Chapter 279: Box Office Breaks 15 Million, Constantly Refreshing This Year

This editor's voice was too loud, so much so that even the editor-in-chief who was still conveying information couldn't help but look over.

He heard what the editor said, and his heart moved.

The editor recorded the time while listening, and then hung up the phone.

By the time she finished writing the message and looked up, the editor-in-chief had already arrived before her, asking with a solemn expression: "Has the crew of the Huaguo film 'And Then There Were None' given a reply?"

The editor said excitedly: "Yes, we really didn't find the wrong company! You were right, Editor-in-Chief, Chenxi Entertainment has a relationship with the crew of "And Then There Were None." After we went to the door, Chenxi Entertainment helped contact the crew of "And Then There Were None." Just now, they called and said that all members are willing to shoot the promotional cover for the magazine."

The editor suddenly thought of something and hurriedly said: "By the way, Chenxi Entertainment has another request."

Other editors hurriedly said: "What request? As long as it's not too excessive, we can promise her!"

"Yeah, this is the first time the magazine has contacted a first-line star abroad. Jin Li has quite a lot of fans in Y country. A few days ago, my daughter even dragged me to visit Fang Fei!"

The editor in charge of liaison hurriedly said: "It's the problem of the shooting location. Chenxi Entertainment said that Jin Li's body is a bit poor and she is not used to running back and forth, hoping that we can put the shooting location in China."

"This..."

Other editors looked at each other.

Even if "And Then There Were None" asks for higher star remuneration, they can discuss it, but changing the shooting venue...

The editor couldn't help but look at the editor-in-chief who made the decision.

Their magazine is just a small magazine, with limited funds, and there are not as many departments as first-line magazines. Everyone wears many hats.

The magazine's cover design, shooting scene, makeup style, and model movements, etc., are all done by the editor-in-chief alone.

This is also why the magazine office is so busy, but no one dares to complain, because your boss is busier than you!

If it weren't for the coincidence of seeing the gun version leaked online, feeling that "And Then There Were None" filmed in China provided another interpretation angle of the original work, suitable for being placed on "Movie Story" magazine.

Otherwise, they wouldn't try to contact Chenxi Entertainment.

Not long after, the editor-in-chief's decisive voice sounded: "Just follow their request, our entire camera team will fly to China together!"

After the editor-in-chief left, other editors gathered together to discuss quietly while taking time off.

"Isn't it said that the magazine's cash flow is tight, and it was late for a day to pay wages last month."

"The magazine sales this month are not bad, but the repayment speed is slow. Does the editor-in-chief have money in his hand?"

"Bearing the air tickets and accommodation for an entire shooting team is not a small amount."

Some editors seemed to realize something, and one word hit the point: "The editor-in-chief must have taken a fancy to Jin Li's fame. Don't forget, the Fang Fei flagship store is diagonally opposite our office building."

"When Fang Fei first announced that Jin Li became the spokesperson for the China region, how crazy the fans were to grab the single items endorsed by Jin Li, you haven't seen it."

"Last night, I was wandering out in the middle of the night and saw fans queuing up to grab single items, this damn limited purchase!"

Other editors suddenly realized, yes!

Although the Fang Fei flagship store was also popular before, it was far from the level of needing to queue to enter the store.

Just because of Jin Li, it was driven by so many sales!

An editor suddenly said with great confidence: "After returning from China this time, we will rent a small cart next to Fang Fei and specifically sell Jin Li's cover magazine. There will definitely be many fans who will buy it, and the guaranteed sales will not be a worry!"

No wonder the editor-in-chief is willing to take the team to fly over personally.

As long as Jin Li agrees to shoot, the magazine they launch will definitely be stable and profitable.

Jin Li didn't know that an unintentional help would be of great help to a magazine in a certain country.

After a day of waiting, they finally welcomed the box office sales of "And Then There Were None" launched in the late-night slot on the second day at noon—

First-day box office 5 million!

When this box office result came out, even the person in charge of the big cinema was shocked.

He heard this number and almost thought it was a daytime slot arranged for them!

Person in charge: "How much did you say?"

Staff: "Five million."

Person in charge: "Say it to me again, is this the box office that can be created by the late-night slot?"

Staff: "It is indeed the box office created in the late-night slot. The occupancy rate of this film early yesterday morning reached 80%!"

Person in charge: "How much did you say?"

Staff: "80%!"

The person in charge rubbed his temples, he suddenly wanted to be quiet.

At the same time, the art-house cinema box office record of "And Then There Were None" yesterday was also refreshed, which was 1.3 million!

The sudden drop in the box office of the art-house cinema circuit was largely due to the diversion to the late-night slot of the cinema.

But even if it was diverted, the total brought was greater than before.

In the "And Then There Were None" work group.

After Deng Zexu announced the two box office sales data, the actors all sent congratulatory carnival expressions.

【Too unexpected! It turns out that those sold-out box offices are all true, not fake!】

Deng Zexu:???

So you all thought I bought it to show off?

He has money, but he is not burning it like this!

【Wait wait wait! Adding all the art-house cinema box office and the late-night slot box office, hiss—is our total box office already at 15 million?】

Jin Li has been doing math problems recently, feeling that her memory is much better than before, and quickly recalled the single-day box office every day.

It has been less than 10 days since it was launched, but the box office has accumulated to 15 million!

Jin Li's eyelids jumped.

Jin Li's eyelids twitched slightly.

Although for a film, 15 million in sales is nothing worth mentioning, for a niche art-house film like "And Then There Were None," it is already continuously making history this year.

Isn't this much better than those summer blockbusters chosen by the cinemas themselves?

You must know, there are some films in the summer season with only a few million in daily sales; because the box office is poor, many screenings were cut during the day, leading to only a few hundred thousand in daily sales.

But their launch in the late-night slot has counter-attacked and surpassed the daytime figures of those films!

Thinking of this, Jin Li couldn't help but ask Sui Sui Lingfang: "How much did the company invest in this film?"

Sui Sui Lingfang said: "This is a niche film; Dawn Entertainment only invested 5 million, and the rest was Deng Zexu going to invest with Ren Ren Zhangtao. It should be around 10 or 20 million; in any case, the overall scale does not exceed 30 million."

Jin Li felt relieved and smiled: "Then looking at this trend, 'And Then There Were None' should not lose money."

Sui Sui Lingfang said affirmatively: "Not only will it not lose money, it will definitely make a profit; it's just hard to say how much."

Box office sales are not just about seeing what the data is and knowing how much money the investors can get.

Cinemas also have to participate in the revenue sharing.

And because they are not a popular film, have no famous directors, and no well-known actors, they have absolutely no advantage when negotiating the revenue-sharing ratio with cinemas.

Therefore, the cinema's cut from "And Then There Were None" will only be higher than that of popular films; getting 50% of the actual revenue into one's hands is already considered quite good.

According to a 50% split, with an investment of 30 million, the box office must reach at least 60 million to break even.

Moreover, they are a new film launch, occupying the advantage of novelty, but as time goes on, the audience who should have watched it already has, and the subsequent box office sales will slow down.

Just take the current popular films as an example; the sales data has already started to slow down.

So later on, the box office of "And Then There Were None" might not necessarily reach the same good effect as it did at the beginning.

Calculating this way, "And Then There Were None" still faces significant pressure to break even.

But even so, Sui Sui Lingfang's expression remained very certain.

Jin Li heard the certainty in her words, her heart stirred slightly, and she said: "Sister Fang, do you have other ideas that can help the box office grow again?"

She took the initiative to say: "Are you thinking of creating a few more trending topics? But is doing this useful?

Once there is too much promotion, the audience will also feel fatigued. Under intensive promotion, those who would click in to watch have already done so; those who don't click in won't watch it anyway."

Sui Sui Lingfang smiled slightly and said with deep meaning: "Who said I was going to make trending topics? Don't forget, currently only one major cinema has launched 'And Then There Were None'.

Just a late-night slot exploded with 5 million in box office; I don't believe other major cinemas won't be tempted."

She specifically taught Jin Li some things, letting her follow along and learn.

"Dawn Entertainment has no resources in film and television. Being able to secure the art-house film line and set the late-night slot in cinemas was all thanks to Deng Zexu's efforts.

So this time, we can only find Deng Zexu to pull strings and build bridges.

The better part is, as the director and investor of this film, Deng Zexu will only be more dedicated than us."

Jin Li sighed and suddenly understood why some companies have great strength and are fully capable of raising the filming funds for a movie.

But they all chose not to eat alone.

Facts have proven that only when everyone is a community of interests can all parties work together and pull in the same direction.

Sure enough, after Sui Sui Lingfang called Deng Zexu and told him her idea, he immediately said: "Good, I'll go set up a meeting right now!"

Crisp and neat, no dawdling.

Originally, Deng Zexu also wanted to find a graphic designer who knows Photoshop to make a few posters for "And Then There Were None" breaking 15 million at the box office.

But expanding the number of cinemas is more important, so he told Sui Sui Lingfang about this matter, and Sui Sui Lingfang immediately took it over, letting the company's designer do it.

She teased: "Director Deng, it's not that I'm saying anything, but why don't we have a bigger perspective? It's only 15 million; isn't it too early to celebrate?"

Deng Zexu shook his head vigorously: "No, no, 15 million is already very impressive for our film; celebration is just a sense of ritual.

What kind of film are we, and what kind of films are they?

We were pushed up step by step from a niche position; our innate development is insufficient, so naturally, we can't compare with popular films. Being able to break 15 million is already considered a very good result for an art-house film."

Seeing this, Sui Sui Lingfang said: "Fine, you go do your work; I'll have the designer do it urgently today!"

Things progressed even more smoothly than imagined.

The late-night box office reaching 5 million shocked not only the crew and netizens but also many industry insiders.

After these sales figures spread, they only felt that their own late-night slots were so useless.

At least they are all major cinemas; others' late-night box office can reach 5 million, while their own late-night box office is only 500,000!

A 10-fold gap; this is no longer a question of whether to make money or not, but a question of face!

So when Deng Zexu invited the heads of major cinemas out, it went very smoothly.

He did not use his father's connections and channels, but used his own phone to call them.

Once they heard he was the director of "And Then There Were None," the tone of the person in charge changed, becoming a little bit enthusiastic.

Dinner?

Sure, no problem!

How about today?

The heads of major cinemas all learned that "And Then There Were None" did not sign an exclusive screening agreement with any cinema to obtain more box office revenue sharing.

That is to say, this film can be launched on all cinema platforms.

Since that's the case, what are they waiting for? Sign the contract and launch it immediately!

Could it be that they still want to keep that useless film they introduced, which only has 500,000 in daily box office, and play it repeatedly in the middle of the night?

Amidst the clinking of glasses, Deng Zexu gradually realized the charm of being a director.

This charm is not about holding the lens in the crew and becoming a god whose word is law, but about gaining the respect of the heads of major cinema chains through results.

Before, he asked his father to come forward to help him, and his father spared no effort to consume his past friendships to push him out.

At first, the heads of these cinemas were all smiles, saying "good, good, good."

Later, when talking about box office scheduling, they would either say this won't work or that won't work, refusing with polite words.

Although Deng Zexu had expected this, he had to say he still felt a bit stifled and insulted.

But now, watching the people in charge constantly complimenting him on "having strength," "a tiger father has no dog son," "box office counter-attack," "hundreds of millions expected"...

Deng Zexu couldn't help but feel a bit carried away.

You still have to rely on strength to speak!!

Just one day later, other cinemas successively launched "And Then There Were None" in the late-night slot.

Netizens were the first to notice the change.

【Eh, didn't they say all tickets for "And Then There Were None" for the next few days were sold out? Why can I still book tickets for tomorrow? Am I so lucky that I picked up someone else's returned tickets?】

【I just went to search, and I bought them too! What's going on? Is "And Then There Were None" being returned in large quantities?】

【Case solved, other cinemas have also launched "And Then There Were None" in the late-night slot; hurry up and go for it!】

【Ah ah ah, I've been seeing reviews of this film, I'm so looking forward to it; finally I can watch it, very much looking forward to Jin Li's hanging scene!】

Besides putting effort into the late-night slot, Deng Zexu has also been communicating with the head of the first cinema that decided to introduce the film.

From the summer release until now, "And Then There Were None" has been out for ten days, but Deng Zexu has not given up.

He still wants to put this film on daytime screenings and fight for daytime scheduling!

"Director Deng, you're putting me in a difficult position by doing this; the summer season hasn't even passed half a month, and the daytime schedule has already been occupied by the three most popular films.

We can only sporadically arrange one or two screenings for exclusively introduced films; there really are no extra slots to give you."