Chapter 383

Changing the classic line dubbing to a transformation on Dou-Dou Video was a promotional plan that Tianding's publicity department came up with on the fly, combining the opinions of the two actors.

However, saying it was thought of on the fly isn't quite right; every large company will deliberately think of two plans when making promotional planning.

If Plan A doesn't work, then quickly change to Plan B.

Plan B is often formulated to be more conservative than Plan A, basically making no mistakes, but it might not necessarily be very good in terms of topic hype.

The beat-sync transformation on Dou-Dou Video adopts the "campus transformation" method.

"Me ten years ago" VS "Me ten years later."

Jin Li cooperated with the promotion synchronously, first recording her current appearance, wearing a style matching an urban white-collar worker, with exquisite makeup, every frown and smile showing elegance and charm.

Suddenly, the rhythm of the music shifted, the screen flashed, and Jin Li wearing a school uniform ten years ago appeared in front of everyone.

No exquisite and beautiful makeup, a mushroom cut slightly covering her eyebrows and eyes, wearing a pair of black-rimmed glasses, she walked forward in her school uniform.

Suddenly someone called her name.

Jin Li turned her head, then waved and smiled.

As soon as this beat-sync transformation video came out, it immediately attracted the attention of netizens and they scrambled to imitate it.

【Looking closely, Jin Li actually didn't wear makeup in the campus outfit, and her lips were only coated with lip balm as a base. Is this skin too good?】

【Worthy of being a koi fish; her face seems to be made of water. Why is it so tender!】

【What is the secret to age-defying?】

【Sweat, Jin Li isn't even thirty years old yet; she still has plenty of collagen!】

After Jin Li posted this transformation video, Gu Cheng posted his shortly after.

But his transformation was simpler; Jin Li at least imitated the makeup of an urban beauty, but Gu Cheng didn't bother to pretend.

Me now—male star.

Me ten years ago—student.

As a member of a boy group, Gu Cheng has to wear makeup for some stage performances. However, he didn't wear makeup when recording the promotional video.

So, in his star state, his eyebrows were heroic and his features were distinct.

After the beat-sync, he switched to his campus state; except for a change in hairstyle to better fit the student image, that face was still that face.

Handsome as always!

【If the top student looked like this when I was studying, my parents wouldn't have to worry about my studies T^T】

【After reading so many comments, the one above is still the most ruthless!】

【The way to attract his attention is to catch up with him, become him, and surpass him!!】

【Really, I'm not lying to you. The top student in our school is very good-looking. Every time during breaks, many girls secretly peek at him outside the classroom, and then go back to study with high spirits!】

【I suggest every man learn from Gu Cheng and keep a good figure. This makes the female compatriots feel like working hard~ Social wealth still depends on us women to add bricks and tiles (strive hard).】

The heat fermented to this point; although the beat-sync transformation hadn't gone viral yet, it had already formed a very high discussion heat on Dou-Dou Video.

It was also at this time that Tianding Entertainment made another move, joining forces with many top influencers to participate in the filming of the beat-sync transformation.

Just after one night, netizens were surprised to find that so many people were deliberately posting transformation videos to return to their youth.

The cross-circle effect driven by top influencers was further improved.

Because netizens brushed more "return to youth" transformation videos, many ordinary netizens also started to join in the fun.

Jin Li was stealing some leisure time while doing practice problems, opened Dou-Dou Video, and the first push she saw was a transformation video posted by a netizen.

This was posted by a male netizen, and the interesting thing about this video was:

Me ten years later, with a big belly, chubby cheeks, no muscles left, only fat, a "wealthy" look.

But once the beat hit, the screen flashed, and the music changed—

The male netizen took out a photo from ten years ago when he was a student!

In the photo, he had sword-like eyebrows and star-like eyes, a handsome and dashing look, with bright eyes. Not to mention being as handsome as Pan An, he was also a man of talent, a young talent.

At that moment, he was deified!

【Holy crap, holy crap, holy crap, how did you manage to get two sizes fatter ten years later?】

【Oh my god, you actually looked so handsome ten years ago??】

【Can men never escape the middle-aged weight gain? Tears streaming. jpg】

【Not necessarily, look at the Hong Kong and Taiwan stars; they are all flowers at forty~】

This short video suddenly went viral, pushed across the entire network, and many netizens followed suit.

It was impossible for them to transform back to their campus days, but they still had photos from their campus days, and they could take them out to show off.

The male netizen who posted the viral video found out one day that he was famous all over the network, very surprised, and even specially posted his beloved wife's transformation video.

It was also a photo display, but the wife ten years ago and the wife ten years later had no change in appearance, except that her temperament was more composed.

The male netizen left a "shameful" message: 【Thanks to my beloved wife for not disliking me for decades.】

Looking at this full-of-showing-off tone, the dog food was already eaten until full!

Many netizens left messages underneath: 【My parents are also like this. My dad has already gained weight, but my mom is well-maintained. One day I asked my mom, how did you ever fall for my dad? My mom was speechless for a while, then took out my dad's photo from back then and said faintly: Thinking back, I was the one who chased your dad...】

【Hahaha!】

【Thanks, my family is also like this (laughing and crying)】

After the Dou-Dou Video platform went viral, Tianding continued to exert force, releasing many edited interviews with directors and screenwriters.

These interviews were generally posted on Bilibili, with a duration of over thirty minutes, serving as a stronghold for deep content, used for netizens to understand *Assassination* more deeply, opening all secondary creation channels, and also convenient for bloggers to quote in plot analysis.

Blogs were the interaction positions for stars, Dou-Dou Video was responsible for core dissemination, and Bilibili was used for secondary creation exchange. After three sets of combination punches, *Assassination* had completely become a hit before it was even broadcast.

But no matter how hot the online platform was, the promoters strictly guarded the behind-the-scenes clips and the pitifully few trailers, without editing too much content to be exposed.

For one thing, this was to keep the netizens' appetite whetted, so as not to let people finish the whole show in short videos and not go to the video website to watch it.

Secondly, it was also because a small amount of content exposure could feed back to the video platform. Once over-exposed, the video platform would instead become secondary and no longer the main position.

That would be a bit of a loss.

After all, whether a web drama is popular or not, and whether the quality is excellent, ultimately depends on the playback volume and the reviews of the whole show, not on overwhelming exposure, calling garbage high-quality and high-quality garbage.

It was also on the day the first and second episodes of *Assassination* went online that the magazine cover Jin Li shot for Fang Fei last month was finally launched!

Before the magazine came out, industry peers were guessing what method Fang Fei would use for promotion.

It's not that there are no luxury brands that have founded their own magazines and been very successful.

Fang Fei just doesn't manage its own magazine much, but other luxury brands manage it quite well. Although sales can't compare to magazines specifically made for that purpose, the buying users of the two are different.

Generally, buying magazines produced by the brand itself are loyal users of the brand; the magazine is just a way for users to deepen brand consumption.

And users who buy first-tier magazines are not particularly keen on a certain brand, wanting to see products that are popular on the market, etc.

Currently, well-managed brand-owned magazines generally adopt two ways to promote.

The first is to use cultural packaging. For example, Hermès likes to structure the product lines in each issue of the magazine as "civilization epics," setting themes with cultural heritage.

Such as "Equestrian Universe," "Silk Road Dream," etc., making people feel that watching the magazine is like watching the precipitation of history.

The archaeological special magazine they launched in 2023 drove the sales of related product lines up by 20%; this is just the data that can be counted on the surface.

More subtle data that cannot be counted, such as popularity, users' recognition of the magazine, professionalism, etc., all invisibly added to the brand's value wealth.

The second way is to adopt the law of scarcity economics, which is "hunger marketing."

Mentioning hunger marketing, everyone is no stranger to it; who hasn't been stung by "limited edition" or "limited purchase" these days.

Placing an order on a food delivery app, you don't have to eat the staple food, the meal can be non-nutritious, but the 0.01 yuan welfare single item set by the merchant is a must-order.

If you accidentally forget to order it, cancel the order! Do it again!

So some brands, when selling magazines, in order to increase sales, will deliberately produce joint products, which only the first ten thousand users who place an order can possess.

Or let each magazine have a built-in digital certificate, limited to 888 copies, and each code can correspond to the metaverse exhibition pass.

The metaverse has been rubbed out, so I ask you, is it awesome?

Especially if it is a limited edition, every magazine sold might become a collectible, provided that this magazine can live for another hundred years.

If the brand is still standing in the luxury industry after a hundred years and the limelight is still very strong, then these limited-edition magazines could at least be auctioned for a sky-high price of hundreds of thousands.

This value is the added value brought by the brand, which is also why some people buy luxury goods for investment.

But the collection value of luxury goods is also limited by the global economic situation.

When the economy is good, everything is easy to say.

When the economy is bad, they can't even be sold at a discount.

The game played by the rich, when you reach the point of needing to sell luxury goods used for collection to increase liquidity... then the economic situation of the general environment will only be worse.

But this time, Fang Fei took an action that didn't look like a luxury brand.

It didn't make this magazine only available for purchase by brand VIP members, nor did it have limited sales or hunger marketing, but adopted a form that could be purchased by the whole network!

Fang Fei's magazine had never been opened for online purchase before; all of them flowed out in the form of gifts to brand members, but only this time, Fang Fei specially opened online purchase for Jin Li.

No need for 1998, no need for 688, only 288, and you can take home the big cover shot by Jin Li!

Seeing this price, the netizens' first reaction wasn't "It's over, treating us like pigs to be slaughtered," but rather feeling it was quite cheap.

Fang Fei is a luxury brand, a luxury brand among luxury brands, and a luxury brand that has gone from China to the world. The cheapest price of any of its single items will not be lower than six thousand yuan.

The magazine is only priced at 288, and you can get a touch of luxury attributes; netizens even felt "Emma, it's more cost-effective than imagined"!

And this magazine from Fang Fei not only shot many photos of Jin Li as inner pages but also made innovations to the magazine itself.

Fang Fei specially shot a promotional video for the "magazine embedded micro-capsule fragrance" technology. This magazine adopted this technology, and specific fragrance notes can be released by rubbing the pages.

As soon as this news came out, netizens who were still hesitant and watching, not knowing whether to buy or not, immediately placed an order.

Forgive them, they really hadn't seen a magazine that came with its own fragrance!

Jin Li has been quite popular on blogs recently. Although she is very low-key and hasn't appeared in public, the internet is full of news about her.

Fang Fei gave Jin Li such special treatment for the magazine she shot. Not only did netizens find it rare, but many peers in the industry also found it rare, guessing one after another whether Jin Li was about to be promoted within Fang Fei.

Initially, Jin Li signed an endorsement for Fang Fei for five years. Now she has only endorsed for two years. Generally speaking, the endorsement term needs to be run out before mentioning whether to upgrade the endorsement sequence.

But Fang Fei is so partial to Jin Li, not only lowering the purchase threshold but also specially changing to brand-new technology, which makes it hard not to let people think more.

Jin Li received the Fang Fei magazine personally delivered by Sui Lingfang in her apartment and was also asked this question by her agent.

"Are you about to be promoted within Fang Fei?"

Jin Li was stunned: "Ah, have I been promoted? Did you receive exact news?"

Seeing her look blank, Sui Lingfang waved her hand and said: "No, I'm just asking if you have received any news. If not, then forget it."

Fang Jie pondered: "It's mainly because the treatment Fang Fei gave you is too strong. This is almost the treatment of a global spokesperson. No, even global spokespeople don't have this treatment."

"Such a new type of built-in micro-capsule fragrance technology was applied to your first cover just like that. It's rare!"

Jin Li flipped through the magazine. The big cover used the "rebirth from the cocoon" picture she shot. At that time, it was just a shot of an action, saying that special effects would be processed later.

Looking at it now, the special effects are quite powerful. Except for the clothes not being changed, everything else was changed.

She thought to herself: Did she make such a firm expression at that time?

emmm... forget it, brain lost, can't think of it.

While flipping through, a wisp of faint fragrance drifted over, with a kind of reassuring sandalwood scent, as if it had gone through the precipitation of history and the baptism of time.

Not flashy, not impetuous, reassuring, down-to-earth.

Jin Li smelled it carefully and suddenly said: "I don't think it's special treatment for me. Fang Fei hasn't launched this perfume. They should be wanting to launch a new fragrance, and the magazine I shot just happens to be a very good promotional plan."

Sui Lingfang sniffed and was a bit puzzled: "Is it that simple?"

Jin Li put the magazine by her leg: "Not simple. Fang Fei rarely launches perfumes, only five models, which is considered few among luxury brands."

"But perfume is a huge market. If they want to gain a foothold in it, they must make the new fragrance famous. This point will be verified very soon."

Sui Lingfang said: "But they priced the magazine so low and are so partial to you; this can be seen."

Jin Li nodded; she admitted this point.

When Fang Fei was pricing, they should have also considered her audience.