Chapter 539: Academic ability test results are out, attitudes of all parties
Time is up.
Jin Li opened the official website, entered her admission ticket number, and then checked the score.
I don't know if it follows the law of "something will go wrong at the critical moment".
There was internet failure suddenly, always spinning, and the score didn't come out after refreshing for a long time.
This is the general situation.
Then there was the computer suddenly crashing, freezing, etc., this is bad luck.
Then there was the page finally coming out, but the score was blocked.
But this belongs to icing on the cake, not bad luck.
If you test too high, you will be blocked.
Jin Li's luck today is okay, she only encountered the first one.
Originally, she could check the score at 12 o'clock, but after clicking in, it was spinning desperately inside.
Spinning and spinning, spinning for 20 minutes and the web page still didn't open.
Jin Li decided to refresh it shallowly.
The next second, with a swish, below her admission ticket number and photo proof, two words were written: 【Qualified】!
At this point, the dust settled, and Jin Li would fight the college entrance exam in less than two months.
She breathed a sigh of relief and turned on the phone that had been turned off.
After hanging up Xi Sister Meng Ze's phone before, she felt that many people might call her to ask about her score.
She felt a bit troublesome, so she said in the group and turned off the phone.
Compared to the magical spinning that didn't know if it was a web page lag or internet lag, the high-performance mobile phone completed the power-on within 30s.
One message after another sounded, Jin Li swept a glance lightly, raising her eyebrows slightly.
As she expected, various practitioners in the entertainment industry were interested in her score.
Unfortunately, even she didn't know how many points she scored. The website uniformly displayed qualified.
Just after picking up the phone, Sui Lingfang's call came.
Sister Fang called ten times during the shutdown, and now it is the eleventh time.
Sui Lingfang here.
She received inquiries from many media, as well as "care" from various peers, wanting to know how Jin Li's score was from her.
Not only her, but the company's senior management was also very concerned about this score announcement.
Sui Lingfang complained internally: "If you have the ability, you go and call!"
She was urged by Zou Da again, so she dialed the phone again. What appeared was no longer a standard busy tone, but a crisp ringtone.
After a while, Jin Li's voice came over, "Sister Fang!"
Sui Lingfang hadn't reacted yet.
"Sister Fang?"
Sui Lingfang shuddered, "Here, I'm here!"
"Jin Li, are the results out? How is it?"
Jin Li smiled: "It's out, the results are okay, there is no specific score, the website doesn't announce it, but I am qualified in every subject."
Sui Lingfang's eyes lit up, "All qualified, then does that mean—"
Jin Li confirmed: "Yes, I can participate in the college entrance exam in June, I have obtained the qualification for admission!"
Sui Lingfang's eyebrows were smiling, and the other hand that didn't hold the phone excitedly turned the pen, as if she had to do something to express her current mood.
"Good, really good!!"
"I want to tell the brand owner this news, they are very concerned about your results. By the way, can this news be leaked out?"
Jin Li didn't think much: "Yes, but don't release it officially. You find some paparazzi to pass it out. This is just my academic ability test, not a serious college entrance exam, there is nothing to promote, and I won't respond to related questions on the internet."
Sui Lingfang: "Good, good, good!"
She stood up excitedly and said three good words in a row.
Really good!
She watched Jin Li realize her dream step by step, watched her walk over step by step, now it is just an initial harvest, and when it reaches the college entrance exam, it is the time to truly harvest the fruit.
After hanging up the phone, Sui Lingfang contacted the brand owner and informed them of this good news.
At the same time, Zou Da learned the result for the first time and released the news through the media channel.
Because Dawn Entertainment wanted to keep a low profile, no paparazzi specifically built a topic, just put the news in the industry, so as not to be asked every three days.
Fang Fei was the first to respond to this news.
And the way they responded was also very simple.
That is to go online with the summer ready-to-wear advertisement that Jin Li shot before!
Jin Li wore cheongsams of different styles, appearing in different places every day, dealing with people around her, and finally returning home.
She turned off her phone, put on a casual cheongsam, and then looked in the mirror and smiled slightly.
【Leave work to work, leave life to yourself.】
【Fang Fei, highlight the attitude of life!】
This is a standard advertisement film. It is difficult for clothing advertisements to make very innovative planning. They must display the products as much as possible.
Although the advertisement is ordinary, there are many products that appear.
Exquisite scenes paired with exquisite cheongsams make people yearn for it.
This is people's longing for a better life.
After this advertisement appeared, Fang Fei officially hung up this year's main summer cheongsam on the official website and synchronized this advertisement to the internet platform.
Clothing advertisements are always a little earlier than the season being passed, which is not strange.
But netizens were strange, why Fang Fei chose to hang up Jin Li's advertisement at this time node.
If it was to support Jin Li, then in March, when the voice of questioning her was the loudest, it should have been hung out.
Then if it was not to support Jin Li, just according to the normal marketing time node, but this advertisement was half a month earlier than usual.
In the past, Fang Fei would release new product advertisements in May.
【What special day is it today? Why did Fang Fei release the advertisement at this time, and the one chosen is Jin Li!】
【Choosing Jin Li is normal, right? She is Fang Fei's national spokesperson. Shouldn't she shoot advertisements?】
【Spokespersons have to shoot advertisements for brands, but they won't choose the same person to shoot every year. Last year Jin Li didn't shoot Fang Fei's advertisement. Why did she choose Jin Li this year, and it is still the year when Jin Li has the biggest controversy?】
【Just received a piece of gossip, I probably understand, Jin Li passed the academic ability test and is going to participate in this year's college entrance exam!】
【Where did you see the news? Didn't see any related reports!】
【Are you stupid? This is just an ordinary test. Is it worth people specifically issuing an announcement?】
【Yes, it was clearly a very simple little thing, but it was turned into a big thing by the media (wiping sweat)】
What made everyone even more unexpected was that it was not just Fang Fei who supported Jin Li.
After Fang Hua knew Jin Li's news, the marketing and publicity department had been waiting for the news.
Waiting for the news from the headquarters!
As a result, soon, they saw Fang Fei release Jin Li's advertisement video on the internet.
At this point, everything settled.
Fang Hua's CEO clenched his fists fiercely, he bet right!
The general company really looked at Jin Li with admiration. They would firmly support Jin Li in achieving good results in the college entrance exam!
Once Jin Li's results are good, combined with the publicity heat of these few months, Jin Li will definitely explode again and become the darling of major brands.
"Quick, send out the photos and publicity copy we prepared. Fang Hua will continue to cooperate with Jin Li to jointly launch a winter ready-to-wear co-branding."
The secretary asked hesitantly: "CEO, send it now? Then what if Jin Li's college entrance exam results are very good, our Fang Hua will have no other material to take out for publicity."
The CEO grinned: "How can there be no? Besides winter ready-to-wear, we can also take out the autumn main push style to launch co-branding with Jin Li and launch it quickly."
"Selling autumn clothes in the summer season, is there anyone buying?"
The CEO rolled his eyes: "Are you stupid? It's all to catch the heat, but the general company has already announced summer clothes. Do you dare to grab the production of summer clothes from the headquarters?"
He changed the subject: "We can use autumn clothes as an excuse, but what we launch is summer light shirts. After all, everyone wears clothes now regardless of spring, summer, autumn, and winter, and often see people wearing shorts in winter."
"Anyway, first hit the publicity of winter ready-to-wear co-branding, borrow the momentum of the general company to promote a wave, and also bring the sales of the flagship store."
The secretary flattered: "CEO is wise!"
He didn't think that he could still do this, using anti-seasonal clothes for publicity, and quietly doing the sales of the current seasonal ready-to-wear.
V Fang Hua: 【Thanks to @Jin Li for reaching a winter ready-to-wear co-branded cooperation with Fang Hua. We will design a novel winter clothing under the common concept, keyword: ink elements】
Netizens finished swiping Fang Fei's advertisement with their front feet, and swiped Fang Hua's co-branded official announcement with their back feet.
【Strange thing, another one came. What a good day today?】
【Did everyone discuss it by coincidence?】
【Half of the people in the circle, our boss said, these two brands are betting on Jin Li to achieve good results in the college entrance exam】
【Damn, you go to see the hot search, the third advertisement is officially announced!】
This third official announcement is the new perfume of the luxury brand Ru Meng Ling—Free Cold Sense.
Freedom, a very casual word, unconstrained, the world is mine, follow my heart, want to go where, want to do what.
And cold sense, represents the keynote of this perfume, not sweet tone.
This is a perfume with leather metallic smell.
People's understanding of each perfume is different. Sense of smell is a sensory point that is easier to cause memory than vision.
Whenever smelling a smell, people will subconsciously look for signals that can match in their minds, which is easier to establish emotional links.
Ru Meng Ling is a brand that specializes in luxury bags, but as long as it is a luxury brand, its business is very extensive, and perfume business also occupies a part of the share.
The share here refers to market share, not the product share within the group.
The perfume launched by the Ru Meng Ling brand is pitifully small. Sometimes it can't launch one in a year. Many perfumes can continue to sell out by relying on classic models.
For example, that classic Chanel No. 5.
The 【Free Cold Sense】 endorsed by Jin Li is the third perfume launched by Ru Meng Ling.
Netizens clicked on the publicity copy and saw the brand's description of this perfume, and they knew why Ru Meng Ling wanted to find Jin Li to endorse it.
Because it is too consistent.
【Find your own rules in the cold steel jungle】
【Action power to do what you want, firm and persistent goals, always keep love for the world】
【I am a pioneer, free cold sense】
Just looking at the introduction, I feel that this is a perfume with individual charm, suitable for people with clear goals, strong hearts, and control of their own lives.
The perfume on the market is sweet, but this perfume uses another slightly pressed leather smell, heavy, solid, if it is not for the orange blossom fragrance of the tail tone that lingers, it can be used as a perfume for men.
Three advertisements, three endorsements, two of which are luxury brands, Jin Li showed her power in the endorsement world.
The support of these three brands can already see the attitude of luxury brands towards Jin Li.
Brands support Jin Li to express herself bravely, go to chase dreams bravely, and appreciate her courage to realize it!
Set it, realize it, surpass it!
Break the routine life!!
Netizens left comments one after another—
【Three advertisements, three endorsements, how optimistic are the brands about Jin Li?】
【Burning up!】
【What day is it today? If they officially announced it during the previous controversy period, netizens could fight each other, and now they have missed the heat.】
【Don't you know yet? Jin Li has obtained the admission ticket for the college entrance exam. She has passed the academic ability test and will compete with tens of millions of candidates!】
【The brand's eyes are bright. Those netizens who follow the crowd can't see clearly, but the brand sees it clearly. They are all optimistic about Jin Li.】
No matter what netizens think, many brands in the industry, after seeing the official announcement of the three brands, couldn't help but rise a thought in their hearts:
"Why are these brands optimistic that Jin Li can achieve good results in this year's college entrance exam?"
In a conference room.
This is a brand that wants to reach co-branded cooperation with Jin Li. After seeing the official announcement of the three brands, they called senior management to hold a meeting.
Discuss why these brands trust Jin Li so much, and are they not afraid of any accidents?
"Will it be that Jin Li's series of behaviors conform to the brand positioning? From various official announcement copies, it can be seen that Jin Li's persistence in the past two years is the reason why the brand is optimistic."
"Do you mean that the result is not important, but the process is important?"
"This... isn't it?"
"Heh, that's a luxury brand. If you really believe that you don't look at the results but only the process, then you are stupid. Luxury brands have so many departments and so much energy. Every advertisement issued is evaluated by risk!"
"Yes, this is not an ordinary promotion. Besides Fang Hua's official announcement of co-branding, the other two brands are official endorsements. The key is that these two are luxury brands, and the products given to Jin Li are all main line items!"
If it weren't for the sudden release of products by Fang Fei and Ru Meng Ling this time, everyone wouldn't have thought that Jin Li's relationship with these two brands was so close.
So close that the brand is willing to bet on her!
Although these two brands, Jin Li is the spokesperson.
But not every spokesperson can get such brand treatment.
So, the topic is discussed back.
Why is the brand so optimistic about Jin Li?
"Are they not worried that Jin Li will perform abnormally? Not worried that the score will be very ugly? Not worried that Jin Li can't even get into an undergraduate course?"
These people thought about it and didn't understand it.
When deciding to bet on Jin Li, countless personnel responsible for public relations, marketing, publicity, and risk assessment of luxury brands analyzed the live stream videos of Jin Li for two whole years.
Those people gave a consistent answer:
As long as it is not hype, as long as solving problems is real, Jin Li's grades will not be bad.
She will explode!!! ===== CHAPTER 540 =====
End of Chapter
