Chapter 600

After finishing the interview with China News, Seeing Jin Li asked Sister Fang if she knew when it would be broadcast.

Sui Lingfang shook her head: "I'm not very sure. I asked the reporter, and the reporter only said it would be broadcast as soon as possible, but she couldn't determine the time.

Our kind of interview is a last-minute insertion, and while it's a hot topic, China News has interviewed many artists before, all of whom are waiting to be broadcast, so a lot of scheduling is still needed in this regard."

She changed the subject, "However, looking at China News's attitude, they came to interview the very next day after being contacted, so they must be very eager to broadcast it quickly. Your story is more inspiring than other celebrities and can inspire more people."

Seeing Jin Li's eyes curved slightly, her smile very gentle.

"If they see my story and decide to start a new direction in life, picking up the dreams they threw away in the past, I will also be very happy."

Sui Lingfang nodded. She considered herself a selfish person, but after being in contact with Seeing Jin Li for a long time, she realized that helping others is truly very happy.

She suddenly thought of something and said: "Lingyu has been contacting me very actively since your scores came out. They want to officially sign you as the brand's global ambassador."

"Lingyu?"

Seeing Jin Li remembered, "I collaborated with them on a co-branded shoe last year, but that shoe hasn't been released yet, right?"

Sui Lingfang: "Yes, you announced three co-branded products in a row before the New Year. Originally, Lingyu also planned to announce them before the New Year, but they felt the promotional density was too high and were afraid it would affect the promotional effect, so they decided to hold off.

As a result, after the New Year, they didn't find a good time to promote it, and soon they encountered the controversy you caused online, so they decided to delay it further, dragging it out until your scores came out."

Seeing Jin Li pondered for a while and said: "This brand is very cautious."

Sui Lingfang: "Yes, Lingyu is an internationally famous light luxury brand. Its shoes focus on appearance, followed by practicality.

According to our people's habit of wearing shoes, the quality of Lingyu shoes can last for two to three years.

But because the appearance is beautiful, the premium on this brand of shoes is high, which is also the key to the brand being able to do light luxury.

In addition, they are very sensitive to online trends, and their operations are quite good. They hit several trends, so the brand has successfully taken root in people's hearts after only five years."

Seeing Jin Li actually had no impression of Lingyu, but the co-branded model she collaborated on was quite beautiful. She received the physical product and had been keeping it in her walk-in closet.

Just looking at it, there was a kind of pleasing beauty.

When Sister Fang said that this brand's shoes were all very beautiful, Seeing Jin Li immediately thought of the few pairs of good-looking shoes she wore daily, so she asked if those were Lingyu's.

Sui Lingfang thought for a moment and nodded: "Yes, they are all shoes sponsored by Lingyu for you. Since last year, they have been sending you their new shoes every quarter.

Besides Lingyu, several other shoe brands have also sent you shoes. I let you pick, and you mostly picked Lingyu's shoes, with only a few pairs being outdoor sports shoes.

Those you didn't pick, I took the liberty of giving to other artists under the company as company benefits for them."

Seeing Jin Li agreed: "That's very good. Every year, the brands send me clothes, jewelry, bags, and shoes, and there are many I don't wear.

I also don't like to wear different things every day; I will wear the more comfortable ones more often. In this way, you can send an assistant to my place again later.

I'll have Chen Qin and the others organize all the clothes and other things I've never worn. You take them all to the company, see who needs them, and take them directly."

Sui Lingfang said: "There are many celebrities in the industry who will hang brand sponsorships on second-hand websites for sale. Do you want to do that too? I remember you have quite a lot of brand sponsorships piled up there."

Seeing Jin Li shook her head: "I haven't worn those clothes, so it's a pity to sell them as second-hand.

And even if they are second-hand, the price is high. I hope my fans can shop rationally and not be slaves to luxury goods.

Just bring them to the company. Whoever can use them can pick them out. If no one picks them, then distribute them one by one as gifts. As for what they do after getting the clothes, I won't care."

Sui Lingfang: "Okay, I'll have an assistant go over after this busy period."

The topic returned to Lingyu.

Sui Lingfang put forward her own thoughts, "In the field of shoes, there are few luxury goods. Everyone is competing on materials and craftsmanship, relying on rare materials to increase their status, but this kind of shoe is actually not practical when made.

Many shoe brands on the market are occupied by sports brands, and the rest are brands with characteristics, such as Kuangwei, which specializes in high-top and low-top cloth shoes, and brands that specialize in high heels.

Lingyu's shoes don't follow the sports style; they follow a relaxed, casual style. Competition in this track is fierce, and as long as the craftsmanship of shoes is qualified and the materials used are not bad, they can basically be worn for a long time, so they can only rely on appearance to compete.

But for a brand, if it only relies on beauty, it is impossible to stand in the market forever. They don't have a core that makes people chase after them, which is spirit."

Seeing Jin Li nodded from time to time and expressed her opinion: "In this regard, sports brand shoes have more advantages. Sports are a manifestation of the spirit of striving, and it is easier to talk about the core."

Sui Lingfang: "So Lingyu wants to deepen its cooperation with you, which is to borrow you to find, and even locate, the brand core."

Seeing Jin Li raised her eyebrows. If that was the case...

Sister Fang continued: "This is just my guess, but I think it's very likely.

Lingyu is in urgent need of an ambassador with a distinct image to determine the brand's positioning, rather than making people think only that the brand is beautiful but expensive when they think of it.

Only by determining the brand's core can they seek transformation and grab market share in a fiercely competitive market. For high-priced luxury brands, if you have no story, how can you make customers pay? Especially for a brand with such a shallow foundation."

Seeing Jin Li heard Sister Fang's inclination, "You want me to cooperate with Lingyu?"

Sui Lingfang nodded: "I think your cooperation with it is a win-win. Although there are famous sports brands throwing olive branches at you, sports brands are big and won't specialize in shoes.

And if you take the endorsement, you will never be able to become the global ambassador for a sports brand. Your status in the minds of these brands cannot compare to those athletes.

Every athlete who challenges their limits is the core of these brands and can thoroughly convey the brand's spirit, but Lingyu cannot find athletes to endorse them.

So it found you to shape a tough core for a beautiful appearance, just like a soul-less coat finally found its owner."

Seeing Jin Li smiled.

"Sister Fang, you have successfully persuaded me. Let's do as you say."

Sui Lingfang couldn't help but be stunned, "What, wait, you agreed? Won't you consider it again?"

Her speaking speed was very fast, "If you take this brand, your shoes will be locked, and it's possible you will be abandoned by other sports brands. The sports market is very big, and you will have occasions to dance in the future, so you can wear sports brand clothes—"

Seeing Jin Li interrupted her, "But I am not an athlete after all."

She said seriously: "You have already given the answer, haven't you? If I am to do it, I also hope that I am the one who is valued the most."

Sui Lingfang was stunned again. She seemed to have never seen Seeing Jin Li express her ambition so clearly.

She looked at Seeing Jin Li steadily, looking at the heat in her eyes that was different from before, and suddenly felt that Seeing Jin Li was really a bit different.

In the industry, she was finally no longer in a state of watching the show, drifting, and standing by.

From the moment she wanted to get involved in investment, she had become more enterprising, exploring a growth method suitable for her in the entertainment industry.

"Thump-thump, thump-thump..."

Sui Lingfang felt her heartbeat very fast, as if she had suddenly been injected with adrenaline. A sense of challenge she had never felt before surged into her heart. She felt both excited and afraid.

Such a Seeing Jin Li had a magic that made people want to follow!

After a long while, she found her voice and said: "Okay, I will contact Lingyu now. We only signed a co-branding contract before. If we want to determine an endorsement relationship, all contracts must be renegotiated."

She paused, a flash of sharpness appearing in her eyes.

"You are right. Since we are going to do it, we must be the best one. I want to help you win the global ambassador status for Lingyu!"

In the video conference, Zhang Guang publicly rejected the endorsement invitation from Rumengling, teaching Sui Lingfang a good lesson.

This is the confidence brought by top-tier traffic!

Not only did Seeing Jin Li have gains, but Sanyuetian, who had been waiting, also had gains.

On the day Gu Cheng's scores were confirmed, Rumengling sent the contract over overnight. The people at Guangyue Media worked overtime overnight to analyze the contract, modify the details and clauses, and then grind with Rumengling's legal department.

Thanks to Gu Cheng, the other members of Sanyuetian couldn't go out either.

Because as soon as they went out, they would be surrounded and forced by reporters to express their thoughts on Gu Cheng's scores, and they were forced to analyze Gu Cheng's study experience.

Chen Lin originally had a personal schedule today. This was just a small schedule, which he could go to or not, and Zhang Guang had long forgotten about it.

But Chen Lin hadn't forgotten. Chen Lin still planned to go. While the other teammates were sleeping, he went out.

As a result, just after going out, before even reaching the event site, he was surrounded by reporters just after leaving the residential area.

In the end, Chen Lin still had to call for help, frantically dialing Yan Xingdong's phone, asking him to come out and save him.

Chen Lin, who finally returned to the villa, had bruises on his arms and said with bared teeth:

"Those reporters are really excessive. I already said Gu Cheng locked himself in his room to study and I didn't go to see him, but the reporters kept asking me about his study methods."

He complained: "I can't say in front of them that Gu Cheng wasn't studying seriously and was always looking at his phone while doing problems.

And he wasn't serious about doing the problems either; he just wrote down a solution process and considered it done. If I really dared to say that, Brother Guang could come to my door and tear me apart that very day!"

He rubbed his arm and complained again: "They don't cherish the fair sex at all, pointing their guns and cannons at me, afraid I'd run away."

Luo Yi sat on the other side with his arms crossed, looking at him coldly: "I told you yesterday not to go out these past few days, but you wouldn't believe me, insisting on participating in a small brand's announcement. Now look, you can't even leave the residential area."

Chen Lin scanned the room and said with some confusion: "Where did that kid Gu Cheng go? I suffered so much for him, and he didn't come out to comfort me. He wouldn't still be sleeping, would he?"

Yan Xingdong handed him an apple, "Do you think everyone is as idle as you, with time to go out and participate in schedule announcements?

When you called me, Gu Cheng had already been woken up by a call from Brother Guang. He's been chatting in the conference room for over an hour and hasn't come out yet. Brother Guang must be helping him tear down a powerful endorsement and is currently negotiating."

Chen Lin's eyes turned, "Can I go in and listen?"

Yan Xingdong: "You can, but you probably wouldn't have the patience to listen. The content is actually quite boring."

Chen Lin thought for a moment and felt the same, then asked: "Which brand did Brother Guang help him tear down?"

Luo Yi: "I don't know, but I heard it should be related to watches."

Chen Lin became interested when he heard this.

"Brother Guang rejected even the cake offered by Rumengling because he was optimistic about Orange's development. If we hadn't already negotiated the global ambassador for Rumengling, I think that person in charge would have wanted to throw a tantrum and hang up the phone immediately.

Now, which watch brand is it that actually makes Brother Guang so interested? Anyway, the level is definitely higher than Rumengling's. I just don't know if he can tear down the global ambassador status."

Yan Xingdong had some guesses in his heart, but he wasn't sure. Anyway, he would know in a while.

After about another half hour, Gu Cheng walked out of the room.

His face was neither sad nor happy, making it impossible for people to see if he had torn down the endorsement.

Chen Lin immediately asked impatiently: "Gu Cheng, what brand of watch did Brother Guang bring you?"

Gu Cheng: "Yajun."

The others couldn't help but be stunned, and Chen Lin asked in disbelief: "You just took down the global ambassador for Yajun watches so easily?"

Gu Cheng said speechlessly: "The international top luxury watch brand 【Yajun】 doesn't involve the jewelry industry but always sells for more than jewelry.

Do you think it can just easily decide on a young artist like me to be its global ambassador?"

How powerful are 【Yajun】 watches?

Placed in China, that is the undisputed number one watch!

Putting all international famous watches in front of an artist, Chinese artists would definitely choose Yajun without even thinking.

And internationally, 【Yajun】 watches also have a transcendent status, playing a role in promoting Chinese culture.

Many international figures who wear Yajun watches must be familiar with the stories behind Yajun, and the brand's cultural output is first-class.

【Yajun】 has the character "Jun" (Gentleman), and this "Jun" is the brand's cultural core.

The brand imitates ancient gentlemen and divides watches into six directions according to the Six Arts of a Gentleman:

Rites, Music, Archery, Charioteering, Calligraphy, and Mathematics.

Each direction launches different watches, corresponding to different functions.

Although divided into six directions, 【Yajun】 watches all respect the 【Rites】 series.

"Rites" is the head of the Six Arts. In the fixed order of "Rites, Music, Archery, Charioteering, Calligraphy, Mathematics," "Rites" is always in the first place.

Confucianism believes that Rites are the "foundation of a gentleman's behavior" and the "pillar of social order." Without Rites, "virtue is not established, and conduct is not correct."

Confucius advocated "without knowing Rites, one cannot stand," regarding Rites as the foundation of standing in life.

In ancient times, "Rites" included politics, morality, patriotism, and behavioral habits, and was the most extensive and fundamental cultivation among the Six Arts.

【Music】 in ancient times was an auxiliary to 【Rites】, and its main function was to cooperate with the rituals of Rites.

【Archery】 and 【Charioteering】 focused on military practicality, but were attached to rituals such as "Ritual Archery" and "Ritual Charioteering."

【Calligraphy】 and 【Mathematics】 belonged to basic skills (minor arts), and their importance was secondary to Rites.

Although watches cannot completely copy the ancient model, each series just has a meaning, and there have been best-sellers, but the 【Rites】 series is always the most respected series.

It was precisely because the others knew how powerful this watch brand was that they were so shocked.

Gu Cheng said: "The 【Yajun】 brand wants me to endorse the 【Calligraphy】 series and is willing to give me the status of global ambassador for this series.

After all, with my college entrance exam scores, among all the artist candidates, I am well-deserved to endorse this series, since those people don't take the college entrance exam.

Even if there are those with higher diplomas than me, they are outdated, and the brand prefers me, but Brother Guang doesn't think so."

Gu Cheng paused, "Brother Guang proposed to the brand that I endorse the 【Rites】 series, as long as I am a Chinese ambassador, not global."

"Hiss—"

The others gasped.

To be honest, the Chinese ambassador for the 【Rites】 series is a candidate for the global ambassador of the 【Rites】 series!

As the most important series in the Yajun brand, as long as you win the global endorsement for this series, the next step is to be the ambassador for the entire brand's full line of series!

I have to say, Brother Guang is quite daring to think.

And Chen Lin is even more daring than Brother Guang, going straight to the goal in one step.