Chapter 509: Sales exploded, and honest people started to be sarcastic

Whether lying or not, the president's assistant definitely doesn't know.

But this constantly rising return volume, the anti-rational curve that rises to the late night, really scared Modern Women.

The Modern president called the public relations department to work overtime late at night to see how to stop the return rate.

Lotteries, random gifts of dolls, Li Xunfang's autographs, etc., they all thought of them.

Originally, the president of Modern Women wanted to announce it at the first time, but was stopped by the head of the public relations department at a critical moment.

"Announcing the activity to stabilize sales in a hurry late at night, doesn't it mean that our bag is sold very falsely?

Now the entertainment industry pays attention to a face project. No matter if the inside is good or bad, the surface must look bright and beautiful.

No matter how high our return volume is, our sales volume is solid. Tomorrow, we will blow wildly according to the sales volume to suppress Black Bear, and then say to celebrate this opportunity, and launch several small activities to give away gifts to consolidate the hearts of fans!"

The president of Modern Women stared and gave a thumbs up to the head of the public relations department.

"Being able to invite you to sit in town is the most correct decision I have made in my life!"

Managers of other departments heard the words and couldn't help but admire the head of the public relations department.

Modern Women is just a newly established brand with very few products. The reason why the first spokesperson found first-line female star Li Xunfang was also proposed by the head of the public relations department.

He believes that a new brand wants to open up popularity quickly, it must have a controversial spokesperson to let the public quickly understand the platform.

Thinking about what others dare not think, doing what others dare not do, can quickly open up the situation.

In fact.

Even if the return volume of the tote bag is high, the sales volume is still very high. Even if the return volume is deducted, the real sales volume is still terrifyingly strong.

As the first main bag launched by a cutting-edge brand, being able to achieve such results is already very good.

The second marketing proposed by the head of the public relations department now is to let Modern Women win a "strong" reputation.

Making a fortune in silence is only suitable for old brands like Black Bear.

Because national old brands do not lack popularity, nor do they lack support, and are not afraid of bankruptcy.

But cutting-edge brands are different.

"Becoming famous early" can not only be placed on young artists, but also on cutting-edge brands.

Not singing, but once singing, it is a miracle created under the carnival of traffic.

The next day.

Jin Li went to the crew to film and found that the crew members looked at her a little differently.

It used to be curiosity, at most with a little admiration and appreciation, but now why does everyone seem to be a star chaser, looking at her with starry eyes?

In the gap of waiting for filming, Jin Li asked Xu Wenwen.

"Don't you feel that the staff in the crew look at me a bit wrong? I have seen this look on young actors, but other staff have contacted many stars, shouldn't they worship me so much?"

Xu Wenwen looked at her and said calmly: "What did you do yesterday, don't you know?"

Jin Li: "I just posted a blog responding to Li Xunfang and Hao Zhongyi."

Xu Wenwen: "But you wrote the blog very well. After it was posted, it landed on the first place in the hot search. The likes and reposts were all far ahead, almost breaking the record for the highest reposts and most likes in one hour across the entire network."

Jin Li blinked. She knew that many people agreed, but she didn't know that it was about to break the record.

Jin Li smiled lightly: "So this is not broken?"

Xu Wenwen stared at her: "But it's also very awesome, okay!"

"The staff worship you because you said what they wanted to say. You are already moving towards a top superstar."

Jin Li was scared by Xu Wenwen's words and shook her head repeatedly: "No, don't say it so exaggeratedly."

Xu Wenwen also shook her head: "I don't think it's exaggerated at all. Now, among first-line female stars, who has your reputation, strength, and popularity?"

"Top superstars are not judged entirely by popularity. If you just look at who has the most likes and highest reposts, then every few months, a video of an amateur with over ten million views can be launched on Douyin, but I haven't seen those amateurs transform into artists?"

"Li Xunfang can't compare to you at all. She specifically released the collaboration on the same day as you. She is touching porcelain with you. If she touches you, she has heat."

Originally, she didn't think Li Xunfang was that bad.

In the entertainment industry plus the internet era, as long as there is traffic, black and red is also red.

No matter how black and red, it is also a star she can't climb.

But after reading the blog post Jin Li posted, she realized that Li Xunfang was really lagging behind.

When Li Xunfang still had to rely on provoking emotions to rush the collaboration sales, Jin Li had already shown her breadth and pattern from another height.

She is not a person who loves to rise to the pattern, nor does she like to listen to others preaching.

But the blog post Jin Li posted really shocked her.

Freedom and independence, cutting-edge and fashion, should not be "how others tell me to do", but "I want to do whatever I want".

For example, she loves to wear loose clothes, thinking it is comfortable, so she wears loose clothes to go out.

Although this dress is not necessarily beautiful in the eyes of others, as long as she is comfortable, wearing it out is expressing her personality.

Everyone's understanding of fashion is different. What looks good in the eyes of the public may also be mediocrity on another level.

But wearing what she wants to wear and doing what she wants to do, she thinks this is fashion.

Very cool!

If things ended here, Xu Wenwen's worship of Jin Li might only be a layer on the surface.

But the climax of the matter is...

Shortly after Jin Li posted the blog, her agent rarely called her, and it was actually to discuss Jin Li with her.

It was nothing else, but the agent asked her if she could help ask for a few of Jin Li's To-autographs and write down a few blessings, which she wanted to use for collection.

Xu Wenwen was stunned when she heard the agent speak to her in a "begging" tone!

After all, ever since she pushed the TV series arranged by the company and focused on taking the play "Mediocre", she vacated a large period of time in the future.

So much so that she had to be arranged by the company for many commercial performances, busy running around, and her relationship with the agent also fell to the bottom.

The agent felt that she was disobedient, not easy to raise, unwilling to fight for benefits for her, and wanted to give the high-quality announcements in her hands to another artist.

This was the "ice-breaking" that Xu Wenwen and the agent had been deadlocked for so long because of Jin Li's blog post.

Xu Wenwen still remembers that before hanging up the phone, the agent said a word:

"I know why you pushed all the plays and must act in "Mediocre" since you knew Jin Li would also accept "Mediocre". You also worship Jin Li very much, so you want to follow behind her!"

Xu Wenwen:...

Actually, no, I just don't have confidence in the script chosen by the company, so I would rather occupy a good script pit.

But this idea doesn't need to be said out. The process is different, but the result is the same.

The agent finally said: "Jin Li is a good artist, she is upright, and her energy is also very positive. I am quite relieved that you are by her side. Just follow her well!"

Xu Wenwen came back to her senses from the trance, seeing Jin Li's side face brushing "Five Three" in the sun, only feeling that she was glowing all over.

Not only did she have this feeling, but others in the crew also had this idea.

"Even if Black Bear's backpack can't compare to the tote bag's sales, I feel Jin Li won."

"Working with such a person, I don't worry about being reported."

"I feel again that "Mediocre" can explode!"

The staff is full of confidence!

Jin Li was eating lunch when she scrolled to the blog posted by Modern Women.

V Modern Women: 【Dear Modern partners! The exciting moment has arrived!

Modern Women joins hands with Goddess @Li Xunfang to collaborate on the tote bag. The first launch yesterday exploded the fashion circle. The single-day sales were like a broken bamboo, breaking through 【number】!】

This glorious "first battle" is a chapter written together by every one of you who loves fashion, supports Modern, and loves Xunfang! On the occasion of this record-breaking celebration, Modern Women presents a heavy gratitude feedback trio!】

This unprecedented heat and support make Modern Women shine! Once again, I would like to express my sincerest thanks to all the fans who witnessed the miracle and started the modern journey with us!】

Cutting-edge is defined by me, fashion is wonderful because of you, Modern Women, more than new!】

#ModernWomenFirstBattleVictory #LiXunfangModernCollaboration #ToteBagSalesMiracle #CuttingEdgePowerShockingDebut #】

"Fifteen thousand, quite high sales."

After Jin Li saw this number, she knew that Black Bear's sales definitely couldn't compare.

Modern Women relies on gimmicks and emotions to pull sales. Even if the basic style is three hundred yuan, there are plenty of fools to pay for it.

She remembers that before going to bed last night, Black Bear's president told her that sales exceeded 10W, but that was already the peak of ordering.

Even Black Bear's president admitted this on WeChat.

【This sales volume far exceeded our internal expectations. At that time, we thought that if the sales volume of one day could exceed 50,000 orders, it would be an extremely good result. Having two or three thousand orders would be a relatively normal level.

But this sales volume is not replicable. It was ordered under the impulsive emotions provoked by fans scolding each other. Later, when the fans' emotions eased, the return rate would gradually rise.

But even so, we took advantage of Modern Women. With them in front provoking emotions, we saved a marketing fee instead.】

So the fans of two first-line stars scolding each other is not all bad.

The data went up, and everyone was happy.

Modern Women didn't come to Black Bear for public relations fees, so they knew their methods were not bright.

Jin Li participated in the sales sharing of collaborative products, but she would not do things like provoking emotions, but she couldn't let others scold her at the door, and she didn't even post a blog.

If Hao Zhongyi hadn't followed up to rub the heat, maybe Jin Li wouldn't have posted this blog, but would have chosen the form of media interviews and responded in a few days.

After the official website of Modern Women released the sales results, Black Bear's official website also released yesterday's sales results.

V Black Bear: 【To every companion: The first day sales of the backpack exceeded 130,000 orders! Thank you for your support!】

To give back this precipitated trust, the order randomly gives 【Jin Li's autograph postcard】, and 33 lucky ones are drawn in the comment area to give Jin Li's autograph.】

Carrying freedom, measuring love. Black Bear has focused on making "backpacks that can hold life" for 33 years, not chasing flashy gimmicks, only respecting real needs.】

Down-to-earth, can go far. These 130,000 choices are the proof of quality and the prelude to the new classic chapter.】

#BlackBearClassicSustainableNavigation #JinLi'sPragmaticPhilosophy #RealSalesDoNotNeedDecoration #】

Jin Li also scrolled to Black Bear's blog. After all, once the two brand blogs were issued, they both landed in the top ten of the hot search on the internet.

"Thirteen thousand orders, this sales volume is more than what the president told me last night."

A thoughtful look flashed in Jin Li's eyes. It happened that Sister Fang's phone called, and she answered.

"Jin Li, Black Bear contacted this morning, wanting to find you as a spokesperson, what do you think?"

Jin Li's private heart is to agree with Black Bear's quality and the style route it takes.

In the noisy internet era, everyone is scrambling to make their own voice, and it is not easy to find a brand that does products down-to-earth.

Flashiness is easy to get, but stability is rare.

However, she still wanted to hear Sister Fang's thoughts and asked: "What do you think?"

Sui Lingfang said: "Black Bear's national popularity in backpacks is very good, not inferior to the reputation that Duomi has made in budget cosmetics.

Originally, with your current status, you should accept endorsements from luxury brands. Your endorsement quality is very high, better to be lacking than to be excessive. There are not many endorsements on you, and each one must be cautious.

But after our analysis, we feel that if Black Bear's brand spirit is very consistent with you, you can empower each other and make your image go to a higher level, so I suggest you accept it."

Jin Li raised her eyebrows and said refreshingly: "Then accept it, but I am afraid I don't have time to go out to shoot commercials recently."

Sui Lingfang smiled: "Black Bear really wants to reach cooperation with you. They will find a way to solve this problem, you don't have to worry."

Jin Li asked curiously: "Sister Fang, can you get Black Bear's real sales data? Is it really so high?"

Sui Lingfang said: "I don't know how the Modern brand calculates the bag sales, but I know that Black Bear not only counts yesterday's sales, but also calculates the sales before the press release, making up a full day's sales.

Black Bear staff told me that many people came to place orders this morning. These people should have seen the news today, so they came to place orders."

Jin Li smiled: "So that's it."

She thought she sold 13W pieces in half a day. This kind of carrying volume is already very powerful. After all, it is not a shopping festival.

As a practical product, bags are not the best choice for rushing orders.

When Jin Li was on the phone with the agent, netizens who came to gossip on the blog excitedly also dug up some interesting gossip.

【This time I can finally understand what everyone is saying. Who understands the fear of being dominated by "Junior", "Reckless Man", "Cao Thief", "All Kneel Down" all night yesterday?】

【The tags hit by these two brands are really interesting, #ToteBagSalesMiracle#, ##RealSalesDoNotNeedDecoration#, Black Bear, this honest man, is playing sarcasm!】

【So, is the sales of the tote bag really watered down? But the sales displayed on the official flagship store page have already reached 16W+!】

【Have you done e-commerce? Do you know what real sales are (dog head)】

【No matter how good the surface sales data is, you have to look at the return rate. I don't know about Black Bear. After all, the backpack crowd is pragmatic, used for use, not for worship.

But for the tote bag of Modern Women, I hehe, don't even have a thread end cut well when you get it.】

Hit the nail on the head!

On the same day, netizens in the same city received the tote bag and wrote a complaint about this bag.

It is not rough and shoddy, but because there are two obvious thread ends that were not cut, it was photographed by the user and uploaded to the internet.

【It's a bag of more than three hundred yuan anyway. If it weren't for supporting our Xunfang, I wouldn't want to buy it. At least the thread ends should be cut clean, right?】

As soon as this comment appeared, hundreds of good reviews with photos emerged, pressing this comment down.

It's just that comments are now classified, and that only neutral review hanging there is quite conspicuous. ===== CHAPTER 510 =====