Chapter 602: Multiple brands send blessings

"It's actually Lingyu?"

The serious voice of the Adidas person in charge came from the phone, taking it even more seriously than Sui Lingfang had imagined.

"With Jin Li's joining, Lingyu has finally found its soul. It's a pity; Adidas could have actually given Jin Li more."

Sui Lingfang smiled without saying a word.

Lingyu acted very quickly. Before the contract was even finished, they officially announced on their official blog that Jin Li had become their global ambassador.

The speed of their action left industry insiders amazed.

Many brands were jealous after seeing this. After Jin Li's results came out, they immediately contacted Chenxi Entertainment, but couldn't even get through to the company's phone.

Yet some brands were able to take the fast lane and finalize the contract at lightning speed without them knowing.

It had only been a few days since the college entrance exam scores were released, and Jin Li's buzz was still fermenting. Lingyu officially announced it immediately, which could be considered catching the buzz and riding the wave well.

Netizens flocked to this official announcement blog to check in and leave comments.

【So fast, well done! It's actually a global ambassadorship. Lingyu has a great eye; I'll only buy Lingyu shoes from now on!】

【I used to think Lingyu shoes were ridiculously expensive and looked good but weren't practical, but now that Jin Li is endorsing them, I suddenly feel that Lingyu is worth it!】

【Lingyu chose Jin Li; I suddenly feel it's not just about beauty anymore, but it has thoughts and a soul. However, can Lingyu really not launch some affordable shoes? Even the 200-300 price range would be fine (crying)】

Netizens' comments were very enthusiastic, and Lingyu's operations team was also actively checking these real comments.

At this time, they were actually a bit glad that Jin Li didn't have a professional fan support group that would inflate data under every brand Jin Li endorsed and copy-paste the same rainbow-fart comments.

As brand operators, they could easily pick out the real thoughts of netizens and see if they could make improvements.

Noticing that the comment "Can the price be lowered a bit?" was upvoted by netizens, the Lingyu team actually held a small meeting specifically to discuss whether they could lower the price.

Is the cost of making shoes really high?

On this point, Putian, which specializes in imitating shoes—even to the point where the genuine ones can't tell they are fake, and can make them last longer than the genuine ones—has something to say.

The production cost of shoes is not as high as imagined, but they can sell for thousands of yuan. That is definitely more than half brand-added value.

As a light luxury brand, Lingyu's positioning has the word "luxury" in it.

Light luxury is also luxury. It's different from the positioning of those sports shoe brands. It really doesn't have shoes below the 500-yuan tier.

The most common price points are in the thousands.

Shoes at this price point are the most numerous, while styles below this number are few, and they are often the styles that are harder to sell, so they are discounted and lowered to 500 yuan to be bought.

Shoes that can be bought at Lingyu for 200-300 yuan are a challenge for the brand.

If they want to launch a shoe type at this price point, will it damage the brand's positioning? Will it blur the brand value? Will it lower the grade? How many styles should they launch?

For this reason, Lingyu specifically called to consult Jin Li.

They asked: "If we use the co-branded style developed with you for promotion, and it only costs 300-something to buy, would you be willing?"

Jin Li felt a bit baffled when she heard this question.

She said: "You shouldn't ask me, but ask yourselves. Are you willing? From my perspective, no matter what price you set, it won't affect my interests."

"If the price is too low, your dividend interests will also be damaged."

Jin Li smiled: "Not really. Isn't my greatest strength that I have a huge mass market? If you set the price low, more people will buy it."

She said it lightly.

By the same token, if the price is set high, fewer people will buy it.

But overall, the pricing of a product is determined by the brand positioning. Many luxury brands can launch affordable products, and a large group of people will be willing to pay for them.

But if affordable products are launched, can the brand still be called a luxury brand? What is the mood of the customers who were previously willing to pay for the brand premium?

Jin Li said bluntly: "You shouldn't ask me, but rather sort out the brand image properly. What exactly should you do to achieve a balance between netizens' needs and brand value?"

Lingyu is, after all, too young. The comments and buzz flooding in from the internet have made this brand a bit carried away.

But for Jin Li, this is not a problem.

Launching affordable products benefits her fans.

Launching expensive products benefits her commercial value.

She doesn't just have one light luxury endorsement with Lingyu, so she doesn't need to worry too much because Lingyu is messing around without a clear positioning.

Now, she has the confidence.

What's more, Lingyu's current status of being the only one in the spotlight on the internet will soon cease to exist.

The contracts Jin Li is currently negotiating include Fang Fei and Rumengling. The consistent style of these two luxury brands is stability.

They will sign the contract with the artist first, and then make an official announcement.

But negotiating contracts takes time, especially when the interests involved are counted in the "tens of millions." Once the cooperation time is extended, it will even be counted in the "hundreds of millions."

This amount is already considered a large order in commercial negotiations and cannot be discussed and concluded in a day or two.

Originally, both brands were quite calm.

After all, with Jin Li's current buzz, the top-tier endorsements she contacts and promotes first are definitely the ones they will be the first to officially announce.

As a result, Lingyu suddenly announced it directly, catching Fang Fei and Rumengling off guard.

No, did Lingyu sign the contract so quickly?

Didn't Chenxi Entertainment say that Jin Li didn't accept any brand cooperation invitations before the college entrance exam scores were released?

How could Lingyu act so fast?!

The people in charge of the two major brands called to inquire one after another and learned that Lingyu had reached an oral cooperation with Jin Li today and was negotiating the contract, and it was Lingyu that couldn't wait to announce the news first.

The people in charge of the two major brands looked as ugly as if they had eaten a big mouthful of coptis.

Truly lacking in martial virtue!

Fearing that there would be other brands later... No, there will definitely be brands like Lingyu later that, once they reach an oral cooperation with Jin Li, can't wait for the contract to be signed and will immediately post an official announcement!

Time is money now. Whoever reaches cooperation with Jin Li first will be able to earn a huge wave of traffic.

So Fang Fei and Rumengling didn't wait anymore and immediately followed up with an official announcement!

Rumengling and Fang Fei had a tacit understanding, and both sides announced it an hour apart.

Rumengling: 【Congratulations to Ms. @Jin Li for becoming the global ambassador for Rumengling's luggage category. Let us go toward growth with her and look for brand-new possibilities】

【666, Lingyu announced it this afternoon. I didn't expect Rumengling to follow up in the evening. Who's next?】

【Global general ambassador for luggage? Bags and suitcases? That's quite a heavy endorsement. Rumengling has many classic bags. My mother likes Rumengling bags very much!】

【Besides endorsing their new perfume, how did Jin Li get involved with bags? Wait, I just realized, Jin Li also endorsed Rumengling bags before? Did I lose my memory? I have no impression at all!】

【No impression is normal because Rumengling didn't announce it on their official blog. The bags Jin Li endorsed before were Qinglan, but Qinglan was acquired by Rumengling, so the Jin Li that Qinglan signed was naturally gathered under Rumengling.】

Netizens thought the official announcements for the night ended here.

But another hour later, an even heavier endorsement was thrown out by Fang Fei.

Fang Fei: 【@Congratulations to Ms. Jin Li for becoming Fang Fei's global ambassador!】

This official announcement was very short, but every word broken down and understood carried a lot of weight.

Before long, the wave of official announcements driven by Fang Fei made all the brands that announced Jin Li today hit the top of the trending searches.

Netizens clicked in one by one and couldn't help but sigh:

"This is the power of the college entrance exam scores coming out!"

"Before the scores came out, no brand had any movement. Only netizens were reveling, frantically discussing how she got these scores. I always felt something was missing. It turns out it was the brands' congratulations!"

【Three endorsements announced in one day. Only Fang Fei's is the heaviest. Was the global ambassadorship just decided so easily?】

【A global ambassadorship for a luxury brand must go through multiple considerations before being decided. This kind of ambassador contract is not just for three or five years.】

【If the ambassador's own reputation and image do not have any problems during the endorsement period, even if the buzz has decreased, the brand will not easily change the ambassador. The cooperation between the two is usually for more than ten years or even decades.】

【Fang Fei decided on Jin Li so quickly, which is beyond my expectation, but it also feels like a matter of course.】

【Jin Li is very good. As long as you have come into contact with her, you will feel that she is an outstanding and excellent artist. She has a more powerful core than other artists.】

All night long, all social platforms were frantically discussing Jin Li.

There is more text news on blogs, and on video websites, especially short videos, Jin Li had long been a frequent visitor that people often swiped to after her scores came out.

Even though it had been a few days since the scores were released, many people still swiped through a few videos and could swipe to Jin Li's news again.

Originally, I thought things ended here.

What netizens didn't expect was that the relatively low-key Guangyue Media also joined other brands to stir up trouble.

Rumengling posted another official announcement at 8:00 PM, congratulating March Sky for becoming the brand's global ambassador!

At the same time, Rumengling also specifically tagged Gu Cheng separately, celebrating his high score in the college entrance exam, saying the future is promising, and the brand will go toward growth with him.

Originally, these words of blessing were meant for March Sky, but Rumengling specifically tagged Gu Cheng and pointed him out separately, combined with the group endorsement announced by Rumengling...

【Forgive me for being blunt, but does it feel like March Sky's endorsement was carried by Gu Cheng?】

【I have always been a group fan, but this time I also have this feeling. Could March Sky's global endorsement have been obtained by riding Gu Cheng's coattails?】

【Hahaha, why does it feel like Rumengling is acting like a sycophant?】

【Didn't you notice? Rumengling only has the group endorsement for March Sky, but didn't announce Gu Cheng's individual endorsement separately. Could it be that they wanted to sign Gu Cheng but didn't manage to?】

【My brother works at Rumengling. You guys guessed right, but also a bit wrong.】

【Rumengling approached March Sky using the global ambassadorship from the start, so as long as Gu Cheng didn't do too poorly, they would sign March Sky.】

【But this college entrance exam, Gu Cheng did too well, so well that Rumengling wanted to sign his individual endorsement, but unfortunately, Gu Cheng didn't look favorably upon their other sub-lines.】

【Setting aside the global full-line ambassadorship, Rumengling's best product is bags, but this has already been given to Jin Li, so it's impossible to give it to Gu Cheng again.】

【Plus, apart from the movie "Assassination," Gu Cheng has no other achievements in film and television, his resume is thin, and in other matters, he relies entirely on the March Sky team to act, with very few individual schedules.】

【If you only look at the influence of individual stars, Gu Cheng is not as good as Jin Li. It's not strange that Rumengling decided to give the bags to Jin Li. Since the most important bag line was given to Jin Li, their other lines have no attraction for Gu Cheng.】

On the internet, the buzz of the brands that announced the two stars continued to climb.

Those brands that had previously signed endorsement contracts with Jin Li and March Sky also popped up this time, joining this traffic feast.

Tiangong: 【Warmly congratulate brand ambassador Ms. @Jin Li for achieving excellent results in the college entrance exam and getting a high score!】

Duomi: 【Warmly congratulate our company's ambassador Ms. @Jin Li for achieving excellent results in the college entrance exam and opening a new chapter in life!】

There were also other brands like Black Bear, Fanghua, and Lanxi, all jumping out to congratulate her. Netizens then felt that the missing puzzle piece had been filled.

Although the brands' reactions were slow, they at least made up for it.

It's just that the brands separately congratulating Gu Cheng in March Sky made many people laugh and cry. Gu Cheng got a high score, but he signed a group endorsement. The brands running out to congratulate him, isn't that a bit forced to ride the wave?

However, it was lively tonight. Gu Cheng's fans didn't mind, and March Sky's group fans minded even less.

As for netizens, opening the blog trending searches and finding that they were all brand congratulations for the two artists getting high scores in the college entrance exam made them even more satisfied.

Not bad, not bad. Their scores are high, it's very reasonable to get such attention!

This is the trending search they wanted to see.

Time quickly arrived at July 1st, "Dawn" was officially released!

The traffic revelry brought by the brands' blessings to Jin Li seemed to remain yesterday. Jin Li's popularity was greatly improved, and the first to ride the wave was the drama "Dawn."

Director Chu Chenliang frantically rode Jin Li's buzz during the promotion period of this drama. Industry insiders had long guessed that with this kind of riding, Jin Li was afraid she had signed some other agreement with the crew.

Relying on riding Jin Li's buzz, "Dawn"'s buzz was completely up, and the pre-sale box office firmly occupied the first place. And when Jin Li was blessed by major brands for her results, it started to soar again.

Now that the movie is released, the first-day box office is even more unrivaled. In many places, there is a situation where tickets are hard to find, and some scalpers have actually started the business of buying movie tickets on behalf of others. ===== CHAPTER 603 =====