Chapter 601: Secured the global ambassadorship for a light luxury footwear brand!

The atmosphere remained quiet for several seconds; everyone was silently digesting this news.

After a good while, Chen Lin asked, "So, did Brother Guang manage to negotiate it for you?"

Gu Cheng shook his head: "Not sure. He's been negotiating for two hours straight and still hasn't finished."

"It's just a halftime break now. Brother Guang told me to come out, rest, and eat something before going back in to continue."

Yan Xingdong patted Gu Cheng on the shoulder and said regretfully, "That's 【Yajun】 Watches we're talking about, and the 'Ritual' series from the Six Arts of a Gentleman at that. As long as we can pull it off, negotiating for three days and three nights would be worth it."

"It's a pity that these watches only hire individual ambassadors, not group ones. Otherwise, I would have shamelessly asked Brother Guang to step in and negotiate for March Sky."

Chen Lin smacked his lips and said, "The 'Ritual' series won't hire a group, but other series might not be the same. 'Music', 'Archery', and 'Charioteering' are all attached to Ritual, so there's no chance there, but 'Calligraphy' and 'Mathematics' belong to the minor arts. Actually, our group still has a chance to secure those, right?"

Luo Yi thought for a moment and said, "Calligraphy is a no-go. Aside from Gu Cheng, the rest of us don't have enough scholarship."

Chen Lin: "Then we have a huge advantage in 'Mathematics'."

Yan Xingdong couldn't help but ask: "How is it huge? 'Mathematics' refers to arithmetic, logic, and reasoning. Where can you see us having an advantage there?"

Chen Lin said righteously, "I think you guys are overcomplicating 'Mathematics'. 'Mathematics' can also refer to quantity. We are a group; we can satisfy the requirement of 'Mathematics' just by our numbers!"

Gu Cheng retorted: "Crooked ways. I can't reason with your kind of logic."

Chen Lin: "If we don't take an unconventional path, we'll never get an endorsement from 【Yajun】 in our lives. At necessary moments, we have to be a bit shameless. Who knows, maybe we'll actually succeed while negotiating?"

"Besides, if it weren't for your excellent exam results this time, which made 【Yajun】 notice you and gave Brother Guang a chance to talk to them, we might not even see the person in charge of 【Yajun】 until we retire from the industry."

【Yajun】 has too high a standard and style. The celebrities they usually come into contact with are either Best Actresses and Best Actors or Heavenly Kings and Queens—all artists who have been famous in specific fields for a long time.

These artists are evergreen trees in the industry and have already formed a solid, good reputation. No negative public opinion can topple them; they are very stable.

【Yajun】 selects artists based on time, so they never look for traffic-driven celebrities.

After all, being a top-tier celebrity for a moment doesn't mean you will be one forever.

Moreover, idol groups often cannot escape a three- or five-year cycle. Once three or five years pass, the group's glory fades, and new top-tier traffic groups emerge.

The reason 【Yajun】 noticed Gu Cheng this time was because his college entrance exam score was too high.

Many netizens believe that elite families can raise elite children, but this is actually a stereotype.

The same rice feeds a hundred kinds of people. There are many cases where parents are graduates of Tsinghua or Peking University, yet their children only graduate from second-tier universities.

It's not unheard of for parents to be successful entrepreneurs while their children are full-time wastrels.

The era the parents lived in is different from the current era, and the living standards are different. It is very difficult to try to replicate the success of the previous generation in the current environment.

Otherwise, there wouldn't be movies specifically reflecting on educational problems in real life, where parents are billionaires, their first child is a failure, so they specifically have a second child to raise as a "backup account."

To raise the backup child well, they specifically created a poor and backward small city, where everyone in the city was an actor hired by the parents, just to put on a show for the child.

The parents went to great lengths to pretend to be poor in front of their youngest child, which can be described as making things difficult for themselves in every possible way.

That is because, according to their thinking habits, they believe that one can only become a talent in a backward and poor environment.

Why?

After all, that is the environment they came from.

All they can bring to their children is their own past experience of success.

But whether this kind of education is a success or a failure, everyone has different views.

Trying to raise children in accordance with the development of the times is, after all, too difficult.

Compared to this, perhaps hoping that the child is gifted and has a talent for learning from a young age—like winning the genetic lottery—is perhaps more likely to be realized.

Therefore, in many elite families, Gu Cheng being able to achieve such a high score is not considered by them to be the result of good family education, but rather that Gu Cheng himself is excellent.

【Yajun】 recognizes Gu Cheng's own excellence as being greater than family cultivation, which is why they want to contact Gu Cheng.

After all, it is a knowledge-based brand with cultural connotations; 【Yajun】 also wants to invest in a promising young person who is highly likely to succeed in the future.

Chen Lin's words left the others deep in thought.

After a while, Yan Xingdong was the first to express his opinion: "How about we do as the youngest says and mention it to Brother Guang? Who knows, maybe the brand will really consider it?"

Luo Yi hesitated: "But 【Yajun】 has never signed a group as an ambassador before."

Gu Cheng: "Signing us would set a precedent, which could be used to open up the youth market."

He also gained a comprehensive understanding of the 【Yajun】 brand during previous negotiations.

He had to; Brother Guang forced him to read a mountain of materials, fearing he would say the wrong thing during the video conference with the person in charge.

Recalling the materials, he said: "Actually, starting three years ago, 【Yajun】 made many attempts targeting young people with their 'Calligraphy' and 'Mathematics' series."

"The watch faces were designed to be more fashionable, with exquisite and complex styles, as well as fashion-forward and minimalist styles... At the same time, the prices of the watches were only slightly higher than normal, not much more expensive."

"It's just that after the launch, they didn't do corresponding promotion or publicity; they just wanted to see the market's reaction and didn't hire any celebrities to endorse them."

"This led to many young people not knowing that 【Yajun】 had launched these styles. Even when they saw these styles at the counter, they didn't feel they were 【Yajun】's style and chose not to buy them."

Yan Xingdong immediately said: "So these previous attempts were all considered failures."

"But the fact that 【Yajun】 dared to launch styles that young people like means that they internally also want the youth market."

Chen Lin: "That's for sure, goes without saying. Which brand doesn't want to grab young people now?"

"Especially young people between 20 and 30. They are bombarded every day by marketing ads for various forms of advance consumption and loan consumption. Under the banner of 'investing in yourself,' they make young people swipe their Huabei or Baitiao every month. Once their salary is issued, they are broke, and some young people even use loans to pay off loans."

"In recent years, young people have become the main force in purchasing luxury goods. For a basic bag from a top luxury brand, they can queue from midnight just to grab one of the few bags available, and then pay in installments."

Luo Yi had a different opinion.

"The young people in our country are still relatively pragmatic and very cautious about loans. Young people in other countries have been eroded; everyone is consuming in advance, relying on the economy stimulated by loans to boost the national economy, but these are all internal false prosperities!"

Chen Lin shrugged: "I don't know about that. Because I am also a young person, I think compared to middle-aged and elderly people who are hard to deal with, young people are easier to fool and more prone to impulsive consumption."

"Those series of 【Yajun】 didn't sell well because they didn't hire a suitable ambassador and didn't do any marketing or promotion."

"These classic old brands are just too cautious and lack the daring and drive of new brands, leading to them always being a step behind in online operations."

He said confidently: "Currently, March Sky is the trendsetter. If they get us, we can bring a batch of young audiences to 【Yajun】."

"Oh, right, forget about the poor. I think with 【Yajun】's pricing, they probably don't fleece the poor."

"Clap, clap, clap!" Gu Cheng raised his phone and turned on the speaker. A burst of applause immediately came from the phone.

He flipped the phone over, and Brother Guang's face appeared before everyone.

Not long after they started chatting, Gu Cheng had dialed Brother Guang's number, and Brother Guang had heard the whole thing.

Zhang Guang said bluntly: "Xiao Lin, your idea is very good. You and Gu Cheng will have a meeting this afternoon. I need you to go with me to convince the person in charge at 【Yajun】."

Chen Lin was startled and quickly shook his head to refuse: "No way, I'm only a king of trash talk; I'm no good at actual combat!"

Zhang Guang: "No, I think you're very capable!"

"Use your sharp mind to tear open the defenses they've built!"

At Chenxi Entertainment.

Sui Lingfang was also communicating very actively with the person in charge at Lingyu.

The persuasion process was much easier than imagined.

She was right; compared to Seeing Jin Li needing Lingyu, Lingyu needed Seeing Jin Li even more to deepen its brand core.

So she only proposed that Seeing Jin Li should be Lingyu's global ambassador, and Lingyu held a meeting for half an hour before news came back—

It can be negotiated!

But the subsequent negotiations were the most time-consuming part.

Lingyu is only light luxury, not top luxury. Because of the current buzz, many top luxury brands want to cooperate with Seeing Jin Li, and these all require Seeing Jin Li to make the final decision.

Therefore, Seeing Jin Li couldn't stay in the video conference the whole time and often had to leave.

In addition to cooperating with other top luxury brands, her global general ambassadorship contract with Fang Fei and the global ambassadorship contract for the luggage series with Rumengling were all under negotiation.

In addition, Yu Yu Lin Ling also called today, wanting to set Seeing Jin Li as the global ambassador for their new Chinese-style women's ready-to-wear line.

Previously, Yu Yu Lin Ling had been hesitant for a long time about whether to open a women's clothing line. Unexpectedly, Seeing Jin Li's college entrance exam results came out, which instead forced Yu Yu Lin Ling to make a choice.

No need to hesitate, just set it as Seeing Jin Li!

There is no one more suitable than Seeing Jin Li, and there is no better moment to announce it than now!

Besides that, Rumengling's perfume series also wanted to renew their contract with her and wanted to reshoot a few ads for new perfumes, and even wanted to set Seeing Jin Li as the ambassador for the China region for their perfume line...

After all, the new perfume 【Free Cold Sense】 endorsed by Seeing Jin Li had exploded again in the past few days.

Now many people in the group are discussing whether it's better to just give Seeing Jin Li a global perfume series general ambassadorship to impact the Chinese market.

China has a large population, and its purchasing power is still very strong.

Too many brands want to cooperate with Seeing Jin Li, and Seeing Jin Li's time is becoming increasingly precious.

Sui Lingfang also grasped this point to emphasize during the negotiations.

Every time Seeing Jin Li left the video conference, it would attract the attention of the Lingyu side and stir their hearts.

Sui Lingfang noticed this, and every time she left, she would specifically say: "Another brand has approached Seeing Jin Li for an endorsement. Originally, to show our respect for you, Seeing Jin Li wouldn't leave easily."

"But some brands are quite large, so she needs to go out and communicate."

Every time she said this, the representative in charge of negotiations for Lingyu would break into a cold sweat; the pressure was too great!

This negotiation lasted for three hours before ending, but the reason it ended wasn't because Sui Lingfang continued to apply pressure, but because—

The assistant received a call from Zou Da, learned a piece of news, and her face changed drastically. She hurriedly ran into the conference room and whispered to Sister Fang.

Sui Lingfang's expression had been calm, but at that moment, her expression changed.

After the assistant left, she composed her expression and said: "I'm sorry, our negotiation this time might have to be paused for a while."

The person in charge at Lingyu breathed a sigh of relief and immediately said: "Is there an urgent matter? You can go handle it first, and we can talk again in a few hours."

Sui Lingfang smiled at them, "It's not an urgent matter. The person in charge of Adidas in the China region just contacted Chenxi Entertainment."

"He said Seeing Jin Li is a very excellent artist, and Adidas noticed that she doesn't have a fixed footwear endorsement, so they want to talk to us."

The person in charge at Lingyu's expression changed drastically, and he used a tissue to wipe the cold sweat that had instantly appeared on his forehead.

He was silent for several seconds, and Sui Lingfang waited patiently.

The person in charge at Lingyu took a deep breath, his palms full of sweat. He squeezed the tissue in his palm tightly and said:

"Let's sign according to the conditions you mentioned! Seeing Jin Li will become our global ambassador, and she can participate in a portion of the dividends for every main endorsed product. We promise that during her endorsement period, she will be the main ambassador for at least two footwear products per year."

The pressure brought by Adidas made Lingyu immediately make up its mind, no longer dragging its feet.

Sui Lingfang smiled at him, "I can guarantee that you will feel fortunate for today's decision. Seeing Jin Li's future will be even better than it is now."

The person in charge leaned back in his chair. After making the decision, he also breathed a sigh of relief, rubbed his tired brows, and smiled bitterly:

"I only know that with a shrewd manager like you looking out for her, Seeing Jin Li has taken away almost 10% of our annual profits in one go."

Sui Lingfang smiled without saying a word. She knew this wasn't Lingyu's bottom line, but it was probably close to it, and likely the highest authority this person could offer.

Lingyu's shock was likely due to the fact that an artist would also participate in profit sharing, but given Seeing Jin Li's status, especially at this special time, Lingyu had to pay a price to win her over.

Having received Lingyu's reply, Sui Lingfang went out and made a call to Adidas.

The person in charge at Adidas received the call and said very actively: "We are willing to sponsor Seeing Jin Li. Seeing Jin Li doesn't have any footwear endorsements yet, right?"

Sui Lingfang communicated with the person in charge for a few sentences and then said with regret: "I'm sorry, Adidas is a step too slow. Seeing Jin Li just signed a footwear endorsement a moment ago."

The person in charge at Adidas was stunned and hurriedly asked: "Can I know who snatched Seeing Jin Li first?"

Sui Lingfang: "Of course. In a few days, it will be officially announced. Seeing Jin Li has signed with Lingyu and will become its global ambassador for all lines." ===== CHAPTER 602 =====