Chapter 510: First priority consideration list, sending warmth from thousands of miles away

Before the data of the two major brands were released.

Many netizens thought that the sales of Li Xunfang's tote bag would surpass Jin Li's backpack. After all, Li Xunfang's fans looked really crazy.

But after the sales of both sides came out, netizens felt that Black Bear's products were more surprising.

Modern Women is a cutting-edge brand and has no previous sales data, so netizens don't know whether this data is good or bad for such a bag with full promotion.

But Black Bear's products are different.

Black Bear is a national old brand that sells bags. Every year, it launches several new bags, and each bag focuses on different functions.

This bag collaborated with Jin Li is a full-function backpack.

This kind of bag, let alone Black Bear, even the sales on the entire network are still okay.

Netizens combined the data comparison of Black Bear's previous new product launches and combined with the sales comparison of full-function bags on the entire network, and were surprised to find—

【The data of this Black Bear bag is at least five times higher than the new products released by Black Bear in the past!】

【This bag is placed on the entire network, and the daily shipment volume is equivalent to one-third of the monthly sales volume. Can it not be powerful?】

【Black Bear's real sales are estimated to be much higher than the tote bag. The tote bag is still very easy to be refunded by people.】

These data need netizens to analyze slightly before they can be obtained.

But many netizens don't look at analysis.

They just want the internet to stuff all information directly into their brains, without any thinking to interpret.

Li Xunfang's fans just relied on surface data to surpass Jin Li, and immediately started to carnival.

【In terms of sales, sales can't compare. In terms of unit price, unit price can't compare. What does Jin Li have to compete with Li Xunfang?】

【6, Jin Li's brain-dead fans are really many. They can't even see such straightforward data. They have to pull the return rate that has nothing to do with it. Can you get this kind of internal data? It's all guessing, right? If you can't take it out, don't BB!】

【Evil animal, why don't you come out and kneel down!】

But just when Li Xunfang's fans were carnival, Li Xunfang received a call from the president of Modern Women, and her face was not very good.

The president of Modern Women said: "There are too many return rates in the background now. Many of them are users who buy, give a good review after the goods arrive, and then return the order. Those good reviews will mention you. Are your fans maliciously brushing orders for you?"

Actually, the president wanted to say more: "Did you guide fans to do this deliberately?"

But this sentence was not said. There is no need to say it so directly. Anyway, Li Xunfang also knows the meaning he wants to express.

Li Xunfang hurriedly said: "President Fang, we absolutely did not guide. We just let them buy if they have the ability. Who knows that fans will come up with this trick!"

This words made Li Xunfang's face a little red, which was angry red.

Being questioned like this by the partner, she felt very shameful.

And she knew that fans might indeed do this.

Those fans have no money and want to support idols, so they will use this method to place an order first, then give a good review and return the order.

It's just that Li Xunfang has always felt that her fans are not so poor.

This phenomenon, she only heard about it on first-line stars with insufficient strength, and didn't expect it to fall on her head one day.

Li Xunfang guaranteed repeatedly: "We will guide fans not to brush reviews, nor to return orders!"

The president of Modern Women's face eased, and said: "I just made a call to remind you. After all, if this collaborative product explodes, the profit you get will also be very rich.

If it is returned, the company has to pay extra transportation costs. Once the cost comes up, it will reduce the profit space. You let fans not return orders, which can also earn more money."

After the president finished beating, he hung up the phone.

Zhao Rui walked in hurriedly with information, saw her gloomy face, her heart jumped, and asked: "Xunfang, what happened?"

Li Xunfang threw her phone into Zhao Rui's arms with a black face, "In the future, calls from Modern Women will be answered by you, I won't answer!"

Zhao Rui looked down.

This is Li Xunfang's private phone, that's right.

Almost thought this was her work number.

Li Xunfang gave the brand president her private phone number, but didn't want to be scolded by phone. How could there be such a good thing?

Zhao Rui secretly slandered a few words in her heart, and smiled and said: "Okay, all answered by me."

She coaxed for a few minutes, and Li Xunfang said what the Modern Women called to say.

Li Xunfang frowned and said angrily: "My fans have quite high consumption. I thought there were not so many people who slapped their faces to fill their bodies!"

Zhao Rui's inner OS: "No, your fans are at the most face-saving time. They are stimulated by provocation and they are stressed."

Li Xunfang also said: "Don't discuss the problem of fans brushing reviews and returning orders first. You will guide more in the fan group later, let everyone not refund after buying, otherwise this account will be counted on my head by Modern Women.

It's just that this Modern Women is really ungrateful. It is greedy for my traffic to come to me for collaboration, and now it feels that my traffic is not so good, so it comes to satirize me for relying on packaging.

Don't accept its collaboration next time, no matter how high the price is, I disdain to participate!"

Zhao Rui nodded on the surface, but in her heart she was thinking: Next time? I'm afraid there is no next time.

Reasonably speaking, fans brushing good reviews to rush sales and then returning goods, this matter is not a secret in the industry. Many first-line top fans do this.

Who cares about the real sales behind it?

As long as the data on the surface is good, the internet era is also called the big data era. The public relations department of Modern Women cannot know this point.

But even if they knew, figures of the president's level personally called Li Xunfang and specifically raised this aspect of the problem.

It can be seen that the return rate in the background of Modern Women is really high, so high that even the president is anxious.

After Li Xunfang made a temper, she stretched out her hand: "Give me the phone."

Zhao Rui hurriedly handed the phone back to her, as if forgetting who threw the phone into her arms just now.

Zhao Rui told Li Xunfang about the subsequent announcement itinerary, while Li Xunfang was scrolling the blog hot search.

Under the comparison of first-day sales and selling price, Modern Women's tote bag undoubtedly crushed Black Bear's backpack. Many gossip netizens on the internet supported themselves, which made Li Xunfang's mood feel better.

She saw a certain comment and suddenly asked: "Do you know what the return rate of Black Bear is?"

Zhao Rui answered truthfully: "I don't know, but listening to the analysis in the industry, it won't be very high, at least not as high as the tote bag."

Li Xunfang's mouth turned down and said: "I think Hao Zhongyi entertainment scolded well. The old guy has been occupying the position and refuses to step down. Where can newcomers get ahead?

Jin Li is like this, they are all Pink Girls like this, when will they cool down!"

She didn't forget that yesterday all members of the Pink Girls posted the backpack collaborated by Jin Li, triggering a lot of discussion across the network.

Group fans are even more excited to buy ten bags, saying they are all given to relatives.

This kind of comment is not mentioned whether it is true or false, even if it is fake, but pretending to be forced is also very good, let everyone know that fans have financial resources.

Her fans didn't say they wanted to give it to others.

This made Li Xunfang feel again that she was suppressed by Jin Li.

It's really strange, obviously the data on the surface of the tote bag is better than the backpack, but Li Xunfang has a irritability in her heart.

So she scolded again: "Old thing, hurry up and make a black material so that she can be blocked!"

The collaborative product has already gone online, and how it sells later is not something stars can manage.

After Li Xunfang and Jin Li finished reading the data, they were busy running announcements and filming.

But the first-day sales of these two brands are very attractive in the eyes of other big brands.

In a spacious conference hall somewhere.

Yu Yu Lin Ling's executives are discussing the candidates for the global spokesperson female star.

Because they are picking a global spokesperson, the executives did not limit it to Chinese people. Other foreign stars with high popularity and influence were included in the discussion.

In the past few days, their internal meeting news leaked out for some reason. Many first-line stars came to ask which female star they were interested in?

Yu Yu Lin Ling's external response is: "I don't know."

Yu Yu Lin Ling doesn't want to drag it, but the discussion of global spokespersons is originally very long, and it can't be rushed.

"Li Xunfang has been on the headlines many times this year because of male and female emotional problems. Because of her open-minded attitude towards feelings, her image has changed, gathering a large group of fans with pioneering consciousness."

An executive analyzed Li Xunfang's information on the screen, "She is also a female star often invited by Yu Yu Lin Ling to participate in activities. She has worn several of our clothes, and the image is quite good."

"If she can be Yu Yu Lin Ling's global spokesperson, then the image of 'emotional openness, brave to be yourself' she set off can be recognized by many people internationally."

Foreign countries are different from China. They often shout slogans frequently, what awakening consciousness, what breaking conventions, foreigners eat this set most.

In contrast, Chinese stars are too "pragmatic" and not so chaotic.

"At that time, she was not in the first priority consideration list, because although Li Xunfang's image is suitable for going international, she has not proved her influence. Who knows if fans really support or fake support."

"But look at this set of data." The executive cut into the next PPT, which showed the sales volume of the tote bag collaborated by Li Xunfang and Modern Women.

"From the first-day sales, as a bag with a basic price of 300 yuan, this sales volume is already very high, and this is a brand-new brand."

The executive concluded: "Li Xunfang has already proved her influence."

After this executive finished speaking, another executive stood up, and Jin Li's photo appeared on the screen.

"Jin Li competed with Li Xunfang in this sale. As a result, the sales of collaborative products were not bad, and this kind of bag has an extremely low return rate. The real sales should be higher."

"Jin Li?"

The president standing in the main seat said: "I remember this star is very down-to-earth, doesn't run promotion much, can she also have such a high carrying volume?"

The executive said: "Yes, but we analyze that this sales volume also has luck components.

If she didn't meet Li Xunfang, and no star competed with her, then Jin Li's fans would not be angered, and Black Bear's bag could not reach this data."

Another executive asked: "I thought Jin Li was strong in public popularity. I didn't expect her fans to have such strong purchasing power."

Other executives talked about the endorsements Jin Li carried, favored by Fang Fei, Rumengling, Tiangong three major luxury brands, enough to prove that the purchasing power of the crowd who recognizes Jin Li is actually not weak.

"I think the crowd behind Jin Li is more middle-class. This part of people can afford more money, and Jin Li's potential commercial value is also not weak."

Other executives added: "The image Jin Li shaped to the outside world is also attractive to young people. Many young people regard Jin Li as a belief and punch in her homepage every day. This is a kind of cohesion."

Yu Yu Lin Ling's president said: "Then list Jin Li as the first priority consideration list. Yu Yu Lin Ling's ready-to-wear style is the same as Fang Fei, and the historical heritage is very long.

Fang Fei is so optimistic about Jin Li, I believe in Fang Fei's vision. If I can intercept Jin Li from Fang Fei's hands."

The president smiled: "I will be very happy."

Lu Shanjie pushed the car up.

She and Lian Baozhi are going to the variety show scene to develop connections.

This variety show is an explosive variety show. If it weren't for the TV series Lian Baozhi recently released, it wouldn't necessarily be able to receive this variety show.

Lu Shanjie looked back, just wanted to remind Lian Baozhi to pay attention to makeup, don't draw too thick, suddenly saw her carrying a backpack, couldn't help but be stunned.

"Why are you carrying a backpack? Are you going to carry it to the show?"

Lian Baozhi said: "This is part of the styling. Don't you forget, the play I filmed is a campus play, and the backpack is more youthful."

Lu Shanjie: "I think you tying a double ponytail can make people think of youth more."

Lian Baozhi shook her head seriously: "No, this is your stereotype. Whose youth era ties a double ponytail? That's what elementary school students tie. By junior high and high school, everyone ties a single ponytail, and even doesn't give long hair!"

Lu Shanjie stared at Lian Baozhi for a long time, as if identifying the authenticity of her words.

Lian Baozhi was uneasy for a few seconds, Lu Shanjie turned her head away, "Forget it, follow you, your styling is quite good."

Lian Baozhi felt a little relaxed in her heart, raised her smiling face and was about to speak, Lu Shanjie said again: "But this bag cannot be carried into the show for recording. Don't think I didn't recognize that this is Jin Li's collaborative backpack."

Lian Baozhi felt tight in her heart, feeling that all her little thoughts were seen through by the agent.

She seemed to have discovered something, but she didn't say anything.

She pinched the strap of the backpack and whispered: "I'll just carry it to the dressing room, and I won't carry it when I want to record."

Lu Shanjie: "Okay."

She doubted again in her heart, could it be that Lian Baozhi's aesthetics are very similar to Jin Li, why does she always like to buy things endorsed by Jin Li.

Perhaps, she can let Lian Baozhi also take Jin Li's route?

In the "Mediocre" crew.

This day also welcomed a special guest.

This guest came temporarily and didn't pass the air with others. He only called Ye Weijie and asked if he could come to send some warmth to the crew.

Ye Weijie understood something and refreshedly let him come.

Jin Li was still filming, and found that the crew was very noisy. She hurried to finish the plot, and then walked to the lively place.

Looking at this, it was very surprising.

"You are Sister Wan, why are you here?"

Lu Wanwan is the manager of Black Bear's operation department and the contact person who has been docking with Jin Li on the progress of bag production.

Jin Li hasn't seen her in person, but Sister Wan is easy to recognize, and the avatar is the ID photo.

So she recognized it at a glance.

Lu Wanwan brought hundreds of Black Bear backpacks and gave them to the crew.

The backpack was filled with small bread, imported snacks, warm bags, etc., and it was very sincere to fill the backpack.

Lu Wanwan smiled and handed a bag to Jin Li, saying: "I came here specifically to see you, to see what kind of road you walked carrying our backpack.

The scenery of Tangcun is really good. After I came here, I felt the environment was beautiful. Our president saw the blog you posted and greatly regretted why he didn't participate in the advertising investment of "Mediocre" before. If time could go back, he would definitely spend a lot of money to insert it."

Jin Li took the backpack, felt heavy when she got it, and it was not a fake product with anti-collision foam.

She saw Ye Weijie staring at herself with eyes wide open from the corner of her eye.

Jin Li laughed: "If Black Bear really wants to invest, it's not that there is no chance to get on the bus. The follow-up screening advertisement of this play has not been sold out yet, you can hit it later."

Lu Wanwan was really interested and chatted about this topic.

But these are chatting with the director.

When Lu Wanwan was about to leave, she specifically found Jin Li and expressed her gratitude.

She said gratefully: "Thank you for the blog post you posted, which cleared the name for Black Bear once. We don't want fashion, but we sincerely feel that an item must first exert its value before pursuing fashion.

Many designs that affect the appearance but can facilitate the user have been retained by us, but many people feel that Black Bear's design is too outdated, and sales are declining year by year.

You are willing to collaborate with Black Bear, it is Black Bear's honor."

Jin Li shook her head: "You are serious. Iron needs to be hard itself. Black Bear's sales can explode this time, also because you have been accumulating reputation all along and have gained the trust of consumers.

Otherwise, just by my mouth, consumers will not believe me."

The two sentences, Jin Li was called to film, and Lu Wanwan also left Tangcun.

After she left, the staff in the crew opened the backpack to see the items inside.

Originally thought that the distribution was uniform, but found that the gift styles in everyone's backpack were different.

Even if it is snacks like biscuits, they will pick different flavors to mix and match, like the small fans used for filming, they try their best not to repeat styles.

"Black Bear came to send warmth this time, it was too intentional, and I saw Jin Li didn't know it at all, so this was sent by Black Bear spontaneously?"

"I don't know this, but I know Black Bear's gifts are very much to my heart. Originally, I wanted to place an order to buy a bag, and now the bag money can be saved."

Luo Fan, the agent, stayed in the crew. His two relatively important artists were in this play, and he planned to bring these two artists specifically.

Seeing the scene where the Black Bear brand specifically came to send gifts, Luo Fan specifically called Ma Mingqi and Liu Dahua over to give them chicken blood.

"You all saw it just now, as long as you can become first-line, Jin Li's current treatment is your treatment.

Don't need to take the initiative to brush your face at the brand, the brand rushes to send gifts to the artist from thousands of miles away, this is a first-line star!"

Ma Mingqi and Liu Dahua naturally know that not every star has Jin Li's treatment.

But everyone was painted by Luo Fan, and they were all moved.

Now which young artist doesn't want to become Jin Li?

Can do what they like, can be sought after, have fans to bottom out, and brands chase to feed.

Too powerful! ===== CHAPTER 511 =====