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Chapter 702: The Ya Jun x Seeing Jin Li co-branded watch is officially online!

~15 min read 2,882 words

The Five Wax Days are the first day of the first lunar month, the fifth day of the fifth lunar month, the seventh day of the seventh lunar month, the first day of the tenth lunar month, and the eighth day of the twelfth lunar month.

Looking at the dates alone, these days are indeed nothing special.

And on a mobile calendar, it wouldn't specifically display what these days represent in Daoism.

However, Sui Lingfang felt that Seeing Jin Li might have other dates to offer, so she continued to ask:

"Besides the Five Wax Days, are there any other days you want to set? Just days you want to set purely for yourself, not intentionally picking some auspicious date."

Seeing Jin Li said honestly: "The Ghost Festival, the fifteenth of the seventh lunar month."

Sui Lingfang: "... No, think of a few more and replace it."

Seeing Jin Li shrugged, feeling a bit helpless.

"How about this, we pick the eight solar terms, which are the days when the seasons change: Beginning of Spring, Spring Equinox, Beginning of Summer, Summer Solstice, Beginning of Autumn, Autumn Equinox, Beginning of Winter, and Winter Solstice.

These eight terms are when the Eight Extremes Heavenly Venerable descends to record human sins and blessings, and it is appropriate to fast; they are all good days.

As for other days, I won't recommend them; they are all the birthdays of deities, which could serve as exclusive opportunities for bestowing blessings.

"Besides, the birthdays of deities are easier to look up. I think we should either pick one from the Five Wax Days or pick one from the solar terms."

Sui Lingfang thought it over and discussed it with the team for several days.

In the end, they decided to pick the Folk Wax Day from the Five Wax Days, which is the first day of the tenth lunar month; this day is for the official appointment of salary grades and noble titles.

In real life, this date falls on November 9th, a Sunday.

From the perspective of the new calendar, it has no special meaning, but it gives them enough time to prepare.

They had been planning Seeing Jin Li's fan meeting for a long time, and the team had already come up with several sets of content and activity plans, just waiting for Seeing Jin Li to choose.

As long as the date is set, the venue is decided, and the plan is finalized, the action will move forward very quickly.

November is also a month when Seeing Jin Li can spare more time.

Although she would be in school by then, that day is a weekend.

As for why they didn't choose the winter or summer breaks, the reason is simple.

Seeing Jin Li cannot participate in many commercial activities while studying, so they all pile up during the winter and summer breaks.

In addition, if Seeing Jin Li is to film a movie or TV series, she can only concentrate on the winter and summer breaks.

So as long as she is still studying, every winter and summer break is basically booked.

Being able to let her rest a little is already considered quite good.

After confirming the time, Seeing Jin Li immediately confirmed the activity plan.

Singing and dancing for two hours is indeed something her body cannot handle.

So, arranging one hour of singing and dancing, plus one hour of face-to-face communication and interviews with fans, is just about right.

Nowadays, celebrity fan meetings have actually come up with many tricks; some celebrities play games with fans.

Some focus on singing.

Some experience running a shop with fans.

Some hold handshake ceremonies, hug ceremonies, and so on.

The activities are varied; there is nothing people can't think of, only things they can't do.

And Seeing Jin Li, having just confirmed the plan, ran off to participate in announcements for other brands.

At the same time, she also had to find time to record "Leisurely Slow Life."

On the internet, the momentum of "Counterattack" was still growing.

The summer schedule for July and August hadn't passed yet, and even mid-August hadn't arrived, but news that "Counterattack" would be postponed had already spread on the internet.

The news was spread in a very convincing and confident manner, even pointing out a specific date, estimating it would be postponed to the National Day in October!

But when people really checked, no one could find out where this news came from.

Anyway, it wasn't the paparazzi.

It seemed like netizens were just spreading it randomly, but many people believed it to be true.

This news didn't make it to the trending searches, but the staff at Chenxi Entertainment frequently searched for keywords related to the company's celebrities and found this news, so they fed it back to Seeing Jin Li's team.

Sui Lingfang was stunned after hearing it.

"Where did this news come from? I haven't received any notification."

So the staff showed her the news that was spreading like wildfire on the internet, which was described so vividly that if Sui Lingfang hadn't really received no news, she would have believed it too.

That very day, she personally called Director Xu to ask if this was true.

If it were true, why hadn't they received any news?

After all, if the movie really were to be postponed, there might be some publicity in the follow-up.

This is determined by the long release cycle.

They have to prepare new publicity materials and shoot new posters; it's impossible to let the audience look at the same few photos over and over again.

But Seeing Jin Li's announcements are numerous, and she is very busy.

They have to arrange it in advance to be able to handle it.

If they don't say it in advance, the remaining time later will basically be occupied by brand announcements.

In addition to brand announcements, Seeing Jin Li also has to participate in the fashion industry's "Golden September and Silver October" this year.

She won't just participate in one month; she might participate in both, which requires her to find time to shoot fashion magazine covers.

Under these circumstances, preparing corresponding publicity materials for "Counterattack" is actually very tight; they have to say it in advance to be able to arrange it.

As it turned out, when Director Xu received the call from Sui Lingfang, he appeared even more confused than she was.

"Where did you get the news? I didn't leak it at all!

And I only just started talking to the Radio and Television Administration recently; they haven't approved the postponement to October yet.

I personally hope it can be postponed for that long; it would be best to participate in another National Day schedule."

Sui Lingfang was also confused, "You just started talking, so how come it's already spreading like wildfire on the internet? I almost thought you had already negotiated it!"

Director Xu shook his head and said, "No, no, we just started talking, and the Radio and Television Administration hasn't made up its mind, but I think the probability of negotiating it is very high.

After all, "Counterattack" is an inspirational youth film, different from other commercial movies that only aim to make money.

This type of film is actually a niche in the market; not many are produced in a year, and even if they don't miss the summer and winter schedules every year, very few can make money, and even fewer can be recognized by the audience.

Thinking from the perspective of supporting the diversification of films, perhaps "Counterattack" can really be given an extra-long extension."

Director Xu was also a bit excited.

There are many things he can only tell his screenwriter; the screenwriter is both his partner and his collaborator.

But in fact, he also has a desire to share, and wants to share with others.

So this conversation was relatively long.

Director Xu said eloquently, "In addition, many media outlets are looking forward to "Counterattack" making it into the top 10 in film history, but it's impossible to rush in just by relying on one summer schedule.

Looking at any movie that can make it into the top 10 in film history, none can do without the extra-long extension given by the Radio and Television Administration.

If the Radio and Television Administration refuses to give this extension, then "Counterattack" will be cut off from the possibility of hitting the charts.

The public opinion of the media on the internet and the direction of the audience's hearts will also become a point for the Radio and Television Administration to weigh and consider."

Sui Lingfang digested what Director Xu said and asked, "Then when can the Radio and Television Administration give a reply?"

Director Xu said very frankly, "I don't know. We can't even reach mid-August yet; the answer should be given in late August."

Sui Lingfang said cryptically, "If "Counterattack" can really be extended for such a long time, then Seeing Jin Li might be able to bring it a wave of help.

She shouldn't be absent during the two months of Golden September and Silver October."

Director Xu's eyes lit up.

Although he is a director, he also mixes in the entertainment industry.

How would an ordinary celebrity mention Golden September and Silver October?

In the entertainment industry, the term "Golden September and Silver October" is prepared for the fashion industry.

And it is prepared for cover figures who can take down the four major top journals!

If there can be exposure in the fashion industry to help Seeing Jin Li move towards internationalization, then the currently showing "Counterattack" will become a window for the audience to understand the actors.

At this moment, what Director Xu was thinking about was not the reaction of the domestic film market, but how to operate in the overseas film market to expand the influence of "Counterattack."

It would be best to make Seeing Jin Li's fame so great that it attracts the attention of other countries, and then they notice that she has a hit drama currently showing, making other overseas countries take the initiative to talk to him about the copyright of "Counterattack."

Sui Lingfang said, "Only a Golden September is confirmed. As for whether Silver October can be torn down, the key is not in Seeing Jin Li, but in "Counterattack."

If "Counterattack" can really make the Radio and Television Administration give an extra-long extension until the end of the National Day in October before it is taken off the shelves, then Silver October will not be a problem."

Sui Lingfang smiled, "Director Xu, Seeing Jin Li can't rely on others this time; she has to rely on "Counterattack"!"

Director Xu felt both great pressure and excitement.

"Then I will go talk to the Radio and Television Administration again. Seeing Jin Li confirming the Golden September issue of one of the covers is also a very good bargaining chip."

Seeing Jin Li also knew about the postponement of "Counterattack," and even more so that the four major top journals in the country were frantically contacting her team, hoping to take down her September or October issue.

Last year, she cooperated well with Jin Se.

Although she shot a double issue at that time, not Golden September or Silver October, but it was published in August.

But the sales record created was something that other magazines' Golden September and Silver October couldn't compare to.

So this year, Jin Se contacted her very diligently, starting in July. Following the continuous rise in the popularity of "Counterattack," and after the media and netizens gave unanimous praise.

Jin Se even offered a price that Chenxi Entertainment and Seeing Jin Li couldn't refuse.

It was willing to let Seeing Jin Li participate in sales dividends!

This time, it was not only the sales of the online issue, but also included offline sales!

Even if the dividend ratio was not high, only 12 points, it was still a considerable amount.

So Seeing Jin Li quickly agreed, and she had to find time in a few days to shoot the September cover for Jin Se.

Because this time Jin Se had long decided to do both online and offline versions, each version had a different cover, striving to achieve secondary sales and attract netizens to buy two copies.

One online, one offline.

Seeing Jin Li's shooting task was still quite heavy; it wasn't as fast as it used to be.

As for the October covers of other top journals, after contacting Chenxi Entertainment, both the company and Seeing Jin Li were quite surprised.

Fashion magazines have non-compete agreements.

Last year, Jin Se didn't follow the rules and released the double issue shot by Seeing Jin Li and Gu Cheng in August, which sold out, making the other three major fashion top journals hate them.

Jin Se also spent a lot of effort to settle it.

And this year, Jin Se intended to honestly participate in the sales battle of Golden September and Silver October.

As a result, other top journals wanted to tear up the default rules and let Seeing Jin Li shoot the October cover for them.

Even though they all knew that Seeing Jin Li had already confirmed to join Jin Se's September cover, they still secretly contacted her.

There was no way; this summer, the box office of "Counterattack," starring Seeing Jin Li, was far ahead, and she was the hottest celebrity in the mainland.

Aiming at such high popularity and heat, the arrogant fashion magazines also lowered their heads and embraced Seeing Jin Li.

However, although other fashion magazines had the intention to tear up the non-compete agreement, they were still a bit restrained and hesitant when talking to Seeing Jin Li about the October cover.

If the news of the postponement of "Counterattack" could be confirmed, then Sui Lingfang believed that those hesitant fashion magazines would very quickly become firm and then send invitations to Seeing Jin Li.

In general, it wasn't Seeing Jin Li who was anxious, but the fashion magazines.

Just when everyone was waiting for news, it was Ya Jun Watches that sent the latest news.

The zodiac series watches jointly launched by Seeing Jin Li and Ya Jun were finally completed!

This was really not easy.

During the May Day holiday, Seeing Jin Li participated in many brand announcements and also got some news from Ya Jun, expecting that the co-branded products would be completed in the summer.

Sui Lingfang also knew about this.

But she discounted Ya Jun's efficiency.

The watch is themed around the twelve zodiac signs and has a strong traditional culture; it is normal for Ya Jun's team to need to grind for a year or a half.

If they were really aiming to grind for a hit, the project wouldn't have moved forward so quickly.

It's just that what no one expected was that Ya Jun said it would be launched in the summer, and it really could be launched in the summer.

Seeing Jin Li had already received a set of finished zodiac watches in advance.

She first looked at the "Tiger" she endorsed.

A stream of light flashed in her eyes, and she said with some surprise: "This watch is designed with more care than I imagined. It is not limited to the framework of women's watches, but has broken away from the fixed framework and is designed towards neutrality."

This watch can be worn by both women and men.

The target audience is very wide, and the design is also simple and atmospheric, not perfunctory.

In addition to the unique design of the dial, a tiger pattern is also engraved on the back of the dial.

This tiger-shaped design uses the original image of a famous domestic painting, which can remind people of Chinese culture at a glance.

Being able to show the ink-wash freehand style to this extent has already surprised Seeing Jin Li.

In addition to this watch, there are other zodiac watches, and the designs are all simple and atmospheric.

Placed together, it can be clearly observed that this is a series.

But taken alone, each style has its own stylistic features.

If Seeing Jin Li were to choose for herself, she might prefer the mouse style.

Because this design is very beautiful and cute, using pink diamonds for embellishment.

Seeing Jin Li's tiger style uses yellow diamonds for embellishment, which looks more neutral and will also be more magnificent and atmospheric.

Seeing Jin Li was admiring the watch, and Sui Lingfang was also admiring it.

They opened the gift box in Seeing Jin Li's apartment, and the gift box was sent directly to the company and brought back from the company.

Sui Lingfang sighed: "I have to say, the zodiac design of Ya Jun Watches is really beautiful; they have put their heart into it.

I thought they had signed a gambling agreement with you and wanted to pay you the lowest price, so they wouldn't care about the co-branded products!"

Seeing Jin Li smiled and said meaningfully: "After all, capitalists are not stupid.

The money earned from creating a hit series is far more than that of a niche series. The more watches sold, the more money they make."

◈

End of Chapter

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