Chapter 60: Advertising creativity with a unique train of thought

Jin Li didn't get involved in the contract negotiations.

For one, she didn't understand much, and for another, she didn't have any special feelings for Duomi Cosmetics. If it were a friend asking for help, that would be another matter.

They were talking in the conference room, while Jin Li ran to the lounge to open a live stream.

This time the live stream background was changed to the company, and the fans recognized it at a glance.

【Li Bao is finally not staying in the apartment. If she continued to stay there, I was afraid she would get moldy.】

【I also hope Li Bao can go out more; this is quite good.】

【Going to the company, are you going to negotiate new business? Great!】

Jin Li often opened live streams to study. Although she didn't talk much to fans, fans still found it relatively easy to see her.

As long as you pay more attention to Jin Li, you can basically see updates related to her every day.

But for fans, they certainly hoped Jin Li could have more work and be active in major variety shows, rather than really becoming a study streamer.

Jin Li studied for three hours in a row, resting several times in between, pouring a glass of water to drink, and would get up to move her body after studying for half an hour, looking into the distance. Her study rhythm was grasped very well.

In the eyes of fans, she already had the demeanor of a "straight-A student."

A straight-A student must first find their own rhythm, when to study, when to rest, have a clear concept, and at the same time, have extremely strong time management.

Netizens didn't know how Jin Li's time management was, but they could feel that she dedicated all her spare time to studying.

Near noon, Sui Lingfang knocked on the door and walked in.

"We are going to have a meal with Manager Nan. The contract is basically finalized, but he wants to ask for your opinion on specific filming details."

Jin Li understood and gave her an OK sign.

This counted as a business meal, discussing work while eating.

She shared her study notes, quickly drew three netizens as lucky winners, let them private message their addresses in the background, and then ended the live stream.

What Jin Li didn't know was that not long after she left, the relatively neat study notes drawn a few days ago were dug out by fans stationed in the Maozhao live stream room.

They didn't know until they dug, and they were shocked when they dug. This was actually Gu Cheng's notebook!

Jin Li's fans spread it out, causing fans of the Sanyuetian boy band to come and watch.

One side said this was fake and didn't believe it.

One side said this was absolutely true.

The two sides started arguing.

They treated the forum as a blog, arguing for tens of thousands of floors, contributing the highest heat of the day since the establishment of the Maozhao live stream website forum.

This gossip was also discovered by the entertainment reporters who arrived later. The hot floor only appeared for ten minutes before being moved to the blog by the entertainment reporters, dropping into the top ten of the trending search!

In the restaurant.

Manager Nan proposed the company's filming ideas to Jin Li.

Jin Li listened seriously while eating her meal in small bites.

She was a female star with poor health, so she didn't drink alcohol when going out for social engagements, using tea instead of wine.

Manager Nan was a serious fan of the group and also came with serious work, so naturally, he wouldn't do anything crooked.

So the atmosphere at the dining table was particularly good.

Looking leisurely, but also revealing a sense of busyness, it gave Jin Li the illusion that she was a busy urban white-collar worker.

She couldn't help but smile; this was a novel experience.

Seeing her smile, the Nancheng manager perked up and spoke even more excitedly:

"So, what do you think of this idea? Dressing up as a songstress, setting the scene as the prosperous and magnificent night view of the Shanghai Bund, and you wearing a cheongsam to promote cosmetic products?"

This advertising creativity was thought up by their senior management all night long.

The reason was that they saw the video of "Jin Li wearing a cheongsam holding eyeshadow painting a mirror" was very popular, and the reviews were very good, so they thought of using the cheongsam as the main theme for the new advertisement.

It just so happened that fans were always clamoring to see the full version of that video, so why not just let Jin Li film another promotional advertisement featuring the cheongsam.

That video was actually only complete in the part released for promotion. The remaining part, although there were shots of Jin Li standing up, was only a few seconds long.

At first, the official blog said that if there were 2 million sales, they would release the full version, which was just a joke.

Who knew that after the product was put on the shelves, it was sold out directly. Let alone 2 million, the sales went straight to 10 million!

With such sales, only showing people a few seconds of full-body shots was too insincere.

Jin Li shook her head and put down her chopsticks. Previously, Sister Fang and Manager Nan were communicating, and she was silently eating on the side.

Now she had eaten almost enough.

She said: "I don't think this advertising creativity is good. Have you discussed it with the planning side?"

Manager Nan was stunned, "This... I haven't discussed it with the planning side." He thought for a moment and said: "But the planning side is also inclined to have you film another advertisement wearing a cheongsam for promotion."

Jin Li: "I don't oppose filming advertisements wearing a cheongsam. I think the cheongsam also goes well with your products, and a retro modern style is also quite good."

She first affirmed Manager Nan's idea, and as expected, Manager Nan's expression stabilized a lot.

Jin Li said again: "However, the script creativity you came up with shouldn't be very good."

One is one, two is two.

Jin Li had always been straightforward when it came to work.

She pondered: "Manager Nan, you are a fan of the Pink Girls group. Our relationship is inherently closer, so I will treat you as a fan to communicate. Let's be sincere with each other. If I say something wrong, please tolerate me with a fan's mentality for now."

Sui Lingfang sat opposite Jin Li and silently gave her a thumbs up.

These words were sincere, played the emotional card, and also covered the bottom line.

High, truly high!

Manager Nan nodded and sat up straight: "Go ahead, don't have any burdens. I also came with sincerity, and I want to make Duomi Cosmetics better."

Jin Li said cautiously: "I don't know how other products film cosmetic advertisements, but now it's a new era. Everyone is their own protagonist. How about changing the entry point of the advertisement to focus on oneself?"

"Like you said, wanting to show the prosperous night view of Shanghai in the advertisement, no problem. The Shanghai Bund set is also very beautiful, but as soon as you said you wanted me to dress up as a songstress, I felt a bit uncomfortable."

Manager Nan was puzzled: "How is it uncomfortable?"

Jin Li: "Songstresses also have to work!"

"The script you gave, first of all, the protagonist is a worker, and she still has to promote your cosmetic products during working hours. Don't you think it's a bit miserable?"

Manager Nan was stunned, "Ah?"

This angle, this train of thought, what a unique interpretation.

Jin Li: "So why don't we jump out of the circle of working. I won't appear as a songstress, I will purely appear as 【myself】, showing a day of playing in the beautiful and prosperous Shanghai Bund."

"This is not working, but showing my own life. How do you feel about this?"

"Although we are all workers, in our own time, we can also live very wonderfully."

"Like the matter of makeup, women dress for those who please them. We can wear makeup after work, or we can choose not to, all depending on our own mood."

"Like the script you mentioned, it is more inclined to workers working, without much space to show oneself."

Manager Nan didn't understand at first, but after hearing the back, he understood a little.

"You mean, treat the matter of makeup as a means of showing oneself?"

Jin Li gave him an affirmative and encouraging look.

"Yes, we can endow makeup as a way to show oneself. Don't put too many heavy labels on it; make it relaxed and comfortable."

"Look, now everyone is running around for life, busy and tired. Recently, isn't it advocated to do subtraction for yourself and be as you wish? Your Duomi Cosmetics can completely use this theme to do a scene design."

Jin Li drank a sip of tea, waiting for Manager Nan to take the conversation.

However, Manager Nan looked at her eagerly, obviously wanting her to say a few more words.

Jin Li thought for a moment and said again: "This sentence may not fit your thinking, but I think it's quite important. In the advertisement, don't take your product too seriously."

Manager Nan was stunned.

The meaning of this, although it is filming a cosmetic advertisement, don't take cosmetics too seriously?

Jin Li said unhurriedly: "For example, what is the value brought by the matter of makeup? Is it material value, emotional recognition, or is it more inclined to convey the emotional value of happiness?"

"There is a question here: if we don't wear makeup, can we not get happiness?"

"This is obviously impossible. Whether you wear makeup or not, you can also decide whether you want to be happy today, right?"

No matter what Manager Nan thought, her own manager gave her a lot of face first: "Yes!"

Sister Fang said: "Sometimes work is too busy, and I don't have time to wear makeup, but it doesn't mean I can't go to work if I don't wear it, nor does it mean that if I don't wear makeup when I go to work, today's work will not be happy."

Jin Li drank another sip of tea, giving Manager Nan some time to think.

After a while, she put down the teacup.

"So when cosmetics are done to the end, it is actually not to over-render how important makeup is, what benefits it can bring to daily life, but to let people understand a concept—"

"You are already beautiful, and your happiness is the most important."

"Makeup can bring people novel experiences, but not wearing makeup will not deny your personal value."

Jin Li summarized: "I think the existence of cosmetics is not to let people wear an exquisite mask, but to accept all their imperfections, thereby forming an openness in thinking."

Manager Nan let out a long sigh of relief.

He still couldn't keep up with Jin Li's train of thought, but he felt that what Jin Li said made sense.

Wearing makeup or not cannot deny the value and meaning of personal existence; on the contrary, it can also make everyone realize—you are already beautiful.

As a cosmetic promotional advertisement, while promoting cosmetics, it also brings positive feedback to customers. This entry point has never been done by anyone.

Precisely because the market is a blank slate, Manager Nan felt even more that it was worth doing.

People had never done advertisements like this before. If Duomi Cosmetics did it, and made it unique, wouldn't they be crazy about making money!

As for this advertisement, promoting "even if you don't wear makeup, you are beautiful," will it make people not buy cosmetics instead? Manager Nan was not worried.

In reality, there are many things that actually don't have the functional attributes of "must use," but people still bought a lot of them, didn't they?

Consumption is impulsive.

Customers are blind.

As long as the advertisement makes customers feel satisfied, are you afraid they won't pay?

Instantly, Manager Nan already had a decision.

After lunch.

Sui Lingfang sent Jin Li back to the apartment, and she also sat in to rest together.

"The words you just said to Manager Nan, and your thoughts on the advertisement, are really good. Why didn't I think of it? You are still an advertising genius?"

Sui Lingfang looked at Jin Li, her eyes seemed to be shining.

The more she worked with Jin Li, the more she felt she was a treasure, worry-free, trouble-free, and effort-free. The only drawback was that her health wasn't very good.

But this didn't count as a drawback.

No one is perfect; it's impossible for one person to occupy all the good things.

Jin Li smiled: "Sister Fang, I was just saying it casually. Not standing from the company's position, just standing from the public's position."

"What they need, is it the functionality of makeup, or the pleasure brought by makeup?"

"Now everyone's life pressure is so great, it's not easy to be idle to watch a video or a variety show, so don't come to sell anxiety."

Sui Lingfang smiled: "Then you are still a genius. Things you can think of, the advertising department can't think of, the planning department can't think of?"

"Some people think of it, but don't have the courage to make suggestions. You dare to make suggestions to Manager Nan, which is already more powerful than many people!"

Jin Li was a bit embarrassed by the praise, "Alright, alright, stop it. Did you come up specifically to praise me?"

Sui Lingfang: "There is really something to tell you, about the Maozhao public welfare endorsement, I'll go through the process with you."

"They plan to promote this matter on Friday, synchronize a trending search, and also hope you can synchronize to their headquarters to open a live stream."

She paused, "Didn't you tell me before that you wanted to participate in an interview program? I originally set 'An Appointment with You' for you, but they wouldn't let you cut in line, and the announcement schedule has to wait for a month or two."

"If you want to clarify the persona, you can clarify it in this Maozhao live stream, which is also a good opportunity."

Sui Lingfang originally didn't want to remind Jin Li of this.

In her eyes, her artist gathering more "Carp" heat would help her return to the public as soon as possible.

Once her traffic was completely stabilized, it would be easy to reach the first tier.

But Jin Li's words at noon not only fooled Manager Nan but also fooled her.

Her artist turned out to have such a pattern!

Even if it was just an advertisement, the ideas revealed were very different.

Jin Li let Sui Lingfang see another kind of potential, so she didn't want to delay the matter of "tearing down the persona" any longer.

Jin Li didn't understand the little schemes in Sister Fang's heart and agreed readily: "Fine, where is Maozhao's headquarters? Do I need to go there a day early?"

Sister Fang said: "The headquarters is in Beicheng, but there is a branch in Nancheng. I'll let their team come to Nancheng to set the scene, and we will live stream in the Nancheng company."

In the afternoon, Jin Li continued to open a live stream to study.

Only one minute after opening the stream, she found that more people were pouring into the live stream room than usual.

Strange, it's not the weekend now.

The comment section was always repeatedly swiping, asking her about her relationship with the Sanyuetian boy band.

Jin Li felt something was wrong, so she took out her tablet to search, and only then did she find out that Gu Cheng's notebook had been dug out.

#Gu Cheng and Jin Li study together#

#Gu Cheng notebook#

These two trending search tags firmly occupied the top ten. Without clicking in to see, Jin Li could guess what the Sanyuetian fans would say about her.

Just as she was about to put down the tablet, the next second, the trending search automatically refreshed, and a tag dropped into the top ten—

#Jin Li opens a live stream! #

Jin Li:...

Very good, it's too late to close the live stream now ^_^

Because she had already opened the live stream, and every move was exposed to the netizens, Jin Li quickly decided not to send a message to the Sanyuetian boy band, but to go on stage directly.

Jin Li looked at the comments and said: "Seeing that you have been swiping Sanyuetian, I just went to check the trending search. I didn't expect Gu Cheng's notebook to be recognized by you."

"For several days, I was studying in the live stream on the production team's side. Not only Gu Cheng, but the others in Sanyuetian also studied together."

"They are one writing lyrics and one composing music, oh, and Chen Lin, who was dragged to practice scores."

【Chen Lin was actually dragged to practice scores hhh, really has a way!】

【Chen Lin actually surrendered. Teacher Jin Li still has a lot of majesty!】

【Why did Gu Cheng take notes?】 X50 comments

Jin Li saw it and said: "This is not convenient to reveal. Why don't you go ask Teacher Gu Cheng? I only know he said studying is quite happy. Hmm, perhaps this is the so-called straight-A student statement."

Slightly jokingly complaining, she split the screen and started watching the teaching video.

Sanyuetian fans were still occupying the comment section, swiping constantly, but the power of the army of "roll dogs" (hard workers) was unstoppable.

They swiped theirs, and the fans scolded theirs.

【I advise you to stay away from Sanyuetian. The brothers won't like you. Don't lead them astray and don't sponge off their traffic!】

【behalf, n. interest; convenience; aid. benefit, n. interest; benefit, vt. benefit; contribute to; vi. benefit...】

【Don't think you can hide just by studying. Many people use various excuses to approach the brothers!】

【The Tang Dynasty's "Lai Si Jing" records that one of the advantages of the curved shaft plow relative to the straight shaft plow is that it saves effort in lifting soil. Let the ox use equal pulling force F to pull the two plows through the plowing rope respectively. The angle between F and the vertical direction is α and β respectively, α ===== CHAPTER 61 =====