Chapter 508: Another group of people is going to be unable to sleep

Following Seeing Jin Li's response, several other members of the Pink Girls also posted photos of themselves carrying the Black Bear backpack.

Ji Qinglian: 【This backpack is very cool (Image. jpg)】

She showed the way to carry it as a single-shoulder bag.

Xi Sister Meng Ze: 【Don't you think it's very convenient? (Image. jpg)】

She carried the backpack in front, and specifically opened the backpack to take a picture of the inside, with everything packed in good order.

Qiguan Mingzhu: 【It is comparable to a suitcase (Image. jpg)】

She hung the backpack on the suitcase and pushed it together.

Other members also showed various ways of using it.

Especially this Black Bear material is very arrogant. In addition to the waterproof cabin design at the bottom, there is also a small waterproof cabin in a zipper pocket somewhere in the backpack, used for storing wet items.

In addition, this backpack also adopts the brand-new lotus leaf black technology. The surface of the fabric simulates the touch of a lotus leaf, allowing water droplets to fall on the backpack and slide away lightly.

People in the past didn't have umbrellas. In order to avoid the rain, they would specifically pick a large lotus leaf and hold it over their heads. The rain would roll over lightly like large and small pearls falling on a jade plate.

And now, this waterproof effect of the lotus leaf is used on the backpack, which gives the backpack a magical charm.

Although the Black Bear brand did not specifically put this function on a separate picture to talk about, after netizens understood it, they had already automatically perfected the advertisement for this function for him.

【At necessary moments, you can treat this guy as an umbrella (dog head)】

This backpack collaborated by Black Bear and Seeing Jin Li brought too many surprises to netizens.

【I thought it was just an ordinary backpack, but I didn't expect it to have so many functions!】

【Is this backpack ugly? I think it looks good. Instead, that tote bag can only be used as a single-shoulder bag.

Although if you pack a lot of things, you can use it as a double-shoulder, but the two straps are so thin that the shoulders are really painful to carry. Whoever uses it knows -_-||】

【This bag is a solid color series, sent some koi stickers, and also gave a koi keychain, which allows us to DIY decoration ourselves. This is called personality.】

Even if Seeing Jin Li's fans are rational, they inevitably fall into the cycle of stepping on one and lifting the other.

The two products originally focused on different functions and could not be compared together, but under the stimulation of emotions, fans inevitably became double-standard.

But one thing to say.

From the practicality of the function, this Black Bear bag is definitely impeccable.

As a national brand in the bag industry in China, Black Bear naturally also has many loyal users of its own brand. This part of the users doesn't care which star the brand finds to endorse, only whether the launched products are cost-effective.

【The new product launched by Black Bear this time is very unexpected. I am not surprised that it can innovate to achieve this technology. Black Bear itself is very steady and constantly innovating.

But what I didn't expect is that it only gave a price of 100 yuan, not more than 100, but only 100!

This price is really surprising. Looking at the previous bags with similar functions, at least the price must reach one hundred and fifty or two hundred.

Now this product with such complete functions and such good materials can be bought for only 100. I directly ordered 5, one for everyone in the family. I am afraid that Black Bear will react in a few days and will raise the price instead.

If it is because this is a collaboration with Seeing Jin Li, Black Bear specifically lowered the unit price, hoping to impact higher sales, then I just want to say: launch a few more such collaborations! I need it too much!!】

Black Bear's fans were all surprised by the quality and price of this Black Bear backpack.

Black Bear still has fans recommending it everywhere.

But Modern Women is a bit awkward.

Not to mention gossip netizens, even Li Xunfang's die-hard fans had to admit that the blog post Seeing Jin Li posted could better interpret the freedom, independence, and unyielding progress that "Modern Women" wanted to express.

Just...

Awkward, don't know how to say it.

And this brand is a cutting-edge brand, spending a lot of money to invest in traffic across the entire network, but the brand itself does not have many products.

No matter how much Li Xunfang's fans can blow, a clever woman cannot cook without rice.

Then what can they do?

Can only blow desperately—

【Carrying this bag is an independent woman! Freely be yourself!】

Although from the sales point of view, the sales of the tote bag do not fall behind Black Bear, and under the stimulation of interest-free installments, the sales even surpass Black Bear.

Looking at the situation, it is very good, but there are many hidden crises.

Black Bear's current sales are not that high, but everyone knows that this bag has already exploded.

A product needs to do far more than marketing. The sales in the middle and the subsequent after-sales maintenance, especially the latter, are the most important.

The test that the two bags really have to face has not yet arrived.

After Seeing Jin Li posted the blog, she calmly opened the live stream to study again.

At this time, the study friends who are resident in the live stream came late to gossip.

【What did you say, which female star despised Seeing Jin Li for being old, outdated, and needing to give up her seat?】

【Oh, Li Xunfang, that actor who plays big cards, uses substitutes for everything, and only knows how to stare and pout?】

【Then it's fine, what she said has no credibility. Which brand did Seeing Jin Li collaborate with?】

【Black Bear, Black Bear is very good. My family uses Black Bear. It's a pity that they make backpacks. If they are willing to make suitcases, I would be more at ease using their luggage.】

【Go and order now, the Black Bear at home has been carried for ten years, it can be replaced.】

Even Seeing Jin Li's fans didn't guess that the Black Bear bag was so durable.

Many people in the live stream comment area use Black Bear, and they have used it for at least three years, and the longest is twenty years!

It can be seen how good the backpack made by Black Bear is!

Some fans sighed: "The reason why Black Bear's sales can't compare to other brands may be because it made its own products too durable!"

In general, even Seeing Jin Li's only fans feel that her choice to accept the Black Bear collaboration is the most correct choice.

Black Bear's image is really good.

Being able to make sturdiness and durability so deeply rooted in the hearts of the people, there is only one Black Bear in the bag industry.

After Seeing Jin Li finished studying, she went to sleep as usual.

But tonight, many people are destined to be unable to sleep.

In addition to the fans of the two major stars who are still tirelessly staying up late, scolding each other with "you junior", "you reckless man", "you rotten wood that cannot be carved", "you rats", etc.

The two major brands, Black Bear and Modern Women, are also constantly observing data in the background sales.

After the passion of the fans fades, how much real sales can remain?

Black Bear Company Headquarters.

Black Bear's CEO was sleepless late at night, staying in the company to fight with the customer service department.

At ten o'clock in the night, most brand customer service had already left work, but Black Bear's CEO rolled up his sleeves and personally filled in when the customer service staff was insufficient.

The CEO was both excited and worried.

At present, the refund ratio of this bag is very small, and many refund application reasons are that the wrong size was chosen.

Although he is not very clear why this backpack only has a uniform size and no other sizes, why fans still use the reason "wrong size chosen" to return the order.

The boss personally acted as customer service, so how dare the managers of other departments be idle.

Must be the first to lead!

Some Black Bear staff went home after working overtime and found that many department managers and bosses were working overtime, and couldn't help but sigh:

"Black Bear is more humane. It is often the senior management who works overtime, and ordinary employees don't work overtime. This is the real overtime culture. How much money you get, how much work you do!"

Another employee's inner OS: "Are you sure the boss isn't worried that we will have a lot of resentment for working overtime and earn little, so we will go crazy at the customers who come to inquire, so he specifically let us go?"

The president doesn't understand the thoughts of ordinary employees, and ordinary employees don't understand the president's anxiety.

Black Bear's CEO typed on the keyboard slowly with two fingers while answering customer questions, while chatting with the surrounding executives.

"At present, the return volume today is not much, and I don't know how the return situation will be in the next two days?"

"Even if the return situation in the next two days is good, but after the product is sent to the customer, we have a wave of tests to respond to."

"Alas, every time a new product is released, I am very worried. The income of thousands of employees in the company is on me."

Another executive was a little younger. He directly used voice-to-text to answer customer questions.

After answering the customer's questions, he answered the boss's question: "Seeing Jin Li is definitely no problem. She is lucky. We also attach great importance to this product. If we didn't want to cooperate with Seeing Jin Li, we would treat it as the main product for early spring."

Another executive said: "The sales data of Modern Women is also very bright. The selling price is three times more expensive than ours, and the sales can be on par with us or even slightly exceed. If we knew that Li Xunfang could support such a large carrying volume, we would have found Li Xunfang to cooperate."

Black Bear CEO shook his head and said: "No, although it is just launching collaborative products, the stars participating in the collaboration also have profit sharing, but the settlement cycle is relatively long.

If we find stars to launch collaborations, we must use the standards of finding spokespersons. Li Xunfang's popularity is too unstable, and her reputation is also unstable, not as good as Seeing Jin Li."

That executive said: "But Seeing Jin Li was not popular before. She has become popular again in the last two years."

Black Bear CEO said: "But Seeing Jin Li's reputation was not bad when she was not popular!"

Others were stunned, and after thinking carefully, it was really the case.

Whether it is unknown or popular for a while, Seeing Jin Li's reputation to the outside world is not bad.

Except for dancing too much, but no brand has ever said that her endorsement is not good.

The star image is good, the reputation is good, and there is no crisis at the moral level. This is what brands trust most.

Black Bear's CEO also said: "And old-brand stars have a long-tail effect in carrying goods, and can continuously carry goods. We will see the sales in the next few days. I hope Seeing Jin Li can give me a surprise."

Modern Women Company.

Unlike Black Bear, where only senior management works overtime, all employees of Modern, including the president, are working overtime.

And unlike Black Bear, where executives can chat with ease, Modern Women is busy crazy.

"Di di di—"

"Di di di—"

The consultations sent by customers are like one life-threatening charm after another, making people busy and messy, and can only temporarily open the custody mode of AI intelligent answering.

With the help of AI's repeated wheel-talk, all employees of Modern Women can finally breathe a sigh of relief, drink water, run to the bathroom, and order late-night snacks.

The president of Modern Women sat in his office. He didn't go out to be customer service. Currently, customer service is enough, but he stared at the sales data in his hand.

The president frowned: "Why is the return volume so high? Almost ordered at noon, our goods haven't been sent out, stayed in the warehouse, and were returned at six or seven in the evening."

This kind of return is still easy to handle.

Although it has been packed, the address slip is torn off, and a brand new order number can be replaced and sent to another customer.

After all, the products inside have been packed, and they haven't moved.

The most troublesome return is that the goods have been sent out from the warehouse, and the express has been transported from the local area to another province and city, but at this time the customer suddenly said they wanted to return the order, because they didn't want it anymore.

What should I do?

The company can only call the express company to recover it.

But facing this situation, the express company is also very helpless.

Every day there are so many expresses to be sent to the southeast, northwest of the country, and it is not necessarily possible to accurately find the express belonging to the customer.

It is possible that the express site in that place received an interception notice and just wanted to intercept it, but found that the express was sent to another place.

Intercepting in the middle of transportation is actually a bit difficult.

The president said: "The return rate of our products is so high, I don't know how the return rate of Black Bear is. They are backpacks, without additional marketing of other values, and without promoting other elements. The return rate should not be as high as ours."

Doing products solidly also has benefits.

The brand that does the most solid among similar competing products basically has the lowest return rate, but the sales will not be very high.

Because these brands don't have so many fancy things, nor do they have so-called fooling people to tell stories.

But now customers have too many choices, and no product is unique and irreplaceable.

If a brand wants customers to pay willingly, it must give its products an extra layer of meaning, which is to tell stories.

If the story is told well, the customer is moved and trusted, then they will place an order passionately.

Luxury goods are all telling stories now.

Telling poor people the story of "how many years will it take to become rich, but now you can become rich if you have me".

Telling rich people the story of "luxury goods can preserve value, and if you face a financial crisis, you can save losses by selling luxury goods".

Telling people who are neither poor nor rich the story of "having me, you have stepped into wealth with half a foot".

The secretary thought for a while and said: "Black Bear's return rate is not necessarily very low. After all, Seeing Jin Li's fans also have many young people. They place orders very impulsively, and often regret it after placing them."

The president of Modern Women looked at the return rate as high as 35% in the background with a headache and said: "But no matter what, it must be better than us. Why is Li Xunfang's fan return rate so high!"

"Li Xunfang's agent told us that opening interest-free installments can keep many people. We all opened it, and we have to deduct handling fees for Taobao. Why is the return rate still so high? Is she lying to me?" ===== CHAPTER 509 =====