to move them down forcibly.

The restrictive clauses in the contract state that one cannot endorse products of the same category at the same time, but they can't control what actors and singers wear in their daily lives. Lin Yue wished Li Luo would take more, preferably wearing them every day.

To them, that's a living, moving billboard.