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Chapter 582: If Life Deceives You… The Advertisement Floods the Entire Internet!

~14 min read 2,765 words

Two days later.

Before the college entrance exam results were released, Seeing Jin Li officially announced her final collaboration partner on her blog: she would become the spokesperson for the learning app 【Knowledge Universe】!

Few celebrities specifically become the image spokesperson for an app, because apps are all-encompassing, while the traffic brought by celebrities is relatively one-sided and fixed.

Moreover, because software has many users, designating an image spokesperson might also trigger controversy among them.

Therefore, many apps would rather design a virtual idol image to serve as a spokesperson than hire a real person.

Even if they do hire a real person, it is usually just for promotional activities, not reaching the level of a spokesperson.

But Seeing Jin Li's unexpected collaboration with Knowledge Universe for this official announcement made many fans and netizens feel surprised.

Can Seeing Jin Li shoulder the weight of this app?

Will the millions of users of this software accept Seeing Jin Li?

If a celebrity becomes the spokesperson, will it turn this software into a private territory for "fishing enthusiasts," shifting from a mass carnival to a niche one?

There are many points of controversy, leading to many topics being discussed on the trending list.

Where there is controversy, there is topic engagement; where there is topic engagement, there is heat. Knowledge Universe took this opportunity to launch another wave of large-scale traffic investment.

Many people on major social media platforms have scrolled past clips of "Seeing Jin Li silently digging soil to build a fish pond," which has also caused the discussions on social media to intensify.

The affirmative side's comments—

【Seeing Jin Li has promoted the Knowledge Universe app before, and now she is joining hands to become its spokesperson. I think it's quite normal.】

【Those who say Seeing Jin Li is not qualified or are unconvinced, stand up and say which celebrity is more qualified, and then you will be convinced?

If the long-term, in-depth learning streamer on Maozhao (Seeing Jin Li) is not qualified, then which celebrity is more qualified? Have you used Maozhao? Do you know how many people go to Maozhao specifically for Seeing Jin Li?】

【+1, Seeing Jin Li and Knowledge Universe are moving toward each other. I have always felt that Seeing Jin Li's drive and spirit for learning fit the philosophy conveyed by Knowledge Universe—live and learn, everyone can learn!】

The opposing side's comments—

【Is Seeing Jin Li the only person in the world who loves learning? Knowledge Universe promotes infinite learning. I think it would be best to let those learning bloggers do the promotion. Seeing Jin Li cannot represent everyone!】

【Oh my god, someone with only a junior high school diploma can endorse a learning software? This is crazy!】

【Other celebrities have also silently started streaming, but none of them are as performative as Seeing Jin Li~】

Everyone on the internet is a binary thinker; every time they speak, they must fight left and right, and only when a winner is decided do they feel comfortable.

If you remain rational, sorry, those who are fiercely cursing each other do not welcome the "rational and neutral."

Because of the netizens' battle, the trending topic that was supposed to last only one day hung on for three days.

When looking at it on the fourth day, there was still a tail hanging on the topic ranking list.

And it was at this moment that Maozhao released Seeing Jin Li's endorsement promotional video!

This promotional video is very different from other advertisement videos. It is not expressed in the form of on-site filming, but rather by picking out clips from each of Seeing Jin Li's streams and splicing them into this 30-second advertisement!

Although it is not a blockbuster, the editing style has a very blockbuster feel.

The first second the advertisement starts, it is pitch black, then someone opens their eyes, and slowly, a book appears in front of everyone.

Seeing Jin Li's face does not appear, but her jade-white hands enter the frame.

Accompanying the visuals is the sound of Seeing Jin Li reciting poetry.

"If life deceives you,

Do not be sad, do not be impatient!

In the days of melancholy, one must remain calm:

Believe, the happy days will come.

The heart always yearns for the future;

But now it is often melancholy.

Everything is fleeting, everything will pass;

And that which has passed, will become a fond memory.

——《If Life Deceives You》Pushkin (Russia)"

The camera suddenly shifts, and Seeing Jin Li's face finally enters the frame. She smiles slightly at everyone in the camera, with a white wall behind her.

Because this is an edited vertical stream screen, Seeing Jin Li fills the entire frame. After switching to a horizontal screen effect, black borders appear around the vertical screen, and the black borders are hung with constantly rotating planets.

When she smiles, there seems to be the afterglow of colorful clouds in her eyes.

A pile of bullet comments scrolls past here.

【It's here, it's here! At that time, I felt that even magazines couldn't capture Seeing Jin Li's god-tier beauty moment!】

【Maozhao really knows how to cut; netizens have recognized this as one of Seeing Jin Li's god-tier shots!】

【This was when Seeing Jin Li had just started streaming for a while. Many people didn't believe she could persist, and at that time her foundation was very poor. She actually didn't have many announcements, so she kept streaming to study!】

The scene shifts; that warm and brilliant smile is only for a moment, and then it is replaced by test papers, error notebooks, textbooks, and draft papers filled with writing.

Page after page, sheet after sheet, it seems to cover Seeing Jin Li entirely.

In the middle, there is also Seeing Jin Li wearing anti-blue light glasses to watch online teaching videos because her eyes are a bit tired. That moment of looking back, surprise, and astonishment reveals a sense of fatigue, but also makes people feel very positive.

This scene is another full screen of bullet comments scrolling past.

【Ahhh, daughter wearing glasses is so beautiful. Maozhao, you are really too good; are you often peeking at the forum!】

【This scene has been moved up, very satisfied. So pure, so good-looking, it's exactly the campus goddess in my dreams.】

【Wake up, the goddess only has learning in her eyes, no boyfriend.】

In the very end, it freezes on a calendar.

On the day of the college entrance exam, June 7th, Seeing Jin Li puts a checkmark.

A ringing alarm sound goes off, and the advertisement slogan that Knowledge Universe has been brewing for a long time is finally spoken by Seeing Jin Li:

"When sad, words are a silent embrace; when lonely, book pages are an eternal bonfire; when struggling, learning is a flame that never stops burning—in 《Knowledge Universe》, let reading warm every soul."

Once this advertisement came out, it flooded the entire internet.

At the beginning, Knowledge Universe still had to spend money to do the placement.

However, not long after, with the follow-up of major self-media marketing accounts, this advertisement flooded the entire internet!

【I don't see any exaggeration, I only see the struggle of an ordinary person!】

【Two years of learning, only condensed into this 30-second advertisement, too short, too short!】

【I have always admired Seeing Jin Li. Others are all talk and no action, she is all action and no talk!】

【This is the charm of editing. The whole process uses clips from the streaming room. Just relying on editing to express such good creativity, others in the advertising industry should go and learn!】

It was also this advertisement that pushed Seeing Jin Li's popularity to a higher level and also brought Knowledge Universe to its peak download period.

How much charm does flooding the entire internet have?

Others don't know, but Knowledge Universe knows.

In just these short three days, the total download volume of this software actually jumped to surpass Maozhao Live!!!

The relevant person in charge of Knowledge Universe is immersed in a drunken "Holy shit" every day.

Some people even delusionally ran to the Maozhao headquarters, threw out the download volume of Knowledge Universe these past few days, and arrogantly said: "Speak with facts, who is the father and who is the son? Maozhao, call me Daddy!!"

Ahem, delusions are delusions after all.

Who is the father and who is the son, all the staff of Knowledge Universe are still very clear-headed.

The download volume of Knowledge Universe is skyrocketing, and every blogger who has settled in can feel the change in traffic.

The views on posted threads have increased, netizens' interactions are more frequent, and there are more people thirsting for knowledge!

Previously, they might have been troubled by not knowing what content to produce, after all, it is paid, and sharing information that can be found on the internet is not good.

But now, under the massive traffic, under the questions asked by every netizen in the threads, bloggers have found the questions that more people ask, posted threads in a targeted manner, and the output is just like that.

The massive surge in download volume also brings massive revenue.

But to be honest, "knowledge" is something that can be said to be priceless, but it can also be said to be cheap.

Now looking at the skyrocketing revenue, but the traffic is starting to decline. After the monthly traffic stabilizes, it won't be that much, so all the staff of Knowledge Universe dare not set their goals too high.

At the current stage, they are still focusing on pulling in bloggers to settle in, and pulling in some more powerful and authoritative ones to settle in.

In the past, when talking about cooperation with these vertical and subdivided field influencers, others were indifferent, but now it is different. Once they heard that it was Knowledge Universe official staff coming to the door to request them to settle in, the bloggers all showed great enthusiasm.

There are also some who had previously rejected Knowledge Universe, who in turn took the initiative to come to the door, asking if they could still cooperate.

The influence of flooding the entire internet is still expanding, and Seeing Jin Li, the spokesperson, is the first to bear the brunt.

Chenxi Entertainment's phones these past few days have been blown up by major announcement parties and brand parties!

Everyone thought that Seeing Jin Li becoming the spokesperson for Knowledge Universe meant she was willing to accept announcements before the results came out, but the result was that all replies were refusals, indicating that all cooperation must wait until the results come out to talk.

A brand person in charge who has a good relationship with Sui Lingfang asked about gossip in private:

"Do you have high expectations for Seeing Jin Li's results? Everything is under control, right?"

Sui Lingfang couldn't help but be stunned. Is it that obvious? But she hasn't told a second person, not even Zou Da?

She tentatively asked: "No, I never ask about Seeing Jin Li's results. Trust the artist. Why would you say that?"

That person said half-jokingly and half-seriously: "The advertisement placed by Knowledge Universe, Seeing Jin Li looks so inspiring. The advertisement flooded the entire internet, making everyone who didn't know Seeing Jin Li was taking the college entrance exam know about it. Now everyone is paying attention to Seeing Jin Li's results.

I'm telling you the truth, if Seeing Jin Li's results are not very good, you better lower the heat quickly. I'm worried she will have an accident. Isn't there a saying like that? The better the reputation, once it collapses, the backlash is even stronger."

Sui Lingfang suddenly realized, so that's how it is.

These words sound really sour!

She said lightly: "This is not something we deliberately pushed up. Everything is the choice of the market. Who told netizens to love paying attention to Seeing Jin Li?

I believe in my artist. When the boat reaches the bridge, it will naturally go straight. No matter if she does well or not, she will calmly accept all of this."

The person on the other end of the phone was choked up.

It's just that your artist is a popular artist. Even if she doesn't do well, she still has fans to support her!

Don't think about it, the more I think about it, the more envious I am.

After Sui Lingfang hung up the phone, she turned to dial Seeing Jin Li's number.

What is Seeing Jin Li, who is flooding the entire internet, doing?

Nothing happened, just doing what she should do.

Seeing Jin Li silently reads her books.

Some celebrities will be high-profile when they become popular, but Seeing Jin Li is the same as before. Netizens in her streaming room can also find tranquility from the noise.

In a few days, she will launch a public welfare reading day with Maozhao again. During those days of the reading day, her streaming room will open for donations.

The donations from netizens during those days will all be donated by Seeing Jin Li and Maozhao to build libraries in remote mountainous areas and donate books.

At the same time, Maozhao will also open a channel for old book donations. All netizens who want to donate books can contribute, but this contribution must be at their own expense; Maozhao does not bear the shipping costs.

However, Seeing Jin Li and Maozhao know that even so, there must be many people who want to donate books.

Sending books that have been dusty for a long time to the hands of those who need them, whether it is the book or the original owner of the book, will feel valuable. This is another kind of passing and continuation.

Seeing Jin Li received Fang Jie's call and left the streaming room briefly.

In the streaming room, following Seeing Jin Li's departure, netizens started the chat mode again.

【Maozhao downloaded because of the advertisement, does Seeing Jin Li insist on reading every day?】

【Yes, never slacking off, even when filming she reads. Too ruthless to herself, top-level self-discipline!】

【Feel this software is very easy to use. I am a newly joined user, received a one-month all-site general membership, can freely roam all Knowledge Universe~】

【Haha, just came out of the wool-gathering community, this software is done too well, I just like to gather wool!】

In the living room, Seeing Jin Li picked up the phone.

Sui Lingfang first asked about her recent situation, and then told her that she had strengthened security in the large flat, and found that many paparazzi were wandering around nearby.

"Still need to pay more attention to safety. I heard that some celebrities have offered a bounty for you. As long as they can dig up your black material, they can get tens of millions."

Seeing Jin Li was surprised: "So exaggerated?"

Sui Lingfang said with joy: "According to your current momentum, if your college entrance exam results are announced and you do very well, then you will definitely become the darling of major brands.

Without exaggeration, ten luxury brands have already come to me, all waiting for your college entrance exam results to come out. Seeing Jin Li, you must protect yourself well!"

Seeing Jin Li blinked and said obediently: "Okay, before going to bed at night, I will recite the Fushang Wuliang Tianzun and related Daoist scriptures a few more times."

Sui Lingfang agreed incomparably: "At the current stage, it is indeed very necessary to have the protection of gods. Is there anything else you need me to do?"

Seeing Jin Li thought for a while and said: "Let Xiao Cheng drive to the Daoist temple tomorrow. I want to worship the gods online."

Sui Lingfang thought to herself, her artist is still a bit too superstitious.

But then she thought again, better to believe it exists than not!

Worship if you want to worship. Not only the artist worships, she also wants to worship.

"By the way, many scripts have been handed over recently, including many famous big IPs. The start-up time is set for the second half of the year or next year. Do you want to take a look first?"

Sui Lingfang asked.

Seeing Jin Li agreed readily: "Sure!"

Sui Lingfang breathed a sigh of relief.

Her artist is still willing to look at scripts, proving that she still has the heart to film, not that she will focus entirely on her studies after going to university. ===== CHAPTER 583 =====

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End of Chapter

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