Chapter 703: The zodiac series watches are officially launched!
After confirming that there were no problems with the watch styles given by Ya Jun, Seeing Jin Li immediately cooperated with the publicity.
She posted the advertising slogan sent by Ya Jun Watches on various media matrices.
V Seeing Jin Li: 【One look and you'll be moved, one look and it's eternal—Ya Jun Watches. Image. jpg】
Chenxi Entertainment also forwarded Seeing Jin Li's blog post on major social media, and at the same time, Ya Jun Watches immediately launched an overwhelming publicity campaign.
Taking advantage of the fact that the east wind of "Counterattack" had not yet dissipated, Ya Jun used the influence of "Counterattack" and also had the official account of "Counterattack" forward the advertising slogan of the zodiac watch series.
Not only that, the spokespersons signed by Ya Jun also forwarded the publicity blog post about the zodiac series on Ya Jun's official blog, contributing to the launch of Ya Jun's new products.
Many brands now do not do ground promotion, but only do online publicity.
But things like watches must be promoted on the ground.
Purely taking the online publicity route would lose its grade and give people the feeling of a fast-moving consumer brand.
And if ground promotion is taken into account, more people who don't have much contact with the internet will notice it.
This part of the group is often quite old and is also the main force for buying watches.
At the same time, the big screens outside many shopping malls were also replaced with single display photos of Seeing Jin Li specially taken for Ya Jun Watches.
From the time the photos were taken, to confirmation, to display, Ya Jun only used two days.
In the industry, two days can be called lightning speed.
This shows how urgent Ya Jun is.
Delaying one day means losing one day of heat.
Especially in the situation where it is unknown when "Counterattack" will be taken off the shelves, they must hurry to grab the tail of the heat for publicity.
However, although they were very anxious about publicity.
But the zodiac series watches that Ya Jun ground for nearly a year are still very beautiful.
Each zodiac watch is designed very exquisitely and carries corresponding zodiac elements.
People buy according to their own zodiac attributes, and each one is very beautiful.
Some also bought the whole set directly for collection.
Among them, Ya Jun even made the "Tiger" in the zodiac co-branded with Seeing Jin Li the main promoted model.
Generally speaking, among the elements of the twelve zodiac signs, the dragon is often the main model.
But Ya Jun put it on the tiger.
Because Seeing Jin Li is a tiger, Ya Jun decided to launch the "Tiger" model resolutely in order to show its sincerity and also to maximize the publicity of the zodiac series.
In fact, Ya Jun putting the focus of publicity on Seeing Jin Li was the most correct move.
The box office of "Counterattack" is still rising; it has completely dominated the July box office and is now continuing to dominate the August film market.
It has raked in a box office of 4 billion, and it is only 1 billion away from hitting the tenth place in film history.
Under such heat, Seeing Jin Li's personal popularity and influence are unprecedented.
All the products she endorsed and the brands she co-branded with have seen a surge in performance during this period.
Many co-branded models that were already unsellable have ushered in a wave of counter-trend hot sales.
Ya Jun launched the zodiac watches at this node and made Seeing Jin Li's co-branded model "Tiger" the main model, which can be said to be a hit, borrowing Seeing Jin Li's influence to the maximum.
In real life.
When one poster after another of Seeing Jin Li wearing the "Tiger" watch was hung up in major shopping malls, netizens hadn't seen the corresponding publicity and promotion on the internet, but had already seen the poster advertisements first.
They had already started discussing around the photos.
"I thought Ya Jun signed Seeing Jin Li as a spokesperson, but looking closely, it turns out it's not a spokesperson, but a co-branded model launched with Seeing Jin Li. Ya Jun's idea is not bad."
"Yes, a spokesperson has to pay a high signing fee in advance, but if it's a co-branded model, it seems the focus is on the sales dividends after the watch is sold.
If it doesn't sell well, Ya Jun can also pay less."
"I don't know how much this watch costs? I'm also a tiger, and I want to buy one to wear."
"Hey, did you see the publicity picture of the zodiac watch hung by Ya Jun? Not only the tiger, but also other zodiac signs, each one is very beautiful.
I like the snake one the most; it is inlaid with purple diamonds and has a mysterious and profound feeling, but I am a mouse, but I like the snake design very much."
"How is it sold? If possible, I want to buy them all; just placing them in my room is very beautiful!"
People with purchasing power saw the designed watches and were already eager to move, quickly opening their mobile phones to ask for the price.
And people who felt they didn't have purchasing power were also asking for the price.
Can't afford to buy, can't they look?
And if the price of the watch is not that expensive, maybe they can grit their teeth and buy one?
Watches can be used for a long time; they are not consumables like bags and shoes.
As long as you take good care of it and don't toss it around, let alone wear it for three or five years, even wearing it for ten or twenty years is no problem.
In addition to putting up various advertisements in real life, Ya Jun also carried out various placements on the internet.
Every video website, short video, and various browsing websites can brush up on Ya Jun's publicity advertisements.
But this time, there was no Seeing Jin Li in the official publicity version of the advertisement.
Because the official publicity is the publicity of the entire zodiac series, not a single item, and Seeing Jin Li only does the co-branded model of the "Tiger" series, so she didn't shoot an advertisement.
In addition, the time was too tight; Seeing Jin Li only had time to take publicity photos and didn't have time to shoot official advertising videos.
Although there was no personal advertising video of her, Ya Jun knew how to play.
It put the behind-the-scenes of Seeing Jin Li shooting flat photos on the official blog as a benefit for Seeing Jin Li's fans.
【Those who know know this is behind-the-scenes, those who don't know think this is some exclusive creative advertisement, being able to shoot celebrities from a third perspective.】
【Seeing Jin Li wearing the tiger watch is so beautiful, yellow really shows temperament, there is a kind of magnificent beauty, as if the queen has descended!】
【Feeling that the daughter is too thin, but it can't be seen in the movie, the lens is really too terrible, it ate almost half of it】
【So is the price announced?】
【No, Ya Jun said it will be announced tonight.】
【666, it has been publicized on a large scale, and the price has not been disclosed yet. What is this doing? Playing with people?】
【Ya Jun's official blog just posted a blog post, saying that it is to let everyone guess, and the people who guess correctly will be drawn from the twelve lucky ones, and one of the zodiac watches will be given away!】
【Good, good, good, a quiz with rewards is interesting, I'll come first, dream of 6666 yuan!】
After a while, netizens were immersed in "you guess, I guess, everyone guess together."
There are those who are joking, and it is not strange to shout any price.
Let alone three digits, two digits can be shouted out; this is playing around, focusing on the atmosphere of participation.
This kind of netizen does not occupy the majority.
Most netizens who really want prizes have turned into data parties and textual research parties.
The so-called textual research party is to look at the prices of watches launched by Ya Jun in the past 5 years.
Then according to the design, find the watch closest to the zodiac series, and guess at the same price.
【Yuan, Yuan, Yuan, Yuan, all are possible (smart) (witty)】
【You all guess under 50,000 yuan, but I think the zodiac series watches are benchmarked against high-end models, I guess they are all over 50,000, dream of Yuan!】
【50,000 is about the same, after all, there are diamonds inlaid on the dial, although the price of diamonds is not high now, it can't be speculated, but natural diamonds from well-known companies are different from ordinary artificial synthetic diamonds】
And the data party is to integrate the thinking of the textual research party into it, and also expand outward.
They not only studied the prices and styles of watches launched by Ya Jun in recent years, but also studied the prices of competing products, another international watch brand, in recent years.
Finally, they concluded that they were all over 100,000.
【15W】
【You all guess not very grounded, I think Seeing Jin Li will bring the price down.
In the past, the brands she endorsed, the models she promoted were the most economical and affordable, so dream of 4 digits, 6666 or 8888!】
Netizens are keen on guessing prices, while a celebrity is keen on forwarding Seeing Jin Li's blog posts.
This celebrity is Gu Cheng.
Gu Cheng is the national spokesperson for the 【Li】 series of Ya Jun Watches, and this weight is quite heavy.
As long as his subsequent development doesn't fall behind, maybe in a few years he will logically become the global spokesperson for Ya Jun Watches.
In this regard, the assessment done by Ya Jun is far stricter than netizens imagine.
From the beginning of choosing him as a spokesperson candidate, he has been under investigation.
This investigation will not end just because he has become a domestic spokesperson.
Instead, it will continue to observe his various data, as well as his personal charm, and the various achievements he has achieved later, etc.
If anyone has participated in Ya Jun's brand activities, let alone the celebrity's senses, even netizens can feel that Ya Jun's senior management's attitude towards Gu Cheng is different at the scene.
It doesn't look like looking at an ordinary spokesperson.
The senior management talks about Gu Cheng quite a lot.
So there are always rumors that Gu Cheng will be promoted to Ya Jun's global spokesperson within the next three years.
This can be felt from the attitude of the senior management.
If Gu Cheng knew about these people's guesses, he would probably come out to clarify.
The reason why he has a good relationship with Ya Jun's senior leadership is because there are some people he has called uncle or uncle since he was a child.
Before he became a celebrity, these people were already his elders.
Kinship will not change just because he becomes a celebrity.
But none of this matters.
Today is the listing day of the co-branded watch launched by Seeing Jin Li and Ya Jun.
Ya Jun understands the subtle competitive relationship between these celebrities.
So it did not require the spokespersons signed by the company to forward Seeing Jin Li's separate co-branded "Tiger" series watch publicity and promotion, in addition to forwarding the zodiac publicity series watches on the company's official blog.
However, Gu Cheng acted as if he couldn't see what other spokespersons were doing.
He not only forwarded the zodiac series publicity and promotion Weibo, but also forwarded Seeing Jin Li's co-branded "Tiger" series Weibo.
In addition to this, he even ran to Seeing Jin Li's blog to forward the publicity and promotion sent by Seeing Jin Li.
Not only that, he didn't even let go of Chenxi Entertainment's publicity blog post.
All the promotional blog posts added together have 6, and Gu Cheng actually forwarded all these promotional blog posts at once!
Netizens discovered his "convulsive" behavior and ran to leave messages one after another.
【Beautiful again, brother!】
【The co-branded product launched by the wife is good-looking (dog head)】
【Come and buy quickly, come and buy quickly, come and buy quickly!】
【Brother, I see you are quite excited, why don't you sell yourself to Seeing Jin Li, be her black slave (dog head)】
Gu Cheng's behavior was so "arrogant" that even Zhang Guang couldn't stand it and quickly called to remind him:
"It's too much, stop when you're ahead, hurry up and stop, don't send any more promotions."
Zhang Guang paused and said earnestly: "If you are bored and surfing the internet all day, then I will arrange a few more announcements for you.
It just so happens that others are busy like spinning tops, and they are very jealous to see you staying in the villa easily and leisurely, so they all asked me to arrange some announcements for you."
Gu Cheng hung a smile on the corner of his mouth and asked instead:
"Brother Guang, do you still remember what my zodiac sign is?"
Zhang Guang: "I remember, it's a snake."
Gu Cheng: "Seeing Jin Li called the courier overnight to mail the snake among the zodiac watches Ya Jun gave her to me, and I have already worn it."
Zhang Guang:......
Well, the tone of voice is very calm.
But it just makes people feel like showing off, what the hell?!
Zhang Guang said with itchy teeth: "I originally thought you had been running announcements for more than a month without resting for a day, so I felt sorry for you and let you rest for two days.
It seems you are really too idle, from tomorrow on, go out and run announcements for me!"
Gu Cheng kindly reminded: "Brother Guang, today is the second day of rest, tomorrow is the third day, I was originally going to go out and run announcements."
Zhang Guang choked and said gloomily: "So you want to go out and run announcements now? I can also arrange it for you."
Gu Cheng immediately said: "No need, I still want to rest, I'll be busy first!"
Zhang Guang saw the hung-up mobile phone and couldn't help shaking his head.
If Gu Cheng was in front of him now, he suspected he could see a violently shaking tail behind him.
Promising!
Ya Jun announced the pricing of the zodiac series watches at noon on the third day of the whole network publicity and promotion.
This price......
It is surprising, understandable, and there are really many netizens who guessed it right.
Five sixes!
!
Sixty-six thousand six hundred and sixty-six!
Because there were so many netizens who guessed it right, Ya Jun organized these netizens and randomly drew 12 of them.
After the lottery results came out, Ya Jun contacted them privately to ask which watch they wanted.
You can choose according to your zodiac sign, or you can choose according to the design you like, both are fine.
【This price is not surprising, after all, Ya Jun is a high-end brand, it has low-end watches in the thousands of yuan range.
But since they have invited Seeing Jin Li to create a co-branded product together, and it is a theme with such rich mythological and traditional elements as the zodiac, this price is reasonable as a high-end watch.
I even think it's a bit cheap; over 100,000 would be more reasonable.】
【I also think it's reasonable, but I didn't expect them to play homophonic puns】
【It seems they are very greedy for Seeing Jin Li's six-six-six smoothness ^_^】
【Wow, as expected of a luxury brand that makes high-end products, 12 watches of 66,666 are given away just like that, this is spent!】
【One lottery, spent 79w nine thousand nine hundred and ninety-two, Ya Jun is worthy of being Ya Jun, other luxury brands have never been so rich as it!!】
End of Chapter
