Chapter 537: One backpack, two generations

As soon as this Lian Baozhi co-branded endorsement came out, even netizens felt she had bucked up!

【Health-preserving Baozhi Tea hasn't been out for long, and actually another outdoor sleeping bag came out. It feels like Lian Baozhi's resources are visibly getting better!】

【Yes, ever since LP was empty and all senior management were taken away by the police, Lian Baozhi has been the original LP artist with the best momentum in the past two years.】

【She definitely doesn't want this momentum, and she backhanded the company's black curtain to survive.】

【The company did something wrong, and didn't let the artist expose it, but instead had to collude with them?】

With the emergence of the second co-branding, the discussion of Lian Baozhi's topic climbed straight up, jumping into the top ten hot searches.

What made the industry a bit surprised was that although the co-branded product was released, the brand didn't buy commercial advertisements.

That is to say, the heat on the blog was completely real and natural data, which was pushed up by Lian Baozhi's fans and various netizens.

At this moment, peers in the industry could perceive that Lian Baozhi's popularity had completely recovered!

Not only recovered better than two years ago, but also walked more steadily, no longer the castle in the air of the past, which could be destroyed by just a slightly larger piece of negative information.

Under the leadership of her agent, she walked more steadily and harder!

At the same time.

The release of the second co-branded product seemed to activate Lian Baozhi's hidden popularity, and many brands put her back into the candidate list for spokespersons.

Among them, there was no lack of first-tier well-known brands, and even some top luxury brands were moved.

In the entertainment industry, the weight of brand endorsements has always been very heavy, and there is no star who doesn't rely on brand endorsements to eat.

The influence behind a star can be displayed and released in the brand.

And for Lian Baozhi, with her current situation, she didn't ask for a national spokesperson for a luxury brand; she only needed one of the category branch spokespersons, and her popularity could be further stabilized and even go to a higher level!

Li Xunfang was participating in a brand activity and resting in the backstage.

She swiped to the co-branded endorsement released by Lian Baozhi and couldn't help but pinch the upper side of her right arm with her left hand.

She was wearing a T-shirt today, and the upper side of her arm was covered by clothes.

Until an extreme pain came, Li Xunfang slightly regained her sobriety.

She took a few deep breaths and turned to look at the agent on the side.

"Didn't I ask you to contact Modern Woman? How is the talk going? I gave up such a big discount; the CEO there should really want to cooperate with me."

Hearing her wavering voice, Zhao Rui felt a chill in her heart and answered cautiously on the surface.

"On the day you spoke, I talked to the CEO of Modern Woman, and he said he needed to consider it."

Li Xunfang's voice was a bit heavy, "How many days have passed, and there is still no result? Didn't you call to ask?"

Zhao Rui choked on her words.

A deal that is rushed is not a deal; it only makes people suspect whether you have ulterior motives.

Before, Li Xunfang's attitude towards Modern Woman was indifferent, and the brand asked her to appease the fans not to buy at will, and brush a good review and then immediately return the order.

But Li Xunfang didn't even make a gesture, ignored it, and even released the news, saying that Modern Woman wanted to calculate the return rate on the star, and many brands knew about this.

It is said that the CEO of Modern Woman's rival also specifically called to annoy him, mocking him for poor product quality, and as a result, blaming it on the star.

Li Xunfang's attitude was already very annoying to Modern Woman, so it wouldn't be strange if they decided not to cooperate anymore.

At that time, Zhao Rui originally thought that since it had become like this, this cooperation would end with the first co-branded product.

As a result, no one expected that Li Xunfang would suddenly want to initiate co-branded cooperation with Modern Woman again.

Until now, Zhao Rui could still remember the night she called the CEO of Modern Woman and mentioned this matter, the other side had a clear pause and astonishment for several seconds.

Those few seconds of blankness, with only the sound of breathing, seemed to be thinking—

Were they trying to play with people, or were there any conspiracies to use?

Zhao Rui was helpless and could only spend a long time explaining, saying that Li Xunfang's international image was very consistent with the image Modern Woman wanted to display, so she wanted to deepen cooperation and improve her personal image.

After much persuasion, she finally persuaded the CEO of Modern Woman, who threw down a "consider" and ended the call.

Looking at Li Xunfang's face full of doubt, Zhao Rui really wanted to say: Do you really not know what's going on?

No call for several days meant that people didn't want to cooperate with you at all. What else do you want? Continue to call people and grind shamelessly?

Zhao Rui almost wanted to shake her awake and shout loudly in her ear: You are a first-tier star!!

Your status is not cheap to this point. Besides Modern Woman, there are many brands that want to cooperate with you. Although their qualifications are very average, these brands are at least willing to offer you!

Sometimes, even Zhao Rui, who had worked with her for a long time, didn't understand what Li Xunfang's brain was thinking.

Perhaps, her memory only remembers the good side forever, not the bad side.

Zhao Rui's brain turned rapidly and changed her wording: "I guess they want to find your second co-branding as the main style of the season. They have to get the product out first, and then talk to us about co-branded cooperation. Otherwise, there is no product, and the talk won't go smoothly."

Li Xunfang's expression eased slightly, "You call again to ask. If they really have the intention to cooperate with me, I want to release the news on the internet quickly and grab the heat."

She said confidently: "Look at the past few months, every brand's co-branded products launched in a hurry are selling well in the market. The first half of the year is the co-branding year. If Modern Woman wants to quickly make a name for itself, it must do co-branding again!"

Zhao Rui nodded.

The analysis makes sense, but given what you did to them before, if Modern Woman is willing to cooperate with you, that's stupid!

Who would let their face be rubbed on the ground again?

Unless—

"Unless they are willing to let us write in the contract that any sudden events, emergencies, difficulties, or troubles related to fans encountered by the brand, and the brand reputation loss caused by the artist, Li Xunfang must solve it for this, otherwise I will absolutely not invite her to do the second co-branding!"

In the conference room, the CEO of Modern Woman said this sentence seriously and solemnly.

When Li Xunfang's agent called, they all thought this was an April Fool's joke. If it wasn't for the wrong date, it would really be a joke.

How much face does Li Xunfang have to want to continue to cooperate with them?

But with Zhao Rui calling for the second time today, revealing that Li Xunfang really wanted to cooperate, Modern Woman finally took it seriously.

So the senior management gathered together and held a small meeting to discuss the feasibility of this matter.

"Besides Li Xunfang, no first-tier star is willing to contact us. They all look down on Modern Woman."

"That matter last time was spread out. My friends in the entertainment industry told me that the brand's reputation is not very good in the eyes of artists, and the brand is too new and may be finished at any time, so they are not willing to cooperate."

"The tote bag last time had a considerable gross profit. Even if the return rate was as high as 35%, the turnover brought to the company was high. Actually, I think we can cooperate again."

In a wave of discussion, an executive expressed his position, feeling that Li Xunfang's morality was not good, but her ability to bring goods was actually okay.

After all, the unit price of a tote bag is expensive!

And the sales of this bag abroad are no worse than in China, and the return rate abroad is lower!

This is also because they were not selling well in China, so they quickly opened a direct-operated store abroad, pulled Li Xunfang's image, and hit the concept, but unexpectedly received support from customers.

The beautiful country really likes concepts. As long as the concept conforms to the political correctness there, it can be sold!

An executive expressed his position, and other executives thought about it seriously.

Hate is hate, but Li Xunfang's fame can really sell!

"Her international image is better than in China, and some concepts are more suitable for going abroad. Why not make the second co-branding mainly for abroad?"

"Yes, put it abroad for promotion, and don't have to be scolded. Many netizens are scolding us for being sb. They don't understand the meaning of brand addition at all, and don't understand the art of free pioneers at all!"

Another executive said excitedly.

"No, it must be done abroad, and it must be sold synchronously in China. Originally, we have always been scolded by netizens for always learning from foreign brands, from product appearance to design concepts, all are plagiarism."

"If the second co-branded product is only sold abroad, if it spreads back to China, wouldn't they scold us even more, saying we only do business with foreigners?"

In this era, it is an era where netizens hold a magnifying glass to haggle over every cent, and as long as there is a slight difference, they will take it for comparison.

Modern Woman originally relied on marketing to make a name for itself, and its reputation was precarious.

So the publicity must be done very well, so that people can't pick out mistakes.

And one thing to say, Li Xunfang's personal image transformation this year is indeed very consistent with the concept of Modern Woman.

Otherwise, they wouldn't have aimed at her from the beginning and decisively signed her to launch co-branding before the market reacted!

Facts have proved that although this co-branding had mixed reviews in terms of reputation and a high return rate, it was still okay in terms of sales.

The CEO finally made a hammer definition and made the above summary.

If Li Xunfang still wants to pit them, don't blame him for tearing his face!

The next day.

Li Xunfang's second co-branded endorsement had no news yet, and Modern Woman hadn't replied to her, while the advertisement Seeing Jin Li shot for Black Bear was officially released at noon and went online.

Surprisingly, the advertisement showed the four seasons, spring, summer, autumn, and winter. No matter where Seeing Jin Li was, the backpack on her shoulder was still that simple and plain double-shoulder backpack.

And this double-shoulder backpack was the co-branded product Seeing Jin Li endorsed!

V Seeing Jin Li: 【This spring, go to the mountains and seas with @Black Bear, never stop walking!】

【How long has it been since you walked out of the building? How long has it been since you walked out of the square work area? How long has it been since you weren't three points and one line, giving up all social interaction except for work and eating?】

【Kiss with the spring breeze, feel the flow of blood, sweat profusely, inject new vitality into the body, embrace the sunshine, embrace nature.】

【Go wild, go break in, and collide with freedom!】

【I am Seeing Jin Li, Black Bear brand spokesperson.】

The copy that makes people feel the same, the exquisite advertisement, the advertisement shot by Black Bear put aside the impression of "backward" and "earthy" in the past, making many netizens couldn't help but tease.

【Black Bear, you went to Pond Village once, was it to experience the transformation, and after returning, you found that you could do more?】

【I think this is the advertisement film that a national brand should shoot. This is the quality that a national product should have.】

【Scared me, I thought Black Bear was going to launch a new product, but it was just a formal advertisement for the previous co-branded product.】

【I have used this backpack for a year, and it accompanied me from the county to XZ, sturdy and durable!】

【Black Bear's product quality is trustworthy! This bag endorsed by Seeing Jin Li was sold, and many outdoor sports bloggers bought it for evaluation, and all said it was very good.】

【The only thing to worry about is that the capacity of the bag is a bit large, which always makes people can't help but stuff more things in it. If you stuff too much by accident, it is very heavy on your back (doge)】

Not only that, some netizens also spontaneously posted the Black Bear backpacks they had at home.

Some bags were released 5 years ago, this bag was released 10 years ago, and some bags were released 15 years ago!

One backpack, two generations carried.

It carried how many families' concerns, and carried how many people's dreams of walking south and north, struggling for life.

The backpack, whose sales had already begun to decline, became popular again after the stimulation of the advertisement.

It is not difficult to imitate a backpack, but the profit is too low. The hundred-yuan price range can be bought by everyone, and the gap between the materials of the imitation and the genuine product is very large, so there are not many pirated versions on the market.

Besides, because Black Bear's backpack is sturdy and durable, it sacrificed appearance to a certain extent and turned to practicality.

Practical and inexpensive products, there will be even less pirated versions.

Not beautiful, there will be no showing off and comparison. Who would specifically make a version for a durable bag? This is not an international big brand with an outrageously high price!

Li Xunfang, without accident, saw the advertisement shot by Seeing Jin Li again.

So she continued to pinch the skin on her arm!

A touch of pain came, which could make her brain full of jealousy and anger sober up a bit.

She turned off her phone, didn't let herself swipe to related news, and instead asked Zhao Rui: "Is Modern Woman settled?"

Zhao Rui was silent for a while and said: "Called there yesterday, and haven't received a reply yet."

Li Xunfang knew about this matter.

Li Xunfang looked coldly: "What else are they dissatisfied with? I am a first-tier star, and it's not bad that I am willing to give them these new brand co-brandings!"

She didn't know what she thought of, and said again: "By the way, I not only want co-branding, but also a spokesperson."

Zhao Rui was stunned first, and then frowned.

"Xunfang, don't be impulsive. Endorsement is beneficial to us and harmless. Modern Woman can't even be considered a second-tier brand. You are lowering your status!"

Li Xunfang said indifferently: "I am a first-tier star, and it is a third-tier brand. As long as I endorse it, it can become a second-tier brand. I raise their fame, and those people will flatter me more."

Zhao Rui couldn't help but say: "But what's the use of their flattery? Modern Woman can't bring you good resources!"

Li Xunfang's expression was a bit gloomy: "But now besides it, which brand gives me the status of spokesperson?"

"My fame is very big this year, but the schedules I received are completely inconsistent with my fame. I must prove to the outside world that my popularity is still very huge!"

"I only proved to them that my endorsements can become more. Which first-tier star is like me, with so few endorsements on her?"

Zhao Rui didn't speak.

Why was she so unlucky? All the endorsements she took before, the brands had problems one after another, leading to many big brands not daring to cooperate with her.

Not wanting to.

But not daring! ===== CHAPTER 538 =====