Chapter 563

The scene shifts back to the trending search: #Gu Cheng suspected of retiring from the industry! #

Zhang Guang and the PR team quickly devised a plan, deciding to kill three birds with one stone.

They would explain Gu Cheng's situation to netizens, clarify that March Sky would not be splitting up and would have a comeback period every year, and the other highlight would be promoting the establishment of the new company.

The new company is named "Guangyue Media," taken from one character each from the manager and March Sky; in fact, the most voted name at the beginning was "Zhangsan Media," which March Sky voted for unanimously.

Zhang Guang couldn't bear it after finding out, exercised his veto power, directly denied them the right to name it, and finally settled on "Guangyue Media."

The light of dawn, the constant moon; "Guangyue" also implies the structure of heaven and earth—what a great meaning.

V Guangyue Media: 【Thank you to the netizens for your concern for @March Sky and @Gu Cheng. We hereby make the following clarifications regarding the trending search on the internet:

Gu Cheng participating in the college entrance exam is a personal wish. While working hard in the entertainment industry, he deeply realized his own shortcomings and wanted to enter university for more professional advanced studies.

We will only disclose relevant information once the admission letter is received. Before that, we ask everyone to wait patiently and respect every decision Gu Cheng has made.

March Sky officially terminated its cooperation with Tianding Entertainment on June 5th and signed with Guangyue Media the next day, June 6th. From now on, Guangyue Media will represent all of March Sky's affairs.

Now, we would like to address the most concerning issue: Guangyue Media solemnly promises here that March Sky will never disband!

However, due to personal development needs, March Sky will appear before everyone in the form of a comeback, with the comeback period being 3-5 months each year, and the rest of the time will be for personal development. We ask for everyone's understanding and support!】

In less than three hundred words, Guangyue Media revealed many key pieces of information.

Fans rushed into the blog, wishing they could pick up a magnifying glass to interpret it word for word.

Netizens who love gossip also rushed in; they were very interested in the gossip about March Sky.

Some netizens only cared about the gossip of Gu Cheng's college entrance exam and expressed:

【Gu Cheng and Seeing Jin Li have made a good start. I hope that in the future, the entertainment industry will fully realize modernization, learning, talent, university students, postgraduates, masters, doctors, and awards!】

【To be honest, shouldn't those stars with elementary school diplomas sign up for a class to study? Otherwise, they will always be mocked (gossip)】

【I sincerely feel happy for these artists who are pursuing further studies. Overcoming all difficulties and not fearing dangers, they have set a good example for their fans! Super positive energy!】

【If every star in the entertainment industry were like Gu Cheng and Seeing Jin Li, I would also support my child in chasing stars.】

Some netizens were gossiping about March Sky terminating the contract with Tianding Entertainment. Fans already had an idea about the contract termination and had long since let it go, so they wouldn't dwell on it.

【So they terminated the contract on June 5th. I was wondering why Tianding Entertainment was announcing this or that a while ago. By the way, is the talent show "Shining Glory" on June 15th about to start broadcasting? Have they gathered all the people?】

【Tianding Entertainment and March Sky had a complete breakdown in negotiations, which can be considered a peaceful termination (gossip)】

【You really believe it when others say it's a peaceful termination? So many brands collectively replaced March Sky as their spokespersons a while ago. If you say there's nothing fishy about it, I don't believe it.】

【It is normal for stars to leave the company. Which famous star nowadays hasn't started their own personal studio?】

Netizens were all focused on the first two topics; only the last topic, the comeback date, was the most concerning to fans.

Fans first breathed a sigh of relief, then frowned, and then breathed a sigh of relief again.

【So it's this comeback routine. You should have revealed it earlier; we wouldn't have been so terrified for so long.】

【I originally wanted the four members of March Sky to be a group forever, but now that I see the company's arrangement, I think it's very reasonable. The team's development is indeed somewhat limited. Letting them go and develop individually might take them to the next level!】

【As long as the team doesn't disband and I can see them performing as a group every year, I will be satisfied.】

【Don't say that. Having followed March Sky for so long, I really want to see what kind of progress they can make after stepping out of the group. When the group was together, the team members really had very little individual business and always appeared in the form of a group.】

After Guangyue Media sent out the announcement, they adopted a close-monitoring tactic, with internet staff working in three shifts to ensure they could know the netizens' reactions to this announcement at every time period.

Zhang Guang's biggest worry was that fans would be irrational and not approve of Gu Cheng participating in the college entrance exam and pursuing further studies. Besides that, there was the newly established Guangyue Media, and he was afraid that fans would compare it with Tianding.

But I don't know if it was their good luck, but after this announcement was sent out, it attracted not only the attention of fans but also a huge number of gossiping netizens.

Gossiping netizens used a large number of normal comments to drown out many of the fans' extremely irrational remarks, and the entire comment section appeared positive and upward.

Of course, because he was afraid that some stars would buy internet trolls to smear them, Zhang Guang still controlled the comments in the comment section, operating internet trolls to collectively like some comments and quickly push them to the forefront.

In this way, netizens who came in later to gossip would see some positive comments and would also subconsciously like them. That's how god-tier comments are born.

This announcement from Guangyue Media ignited three headlines, all of which made it into the top ten, and the trending search #March Sky signs with Guangyue Media# even dropped to number one!

Over at Tianding Entertainment.

The commotion caused by Guangyue Media on the internet was naturally known to Tianding's PR department and marketing department, but they had no time to care.

For them, the team March Sky, no matter how powerful, was already a thing of the past.

March Sky hadn't appeared in the company for a long time, and now, needless to say, they had nothing to do with Tianding.

The deputy director of the PR department and the director of the marketing department gathered together to discuss the new team that He Yan had signed and decided to launch.

The new team is called "June Summer" because they were launched in the summer of June, so they took the simple and easy-to-remember name "June Summer."

It's just that anyone with a discerning eye can see that this was taken in imitation of "March Sky."

But if it were named "June Sky," wouldn't it be too obvious? So they changed one character.

The "June Summer" group avoided the problems encountered when March Sky was first launched; there were only three members, not four.

From the moment they debuted and appeared, all their makeup and styling were based on top-tier traffic, with no green period, as if they were superstars the moment they debuted.

Unlike March Sky, which had problems with makeup and styling when they first debuted, making netizens doubt the team's strength.

The marketing director said: "Have you made contact with Director Hong? We were on the phone yesterday, but I can't get through to him today."

Director Hong is the investor of "Shining Glory," occupying 60% of the investment in this variety show alone, but he has publicly stated that he only wants money, not power.

So the planning power of the show was handed over to Tianding Entertainment and another top variety show production team in the country.

But the communication between Tianding and the top variety show team was not smooth.

The team demanded that the variety show come first, not Tianding Entertainment's artists, and refused to sign the supplementary contract of "prioritizing the support of Tianding's people."

The company has been communicating with the team over there for the past few days, and it has reached a stalemate.

The deputy director said without thinking: "You have always been the one in contact with Director Hong. I don't even have his number. Give me the number, and I'll call and see?"

The director opened the address book and said puzzledly: "Why can't I get through all of a sudden? I was hoping to start from him and let him talk to Lin Yafu's team. Otherwise, being stuck like this is not a solution."

The director flipped for a long time and finally found Director Hong's phone number, complaining:

"If Director He hadn't introduced Director Hong's investment into this show, but instead Tianding Entertainment held the shares, then we would be able to occupy absolute discourse power. Lin Yafu's team would have to listen to us. Why would it be so troublesome now!"

The deputy director thought of this, and the corner of his mouth twitched.

The reason why Director He didn't let Tianding hold all the shares, but instead introduced Director Hong to occupy the largest investment, is not a secret in the company.

The company's senior management all know that He Yan thinks it is too wasteful to produce a top-notch excellent variety show by himself.

Especially for talent shows, they have to sign endorsement cooperation with many brands in advance. Although brands will provide part of the investment, the share provided is not much, and the bulk still has to be covered by the company.

The initial investment alone is 30 million.

However, if talent shows didn't make money, there wouldn't be so many companies rushing to do them.

If a talent show is done well, it is very profitable.

Some shows can achieve positive profits before they even end, and the limited groups launched later can harvest fans' wallets in large numbers.

Collaborative brands will also join the ranks of advertising bidding as the popularity of the talent show soars. Every minute and every second is money.

But Director He just thinks the initial investment is too big. What can they do?

The deputy director entered Director Hong's phone number and dialed it.

He thought he wouldn't be able to get through either, but he did get through. After all, Director Hong on the other side answered in seconds!

Because the speed of answering was too fast, when the "Hello" came out of the phone speaker, both directors were a little unable to react.

"Hello?" Another voice came from the phone. The marketing director came back to his senses and said: "Director Hong, I am Xiao Ming from Tianding Marketing Department. I have been in contact with you for the past few days."

Director Hong: "Oh, oh."

It was just two simple words, but for some reason, both of them felt the coldness.

Director Hong: "Xiao Ming, what is the matter with you looking for me? Didn't we talk about everything yesterday? I am on vacation outside today. I didn't intend to answer any business calls."

This explanation explained the reason why he couldn't get through before. Whether the vacation was true or false, at least the attitude was given.

"Director Hong, I'm really sorry. I didn't expect you to be on vacation. It's like this..."

The marketing director didn't have time to pretend to be noble in front of the deputy director of the PR department. Who would have thought that he, who was begging for help in a low voice, was still a director?

The deputy director silently watched this scene without thinking too much, just sighing at the difficulty of the workplace.

In the end, the director still brought up the matter of greeting Lin Yafu.

He had no other choice. The time for the variety show to start filming was getting closer and closer. If it couldn't be pushed forward, Tianding wouldn't be able to carry out overall marketing.

You must know that the resource level that Director He ordered for the "June Summer" team was benchmarked against March Sky!

In the past, when their marketing department did marketing for March Sky, they had never fought such an unprepared battle!

Director Hong said vaguely: "Xiao Ming, it's not that I don't want to speak for you, but Xiao Lin is an excellent variety show producer. The variety shows she has directed have almost never failed. Compared to believing in the vision of your Tianding Entertainment, I believe more in her production.

Besides, your request for Xiao Lin to fully support June Summer is a bit outrageous. At most, give them some screen time when the first episode of the variety show is broadcast.

But whether they can win the audience's love later depends on the audience's affinity and strength.

Even I, who doesn't mix in the entertainment industry, know this. Artists with strength don't necessarily have audience affinity, but artists with audience affinity definitely don't have to worry about food and clothing."

Finally, Director Hong said: "I will talk to Xiao Lin about that side. You should each make some concessions. Alright, don't call me again. I will come back after the show is online."

The marketing director hung up the phone with a gloomy face and whispered: "This condition is the condition that Lin Yafu's team mentioned to me today. Director Hong and Lin Yafu must have communicated in advance!"

The deputy director patted him on the shoulder, "You have already tried your best. It can only be like this for now.

And Director Hong is right. Variety shows really depend on audience affinity. Some unknown contestants have become popular instead. Didn't the previous 'Salted Fish Brother' and 'Lying Flat Brother' become popular like this?"

The director twitched the corner of his mouth and sighed heavily: "I don't know why, but I always feel very uneasy. March Sky had no special treatment at that time and stood out by relying on their outstanding looks and strength.

At that time, the audience still valued strength very much. People with great strength were often more noticed and didn't necessarily need to have memes, but the current variety shows—"

He paused, "It's mysterious!"

The deputy director was silent for a while and said: "At least the looks of the team signed by Director He are very high. Two of them are mixed-race, so there is no need to worry about being compared in terms of looks."

The director didn't say anything more.

If you could become popular just by having good looks, there wouldn't be so many regrets in the entertainment industry.

On this side, Tianding Entertainment wants to enter the talent show with great ambition.

On the other side, the old-brand company Hao Zhongyi Entertainment in Hong Kong wants to enter the mainland variety show but has been frustrated repeatedly.

Many variety shows in the mainland have already given them a clear signal: as long as they can invite old-brand Hong Kong stars to the mainland for recording, they can let Hao Zhongyi participate in the production of mainland variety shows and get a share of the pie.

In fact, this condition is not harsh.

Many popular variety shows often don't lack money. There are a bunch of investors rushing to send money over. What they lack is the circle and connections.

Those variety shows value the connections that Hao Zhongyi Entertainment has cultivated in Hong Kong for many years.

It is relatively difficult for mainland companies to invite old-brand Hong Kong stars to participate in variety show recording. Often, they can't even find the phone number, let alone send an invitation.

If Hao Zhongyi Entertainment can bridge the gap, what if they share some benefits? They can always earn it back in other ways.

It's just that who would have thought that this so-called old-brand company would be so disappointing!