Chapter 280

Deng Zexu heard some clues from this, and a bright idea struck him: "If you want exclusive screening, you can give us daytime screenings, and we can also give you exclusivity."

This was a bit convoluted, and the cinema manager didn't quite grasp it for a moment.

Deng Zexu laid it out: "'And Then There Were None' has not signed an exclusive screening clause with any cinema.

What we cooperate with other cinemas on is the late-night slot, and it is also limited to the late-night slot; the schedule is fixed in the late-night period."

He paused, giving the cinema manager enough time to think, and continued:

"So if you want the exclusive daytime screening rights for 'And Then There Were None,' we can give them to you."

The manager understood and subconsciously shook his head: "No, this is not according to the rules; the procurement department completes procurement before the summer season; how can there be mid-term procurement?"

Deng Zexu said: "The box office of the films you exclusively procured is sluggish; giving them two screenings during the day only results in one or two million in daily sales.

So why not take a gamble on 'And Then There Were None'? You might even be able to snatch away the late-night audience from other cinemas."

Now "And Then There Were None" has great fame; originally placing it in the late-night slot was to attract audiences who specifically appear during this time period.

However, with the help of fame, it has become that audiences have to choose the late-night slot to watch this film because there is no daytime schedule.

The people who want to watch movies are just that group.

If screenings can be arranged during the day at this time, it will naturally attract that group of people, and it can also snatch away the late-night traffic of other cinemas.

For audiences specifically coming for "And Then There Were None," if they can watch this film during the day, who would stick to the late-night slot?

Seeing that the manager was somewhat tempted, Deng Zexu added fuel to the fire, specifically saying:

"Actually, the energy of the late-night slot is just like that; your cinema has so much summer data, you have long summarized what the normal box office of the late-night slot is like; you know these data better than I do.

The reason why the late-night slot is booming now is largely because 'And Then There Were None' has great fame, so it broke the convention of late-night box office.

Since everyone knows this film is hot, why not try putting it in the daytime? It will definitely yield results!"

Deng Zexu said this with certainty and confidence.

He had to be confident.

If a director has no confidence in his own film, how can he convince the cinema to arrange more screenings for the film?

No one taught him these words; they were all learned from following his father in and out of major film sets when he was a child, being taken by his father to many film discussion occasions, and observing people's expressions.

The manager couldn't help but look up and take a few more looks at Deng Zexu.

He suddenly smiled: "You look a bit like your father now."

Deng Zexu smiled cunningly, and his tone became even more intimate.

"Uncle Liu, this is my first time making a film, and I am also very anxious.

It would be one thing if this film didn't have any results, but now that it has a bit of fame, I am really unwilling not to try hard to expand the advantage and hype it up.

Just treat it as taking care of a nephew from a family friend and give me some face!"

This cinema manager is a family friend of his family and has a very good relationship with his father.

When his father took him to attend gatherings, Uncle Liu was the first to speak out in support, willing to arrange his film in the late-night slot.

Otherwise, "And Then There Were None" would not have the qualifications to be played in the cinema.

There is no way; the time for this film to pass censorship was really too awkward, just neither early nor late.

If it were a bit earlier, he could have used his father's fame to plan ahead.

If it were a bit later, he would have simply moved this film to the National Day slot for release.

Uncle Liu pondered and asked repeatedly: "The contracts you signed with those cinemas, are they really okay?"

Deng Zexu nodded: "I only signed for the late-night slot schedule, only fixing the early morning time period."

Uncle Liu said faintly: "I'll consider it."

Although Deng Zexu felt a bit regretful, he was not in a hurry; not being rejected to his face was already very good.

When he returned to his residence.

The graphic designer of Dawn Entertainment also produced the poster for "And Then There Were None" breaking 15 million in box office.

This is a family portrait poster.

It looks like some aristocratic family taking a family photo, looking human-like.

Hidden under the exquisite skin is dark malice.

Fortunately, all members of "And Then There Were None" took many photos in advance, and many were not released; now those photos can be used as the background for celebration.

When the crew members saw this promotional poster, they all had to sigh: "Director Deng is really planning ahead!"

The celebration poster was first posted by the official blog of "And Then There Were None," and then the actors all came to repost it.

Jin Li personally reposted it and personally wrote the caption: 【To this day, I can still vaguely remember the days living on the island; I am filled with emotion. We have finally been seen by people!】

The traffic of the film's official blog is far less than the traffic of Jin Li's account.

With Jin Li's repost, the news spread rapidly and then rushed into the top 20 of the trending topics.

#And Then There Were None box office breaks 15 million#

【First! When I first saw this number, I thought I was dazzled and missed a few zeros, but it turned out I didn't read it wrong. Since when can 15 million be used to show off?】

【This is an art-house film, right? It's not easy to have this box office.】

【For an art-house film, this box office is really okay, and it's a new director's first time filming.】

【It's a bit of a pity; I feel the box office of this film could be even higher. It's much better looking than the popcorn movies on the market, and it's also very satisfying. I think it should be classified as a commercial film!】

【How pathetic are you to use 15 million for promotion? At least get 150 million!】

【This is the most down-and-out box office celebration I have ever seen. Interesting, 15 million created the effect that only 1.5 billion has.】

When passersby choose movies, they generally only look at two pieces of data.

One is word-of-mouth evaluation, and the other is box office sales.

15 million in box office is indeed a bit shabby, but once you see the name "And Then There Were None," it inexplicably feels quite harmonious.

This name, at first glance, will flop!

Can a flop movie also sell 15 million in box office?

Maybe I can take a look?

This trending topic was not only noticed by netizens but also observed by many self-media video creators and official accounts, who successively made videos to play with memes.

Dawn Entertainment, responsible for the promotion of "And Then There Were None," simply sent the Buddha to the west.

Sister Fang contacted several well-known film review official accounts and spent a lot of money to let them write film reviews for "And Then There Were None," among which the element of 15 million in box office had to be brought in.

There are also some high-quality and outstanding videos talking about this matter, all of which have been paid for by Dawn Entertainment.

In short, the 10 million must be used to its fullest, and not a bit can be wasted.

Just after one night, those official accounts and video accounts talking about "And Then There Were None" sprang up like mushrooms after rain on the internet.

Many netizens who don't look at blogs at all saw relevant information on various social platforms.

【The 15 million that everyone mocks is a miracle for a niche film!】

【"And Then There Were None" achieved 15 million in box office; will this become the biggest dark horse of art-house films this year?】

【Is "And Then There Were None" worth watching? Is the box office good or bad?】

【A miracle of a niche and cold film, the suspense group continues to expand...】

Taking advantage of this heat, Liu Chang personally made a trip to the copyright department to discuss with colleagues the possibility of purchasing the exclusive screening rights for "And Then There Were None."

Because this film is currently only launched in the late-night slot, major cinemas want it to exert effort in the late-night slot to obtain better box office, so they have been promoting it.

Colleagues in the copyright procurement department believe: "The influence of 'And Then There Were None' is continuously expanding; with the frequency of it hitting trending topics, it is worthy of the current late-night slot results.

If it is moved to daytime launch, the box office will definitely be higher than the late-night slot, but at that time, other peers may not necessarily be willing to help promote it.

If we really launch it during the day, it will definitely divert the potential of their late-night slots."

Liu Chang said "um," and said: "You calculate it; if it is moved to daytime launch, only arranging two screenings, can the results of one week of screening exceed 10 million?"

The colleague hesitated and said: "Only two screenings, maybe a bit..."

Liu Chang: "The late-night slot schedule should still be filled for it."

The copyright department colleague then said very affirmatively: "No problem, it has this potential! Just relying on the current heat, it can definitely pull another 10 million in box office."

The actual results will definitely be better, but expectations should be lowered a bit; only when it exceeds will there be surprises.

Manager Liu pondered: "Looking at it this way, this film is indeed much better than the exclusive copyright films purchased by the cinema."

He has already decided what to do, "You write a contract for me now."

The summer season has been going on for less than half a month, and the daytime schedule is indeed very tight, only able to be prioritized for popular films with good box office results.

After all, cinemas also have to make money.

But cinemas have support for exclusively introduced films, and daytime screenings will also be arranged; this is to allow the audience to have more choices.

There are always some people who don't like to watch popular ones, but prefer cold ones.

Everyone in the crew is making efforts, and even Jin Li, who studies every day, is no exception.

She is going to film "Leisurely Slow Life," which is broadcast once a month!

Sui Sui Lingfang specifically discussed with the program team whether Jin Li could advertise "And Then There Were None" in the variety show.

The program team readily agreed.

Of course, advertising is not free; the program team symbolically charged 1 million and specifically arranged a plot related to "And Then There Were None."

They can only ensure that this plot will definitely appear in the variety show's main feature; as for whether "And Then There Were None" can appear more times, it depends on Jin Li's performance.

If there are elements suitable for cutting into the main feature, they will handle it.

The "Leisurely Slow Life" program team has been filming with these stars for a year, and their relationship with the stars is quite good.

They are all people from Tian Ding.

Ji Ji Qinglian of Pink Girls is in Tian Ding; reasonably and emotionally, she should help promote it.

Before Jin Li went to the recording location, Sui Sui Lingfang personally sent her to the company entrance to wait for the car, smiling and saying:

"This time 1 million was thrown in, and our promotion fee was all spent; how far 'And Then There Were None' can go later depends on your performance."

Jin Li's smile was sweet and clear, and her speech was a bit mischievous.

"The exposure frequency of this film is already enough; how far it can go depends on luck; I ask myself that my luck is not bad."

"Jin Li!"

Qi Guan Mingzhu opened the car window and called her at the entrance.

Jin Li responded and trotted onto the nanny car.

The recording of variety shows is very early, and this time is no exception, but because today caught up with Dawn Entertainment's cultural day, many stars without announcements returned to the company.

Early in the morning, the company was very lively.

As long as stars who came to the company very early could see Sui Sui Lingfang and Jin Li standing at the entrance, the two had been talking, and the small stars didn't dare to come up to talk.

Jin Li's personality is easygoing, but her manager has a strong sense of oppression.

It wasn't until Jin Li left that the gazes gathered at the entrance dispersed.

Gong Jiajia stood by the window and said enviously: "Sister Yixuan, when can we have a popular variety show resident like Sister Jin Li!"

He Yixuan also withdrew her gaze and pondered: "Why don't you go participate in an acting variety show? You, a singer, go to challenge acting; for the sake of the program effect, you can go a few more seasons."

Gong Jiajia shook her head quickly: "I don't know how to act at all; letting me act is not as good as running a few more mixed music festivals."

With her half-dead popularity between the second and third tiers, she can't participate in mixed concerts, but she can still mix into music festivals.

Now music festivals are held very frequently, but the quality is uneven, and singers of all sizes have opportunities.

He Yixuan didn't speak; Gong Jiajia is better than her no matter what.

Her variety sense is not good, and she can't sing; there is only the path of acting, so she lowered her head to read books about acting.

Gong Jiajia asked her to go out for lunch at noon, but He Yixuan refused, "I have something to do."

Gong Jiajia said strangely: "Did you take on a new drama recently? Why can't I ever get you out?"

He Yixuan's expression stalled, and she suddenly felt that there was nothing to hide about that matter.

She pinched the book page and said: "Because I signed up for an acting training class, and I have to rush to attend after lunch, so I can't stay outside for a long time."

Gong Jiajia understood and sighed: "You are much more motivated than me."

She touched her throat and said thoughtfully: "Should I also sign up for a vocal training class?"

The two chatted for a while and then went to participate in the company's cultural day activities.

Halfway through, He Yixuan's phone vibrated, and she looked down; it was a notification.

【2:00 PM, Interview at Room 203, 2nd Floor, Building B, Tian Ding Entertainment】

He Yixuan took a light breath and felt inexplicably nervous.

On the other side, after Jin Li got on the nanny car, Qi Guan Mingzhu immediately hugged her: "Long time no see, you look in good condition!"

Jin Li said with a bright smile: "I'm just waiting for the filming of this season; the condition during filming will probably be even better."

Qi Guan Mingzhu also said excitedly: "Me too, I'm waiting to have a comfortable sleep!"

The two's live streaming room has already opened; the theme of this season was not hidden from netizens, but was revealed a week in advance.

This season is to be a "hotel sleep tester"!

【At a glance, I know they haven't checked the information about hotel sleep testers; do they really think this profession is easy to mix in? (snicker)】

【I can already imagine the scene where they are abused to tears by professional knowledge.】

【Perhaps only by working hard during the day can it set off a sweet sleep at night~】

During filming, stars don't know netizens' comments unless they are specifically asked by the program team.

They naturally don't know netizens' complaints, otherwise, they probably wouldn't be so relaxed now.

The two exchanged their recent situations.

Qi Guan Mingzhu originally belonged to a half-variety show person; most of her announcements were variety shows, but recently she started trying to contact music stages, intending to challenge singing and dancing again.

Qi Guan Mingzhu said frankly: "I have been on variety shows for these years; netizens say my personality is arrogant, a bit lonely, I speak too directly, and I am not good at communicating with people.

I admit all of these, and these are also shortcomings in my personality, so I generally don't communicate much with people in variety shows, and occasionally I say a few words when I can't stand it anymore.

But I have been feeling a bit tired recently; too frequent exposure makes my body and mind a bit nervous, so I want to have less contact with people and readjust."