Chapter 270

There were many places in "And Then There Were None" that were stunning.

Every sinner's reaction the moment they recalled the wrongdoings they had committed, and the content of the flashback scenes, were all excellent promotional points.

But a film couldn't broadcast all its exciting plot points; otherwise, why would netizens go to the cinema to watch the movie? Wouldn't it be enough to just finish watching the exciting content on short videos?

So Sui Sui Lingfang picked and chose, selecting a specific scene Jin Li had filmed as the first wave to sustain the heat.

She didn't post the actual footage because the performance in the actual footage was even more stunning, and one could only enjoy the best quality in a cinema.

But the stunning nature of the actual footage could be glimpsed through the behind-the-scenes clips.

Moreover, through the perspective of a third party, it could also indirectly suggest how dedicated the crew was during filming and how capable the actors were.

The behind-the-scenes clip Sui Sui Lingfang released was of Jin Li deciding to experience the hanging scene in person for 30 seconds!

The actual filming had long exceeded 30 seconds, but it wasn't filmed continuously; it was done in fits and starts.

Sui Sui Lingfang edited a relatively complete clip, picking the most essential 30 seconds, covering the early preparations, Jin Li's final readiness, the expression when she closed her eyes, the action of kicking the stool with her legs, and the final expression of her emotions...

All presented in 30 seconds!

Netizens stumbled upon this clip on a short-video app.

The live-streaming realm had Maozhua and Wang Wang occupying half the territory, but in the short-video field, the most popular one currently was DouDou Video.

She contacted hundreds of video bloggers and signed promotional cooperation agreements with them to jointly release this most exciting 30-second clip.

After the clip was released, she selected two with relatively high view counts and spent 200,000 on Dou+ to drive traffic!

This clip was of high quality to begin with; although it wasn't the actual footage, it was better than the actual footage, further piquing the curiosity of netizens.

As long as the behind-the-scenes story is managed well, netizens will affirm a film because of the hardships of the behind-the-scenes filming.

This is just like selling sentiment.

Nowadays, major brands are competing on price, product quality, freebies...

When they finally can't compete anymore, they compete on sentiment and stories.

Behind-the-scenes clips are a way to understand the sentiment of a film.

Under Sui Sui Lingfang's management, Jin Li's 30-second hanging scene exploded as expected, and it exploded even more powerfully than imagined, dominating the feeds on short-video platforms for three days!

【I'm not bragging, this is a real hanging!】

【Jin Li is divine, to be able to sacrifice herself to this extent for a film!】

【Isn't she worried about suffocating? This counts as facing death, right? Normal people would find it hard to do!】

【Normal people, let alone jumping off a cliff, would have their legs go weak before even reaching the edge, but Jin Li's hanging is a real hanging!】

【I counted the time of the hanging; the clip played for at least ten seconds, and I didn't see the end. I'm begging for the rest of the clip!】

【Go watch the actual film! You'll definitely be able to see it there!!】

【I'm anxious, why isn't the reservation open yet? When will it be released in cinemas?】

This 30-second trailer finally shifted the attention of netizens from "whether adapting the original work is good or ruins the classic" to the quality and content of the film.

Seeing this, Sui Sui Lingfang couldn't help but breathe a sigh of relief, and the other members of "And Then There Were None" finally didn't feel so nervous.

Besides exploding on short-video platforms, in these three days, the trending topics for "And Then There Were None" took turns appearing, almost every one of them carrying Jin Li's name.

It wasn't that they didn't want to include other actors, but among the many actors, Jin Li had the highest popularity and could carry some box office, something the others found difficult to do.

At the very least, those people couldn't do it—just by relying on a name, they could make netizens willing to pay for movie tickets without asking about the quality of the film.

But Jin Li could.

Plus, this was promotion and distribution handled by Chenxi Entertainment, so they definitely prioritized their own people.

So besides Jin Li, Ren Ren Zhangtao also gained popularity from these trending topics and was no longer unknown.

Exploding clips + good quality content + participation of a popular young actress = "And Then There Were None" transformed, no longer a low-budget film, but—

【Jin Li's first participation in an art film, advancing into the art-house circle!】

It looked high-end, and netizens were satisfied hearing it.

Chenxi Entertainment, Sui Sui Lingfang's office.

Jin Li pushed the door open and walked in, only to see Zou Da in the office, discussing something with Sister Fang, quite intensely.

Sui Sui Lingfang said: "We can't use this headline; it will cause a backlash!"

Zou Da said calmly: "Don't worry, the internet's memory is only three seconds long; hyping up the heat now will also make the early box office look better."

Sui Sui Lingfang: "The heat is already sufficient now; let's not use this to hype it up. If we really want to hype it, we can wait until the film is in theaters to hype it; it won't delay anything."

Zou Da: "I suggest releasing it as soon as possible to gather heat and strive for more screening slots in the late-night cinema schedule."

Sui Sui Lingfang: "If you're hyping the heat for this, then don't waste the effort. The cinemas won't budge; they have to look at the occupancy rate to schedule screenings. The heat on the internet looks like blooming flowers, but in the end, it's hollow."

Jin Li deliberately stepped heavily a few times to make some noise.

Upon hearing it, Zou Da turned his head to look, and seeing it was Jin Li, he greeted her and walked out of the office first.

He deliberately closed the door.

Jin Li sat down and asked: "I didn't disturb you two, did I?"

Sui Sui Lingfang shook her head: "No, you came just in time; I didn't want to discuss that matter with him anymore."

Jin Li asked curiously: "What matter? Is it related to me?"

Sui Sui Lingfang nodded: "Yes, recently the heat for 'And Then There Were None' has been hyped up, and discussions have increased.

But what I've arranged next is all routine promotion; there's nothing that can spark a viral point on the internet.

After Zou Da found out, he wanted to continue hyping it up with another gimmick, which I rejected."

She paused and said: "He thinks you can use the gimmick of using this film to challenge film festivals to hype up the heat."

Jin Li:...

She's not worthy!

Although "And Then There Were None" is an art film, this is only the second art film she has filmed.

Even if she were lucky and performed excellently, she would never dare to think about participating in film festival selections.

Film festivals do favor art films, but Jin Li still felt it was a bit of a reach.

Jin Li: "No, how could Manager Zou suddenly think of this? There hasn't been any wind of 'And Then There Were None' participating in film festivals, or is there such public opinion on the internet that I don't know about?"

Seeing that she was a bit scared, Sui Sui Lingfang quickly said: "Don't worry, there's no wind on the internet, and I didn't let Zou Da release anything."

She thought for a moment: "He should have learned the news from Director Deng."

Jin Li made a phone call to Deng Zexu.

She had just returned from the promotional site and had to start promotions again in the afternoon, but she couldn't wait until the afternoon.

Hearing her confusion, Deng Zexu said: "Yesterday, Manager Zou asked me, and after careful consideration, I do have the intention to submit to film festivals."

He added: "But I didn't expect him to use it for hype, and I don't want to make this public.

It's normal to submit for evaluation, but once it's publicized, it would be very awkward if it doesn't receive any award nominations."

Deng Zexu's attitude was the same as Jin Li's.

Anyway, "And Then There Were None" already has a certain amount of heat, so let's just wait peacefully for the release in a week.

As it happens, they also released the trailer today, so they can look at netizens' evaluations online.

Jin Li breathed a sigh of relief, told Sister Fang after hanging up the phone, and took a short two-hour rest in the company.

During these two hours, she still used them to practice problems.

For her, doing problems is rest.

Recently, the promotion for "And Then There Were None" has exploded, with Jin Li as the promotional focus, so every move Jin Li makes receives a lot of attention.

This time, when she started a live stream at noon, many netizens flooded into the live-streaming room.

Jin Li posted an announcement on the screen:

【Still have to run promotions in the afternoon, will do problems for an hour first, and watch an hour of teaching videos】

After posting, she put the tablet aside and focused on doing them.

This attitude of racing against time made netizens feel deeply impressed.

【Time is like a sponge; you'll have it if you squeeze!】

【Jin Li is always squeezing time to do problems; how is her energy so good? Whenever I have rest time, I just want to sleep!】

【So, no wonder others can succeed (eating melon)】

On the other side.

The heat that "And Then There Were None" has stirred up across the entire internet in these three days finally made some popular summer-break dramas feel a bit tricky.

Resources on the internet seem abundant, but they are actually time-sensitive.

And once a hot topic becomes popular, the entire internet will discuss that topic, suppressing other topics; there is no such thing as sharing the attention equally.

Coming to July, the summer-break season officially kicks off.

Now approaching July, whoever has more heat can attract more attention from netizens, and the opening box office will also look much better.

These days, the heat has all been snatched away by "And Then There Were None," and some popular films have long felt dissatisfied, thinking about how to lower their heat.

Some stars seized this opportunity to offer advice.

Li Li Xunfang called He Xiaoshuang, and after some pleasantries, specifically mentioned "And Then There Were None."

Li Li Xunfang: "Recently, 'And Then There Were None' has become very popular on the internet. I watched the behind-the-scenes clips, and they were quite exciting. What about yours? Why don't you let the crew release your exciting behind-the-scenes clips too?"

She wasn't just looking for any star to chat with.

He Xiaoshuang is the female lead of a popular film for the summer-break season, which started promotions in early July, and the film's heat is very high.

She originally thought it could be maintained, but who knew that "And Then There Were None" would suddenly emerge in the latter half of the month, quickly causing discussions across the entire internet.

Now all the heat is concentrated on "And Then There Were None."

Li Li Xunfang guessed that He Xiaoshuang must be dissatisfied.

They had once participated in a variety show together, added each other as friends, and sent group chat blessings and pleasantries during holidays; they didn't have good feelings for each other, nor did they have bad feelings.

But it is precisely this ordinary relationship that makes it easier to discuss certain things.

He Xiaoshuang said unhurriedly: "I've seen the behind-the-scenes clips of the film you mentioned. Jin Li's hanging scene is very impressive. I didn't expect her to be able to overcome such great fear to try it; it's deserved that it's popular."

Li Li Xunfang said: "It's just a bit of a pity for your film; the heat afterward has been suppressed. I'm quite optimistic about yours."

He Xiaoshuang smiled: "Thanks for your optimism. Whether a film is truly good or not, you have to watch it to know. No matter how powerful the promotion is, if it's just a facade, the box office won't be high."

Saying this, it was as if she didn't care at all about having her heat snatched by "And Then There Were None."

Li Li Xunfang couldn't be sure of her attitude and hung up after saying a few words.

She thought to herself: Is He Xiaoshuang really this indifferent?

Li Li Xunfang looked at her phone again, where Jin Li's 30-second clip was playing on a loop.

Her expression was a bit dark.

She didn't want Jin Li's film to succeed at all!

Once Jin Li gains momentum, she will snatch away many of her advertising endorsements and TV dramas.

Zhao Rui knocked on the door and walked in, reminding her to prepare for the filming of the next variety show.

Li Li Xunfang said: "Sister Zhao, help me pick some art films too, similar to 'And Then There Were None,' where the clips can easily spark gimmicks and easily go viral on short-video platforms."

Zhao Rui glanced at her phone, where Jin Li's 30-second clip was playing, said "Hmm," and replied, "I'll keep an eye out for you."

Li Li Xunfang emphasized: "As long as the content is good enough, I can lower my requirements for the production team."

Zhao Rui: "Okay, I understand."

But what Zhao Rui was thinking was.

Even if there really were such a film, would Li Li Xunfang dare to shoot it?

The reason this clip could go viral, fundamentally, isn't because "And Then There Were None" is so powerful, but because Jin Li is willing to go all out!

Although she knew there were many people in the crew and there wouldn't be any problems, knowing that this behavior would touch upon death and still deciding to do it requires great courage.

Fear is an emotion everyone has.

Facing danger and wanting to escape is also human nature.

It's not that Zhao Rui looks down on Li Li Xunfang, but if there really were such a scene, she would definitely call for a stunt double; that's normal.

After hanging up, He Xiaoshuang thought for a moment, and finally took out her phone to make a call, asking the director indirectly about the issues regarding the film "And Then There Were None."

The director said: "Don't worry, the crew has already made preparations."

Only then did He Xiaoshuang feel relieved.

She indeed didn't care about Jin Li, nor did she care about "And Then There Were None"; this film wasn't a popular summer-break film, and the screening schedule didn't conflict with her drama.

Many dramas were also because of this point that they let "And Then There Were None" occupy the trending topics instead of sniping at it immediately.

Under this tacit indulgence, the heat for "And Then There Were None" these past few days was truly too great; someone had to stop it.

In the afternoon, Jin Li followed the crew to run the promotion for the Nancheng station.

At the same time, the official trailer was released via the official V-account, and all the actors in the crew reposted it.

At the beginning, the interview atmosphere was quite good, and the questions asked by the fans who came to participate in the roadshow were also very normal.

They were all asking if Jin Li was tired when filming, why she would personally film the hanging scene, what thoughts she had at the time, if it hurt, and so on.

After interacting with the fans, the large screen at the scene also played the freshly released trailer for "And Then There Were None" for the afternoon.

A deserted island, a magnificent villa, several people, young or old, gathered together for some reason.

Ornaments symbolizing some meaning, the interior decoration details flashed by one by one.

In the scene, Jin Li was about to push open a door when she was suddenly called out by someone.

【The Hidden Room】

Someone suddenly fainted on the ground, and a doctor quickly performed first aid, but his hands kept trembling; after finishing the first aid, the doctor was a bit distracted.

【The Doctor in the Wrong State】

The playboy was driving a car on a forest path, playing loud music, picking up a wine bottle to drink while driving, humming a song happily.

Bang!

A harsh sound rang out, and the bright headlights illuminated the child's tender face.

【The Child Who Was Hit】

The trailer edited every character in the film into it, and everyone left behind suspense.

Finally, the screen went pitch black, and a line of text suddenly flashed by—

【In everyone's heart, there is a deserted island imprisoning malice】

【Under the deserted island, there is no one left】