Chapter 540: Gambling
Fang Fei and Ru Meng Ling being so optimistic about Jin Li not only attracted the attention of small brands, but many luxury brands standing at the peak also paid attention to Jin Li.
"Fang Fei choosing Jin Li is fine, the style positioning is consistent, why did Ru Meng Ling suddenly come to join in?"
Not only small brands held meetings to discuss, but the publicity departments of big brands were also holding meetings to discuss.
They would understand and observe every artist favored by the brand.
When they knew which artist could bring huge sales to the brand, they would grab them without hesitation.
Suddenly, someone didn't know what they collected and said:
"Since Ru Meng Ling acquired Qing Lan, it has maintained the original operation of the Qing Lan brand and has not sought changes in a big way. We always thought Jin Li's contract was placed in Qing Lan. It turns out that as the acquisition proceeded, her endorsement contract also transferred from Qing Lan to Ru Meng Ling."
"No wonder." Others suddenly realized.
No wonder they hadn't heard Ru Meng Ling officially announce that Jin Li was a brand spokesperson.
It turned out to be transferred along with Qing Lan.
But here, another problem appeared.
After the contract was transferred, Ru Meng Ling had no movement for a year, still paying Jin Li's spokesperson fees, and didn't let Jin Li take photos for new products.
So it can be seen that the level Ru Meng Ling gave Jin Li internally was not high.
Since it didn't value her, why did it officially announce her as the spokesperson for the new perfume after Jin Li passed the academic ability test?
Perfume endorsement has weight.
Because perfume is not like other new products that have to be released every three days.
The perfume of luxury brands, once launched, is often sold for several years.
This represents that the star has to promote it continuously. This single product of perfume is much more important than ordinary clothes, shoes, and bags.
"Ru Meng Ling should have smelled some wind, so it decided to bet on Jin Li!"
Another person said: "Why don't we also bet on Jin Li? What others can do, we can also do."
"Yes, since big brands are optimistic about Jin Li, then eight or nine out of ten should be fine."
Although some people agreed, more people opposed it.
"No! Such an important thing as the college entrance exam is very particular about on-the-spot performance. What if people don't perform well?"
"These two brands dare to officially announce at this time, they must have prepared emergency plans, thinking that even if the results are ugly, it will not cause much impact. But we know nothing about Jin Li, and it is inappropriate to rashly carry out cooperation."
"Jin Li said she would not respond to any questions about the college entrance exam, which means Dawn Entertainment voluntarily gave up this heat publicity. Still don't gamble, just follow our promotion plan."
Others discussed for a while and finally felt that the risk was too great and gave up.
Only big brands could see the risks, but small brands didn't have this consciousness.
Some small brands only felt that Fang Fei and Ru Meng Ling officially announced Jin Li as a spokesperson, so they thought Jin Li's power behind her was great, and thought Jin Li would explode this year, so they immediately called Dawn Entertainment to ask about endorsement cooperation.
Unfortunately, at this time, the small brands that were good at seeing the wind and steering the rudder had missed the best opportunity to sign cooperation.
Calling Dawn Entertainment, they learned—
If you want to invite Jin Li to be a spokesperson, Jin Li only does endorsements for first-tier brands with international fame.
Only after satisfying these two conditions can they talk, which doesn't mean that as long as these conditions are met, she will sign the contract without a second word.
The person in charge of the small brand asked anxiously: "Jin Li completely refuses endorsements for small brands, so we don't have any chance at all?"
Dawn Entertainment's customer service sister said: "There is still a chance, but it depends on your sincerity. Jin Li is willing to accept co-branded cooperation for small brands."
Co-branded cooperation is different from a spokesperson; there is not much restraint on each other.
But during the product promotion period, co-branding will highly bind the star and the brand. After all, the more sales, the more everyone gains.
For small brands, Jin Li felt that she didn't have so much energy to maintain.
Instead of being a spokesperson for up to three years, it is better to have a short-term cooperation.
Many co-branded products have timeliness. The promotion period is only three months, or even shorter, one month, half a month.
Without that wind of promotion, sales will plummet.
Dawn Entertainment's customer service sister also tried her best to promote the co-branding model to the small brands that called: "Compared to endorsements, you might as well fight for co-branding. As long as the product quality is good and it sells out, everyone is happy. To put it bluntly, what if it doesn't explode? You won't lose anything!"
Some small brand persons in charge couldn't help but ask: "How can we not lose anything? Even if it is co-branded cooperation, we have to give a generous signing fee, right?"
Customer service sister smiled: "There are two plans, signing fee dividend or pure dividend, it depends on how you choose. If you really want to find Jin Li for co-branding, take out your best products."
"By the way, Dawn Entertainment requires you to open a separate after-sales line for Jin Li's co-branded products. We want products with good quality and good after-sales."
When these brand persons in charge knew, they couldn't help but scold in their hearts:
Too many requirements!
But when they saw the battle record of Jin Li's current co-branding sent by the customer service sister, their hearts were hot again.
Although there are many requirements, people can really ship!
Don't look, don't know, look and be shocked.
If you can climb up to Jin Li and use her fame to ship, not to mention how much you can earn, it is very good for the long-term operation of the brand.
Look at Fang Hua, after climbing up to Jin Li, the sales data of all products in the whole line has climbed steadily, and the brand image positioning has also been completely stabilized.
Dawn Entertainment, Agent Department.
Sui Lingfang asked the assistant: "After the three major brands officially announced, did the company receive any news?"
The assistant said: "No big news, small news is flying all over the sky. Many people in the circle are discussing Fang Fei and Ru Meng Ling, feeling that Jin Li is lucky. If she performs poorly in the college entrance exam this time, these brands will also weaken her risks."
Sui Lingfang sneered, "Weaken a fart! Do you think the brand is doing charity, only paying without harvesting?"
"If Jin Li performs poorly, these brands will terminate the cooperative relationship with Jin Li without hesitation!"
The cooperation they signed has long signed 【college entrance exam results】 as a risk factor.
Jin Li also knows this point.
Because to sign a contract, her consent must be sought.
These brands require Jin Li to gamble, must get into the second-tier line. If she gets into the third-tier or junior college, and does not meet the second-tier score requirement, she has to pay back the money.
But if Jin Li gets into the first-tier line, the brand will make concessions according to the score range.
How can it be so easy to take advantage?
Just say that although these brands officially announced Jin Li's new products, the endorsement fees have not been hit into the company's account. It needs to wait until the moment the score comes out, when the dust settles, before it will be settled together.
That is to say, if Jin Li performs poorly, the brand has no pressure to terminate the contract, and Jin Li has to pay back the money.
This is a very harsh clause, high profit accompanied by high risk.
Sui Lingfang asked Jin Li if she wanted to gamble after knowing the brand's requirements.
"If you don't choose to gamble, wait until the results come out before choosing endorsements, the risk is not so great, and the choice can be more."
But Jin Li pondered for a while and said: "Let's cooperate now."
The other end of the phone came her crisp laughter: "Sister Fang, brands rarely make such big concessions to stars. I am moved by the benefits of gambling, and I have the confidence to get a pretty good result."
Sui Lingfang's eyelids jumped: "Do you have the confidence to get into the second-tier line?"
As long as this score line is reached, everything is not a problem.
Jin Li said lightly: "You can think higher."
Sui Lingfang's mind jumped out three words: first-tier line!
Even she, who had experienced big storms and waves, thought that if Jin Li could get into the first-tier line, if she could get into the first-tier line as an artist while working and studying, how would the internet boil?
Just thinking about it, she felt a bit dizzy.
However, the next day, she regained her reason and worried about the result of the gambling failure.
Whatever, anyway, Jin Li can afford this loss.
She wants to gamble, so let's gamble.
While Sui Lingfang was lost in thought, the office door was pushed open again, and Zou Da walked over quickly, his expression excited.
"Did you see the hot search headline? Tian Ding Entertainment is going to explode, and a lot of fierce material has been exposed by insiders!"
Speaking of this, the smile on his face suddenly closed, and he slapped his forehead fiercely.
"Eating melons is too excited. Jin Li officially announced three endorsements today, and the limelight is unparalleled, but Tian Ding Entertainment and March Sky's melons came out to grab the heat. If it came out tomorrow, how good would it be?"
Sui Lingfang didn't know what melon it was, and was opening the blog, saying: "Last time they helped Jin Li lower the heat, this time grabbing the heat, this favor is considered repaid."
Opening the blog, she looked down, and couldn't help but take a breath.
Tian Ding Entertainment...
I'm afraid it's going to split.
Time back to after Zhang Guang left Tian Ding Entertainment.
Once he left, the discussion in the company could no longer be suppressed, and employees discussed through small groups.
【Did you hear what Young Master He said? It turns out Zhang Guang wants to jump ship and wants to dig March Sky away. He is so bold, isn't he afraid of being sued by Tian Ding Entertainment, unfair commercial competition or something】
【Heh, March Sky's contract expires in June. Zhang Guang is resigning normally, where does it count as unfair? Besides, several department heads in the company have more than one company under their hands...】
【I guess March Sky probably wants to leave the company, otherwise why would the renewal take so long?】
【That is also Tian Ding Entertainment's fault. Don't you think the atmosphere in the company has been a bit strange recently?】
When they were discussing, the CEO of Tian Ding Entertainment called the group of second-generation directors in, asked them with a gloomy face how they knew the news.
He Yan said indignantly: "I heard it in a bar. Someone said that a very famous agent recently wanted to work alone and open a company, recruiting experienced industry insiders."
"I heard Zhang Guang's name from their mouths. The reason why March Sky has been unwilling to sign is definitely Zhang Guang's ghost! He must want to dig March Sky away, so he didn't let the contract proceed smoothly!"
The CEO reached out and rubbed his eyebrows.
He had no intention of caring about Zhang Guang opening a company. In the industry, many people knew it, but someone specifically leaked the news to He Yan, but asked:
"Didn't you think that without March Sky's acquiescence, would Zhang Guang be willing to open this company? Without March Sky's consent, could he make the renewal contract talk for so long?"
He paused and said positively: "It is March Sky who doesn't want to stay in Tian Ding Entertainment."
He Yan still felt it was the agent's ghost that made March Sky delay the renewal.
He frowned and sneered: "Tian Ding Entertainment is the best boy band in the country, and it is also a first-tier big company. Why don't they want to stay?"
The CEO looked at He Yan silently, the emotion in his eyes very complicated.
He Yan didn't have time to explore the deep meaning, and the CEO said in a deep voice: "After you know the news, you can come to me first and communicate with me privately. Why do you want to break in and why do you want to release the news in front of so many people?"
He Yan choked, his face flushed red.
"I, I... I just feel very angry. That Zhang Guang is too hateful. How can he be one set on the surface and another behind the back?"
CEO: "Don't you play like this too?"
He Yan was stunned: "What?"
The CEO changed the subject: "If you told me privately, I would have other means to solve it, but now it can't be stopped. We haven't lost contact with March Sky yet. You let the legal department talk to them, and you can offer them a 70% share."
"70%? So high?!"
He Yan muttered dissatisfiedly: "You are too good to March Sky. Tian Ding has never given popular artists such a high share."
The CEO said lightly: "The company will be yours in the future. If you are not satisfied, you can talk to March Sky yourself. How much you can talk down, the extra is your private income."
He Yan had a confident smile on his face and said excitedly: "Okay, I'll talk!"
The CEO looked at his departing back and mocked: "A bunch of idiots!" ===== CHAPTER 541 =====
He paused, then said with certainty, "It's March Days who don't want to stay at Tianding Entertainment anymore."
At this moment, He Yan still felt that it was the manager playing tricks that caused March Days to delay renewing their contract.
He frowned tightly and sneered, "Tianding Entertainment is the best in the country at managing boy bands and is a top-tier major company. Why wouldn't they want to stay?"
The CEO looked at He Yan in silence, the emotions in his eyes very complex.
Before He Yan could probe the deeper meaning, the CEO said in a deep voice, "After you learned the news, you could have come to me first to communicate privately. Why did you have to barge in, and why did you have to release the news in front of so many people?"
He Yan choked on his words, his face turning bright red.
"I, I... I just felt very angry. That Zhang Guang is too detestable. How can he act one way to your face and another behind your back?"
The CEO: "Don't you all play the same game?"
He Yan froze: "What?"
The CEO changed the subject: "If you had told me privately, I would have had other means to resolve it, but now it cannot be stopped. We haven't lost contact with March Days yet; have the legal department go talk to them. You can offer them up to a 70% revenue split."
"70%? That high?!"
He Yan muttered with dissatisfaction: "You are being too good to March Days. Tianding has never offered such a high split to any popular artist."
The CEO said indifferently: "The company will be yours in the future. If you aren't satisfied, you can go talk to March Days yourself. Whatever you can negotiate down, the extra amount will be your personal gain."
A confident smile rose on He Yan's face, and he said enthusiastically: "Fine, I'll go talk to them!"
The CEO watched his departing back and mocked: "A bunch of idiots!"
End of Chapter
