Chapter 385: Dog blood and lack of realism fly together, gaining emotional resonance

The promotional resources for "Assassination," among all the TV series promotions this year, even if not unique, can definitely be called excellent.

Especially before the drama even aired, it led the hot search for a week, and at the same time set such a large traffic heat on the Dou Dou platform.

Other TV series couldn't stir up such heat on Dou Dou video, making the whole network come to change outfits.

So the airing performance of the 1st episode of "Assassination" was very eye-catching, and the total network reservation number was also the highest among TV series this year.

But precisely because the 1st episode introduced such large traffic, the cliff-like drop in the playback volume of the 2nd episode looked very glaring.

Just one day after airing, this retention rate made Chenxi Entertainment and Tianding Entertainment nervous.

This is not the data a hit drama should have.

If the data were exposed, a large group of people would definitely mock this drama for starting high and ending low.

However, even if they don't mock it now, according to this retention rate, it will be mocked when the drama is halfway through.

After all, the heat value of many TV series is not hidden; as long as you observe carefully, you can see the overall airing situation of this drama.

Seeing Jin Li asked: "Then judging from the current retention, what level does this drama belong to?"

Sui Lingfang opened her mouth, subconsciously wanting to say it in a good way, but as soon as she met Seeing Jin Li's clear eyes, she was silent for a moment, and then honestly said:

"Zhang Guang told me that judging from the retention rate, this drama can only reach the level of a second-tier web drama."

Real data is often the most hurtful.

Hearing this, other staff members couldn't help but look at each other, their moods very heavy.

This kind of data in the whole industry is actually a medium level, neither good nor bad.

But placed in the TV series Seeing Jin Li has acted in, it is already considered the worst.

Sui Lingfang continued: "The current data looks like it is at the level of a first-tier TV series, that is because of the traffic blessing. Once Tianding decides not to invest in promotional resources, then the data will continue to lose, and finally settle at the second-tier level."

She said with a solemn expression: "But maintaining at the second-tier level is only the best situation. If the reputation scores are relatively poor later, it is possible to fall from second-tier to third-tier."

Seeing Jin Li was not panicked when she heard this kind of data.

There are very few film and television dramas in the world that are both critically acclaimed and commercially successful; often you can only choose one of the two.

She was fortunate enough to have participated in so many film and television dramas that were both critically acclaimed and commercially successful; it is not strange to encounter one now where you can only choose one of the two.

Sui Lingfang is now very worried that the data will slide, causing the TV series to fall from second-tier to third-tier.

Third-tier is a completely rotten drama!

But Seeing Jin Li said very calmly: "This drama 'Assassination' is relatively slow-burning. When I received this script, it didn't actually attract me in the early stage, until I saw the plot of the middle-stage counterattack, and every thing the heroine did for revenge."

"Under the great changes in the outside world and the stimulation of emotions, the moment the heroine changed her thinking and completely blackened, it made me feel very cool; this point is the reason why I decided to take this drama."

"So," she paused, "you don't have to worry about the problem of reputation decline in the later stage. This drama should actually be a type that goes up step by step, that is, low start and high finish."

"But because the heat of the traffic blessing in the early stage was too great, it caused this drama to receive a very strong data boost all at once, deviating from the original track, but I still have great confidence in it."

Sui Lingfang's tightly furrowed brows relaxed.

Since Seeing Jin Li believes in the potential of "Assassination," she will definitely stand on the artist's side.

After all, facts have proven that every drama Seeing Jin Li picks is not bad; didn't you see what Seeing Jin Li said? This drama can start low and finish high!

Although it has now become starting high and finishing low, Sui Lingfang is still full of confidence in Seeing Jin Li's vision.

She thought to herself, it turns out that sometimes investing too much promotional resources is not a good thing.

This easily raises people's expectations for this drama and imposes shackles that shouldn't exist on it.

Sui Lingfang said hesitantly: "Okay, I understand your thoughts, then in terms of promotion..."

Seeing Jin Li thought for a while: "If you want to expand promotion based on the content of the drama, the atmosphere of 'Assassination' in the early stage is relatively depressing, and there is actually no good promotional selling point. Anyway, I can't think of it."

Sui Lingfang said decisively: "Then you don't have to think about it, we won't meddle in it either, leave everything to Tianding Entertainment."

"Now the most anxious one is not us, but Tianding. As long as it doesn't violate your image and make too excessive demands, we will fully cooperate."

Professional things should still be left to professional people to do.

Sui Lingfang wouldn't be floating in mentality just because the company helped "And Then There Were None" do marketing and promotion and it was a great success, thinking that the company has the ability to plan the promotion of any film and television drama.

From the planning of Tianding Entertainment before "Assassination" aired, you can see that ginger is still old and spicy!

Sui Lingfang urgently found Seeing Jin Li for a meeting, and Tianding Entertainment was not idle either. Zhang Guang found Gu Cheng again during Gu Cheng's announcement break.

This time it was the announcement of the entire March Sky team, so when he found Gu Cheng, other members were also there, so they just listened in.

Zhang Guang talked about the traffic of the drama "Assassination" and the retention rate from the 1st episode to the 2nd episode, and then asked: "What are your thoughts?"

Gu Cheng asked back: "What is the company's idea?"

Zhang Guang: "The company's idea is to let you male and female leads promote more and pull more traffic."

Gu Cheng hadn't expressed his views yet, and Chen Lin, who was listening on the side, couldn't help but say: "Isn't this traffic big enough? Does it still need artists to pull it?"

Once the topic was opened, other members also said: "Before the drama was released, I could often brush up on its outfit change challenge on Dou Dou video, and many people participated in it. From the perspective of traffic, the early promotion of this drama 'Assassination' was a great success."

"Yeah, no matter how much you promote it now, you definitely won't get that kind of heat in the early stage."

"Why don't you let the promotion department think of other ways to see how to break the circle?"

Gu Cheng was silent for a while and pointed out: "Although it is only the retention of the first two episodes, judging from the loss rate of the film and television drama at each time period, the data not rising after airing actually has nothing to do with the heat, but the quality of this drama is not good."

Once this was said, everyone was silent.

Other members of March Sky looked at Gu Cheng with some worry. This was Gu Cheng's first web drama, and everyone hoped for a good result.

But the data of film and television dramas will not be faked.

No matter how much you deceive yourself, you have to admit that this drama, at least in the early plot, is not loved by the audience.

Gu Cheng, the person involved, was not panicked, but calmly said: "Actually, this drama will only get better in the middle stage. From the middle stage, the heroine decides to take revenge, and the plot becomes good-looking."

"At that time, I decided to take this drama also because the middle and late plots were very attractive to me. I talked to Seeing Jin Li before, and she also believed that these plots are the soul of this drama."

"Now the early plot is relatively boring, but this is a necessary foreshadowing. As long as you hold on, it will become more and more exciting later. My idea is that this drama will start low and finish high."

Zhang Guang sighed: "This idea is very good, but it is too unrealistic for Tianding."

"You also know that the company follows the principle of 'survival of the fittest'. As long as the early stage of this drama is not excellent enough and the company cannot see the value, it will withdraw all promotional resources without hesitation."

Even if Gu Cheng is the most powerful face in the company, it is useless.

Tianding is not a company that pays attention to human touch; in the end, it has to look at interests.

Yan Xingdong spoke: "What's the big deal, we have long been prepared for the investment to go down the drain, and we won't ask Gu Cheng to pay for it."

Luo Yi immediately said: "Yeah, at most, let Gu Cheng sing a few more songs on stage!"

Chen Lin jumped the most happily: "That's right, Brother Guang, don't worry, although Gu Cheng pitted my money, I won't trouble him."

Gu Cheng said with a wry smile: "The money you invested, I can return it to you..."

Yan Xingdong: "Isn't it just a few million? It won't even float a splash if thrown into the water, it doesn't matter."

Luo Yi: "If you really give us money, I will break up with you."

Chen Lin's eyes rolled around, and he suddenly leaned over to Gu Cheng's ear and said something.

Gu Cheng immediately said decisively: "No way for this matter, it's better to let me give you money."

Chen Lin curled his lips and spat: "Stingy ghost!"

Zhang Guang's somewhat melancholy thoughts were dissipated by their banter.

"Gu Cheng doesn't need to give money, and the company won't let you lose money. This is a joint investment. Investment has gains and losses, which is normal."

"And what is that little money of yours? Tianding has thrown at least 30 million into this drama (including subsequent additional investment). Normal people think that Tianding will definitely spend a lot of effort to promote it and earn the money back."

"But in fact, as long as this drama has no value to make money, or does not meet the company's psychological expectations, it will not invest in subsequent promotional resources."

"If it loses, it loses. This is just small money. Tianding is not unable to afford the loss. If this money is put into the investment of trainees, it is not even a fraction."

Zhang Guang took the opportunity to beat them: "You must work hard. While you are still the company's sweetheart, hurry up and seize every opportunity to make money. Although Tianding focuses on interests, it is not stingy to people who can make money for the company. Get as much as you can."

March Sky:...

They think Brother Guang is really capable. No matter what topic they talk to him about, he can eventually pull it to participating in more announcements.

It's really "as long as you can't die, work to death"!

Both companies have done the actors' work. After discussion, Tianding Entertainment still wants to try again.

After all, only two episodes have been aired, and it has only been on for one day. They plan to wait for a week to look at the overall data.

So the promotion and publicity proceeded as scheduled.

It's just that Tianding obviously reduced a lot of resource investment, and the main traffic still relies on the actors to pull.

During this period, in order to promote "Assassination," Seeing Jin Li specifically shared the makeup she drew in the crew on Little Red Book, and the name of the makeup is "bare face makeup."

She recorded a video teaching everyone how to draw the most clear and compliant makeup, looking like it wasn't drawn, and also shared many unique techniques taught by makeup artists, all of which are very useful little tips.

Once this video tutorial was launched, it quickly gained millions of likes and tens of millions of views on Little Red Book!

Gu Cheng is also exerting force.

Although the announcement is very busy, he still squeezed out time to chase the drama with everyone, and posted his thoughts on the blog every day, letting fans immerse themselves in chasing the drama with him.

In addition, Tianding also invested promotional resources on WeChat, publishing long articles on public accounts with relatively large traffic, and guiding everyone to resonate with the plot through in-depth drama reviews + character psychological analysis.

The response of netizens on the public account is also very enthusiastic.

【People who haven't experienced being bullied, why do you speak loudly that campus life is beautiful?】

【I am a victim who was once bullied at school. When I saw the promotion of the drama "Assassination," I actually didn't want to watch it. Because that memory is very painful for me, I don't need to watch this kind of drama that will evoke painful memories.】

【But the blogger is right, when a thing is no longer so secret, then the world will put its eyes into it, promoting the improvement of various laws and regulations.】

【I am a victim, I shouldn't feel ashamed and escape, the ones who should feel ashamed are those abusers and those who maintain the abusers! So I watch it every day, hoping to increase the heat for this drama, let more people care about school violence, and say no to school violence!】

【I suspect the screenwriter was bullied at school. Some plots are very similar to what happened in the school I attended in junior high school.】

【The teacher's inaction and the parents' indifference are also the root causes of school violence!】

【Don't speculate on people's malice, just because "you look prettier than me" "I'm in a bad mood today" "you refuse to let me copy homework," those abusers can take your life!】

Because the emotional response caused by the WeChat public account is very good, "Assassination" encountered very serious polarization of comments when it was played.

People who have not experienced school violence think the plot is ridiculous, too exaggerated, and this drama promotes bloody violence.

And only those who have suffered school injuries think the plot is not exaggerated, it is just so magical, and reality may be even more serious.

There is also a part of the people who watched school violence back then but didn't dare to speak, and they all left comments——

【The reaction of teachers and students is too realistic. If you really encounter this in reality, there will be no so-called savior, everyone runs faster than a dog!】

【Those who think their campus life is beautiful just happen to live in a very good campus.】

【I attended a county key middle school back then. Do you dare to believe that three girls in the class fought for the head teacher, and even violently bullied a girl to make her drop out?】

【How can it be divorced from reality, I still feel it is not realistic enough!】

The pain caused is indelible, but will become more and more unforgettable with the baptism of time.

Victims feel the plot is not ruthless enough, bystanders silently watch, and those who don't understand at all think it is too exaggerated.

One thousand readers, sure enough, have one thousand Hamlets.

But thanks to this wave of discussion, "Assassination" became both black and red, and finally held on through the early dullness.

A week later, the plot gradually came to the middle stage, and its playback volume and reputation finally stabilized.