Chapter 523

The explosive sales of Fanghua's "Spring Floral Ripple" series truly attracted the attention of many brands.

But Seeing Jin Li is only one person.

No matter how capable she is, she is still just one person.

Brands cannot bet all their stakes on her, nor can they just wait for her alone.

Consequently, many brands set their sights on other stars, attempting to create a substitute.

And among these brands looking for stars for collaborations, the market for March Sky is the hottest.

The reason is simple.

March Sky is a team with four people. If a brand reaches a cooperation with March Sky, it means the brand can launch four collaborative products.

Once the number of collaborations goes up, there will always be a hit, right?

And what if more than one becomes a hit?

Anyway, there are four members, and if the brand launches four collaborations, neither fans nor netizens will say anything, nor will they feel that the brand is harvesting leeks.

Originally, March Sky was negotiating a contract renewal with Tianding Entertainment, and many announcement businesses were temporarily put to an end, with them focusing wholeheartedly on the negotiations.

But because Seeing Jin Li's collaboration sold out explosively, many brands came knocking one after another, specifying that they wanted to cooperate with March Sky.

This caused Zhang Guang, who had originally been gradually retiring, to come out and operate again.

Originally, he had already delegated many of March Sky's businesses, letting March Sky make their own decisions, but because of this matter, he had to be brought up again by senior management to take over and manage things.

Tianding Entertainment's senior management actually wanted to distribute the negotiation business to other agents.

But unfortunately, the designated agents for each member of March Sky were still in communication, and the brands that came knocking were all big brands. Tianding Entertainment couldn't possibly push out the director's son (a newcomer).

Collaborations are also a type of advertising endorsement, and advertising business occupies a large proportion of the entertainment industry's business.

This is Tianding Entertainment's core business, and Tianding's senior management doesn't want the money to slip away.

To put it bluntly, changing the management team and the new team is just to make Tianding Entertainment develop better and better, not to let Tianding's business regress and the board of directors' interests suffer losses.

"Okay, I know, I will remind them."

Zhang Guang held the phone in his hand and had already been chatting with the president for more than five minutes.

"Hmm, I will select more brands. After all, they will be flying solo in the second half of the year, and they might not be able to gain the favor of so many brands.

If they can capture the collaborations of major brands in the first half of the year, that will be the last big harvest during their time as a group."

"Don't worry, I know my limits. It's just that I don't know if I should bring the newcomer along when negotiating?"

A smile appeared on the corner of Zhang Guang's mouth, and he said: "Okay, then I'll go get busy first. Several brands just called over."

After hanging up the phone, Zhang Guang didn't rush to return calls to those brands that hadn't gotten through. Instead, he turned his head to look at March Sky sitting on the sofa.

He threw his phone aside and rubbed his slightly sore wrists. "Tell me your thoughts."

Inside the villa.

The four members of March Sky were sitting casually; some were still wearing pajamas, having just woken up.

During this period, their announcement business had decreased significantly.

Some members had taken on individual business announcements and still needed to go out.

But there were also some members who hadn't taken on individual announcements and were sleeping comfortably in the villa, treating it as a vacation for themselves.

Chen Lin was wearing pajamas, rubbing his sleepy eyes.

Previously, he was taking a nap, and the captain suddenly broke into his room, scooped him up, and said that Brother Guang had come and wanted to hold a meeting for them.

Chen Lin asked blankly: "What thoughts? Are you referring to signing the contract? Hasn't this issue been discussed long ago? Or do you want us to each open a company and not open individual studios?"

Zhang Guang looked at him speechlessly and threw a pillow at him.

"Forget it, you continue to sleep."

"Alright!" Chen Lin understood the sentence, responded with a beaming smile, took the pillow, and lay down on the sofa.

The sofa was big enough, and they each sat on one.

Yan Xingdong heard something from Zhang Guang's conversation just now and asked: "The company wants us to take on collaborations, and wants the more the better, taking advantage of the fact that our team is still in the combination period to make one last harvest?"

Zhang Guang didn't keep them in suspense and straightened the expression on his face.

"Yes, I have gradually stopped taking over your announcement arrangements. This time I was urgently called by the company to take over, just for fear that giving it to a newcomer would cause mistakes.

After all, the contacts for those brands are not easy to fool. They are extremely sensitive to position changes, and I often communicate with brand managers, so they have already remembered what I look like.

If Tianding pushes out a newcomer to communicate, even if it's the director's son, they will think Tianding is unprofessional."

Zhang Guang added: "Professional matters should still be left to professional people."

Luo Yi thought for a moment and said: "Collaborations mainly rely on the star's influence. If the star's ability to sell goods is insufficient, the collaboration cannot produce a very explosive effect."

Zhang Guang looked over and nodded.

"So this is also the reason why those brands want to collaborate with you. You have taken on so many luxury brand endorsements before, and the sales were all good, which has already proven your ability to sell goods to them."

Gu Cheng asked the most critical question.

"In the second half of the year, each of us will fly solo and act individually. If the collaboration is carried out in the name of the team, there will be contract disputes at that time."

Zhang Guang's expression was slightly solemn.

"So when signing the contract, I plan to write down the terms of your solo dissolution as well."

Yan Xingdong shook his head: "This matter is not easy to handle. The brand itself is aiming at the influence of the four of us combined to sign a contract with us. If we are going to dissolve at that time, they won't be so easy to talk to."

Gu Cheng smiled lightly: "No wonder the company wants to find Brother Guang to come and talk to the brands, because if it were another agent, this matter would not be easy to talk about."

Zhang Guang had a headache thinking about this.

But what can be done if it's a headache? This matter must be polished for March Sky. At the very least, after the members fly solo, there must be no breach of contract issues.

Zhang Guang: "You will fly solo later. In order to strive for collaborative cooperation, the company will make concessions on your interests."

Luo Yi said indifferently: "I'm fine with it. Anyway, it's all money picked up for nothing.

If it weren't for Sister Seeing Jin Li's collaborative products selling out explosively, these brands wouldn't want to launch collaborations with stars at all. Collaborations require sharing profits, and those brands are all very stingy."

Yan Xingdong echoed: "Yes, if they hadn't seen Sister Seeing Jin Li's collaboration selling so hotly, even if they shared a portion of the profits, it would be a well-deserved hit that could drive the brand's overall sales growth. These brands probably wouldn't want to deeply cultivate collaborations."

Chen Lin lay there and suddenly asked: "But if in this collaborative cooperation, we specifically add the terms after we fly solo, what if the brand leaks the news and our fans know in advance..."

Zhang Guang had an even bigger headache hearing him say this.

After these years of transformation, March Sky has gotten rid of the "idol" label, but they are still well-deserved top-tier stars.

Every move they make receives attention from many people.

This is both motivation and the pressure of whipping.

March Sky is the most money-making and excellent group boosted by Tianding Entertainment.

Precisely because each member is remarkable when taken out individually and can stand on their own, the company wants to split them up to develop individually in their own names for greater interests.

Perhaps four super-first-line top stars could emerge!

But this is only the most ideal situation.

It is very likely that there won't be a single super-first-line, but instead four first-line stars with decent traffic.

It's just that from the company's perspective, four currently popular first-line stars bring more profit than a combination team.

Tianding Entertainment is now most worried that once March Sky splits, it will cause dissatisfaction among fans, leading to resistance.

Fans criticize the company, saying they don't know how to plan, splitting up the hottest boy band, thinking they could get four powerful super-first-line stars, but ending up with none, stealing a chicken only to lose the rice.

The combat effectiveness of March Sky's fans is very strong in the industry.

Not to mention that there are many wealthy people among March Sky's fans. The high-end luxury products endorsed by March Sky can be sold out precisely because of this group of wealthy fans.

If March Sky didn't have excellent business capabilities and hadn't expanded their popularity, they would be manipulated by this group of wealthy fans.

What they can take on, what they can film, which star they can contact... it would all be decided by this group of fans.

So those stars who started with fans, if they don't have the support of strength, once they collapse, they will quickly become non-existent.

Tianding Entertainment still counts on March Sky to continue laying eggs, so naturally, they won't let the stars rely too much on fan economy.

In the past two years, all the announcements and endorsements March Sky has contacted have been steadily moving towards the strength-based route, without sucking the blood of fans.

This is also Tianding Entertainment's strategy, carrying out transformation in advance, just for the subsequent split.

From this perspective, it must be said that the resources and treatment Tianding Entertainment gives March Sky are indeed very good.

If it weren't for the change in leadership, neither the entire March Sky team nor Zhang Guang would have had the intention of setting up their own business.

Zhang Guang rubbed his temples and said: "I am only responsible for negotiating contract issues. As for the crisis in public opinion, this requires the company's public relations department to take action. I will communicate with the head of the public relations department in advance."

Chen Lin popped out another sentence: "The current head of the public relations department is He Yan. This kid is arrogant and only wants to make money from us without thinking. Will he care about this kind of thing?"

This sentence reminded Zhang Guang. Zhang Guang said with a serious expression: "This matter is not up to him to intervene. I will tell the president directly."

As long as the president isn't stupid enough to cut down his own cash cow, he will call someone to handle this matter specifically.

Time flew by, and it soon reached March.

The festive atmosphere of the New Year in February gradually dissipated, and everyone came to the struggling and striving March.

If there's any fresh news in March?

Then it must start with many stars and brands launching collaborative cooperation one after another.

On March 1st, March Sky directly announced 5 brand collaborations!

Involving five industries: beverages, snacks, cold products, bags, and bracelets, each brand is a leader in its respective industry.

The collaborative products between March Sky and the brands had not yet been released, but the momentum of this official announcement of reaching collaborative cooperation with brands caused a wave in the circle.

There are many different opinions in the industry, and netizens and fans feel proud.

【When Seeing Jin Li's three collaborative products achieved good results, I knew that brands would increase collaborative cooperation with stars this year, but I didn't expect March Sky to follow up so quickly!】

【Wow, is March Sky specifically aiming to impact summer sales? Can't wait to know about their products!】

【Hope there are more collaborations; this is much easier than endorsements. Previously, I almost never saw March Sky take on food advertising endorsements (grinning)】

March Sky's collaboration announcement seemed to sound a signal. In the following days, stars announced one after another that they had reached collaborative cooperation with brands.

Not to mention five, even if they only collaborated on one, the star would make publicity.

Under the influence of this trend, brands and stars were all boiling.

Brands urgently wanted to reach collaborative cooperation with stars, taking the initiative to make concessions, and stars also opened the door of convenience, lowering the requirements for collaborations.

Some stars were worried that the collaborations launched later would become more and more dense, and their own collaborations might be drowned in the many collaborations, so they urged brands to launch them quickly.

"Signing today, can the product be online next week?" an agent of a first-line star asked the brand side.

The brand manager replied: "From design to finalization, then proofing, production—the whole process takes at least a month at the fastest."

What this manager didn't say was that if the star wanted to conduct quality random inspections in the middle, the time would be even more delayed.

The agent urged: "The speed of the collaborative products you launch is too slow. Are there any other forms of collaboration? You don't need to design a completely new product; just take one of your upcoming new products and use it as a collaboration."

The brand manager said helplessly: "But the upcoming new products are not specifically aimed at collaborations, and the quality standards are different from collaborations. The company won't agree."

Launching collaborations already lets stars take the profit, and now stars even want to take their exclusive new products—isn't this too much?

The agent said with dissatisfaction: "Now the streets are full of collaborations. If your speed of launching new products is not fast enough, who will remember you?

If you don't want to take out your new products for collaborations, then hurry up and design another product. The style and quality don't need to be very good; just release the star's photo merchandise separately—that also counts as a collaboration."

"Okay, I'll ask." The brand manager hung up the phone.

Because of the star's urging, many brands had to give up their previous ideas and change to extreme time compression.

Among them, the milk tea collaboration moved the fastest.

Milk tea brands launch new products every month, and this new product had already been tasted many times internally, and it was decided to launch it only after confirming the taste was good.

Besides that, there were some products that tasted good but were not launched for various reasons, all of which were sealed by the brand.

So once the wind of the collaboration craze was blown, the milk tea brand responded the fastest.

They only spent a week and launched collaborative new products with major stars one after another.

These flavors might be launched as new products for the next season, or they might be the brand taking out their own inventory, packaging it, and becoming a new product.

Milk tea collaboration is very simple; you only need to arrange cup sleeves printed with the star's photo and corresponding takeaway bags, which represents that this is a collaborative product.

If you buy more collaborative milk tea, you can also get merchandise launched by the brand and the star, such as small fans, photos, posters, standees...

"Okay, I will call Baozhi to cooperate fully, but have your new Chinese medicine health tea really passed all tests? Is there any problem with the quality?" Lu Shanjie asked.

The manager replied: "Don't worry, this was originally a new product we planned to launch next quarter, but we decided to launch it this month first to grab the heat."

Lu Shanjie: "Okay, I will send out the news tomorrow."

In the evening, Lian Baozhi came back after finishing the announcement and was a bit surprised to see the contract handed over by the agent.

Didn't expect she could also catch up with this wave of collaboration heat!

Lian Baozhi glanced at the contract, "Chinese medicine health tea... could this tea brand be specifically launching Chinese medicine health Baozhi tea because of my name?"

Lu Shanjie smiled: "This is really not a product launched specifically for your name, but a new product the brand plans to launch next quarter.

Originally, they wanted to call it Chinese medicine health Lingzhi tea. It just happened that collaborations were hot recently, so they thought of you and immediately changed Lingzhi tea to Baozhi tea.

Recently, other brands have also talked to me about collaborations, but I think the collaborations launched by those brands are too rushed. After picking and choosing, this one is still the most suitable for you.

The brand didn't use old or inferior products to fool you, but directly launched a new product in your name. The sincerity is very sufficient. The combination of your name and the brand should be able to drive a wave of sales."

Lian Baozhi believed in the agent's vision and signed her name with a big wave of her hand.

Milk tea collaboration is considered the least valuable among all collaborations, but the sales are excellent. Once the order explodes, the dividends are also okay.

Lian Baozhi asked curiously: "Besides this milk tea collaboration, what other collaborations do you want to take on?"

Lu Shanjie didn't hide it from her: "I am very optimistic about a leather bag collaboration and am communicating with the brand side. The brand wants to launch it next month, but I want to extend the time."

Lian Baozhi looked over, her expression puzzled.

Lu Shanjie said: "Other stars grabbing collaborations are all hyping gimmicks with brands. I don't want you to fall into the storm of 'collaborative product quality is too poor' in the future.

We don't take the route of traffic stars, so let's do it steadily. You see, whether it's Seeing Jin Li or March Sky's collaborations, they weren't launched that fast.

We strictly grasp the quality of collaborative products, and we also have an explanation to fans and customers."

Lian Baozhi nodded in agreement, "Products hyped up by gimmicks will eventually fail because of gimmicks. Netizens are not fools, and customers are even less so.

If the product is not used well and the quality is too poor, no matter which star's collaboration it is, it will be refunded."

In the crew of "Mediocrity".

Outside, stars are grabbing resources because of collaborations, while Seeing Jin Li is living a quiet life in Pond Village.

After the last call about establishing a commercial team, Sui Lingfang didn't call again to avoid disturbing Seeing Jin Li's work.

Although the crew doesn't forbid the internet, Pond Village is in a remote place with beautiful scenery.

After staying in the crew for a long time, everyone has a feeling of being isolated from the world, and they swipe their phones less.

So even if people in the crew know that collaborations are very popular outside, they didn't mention it loudly in the crew.

Seeing Jin Li didn't know the situation outside and only focused on filming the ending plot.