Chapter 384: You don't understand (meaningfully)

It is not as if there are no high-income individuals among Seeing Jin Li's fans.

But compared to high-income individuals, her mass popularity is the point brands value most.

Therefore, Fang Fei not only used new technology in the magazine, but also rarely abandoned the price tag of a luxury item, not adopting limited-edition releases or high-pricing models.

However, to be honest, if Fang Fei doesn't do limited editions, this price point is considered a bit high.

Fortunately, with the "magazine-embedded micro-capsule fragrance" technology as a foundation, it can be used as a gimmick for hype, and added to Fang Fei's fame, it has made many netizens accept the high premium.

But.

Not many people buy fashion magazines to begin with, and once the 288 price tag came out, it had long since left the scope of "ordinary people."

It's not that 288 is unaffordable, but that it lacks cost-effectiveness.

Rational netizens won't impulsively pay for it just because of their love for Seeing Jin Li, but among Seeing Jin Li's fans, there happen to be many who are irrational...

Today, a large group of people suddenly flooded into Seeing Jin Li's blog to check in.

【This believer doesn't check in diligently on weekdays, I hope the Little Koi Fairy will not blame me. Today I specifically bought the Little Koi Fairy's magazine, hoping to replenish this month's faith value (praying)】

【Beep—Magazine card! (Order screenshot. jpg)】

【I have always bought Duomi's cosmetics, but they are really too cheap, and they don't suit my skin type, so I left them idle immediately after buying them~ Today I saw the new magazine release, so I specifically bought 10 copies to support! (Screenshot. jpg)】

【I also bought several copies, one for each of my family members, hoping to get a bit of Koi luck.】

Some netizens who didn't understand couldn't help but leave a comment: 【What kind of cyber-faith are you playing? Is this something you can add points to just by topping up? And Seeing Jin Li has always told people not to rely on luck, aren't you being too superstitious?】

【You don't understand (meaningfully).】

【You don't understand (those who know, know).】

【You don't understand (where did this newbie come from, drag them out quickly).】

【You don't understand (no matter how much you say, you still won't understand!!)】

Netizen:...

Their lack of understanding was deafening.

Seeing Jin Li indeed does not promote her Koi luck outwardly; although she is indeed very lucky, whether it is behind-the-scenes footage from filming or variety show interviews, she never emphasizes this point.

When Seeing Jin Li accepts interviews, she will also specifically say not to believe in luck too much, that standing firm on one's own is the best, and that believing in oneself and investing in oneself is the best luck.

But she cannot withstand the overly intense "worship" trend of netizens, and added to the fact that Seeing Jin Li starts study livestreams from time to time, many people watching her livestreams have given five-star reviews, leading many people to quite want to buy products endorsed by Seeing Jin Li to rub off on her good luck.

Can't afford the 6,000-yuan clothes, can't afford the 4,000-yuan jewelry, can't afford the 2,000-yuan bag, can't I afford a 288-yuan magazine?

Arrange it!

Additionally, Fang Fei seems to have precisely grasped the psychology of fans; it looks like they are selling magazines, but they have prepared many peripherals related to the Koi.

The first 10,000 users to purchase can get a cheongsam doll specially made by Fang Fei for Seeing Jin Li, a very cute little ornament that can be placed on a computer desk.

The first 30,000 users to purchase can get a keychain specially made by Fang Fei for Seeing Jin Li, which is a mermaid image of a lucky Koi.

The first 50,000 users to purchase can get a character card specially made by Fang Fei for Seeing Jin Li; it is said that the cards are distributed randomly, and no one knows how many Fang Fei prepared.

Finally, the first 100,000 users to purchase can get a magazine printed with Seeing Jin Li's signature; the signature is an additional value.

Even if you want one later, there won't be any; they will not print magazines with Seeing Jin Li's signature again.

Except for the signature, which is available to the first 100,000, the rewards for other tiers do not stack.

Some fans who want to collect all the peripherals have to specifically time their purchases in batches.

The fans and netizens calculated quite accurately, but reality did not go according to their plans.

Just one hour after hitting the market, magazine sales exceeded 50,000+!

Netizens who realized something was wrong were afraid they wouldn't even be able to grab a signature, so they hurriedly placed orders; two hours after hitting the market, magazine sales exceeded 100,000+!

The netizens who grabbed the first batch originally went to sleep with peace of mind, waiting to stare at the sales figures tomorrow to grab the second and third batches, purchasing in stages just to get different co-branded peripherals.

As a result, when they woke up the next day, they felt the sky had collapsed.

【Why did it sell so fast? My co-branded items T^T】

【Too crazy, there are so many rich people, why couldn't there be one more of me!】

【Hehe, I took some living expenses to buy it, it feels quite cheap. I originally prepared 500 yuan, I am willing to buy one less pair of sneakers just to buy a magazine.】

【Living expenses? Still a student? Why are students buying this?】

【Specifically to worship it before exams!】

Netizen:...

They are quite righteous about "cramming at the last minute"!

Ahhh, so angry!

【Strongly demand Fang Fei print more co-branded peripherals!!!】

【Don't think about it, you can't even buy the magazine now, the official website sales channel shows out of stock.】

【Surely someone will return the goods, maybe I can get into the top 100,000 when they restock?】

Some Fang Fei staff members saw this sentence and couldn't help but shake their heads.

Even if the return rate is as high as 40%, they can't fill the quota!

Because many big shots purchased through private channels, buying tens of thousands of copies at once; just these big orders from big shots are enough to give Fang Fei a headache.

But if the first 100,000 were all given to private orders, it wouldn't be fair to netizens.

So the peripherals were actually overproduced, specifically setting aside 100,000 for online channels, and limiting each person to 10 copies.

Even if there really are returns, the only ones that can be filled are those large private orders; those big clients are not easy to offend.

Many big clients found out that bulk purchases only get copies without peripherals, and they are calling the editor-in-chief to make a scene!

Fang Fei's magazine went online last night and sold out completely, starting with a very good omen.

Dai Xueling had predicted this long ago; she didn't care about sales, she cared more about Huayun's plans.

She asked her assistant: "Huayun releases every month on yesterday, but why didn't they release a new issue?"

The assistant replied: "It is said that it is because a large-scale promotion was not negotiated, they want to wait until the promotion is negotiated before officially releasing it."

Dai Xueling said calmly: "Tell me the first time their magazine comes out."

Assistant: "Okay."

At noon, the assistant hurriedly knocked on the door and entered the office, holding the latest Huayun magazine, "President, Huayun's magazine hit the market at noon, priced at 68 yuan!"

It is not surprising that it is set at this price; Huayun has had this price for every issue, and it hasn't changed for two years.

Just after it went on sale, the assistant was able to get the magazine that the rival was shipping, which counts as having some connections.

Dai Xueling flipped through the Huayun magazine; the cover feature used next year's popular color elements, and the entire magazine removed 40% of the advertisements, very sincerely providing a lot of solid content.

If it were a photographer or director in the industry, buying a copy of Huayun would still be very valuable; even if people outside the industry buy it, they can see the popular elements for next year's outfits through this magazine.

Dai Xueling commented: "They did a good job professionally, but it's not grounded."

Not everyone cares so much about the popular outfit elements and outfit colors of every year; true fashion is not yielding to the fashion circled by others, but the fashion recognized by one's own heart.

This is also the reason why Fang Fei's cheongsam never pursues fashion colors and fashion elements, but can still stand firm.

The assistant asked: "President, can our sales compare to Huayun?"

Dai Xueling said a fair thought: "Not necessarily, their price is cheaper than ours, and the content also caters to women's preferences. In the end, sales depend on marketing methods and the audience."

The assistant's phone suddenly made a "ding-dong" sound; this was a special ringtone she set for her informant, and upon hearing it, she immediately said: "It must be that Huayun has started their promotion!"

She took out her phone to check, then opened the blog and handed it to Dai Xueling.

"Huayun has contracted the blog's opening pop-up window today."

The blog opening is Huayun's advertisement; a beautiful fashionista is holding a magazine and drinking coffee, then taking the magazine to play, and others are holding the magazine and matching clothes in front of the closet.

Corresponding to three groups: the workplace, idlers who can travel, and people who have a passion for fashion.

After Dai Xueling finished watching, she said: "The ad placement is also very precise, especially the person who appeared last; although the clothes she is wearing are very ordinary, she also wants to pursue fashion."

"This is the same as many ordinary people; loving beauty is human nature, and Huayun's concept is that all this only needs a magazine to help."

The assistant couldn't help but complain: "Is it a 68-yuan magazine that I lack? What I lack is the money to buy clothes!"

You need good fabric and a good cut; one piece of clothing costs several hundred.

This is far from what an assembly line factory can produce.

Dai Xueling asked back: "So, you can't afford expensive clothes, but can't you afford a 68-yuan magazine?"

The assistant was silent for a while, then whispered: "President Dai, why are you boosting others' morale and destroying your own prestige?"

Dai Xueling shook her head: "I just never underestimate my opponents. Since Huayun's magazine is already on the market, our promotion will be arranged as usual; stabilize our plan, don't panic."

The assistant nodded immediately.

Huayun also has a huge foundation in China; once the blog opening ad came out, many people went to the official website to buy Huayun.

The not-so-expensive price, the lack of flashy peripherals, and the professional content made many people willing to buy a copy.

So it was only two hours, and Huayun's sales exceeded 200,000!

But unlike Fang Fei's approach, Fang Fei's magazine already showed sold out and could not be added to the shopping cart.

Huayun could still be added and purchased directly, but they changed the online sales status to pre-sale status, and it is expected that a batch of goods will be replenished in a week.

Huayun advertised on the blog, and a first-tier brand foundation followed up by helping Fang Fei's new magazine advertise on the blog and official account.

Now it's time to compete on connections!

And Seeing Jin Li, who is at the center of the topic, checked the reviews for "Assassination."

Yesterday Fang Fei's magazine hit the market, and "Assassination" also aired its first two episodes according to the original plan.

With the help of Tianding, the video platform gave "Assassination" the highest S-level resources, and on the first day of airing, it had multi-party promotion including pop-up windows + large covers + SMS reminders.

From the configuration of promotional resources, Aiyou Video gave "Assassination" the best resources among the web dramas aired this year; many star-rated dramas couldn't even get such promotion.

Although only two episodes have been aired, the specific reputation cannot be seen yet, but the early reviews are really not good, and the retention rate of netizens attracted is not high.

【It has a feeling of a green campus, but isn't it a bit suffocating?】

【Is there really a school that excludes outsiders so much? A real-life version of the mixed-gender F4?】

【Not targeting the actors, just targeting the plot, it feels like watching anime, but this isn't a manga adaptation, right?】

【It's quite realistic, as for school violence... if you aren't a victim, you can't empathize, I just feel that the girl being picked on is a bit inexplicable?】

Seeing Jin Li finished reading the reviews and went to watch the first two episodes of "Assassination."

The picture quality is very good, the makeup is also suitable for students, and the campus life editing is realistic; it is just so boring and tasteless.

But...

The plot ups and downs are too fragmented; there is no easing, and it directly explodes into conflict, leading to a poor viewing experience.

Seeing Jin Li understood a little; the plot on the script is different from the picture actually filmed. After she saw the plot, she would automatically fill in some details, so she felt there was no problem with the heroine being picked on as soon as she arrived.

But in the TV series, this is a not-so-small drawback.

The introduction of "Assassination" has already pointed out the key to this drama; it is an anti-school violence drama, so netizens watching the drama automatically accepted that there would be relevant plots.

Although they felt the introduction was abrupt and awkward, it wasn't a problem.

So the reviews for the first two episodes were mainly neutral.

"A bit weird, but watchable, let's see."

——Most people have this idea.

Seeing Jin Li felt it was okay; this drama is afraid it will have to wait until the middle stage for the viewing crowd to be more numerous.

But others don't think so.

When she was brushing questions in the afternoon, she received a call from Sui Lingfang. Sui Lingfang couldn't care that Seeing Jin Li was studying, and asked her to come to the company for a meeting when she had time, wanting to talk about the follow-up promotion of "Assassination."

Seeing Jin Li: "Okay."

She waved goodbye to the camera and netizens, changed into the clothes given by the brand, and went out.

Arriving at Chenxi Entertainment, Sui Lingfang not only pulled her to a meeting, but also called the promotional team.

Sui Lingfang said seriously: "The retention rate of the traffic brought by 'Assassination' is too low, it can only reach the standard of an ordinary first-tier web drama, far from reaching the category of a hit. Let's think of a way to see if we can improve retention."

Zou Da asked: "What is Tianding's idea?"

Sui Lingfang: "Tianding is also thinking of ways. Zhang Guang called me and asked us to think about it together. I have to have a joint meeting with him tonight, and you guys will participate then."

Sui Lingfang asked Seeing Jin Li: "What about you, what are your thoughts?"

Seeing Jin Li looked at Sui Lingfang's expectant eyes, stuttered, and then said:

"Is the performance that bad? I read the reviews, although it's not very good, it's not bad either, everyone is willing to chase a few more episodes."

Sui Lingfang sighed: "But this kind of performance is far from the goal set by Tianding. If 'Assassination' is always this kind of performance, the resources they arranged for 'Assassination' later might not be used."

"They apply for resources for web dramas internally, and they also look at the performance of the web drama. They have already given a lot of resources in the early stage. If the performance is not good after airing, Tianding will not act as a sucker and continue to increase resource investment."

"Zhang Guang told me that the promotional resources invested in the early stage of 'Assassination' are already super-allocated in Tianding's web drama sector."