Chapter 522

The next day at noon.

The second-tier brand Fanghua suddenly announced on its official website the release of the "Spring Floral Ripple" spring clothing collaboration jointly with Seeing Jin Li!

Once this collaboration was released, the level of discussion among netizens was even higher than the previous two collaborations.

Whether it was Black Bear's backpacks or Lanxi's "Fortune Cotton" handbags, their functions leaned towards utility rather than being purely decorative items.

But the spring ready-to-wear clothing was different.

This represented people's pursuit of beauty.

A set of Fanghua's "Spring Floral Ripple" ready-to-wear was priced at 300 yuan, and the tops and bottoms could be sold separately.

This price was not cheap, but it wasn't considered high either.

For clothing with relatively good quality and texture, this price perfectly matched the consumption level people were willing to pay.

Whether they were wealthy or not, anyone could afford a 300-yuan set of clothes.

The price of this clothing set also fit Fanghua's positioning as a mid-range brand.

At the moment the collaboration was released, Seeing Jin Li's blog simultaneously reposted the collaboration information and uploaded several stills that had been shot in advance.

The light gauze, thin as a cicada's wing, rested on Seeing Jin Li's arms, adding a wisp of dreamy color.

She was like an elf in the spring, mischievously intruding into people's line of sight, her slightly upturned lips carrying a sense of ease and comfort.

The color palette of the clothing did not adopt the currently popular Morandi tones; although these tones were light and soft, the colors were actually not very conspicuous.

Since it represented spring clothing, Fanghua wanted to express the vitality of spring—"all things recovering, everything full of life"—through the clothes, so the colors were adjusted in a vibrant direction.

Spring still carried a touch of lingering chill.

Many people were still wearing black and gray winter clothes.

But some fashion-conscious individuals had already changed into spring clothes; standing in a crowd, they were the most beautiful ones.

Striking on the street! Out for a trip! Catching everyone's eyes!

Once this set of spring clothing was released, it attracted the pursuit of netizens.

Whether in terms of quality, color scheme, or design, it was highly praised by many.

【The collaboration Seeing Jin Li did with the brand is truly not the best, only better!

This set of spring clothes stunned me; that touch of bold, vibrant color—I have to say the brand's color adjustment is really bold. I felt the sense of design in the colors from the clothes; the brand didn't blindly chase the current popular colors, which is very stunning.】

【+1, Morandi colors do make people feel very comfortable, but once the clothes are worn for a long time, they look a bit old in color. Clothes that have clearly only been worn for a few months look like they've been worn for years.】

【I feel like many clothes nowadays are designed to be gray and dull. In spring, I still like to wear those "bling-bling" colors that look stunning at first glance~】

【I strongly recommend Fanghua's specially designed "Flowing Firefly Sparkle" color. It uses a special silk weaving structure and material. Standing under the sun, it reflects colorful hues with the refraction of light. Wearing it truly stunned me!】

【Their solid colors are also designed very beautifully—a very bright, lively kind of brightness. Paired with a pretty hair accessory, it makes one feel that spring has truly arrived!】

On the first day of sales, this set of spring ready-to-wear reached a sales volume of 150,000 pieces, tying the sales record of Modern Woman in one fell swoop!

Now, Li Xunfang's fans no longer jumped out to say that Seeing Jin Li was trying to ride on Li Xunfang's coattails.

Anyone with a discerning eye could see that this year was the year of Seeing Jin Li's collaboration explosion.

The third collaboration was already online, so could the fourth be far behind?

If Li Xunfang wanted to compete with Seeing Jin Li, she had to take on more collaborations.

But as the news of Modern Woman's unusually high return rate spread, which brand would still dare to ask Li Xunfang for a collaboration?

If it weren't for some brands aiming to use Li Xunfang as a "touchstone" to prove their own quality had no issues, Li Xunfang might not have been able to land a single endorsement.

Generally speaking, fans will use the star's influence to boost sales for the star on the first day of release.

Therefore, many products collaborated with stars have the highest sales on the first day, and will gradually decline on the second and third days.

After a week, it will return to normal sales, and these sales might not even be as good as the daily sales of other series.

There is a feeling of having overdrawn potential in advance.

But this downward curve did not apply to Fanghua's "Spring Floral Ripple."

After welcoming the peak of sales on the first day, this ready-to-wear set actually increased instead of decreasing, breaking through a daily sales volume of 160,000 pieces again on the second day.

Then on the third day, it continued to break through to a daily sales volume of 180,000 pieces!

This abnormal upward curve, higher day by day, made many clothing brand merchants smell business opportunities.

A hit product—definitely a huge hit this year!

Many clothing brand merchants had already contacted small factories to immediately dismantle the "Spring Floral Ripple" ready-to-wear set to create patterns and sell imitations.

In just one week, many crudely made, inferior versions of "Spring Floral Ripple" ready-to-wear appeared on the market.

The unit price for a set was only 150 yuan, or even a cheaper 100 yuan, but the quality was worlds apart.

Originally, the appearance of imitations would lead to a decline in the sales of the genuine product.

But because the genuine product was only a little more expensive than the imitations, and the 300-yuan price was affordable for everyone, some customers who bought the imitations felt the quality was completely unacceptable, so they all requested refunds and turned to buy the genuine product instead.

Fanghua's "Spring Floral Ripple" ready-to-wear set, instead, utilized the overwhelming publicity of the imitations to achieve a second growth in sales.

Seeing Jin Li also became famous in one battle through this collaboration, becoming a hot commodity for many brand collaborations.

"Can we get in touch with Seeing Jin Li? If our bracelets can connect with Seeing Jin Li and launch a 'Koi' version bracelet, the sales should be quite impressive."

In a conference room, the president of a certain second-tier brand said to the marketing department manager.

The marketing manager said with a troubled face: "I can't get in touch. Chenxi Entertainment's phone is always busy and won't go through. I found her agent's WeChat, but I haven't been able to add her either."

This scene appeared in many conference rooms.

It wasn't just this brand that wanted to connect with Seeing Jin Li; almost all clothing and accessory brands wanted to get in touch with her.

Reaching a collaborative partnership with a star does indeed dilute profits, and the star also needs to receive a portion of the sales dividends.

But collaborations update and change quickly; they don't bind each other like an endorsement spokesperson does.

A brand can easily use a collaboration to first build its influence, and then take the opportunity to launch other series to firmly grasp the customers brought in.

Of course, how many customers can be grasped depends on the brand's own ability.

At the very least, Fanghua did quite well in this regard.

The explosive sales of "Spring Floral Ripple" fed back into other ready-to-wear series under Fanghua, and the sales volume of previously launched ready-to-wear also increased.

At the same time, it also established its own reputation, making many customers recognize its positioning as a mid-range brand.

Many people look down on low-end brands and can't afford high-end brands, and the price differences in mid-range brands are also large.

But Fanghua belongs to the mid-range of the mid-range; the price is just right, becoming a mid-range brand recognized in the hearts of many customers.

After that, Fanghua also launched several new series of ready-to-wear.

Although the sales were not as explosive as "Spring Floral Ripple," those newly launched ready-to-wear items did not collaborate with stars and relied entirely on the traffic gained this time to achieve growth in sales.

Overall, the cooperation between Fanghua and Seeing Jin Li was extremely beneficial to Fanghua.

"How is it? Have the paparazzi been sent away?"

Xu Wenwen sat beside Seeing Jin Li and asked curiously.

Seeing Jin Li shook her head: "I don't know, I left it all to Chen Qin to handle."

Xu Wenwen said happily: "Everyone knows you're filming in the crew and not taking on outside tasks, so paparazzi generally won't follow you to the crew. After all, what's there to film in a crew?"

"I heard from Chen Qin that because the collaborative products you endorse are so popular, many brands want to negotiate collaborations with you, but they can't get in touch with you.

Do you think these paparazzi were asked by brands to come over, wanting to get in touch with you, rather than wanting to sneak photos?"

Seeing Jin Li also smiled: "It's not that exaggerated, is it?"

Xu Wenwen shrugged: "Who knows? After all, whichever brand reaches a collaboration with you now has the potential to become a hit. You were able to boost a Fanghua; who knows if you can boost a second 'Certain-hua'?"

Chasing hits is human nature; behind a hit product represents huge profits—who would complain about having too little money?

Compared to the fanaticism of those brands, Seeing Jin Li appeared much more rational.

Many brands attributed the explosive popularity of the collaborative products to her, but Seeing Jin Li believed more that it was the quality of the products that was good.

Whether it was Black Bear's backpacks or Fanghua's "Spring Floral Ripple," they were all products carefully polished and designed by the brands.

These products had the potential to become hits even without hiring a star for a collaboration.

Reaching a collaboration with her was merely the icing on the cake.

It's just that in the eyes of the brands, they believe more that only by being seen by the public can they have the conditions to become a hit.

It is precisely because of Seeing Jin Li that they can be seen.

Afternoon.

Seeing Jin Li received a call from Sui Lingfang.

"Collaborations are different from endorsements. Collaborations focus on fast-moving consumer goods; if one collaboration doesn't work, the brand will quickly launch new ones to cover up the unsuccessful ones.

So after discussion, the company feels that we can take on more collaborations for you to increase your benefits. What do you think?"

Seeing Jin Li was noncommittal.

Endorsements require constant maintenance of the brand's image, but collaborations don't have this trouble, and the constraints on each other are also very few.

She also planned to be strict with endorsements and slightly relax on collaborations.

Seeing Jin Li: "We can relax the requirements for brand collaborations; second- and third-tier brands are acceptable, but we must be strict about product quality."

She thought for a moment and proposed an idea: "I've seen many streamers selling goods, launching products like 【Team Selection】, 【Team Choice】, 【Customers Buy Without Thinking】, etc. The streamer takes on the responsibility of selecting products for customers.

The way I collaborate with brands is also another form of selling goods. Many people come specifically for my collaboration, so I want to build my collaborative products with brands into 【Seeing Jin Li's Carefully Selected】. What do you think?"

Sui Lingfang pondered for a while, her eyes getting brighter and brighter, and she said excitedly: "I think there's a lot of potential here!"

"The goods-selling industry is an emerging blue ocean. Currently, not many stars have entered the layout, still holding onto their status. But if the economy doesn't improve in the next few years, then only more and more stars will enter the field to sell goods.

Currently, just by relying on selling goods, the market has boosted two major streamers, and their annual tax payments alone are in the hundreds of millions. The income of top streamers is actually no less than that of top-tier stars.

Your idea is very good; you can completely build your own commercial map for selling goods around your image."

Seeing Jin Li smiled: "I'm just proposing a general concept, but the specific execution needs to be done by the company itself. Can Chenxi Entertainment do it well?"

Sui Lingfang said with a smile: "It must be done well. If you succeed in selling goods, the company will also get a share of the dividends. As long as I propose this idea, the president will definitely let me follow up quickly."

She thought for a moment and added: "Chenxi Entertainment might build a commercial team specifically for you. Previously, you only took on filming and endorsements, where the payment return cycle is very slow, and the number of endorsements is not high—all are boutique.

Your account's cash flow doesn't reach the level of a top-tier first-line star yet, and the company can still maintain it well, but as your income from collaborations gets higher and higher, establishing a commercial team is imperative."

Previously, although Seeing Jin Li was among the first-line stars with a good reputation, she wasn't the most profitable first-line star.

Because she was quite strict in selecting brands and scripts, her income only belonged to the mid-level of first-line stars.

But now with the addition of sales dividends from collaborations, Seeing Jin Li might be able to impact the list of "The Most Profitable Female Stars Every Year."

Seeing Jin Li said: "If we really want to establish a commercial team around me, you must choose those people carefully. I don't want to be investigated for tax fraud by someone."

In recent years, every year there are stars involved in tax scandals.

Seeing Jin Li doesn't want to be the next one.

Sui Lingfang said: "With your current commercial value, your income alone can surpass Chenxi Entertainment's annual income.

To be honest, the company really finds it hard to choose this commercial team. I will report and ask for President Xiao's opinion. Perhaps President Xiao will intervene in your team's arrangement, but you might need to sign another agreement and renegotiate the ratio issue."

If President Xiao is allowed to intervene, then President Xiao will definitely want a piece of the pie.

If President Xiao is not allowed to intervene, Chenxi Entertainment can also build it on its own, but because the dividend ratio has already been stipulated in the contract signed with Seeing Jin Li, Chenxi Entertainment can only earn a small portion of the money.

So the company might not be too attentive.

Seeing Jin Li said without hesitation: "Then let's sign it again!"

She said with a smile: "I actually want to hug President Xiao's thigh, but I'm not sure if this private equity tycoon is willing to let me hug it."

There is also a chain of contempt in finance.

Those who speculate in stocks look down on those who do real industry, thinking that real industry makes money too slowly.

But those who do real industry also look down on those who speculate in stocks, thinking that without the support of real industry, any stock speculation behavior is a bubble.

But it must be said that some people are just smart and suitable for engaging in the virtual economy.

President Xiao is a talent in this regard.

With the expansion of assets, he also invests in real industry, but it is far from making money as fast as investing in stocks.

If Seeing Jin Li can connect with President Xiao, she will have connected with President Xiao's network.

Once the network is there, money will naturally follow.

If you only have money but no network, you won't be able to keep the money.

Moreover, once money is earned to a certain level, it is just a string of meaningless numbers.

The quality of life can be pulled to the top level and cannot continue to expand upward.

Even if subsequent wealth increases again and again, it is impossible for the quality of life to be even more top-tier after reaching the top.

So after earning enough money, what the rich need to consider is how to pass this money down better.

At such times, the network is very important.

Sui Lingfang finally asked about the filming progress of the crew and reminded her: "Try to finish filming as early as possible. At the end of March, you need to go to the place designated by the education bureau to participate in the academic proficiency exam. If you finish filming early before that, you can devote yourself to review earlier."

Seeing Jin Li looked at the script placed aside and said: "If there are no accidents, I can finish filming by the middle of the month."