Chapter 581
Xu Ting left the hotel in a daze.
The information Bai Jiang revealed was too shocking to her mind; panic, fear, trepidation, lingering fear, relief... all kinds of thoughts were intertwined in her heart.
Finally, Xu Ting sat in the car and sighed a long sigh.
A trace of melancholy crossed her face; after discovering that the director knew everything, all her complex emotions concluded into one, and it actually turned into relief!
It's better to know; this way, she doesn't have to carry secrets with trepidation to participate in the promotion.
Ever since her assistant's inappropriate behavior was exposed to her face, Xu Ting always felt that such a day would come.
But the days of filming "Dawn" were truly too wonderful; everyone was concentrating on filming, and no one discussed it in private.
This also made her feel a little fortunate, thinking that these things would be buried with the assistant's resignation.
But now it seems, it's not that there is no retribution, it's just that the time hasn't come!
In the car, the driver waited for a long time for Xu Ting to say where to go, so he couldn't help but turn his head to look.
He couldn't help but be stunned; Xu Ting was sitting in the back seat, silently hugging her legs, sobbing and shedding tears.
The driver was silent for a moment, picked up his phone, and sent a message to Xu Ting's manager.
Before long, the driver got out of the car, and inside the car, Xu Ting's phone rang with a ringtone.
Three hours later, Xu Ting returned to her apartment.
Her mind echoed with what her manager had said to her on the phone earlier—
"If you feel that the promotion of 'Dawn' hasn't been placed on you and you feel aggrieved, you can quietly leak it to the paparazzi media."
"Although this won't threaten Director Chu to change his mind, at least let Director Chu know that you are also being watched. Remember to include Bai Jiang when leaking, don't just include yourself."
"At the same time, you can also splash dirty water on Seeing Jin Li; she is just a supporting actress, but she is receiving the treatment of a lead actress in the promotion."
Xu Ting's manager paused specifically when saying this.
"Actually, there is a simpler way."
Xu Ting immediately asked: "What way?"
Manager: "That is to wait and see."
Xu Ting frowned: "You want me to do nothing?"
Manager: "Yes, respond to all changes with no change. Now Director Chu is determined to strongly promote Seeing Jin Li, and many fans also misunderstand that Seeing Jin Li has a lot of scenes in this movie, so let them continue to misunderstand."
Xu Ting hesitated: "But these will be exposed after the movie goes online."
The manager said in a tone that took it for granted: "Then let Director Chu bear the fans' anger. You are just an actor, neither an investor nor a producer."
"As an actor, you have an obligation to help the crew promote, but if the crew doesn't use you to promote, there's nothing you can do. If the movie performs poorly because fans were misled during the promotion period, that's not a problem originating from you."
Xu Ting understood the meaning.
"Do you want me to stand by and watch, and not care about anything?" she asked bluntly.
The manager said: "Yes, Seeing Jin Li's momentum is very strong now; there's no need for us to go against her. Let her be strong; the clear breeze brushes the mountain."
"The more she jumps now, the faster she will collapse later. You are already on this ship and cannot jump off; what you can do is try to minimize the subsequent impact on you."
"So I am more inclined for you to endure. If the movie performs well, you are the lead actress, and the credit that belongs to you won't be replaced by anyone. But if the movie doesn't perform well, then you can let Director Chu and Seeing Jin Li take the blame."
The manager's words broadened Xu Ting's thinking.
She returned to her apartment and thought carefully for a long time, finally deciding to do as the manager said.
No leaking, no complaining, stay invisible, wait and see.
Xu Ting also knew that when she chose this way, it meant she didn't look favorably on the performance of the "Dawn" crew after it went online.
Because she didn't look favorably, she wanted to get rid of the crew.
After making this decision, Xu Ting had a faint hope in her heart that the movie would flop.
"I cannot choose to leak; Director Chu knows many things. Once I leak to the paparazzi and get caught by Director Chu, he might expose my embarrassing things in the crew, so I can only be silent."
"My scenes have all been filmed; if everything is changed, it would almost delete me, the lead actress."
"But my scenes are also very important; Director Chu won't take such a big risk, at most adding some highlights for Seeing Jin Li... as long as my scenes aren't changed, these few highlights are not worth worrying about."
Xu Ting comforted herself, saying so.
"Endure it, endure it a little longer; Seeing Jin Li won't be able to hold it up."
At the same moment, after the senior management of Maozhao Live finished the meeting, they immediately assigned several tasks to other departments.
One of the tasks was to select a 30-second clip from Seeing Jin Li's live stream, the one where she was digging the fish pond, to use for pushing the "Knowledge Universe" app!
People in the promotion department were a bit shocked when they received this task, thinking they had misheard.
"Manager, are you sure you didn't mishear? This is for pushing 'Knowledge Universe,' not for pushing Maozhao Live?"
The employees who received the task notification were stunned and asked their manager several times.
The manager said affirmatively: "Yes, it's for pushing 'Knowledge Universe.' Hurry up and clip the effective segment; if there's no interesting 30-second segment, then use editing. Hurry, it must be done within an hour!"
After the manager left, the employees picked segments at their workstations while communicating with other colleagues.
"It's really rare; those leaders are actually willing to push 'Knowledge Universe.' I thought that on the day the app was established, asking Seeing Jin Li to repost was the greatest effort they made."
"Yeah, why was it assigned to 'Knowledge Universe' this time? It used to be for the Maozhao Live app."
"Is there a possibility that the senior management saw the potential of 'Knowledge Universe' and plans to push 'Knowledge Universe' as the main focus?"
Once this guess came out, it was immediately denied by others.
"Impossible, the profit of Knowledge Universe cannot compare to live streaming. Those streamers are so popular; why would Maozhao abandon a treasure bowl and turn to manage a small column?"
Everyone, as employees of the company, naturally knew that the "Knowledge Universe" app originated from a column on Maozhao Live.
If it weren't for the column growing bigger and bigger, attracting many netizens to come and study, plus Seeing Jin Li also tending to let the column become independent, "Knowledge Universe" would probably still be hanging on the Maozhao Live app as a pretty good accessory.
Everyone chatted while clipping the 30-second segment, felt it was good, and then sent it to the manager.
At this time, it hadn't even been an hour.
After the manager finished watching the clip, he also felt it was okay and immediately uploaded it.
Other departments followed in sync, and within less than half an hour, the 30-second clip of Seeing Jin Li digging dirt appeared in the advertising streams of major media.
The advertising slogan was written simultaneously: 【Come to Knowledge Universe, watch the sun rise and set together, and watch how Seeing Jin Li digs dirt to build a fish pond.】
This was the first version; the second version was: 【Countless hard work and watering, only then is there a unique rose. You have your rose, and I have my fish pond.】
The third version was even simpler and more direct—【Come to Knowledge Universe, watch Seeing Jin Li dig dirt and build a fish pond online!】
Maozhao Live ran the same video with three different versions of advertisements, and the result was that the third version had the best effect.
Many people couldn't help but think: It seems netizens are really more interested in Seeing Jin Li digging dirt.
Some netizens who brushed past this advertisement even specifically shared it on gossip forums, complaining that they thought it was some web game advertisement, not expecting it to be a promotional push for Knowledge Universe.
【Digging dirt to build a fish pond makes people feel more sincere; you can feel that Seeing Jin Li really wants to do something well, which is more watchable than some celebrities starting a live stream and piling up stones without saying a word.】
【I always thought that celebrity live streams were specifically for fans to watch. Fans think it's okay, gossip netizens feel it's perfunctory, and fans still feel sorry for their idol, wondering if they have depression!】
【Watching the 30-second ad silently, I feel Seeing Jin Li's style has been lowered by Maozhao Entertainment (covering face).】
【But I have to say, I'm really curious about what Seeing Jin Li digging dirt to build a fish pond is like, so I specifically downloaded Knowledge Universe for this.】
Maozhao Live specifically clipped Seeing Jin Li's segment to push Knowledge Universe without notifying Seeing Jin Li and Chenxi Entertainment.
But Seeing Jin Li's fans are very powerful; they discovered it within half an hour of the ad going online and kept tagging Chenxi Entertainment.
So very soon, Sui Lingfang also knew about this.
Seeing Jin Li live streams on Maozhao and has signed an exclusive contract with Maozhao; some of her live stream segments can be used by Maozhao for promotional commercial purposes.
This is no problem.
But Sui Lingfang became vigilant after discovering that this promotional push was to drive traffic to the Knowledge Universe app.
Seeing Jin Li didn't sign any cooperation with this app, so logically speaking, Maozhao didn't have the authority to use Seeing Jin Li's live stream segments to drive traffic to Knowledge Universe.
Sui Lingfang took out the contract, asked the company's lawyer, and after receiving an affirmative reply, immediately called Maozhao.
Zhong Wenkun immediately said: "I am responsible for streamer signing affairs this year and haven't managed the marketing and promotion side. I'll go ask and verify first. Don't worry, I will definitely give you an explanation!"
As the talent scout who first bridged the gap for Seeing Jin Li to sign with Maozhao, Sui Lingfang respected Zhong Wenkun quite a bit.
Zhong Wenkun's status in Maozhao Live is also unusual; he has already mastered part of the company's equity and can retire at any time.
Still working now is truly out of pure passion.
Whether Zhong Wenkun knew about this or not, Sui Lingfang didn't want to delve into it.
On Zhong Wenkun's side.
He really didn't know about this.
He is currently responsible for streamer signing matters and is very busy every day, not only busy with signing but also busy with the evaluation and upgrading of every streamer, as well as contract renewals, etc.
The welfare and treatment of streamers in the company all depend on him to decide.
So Zhong Wenkun usually acts very low-key and doesn't attend senior management meetings, so as not to have people begging for favors from him.
Who can tell him why the son of a certain director is also a streamer?
If they really beg, whether to give privileges or not is a difficult problem.
Zhong Wenkun called to understand for a while, then couldn't help but frown and said: "Since they deliberately took Seeing Jin Li's segments to run the volume, then they have to re-sign the cooperation terms!"
The person on the other end of the phone said sheepishly: "Brother Kun, it's not that I don't want to sign with Seeing Jin Li, but I don't have a say in this matter. A phone call came down from above, and I could only follow orders. How dare I specifically mention the contract issue to those above."
That is Seeing Jin Li!
The woman who didn't appear in public this summer but has been occupying the trending searches!
It is conceivable that to get her promotional authorization, one has to pay a lot of money.
As for whether those above were pretending not to know, he didn't know; this matter cannot be delved into.
Zhong Wenkun said speechlessly: "The manager's phone call has already reached me. Hurry up, take down the promotional push of the footage, or sign an additional contract."
He thought for a while and said: "Forget it, it's useless to talk to you; I'll find your boss."
Zhong Wenkun hung up the phone and dialed another person's number.
After communicating briefly, Zhong Wenkun expressed Sui Lingfang's thoughts and said: "Seeing Jin Li is not an artist who is difficult to communicate with, and Chenxi Entertainment is not a company that doesn't tolerate trial and error."
"Take advantage of the time the footage has been online, pause and take it down as soon as possible; this matter will pass, no money needed."
As a result, the person was silent for a while and said in an incomparably shocked tone: "Ah Kun, our promotional clip was only online for half an hour, but do you know the download volume for this half hour?"
Zhong Wenkun hadn't not done marketing; before Seeing Jin Li reached a cooperation agreement with Maozhao, he had used Seeing Jin Li's live stream segments to promote Maozhao, catching Wang Wang off guard.
"Fifty thousand? Ten thousand? It couldn't be higher than that. I know it's just a half-hour promotional test; you wouldn't give it a large traffic pool."
The person on the other end of the phone exclaimed: "The total background exposure is 200,000, and the download volume of the Knowledge Universe app reached 100,000, an astonishing 2:1 ratio!"
"This..." Zhong Wenkun was also speechless.
Having done marketing, he knew very well how astonishing this ratio was.
It was also thanks to Seeing Jin Li being a household name; once she appeared in the public eye, she could gain a natural advantage in retention.
When netizens finished watching the 30-second promotional push, they would tend to download the software to see if Seeing Jin Li was really digging dirt to build a fish pond.
The person on the other end of the phone didn't know what they thought of, and said ecstatically: "Ah Kun, you have a good relationship with Seeing Jin Li; let her start a live stream to dig dirt immediately. Maozhao will pay her to dig dirt!"
Zhong Wenkun came back to his senses and couldn't help but roll his eyes: "I'm afraid you can't afford it at all! This can only go through new user acquisition sharing; otherwise, Maozhao can't come up with tens of millions in cooperation fees at once."
"Also, sign the contract!" he emphasized: "Since Seeing Jin Li's video acquisition effect is so good, it's even more necessary to sign a contract. Chenxi Entertainment is already collecting evidence; you don't want them to sue Maozhao, right? Hurry up and finalize the contract."
The person on the other end of the phone said: "I'll tell them now. By the way, Ah Kun, Seeing Jin Li's video acquisition effect is so good, what contract do you think is best to sign?"
Zhong Wenkun hesitated for a moment and said: "A spokesperson contract is best, but I'm afraid Seeing Jin Li won't look at it!"
Chenxi Entertainment soon received a reply from Maozhao Live, accompanied by three contracts.
Sui Lingfang didn't look at the contract carefully, but flipped to the amount page to look at the endorsement fee, and her eyelids couldn't help but jump.
Good fellow, Maozhao is here to send money again!
End of Chapter
