Chapter 704: Launched and sold out!

Here I have to insert an aside.

Ya Jun spent three days covering the zodiac series advertisements almost all over the shopping malls, bus station signs, and the most conspicuous positions in subway stations across the country.

In addition to this, it also spent a lot of effort on online publicity.

Not only did it insert advertisements at the beginning of major video websites, but it also bought many mid-roll traffic diversions when movies and TV shows were paused.

However.

The influence gained by Ya Jun spending so much effort on online and offline publicity is not as good as the activity of letting netizens guess the price in the blog comment section.

Not to mention guessing the correct price, those who guessed correctly will also be randomly drawn for 12 winning spots, giving away the relevant zodiac watches!

This activity made Ya Jun known to the world, and netizens praised it.

【I think major luxury brands should be like Ya Jun, every time they launch new products, they spend so much advertising, diverting traffic in various places, but what can they bring us?

Instead, we have to endure their frequent pop-up visual pollution!

If every brand can be like Ya Jun to draw prizes for us, and sincerely give us the main promoted models,

Instead of perfunctorily giving away products from unpopular product lines, worthless dolls, lipsticks, eyebrow pencils, or samples of dozens of yuan, we are also very happy to help advertise!】

【I think Ya Jun won this wave, and won very beautifully, and can become the well-deserved best brand marketing case this year.

At least they let us see where the brand actually spent the advertising money, and we can feel its sincerity.】

【The era when those brands gave away samples and wanted us cattle and horses to advertise for them is over!

Strongly call on other brands to learn from Ya Jun, of course, if they can be more involved, I will be happier, the more involved the better (dog head)】

【Bold words! As a luxury brand, are they necessarily worse than Ya Jun? Is their revenue not as good as Ya Jun? Are their products not as popular as Ya Jun?

If other luxury brands feel that their products are not worse than Ya Jun's, then they must invest greater publicity efforts than Ya Jun, especially in this aspect of publicity.

Brands whose total price of lottery gifts is not 700,000, don't look at them in the future! (Applause)】

I have to say, netizens know how to stir up trouble.

Under their stirring, Ya Jun Watches has become a unique clear stream among luxury brands.

Everyone feels that it really spent money on users, and also felt its respect for users, as well as its importance to its own new products.

At this time, many people will say that other brands have also spent a lot of effort on other online traffic, and the annual marketing and publicity expenses are at least hundreds of millions.

But what does that have to do with them?

Yes, the publicity fee paid by the brand is hundreds of millions, but who earned that money?

Either it was earned by the publicity platform, or it was earned by major internet celebrity bloggers. Does it have anything to do with their group of netizens?

It is also because of this that it is even more sincere for Ya Jun to be able to take out more than 700,000 to throw a lottery.

Driven by public opinion, the zodiac series watches of Ya Jun Watches have officially gone out of the circle!

This wave of trend is popular for a while, and major internet celebrity bloggers have followed up one after another, showing off the Ya Jun watches they just bought.

Some bloggers bought according to their own zodiac attributes, but more directly bought Seeing Jin Li's co-branded model.

Many bloggers edited unboxing videos and posted them on the internet, which also attracted many clicks.

In the video, the blogger said: "The zodiac series watches just launched by Ya Jun Watches, everyone should have brushed its advertisements, right?

I also brushed it, and also saw many giant posters of Seeing Jin Li in the shopping mall. I think it is very beautiful, so I booked to buy it on the official website overnight.

I bought Seeing Jin Li's same model, which is the "Tiger" zodiac watch.

I declare one point here, I am a sheep, but I especially like the "Tiger" design."

The blogger started to dismantle the carton while talking.

"It's not that I like this watch because it's Seeing Jin Li's same model.

Because in my eyes, this co-branded watch of Seeing Jin Li is the most beautiful of all the twelve zodiac signs. We Chinese people worship dragons, and the dragon model is also very popular, but I still think the tiger design is the best looking."

The anchor has already dismantled the carton and took out the gift box inside.

She specially showed the quality of the gift box to the camera.

"It's very beautiful, just the material of this paper box costs at least 30 yuan, and the pattern design is very beautiful, you can see the twelve zodiac signs on the paper box.

I have to say, Ya Jun Watches' sincerity in making women's watches this time is very powerful.

You have already discovered it, right? This zodiac series is not in Ya Jun's Gentleman's Six Arts series, but is classified as women's watches.

But when it was publicized, it didn't specifically emphasize that it could only be worn by women, because the zodiac theme concept is very large, and it can be worn by both men and women.

This is completely a neutral concept, I think its design concept just hit the huge market and is no longer limited to gender."

The blogger has started to dismantle the box.

This box is opened, and it is also full of surprises.

Because it uses a hollow folding design inside!

As the box opens, the twelve zodiac signs appear extremely three-dimensionally in front of everyone.

Netizens couldn't help but send out a large barrage:

【Wow!】

【Good-looking!】

【The design is so intentional!】

【Exquisite and unique, just as a decoration is good-looking!】

After the box is completely opened, the small light bulb hidden above the box will light up, shining directly on the watch placed in the middle.

That is the "Tiger" series watch.

Face, style, design.

All pulled full!

The blogger couldn't help but praise: "What is called unique ingenuity? Everyone look, this is called unique ingenuity.

I just said the wrong thing, take back the sentence that this box has to be sold for 30 yuan outside, just for the design and quality of this box, the recycling outside is estimated to exceed 300 yuan.

30 yuan is for quality, 270 yuan is for design."

The blogger started to show the tiger watch 360°, and also revealed a small piece of news.

"I received a promotion price inquiry from Ya Jun a few days ago. Ya Jun wanted me to promote other zodiac products besides the tiger model, and could give me gifts of equal value or cash.

But I originally had the intention to buy Ya Jun's watch, and I have a soft spot for the tiger model, so I asked them if I could promote the tiger model.

Ya Jun's contact person told me with regret that it was not possible, too many people applied to promote the tiger model, and it couldn't be arranged, and the platform also began to tighten the promotion of the tiger model, and basically would not give any more quotas.

Because in addition to the promotion that came to the door, there are also many people outside who spontaneously promote the tiger model, and the heat of the tiger model is too great.

That is to say, this watch of the tiger model, it doesn't need us internet celebrities to promote it at all, the traffic spontaneously promoted outside is enough for it to be full."

The blogger sighed exaggeratedly and said: "Before I got the tiger watch, I once fell into a mood of regret.

Thinking why I must buy the tiger model, if I took the promotion of Ya Jun's other zodiac watches, maybe I could get a corresponding zodiac watch?

And other zodiac signs are actually very good-looking, why do I like the tiger model?

As a result, now I see it, and I find that my choice was not wrong, it is really too beautiful!"

The blogger looked at the watch on her hand with an extremely appreciative and amazed look.

"Magnificent and atmospheric, this 5-digit watch, the workmanship is not worse than the 6-digit one at all, buying it is really very cost-effective.

I just got a piece of news that in the second-hand market, the price given by the tiger model is also the highest.

Some people have started to sell second-hand Ya Jun zodiac series, but the purchase price is still the highest for the tiger model, and the tiger model is also the best-selling.

As far as I know, many stores have already run out of stock of that tiger series watch."

This unboxing video by the blogger got the homepage push of Bilibili.

The viewing volume soared, and the heat immediately broke a million.

The blogger is on fire, and the tiger watch co-branded by Seeing Jin Li is also on fire!

【Ya Jun's box is made so exquisitely, luxury goods provide emotional value】

【Other luxury goods don't have this treatment, Ya Jun zodiac series watches are unique, I suspect that Ya Jun's future design cannot surpass the zodiac】

【There are also articles on the twenty-four solar terms, but the scope of the twenty-four solar terms is too large, and it is not easy to publicize. Once online, the single product sales rate may not be high.】

【Can only say Ya Jun bet right, I saw several celebrities have worn the tiger model, but Seeing Jin Li wears it the best, her kind of compassionate temperament is the most able to suppress the magnificence of the watch, the watch has become her foil!】

In the conference room, Sui Lingfang looked at Seeing Jin Li with a smile.

The beauty in her heart is already thinking about how much dividend Seeing Jin Li can get from sales.

Although Ya Jun's sales share for Seeing Jin Li's co-branded model only calculates sales within three months, and it will no longer be calculated after three months.

But the sales of many items often only start to rise when they are first promoted.

After three months, it is almost past the best publicity and promotion period, and sales will gradually become slow.

So they don't mind Ya Jun only giving three months of calculation time.

From the momentum of the internet these days, as well as the sales situation of Ya Jun's various offline stores and online stores, the guaranteed sales of 1 million watches can definitely be achieved.

The current sales volume can already rush towards 2 million.

As for the dividend ratio of 5 million discussed before, it is a bit hanging.

After all, it has just started to be promoted, who knows how the stamina will be.

And they can only roughly estimate Ya Jun's sales in the country, and cannot estimate Ya Jun's sales in other countries.

Celebrity teams basically cannot get brand data for global sales.

This is internal confidential data, let alone Seeing Jin Li, other big-name first-line celebrities basically cannot get it.

So this extends another problem, is the sales volume true?

Will the brand appear to fill in the sales volume?

But if the celebrity side suspects that the sales volume is fake, they can take the contract to sue and demand a thorough investigation of the brand's true sales volume.

Big brands have always been rigorous.

They can only hope that Ya Jun can have some conscience.

If they want to cooperate with Seeing Jin Li in the future, they should know what to do.

Seeing Jin Li is here to discuss work.

Sister Fang told her that Yi Yi Media had submitted several scripts, and the team felt that one of them was good, so she came to see it.

So she came over from the big flat floor.

Unexpectedly, after arriving, Sister Fang didn't speak, but kept staring at her and smiling.

It's weird and scary.

Seeing Jin Li helplessly knocked on the table, making a crisp dong-dong sound.

"Sister Fang, where is the script you said was not bad?"

Sui Lingfang came back to her senses, "Yes, yes, yes, I asked you to come over to talk about the script."

She quickly pulled a document out of her bag and handed it to Seeing Jin Li.

At the same time, she also talked about the hot sales of the Ya Jun zodiac series watches, especially the hot sales of her co-branded tiger model.

"The publicity and promotion of the tiger model is simply crazy, many stores are sold out, and can only accept reservations.

Online sales have also been taken off the shelves several times, showing that it is sold out, it seems that everyone likes this watch very much."

Seeing Jin Li first opened the script.

The name is a bit interesting.

——"Invisible Secret".

Just looking at the name, she thought of two themes.

One is the youth campus theme.

This name has a bit of youthful sadness, revealing a faint regret and beauty.

And the other theme is the suspense theme.

In the field of suspense, the two words "secret" themselves have a very strong attribute that attracts people to dig.

Seeing Jin Li opened the script and asked casually: "Did the contract we signed at the beginning impose restrictions on this?

If the store sells out and can't replenish the stock in time, during the waiting time, Ya Jun Watches must calculate according to the average sales of the first seven days.

If it is less than seven days, it will be calculated according to how many days it has been online, and the highest and lowest sales must be removed."

Sui Lingfang smiled and said: "Yes, so the one who is anxious is not us, but Ya Jun.

At first, they thought that the luxury attribute of the watch was too heavy, and it couldn't be sold out, who knew that this one would be a hit as soon as it went online.

Major internet celebrity bloggers were grabbing it crazy, and even many celebrities were grabbing it, and the goods they prepared in advance couldn't keep up."

Seeing Jin Li smiled without saying a word.

Chenxi Entertainment's team has matured, blocking many loopholes.

Sui Lingfang continued: "The 1 million sales mark, it seems there is no problem, now we have to rush to 2 million.

If sales can reach 2 million, we can get a 5% dividend, which is already a good result.

As for 5 million, it only jumped to 6% after reaching it, and 5 million is indeed a bit difficult, it depends on the enthusiasm of people in other countries."

Seeing Jin Li said lightly: "Do your best and listen to fate."

"I thought Ya Jun couldn't bear to take out dividends and would be perfunctory in the design of the watch, but I didn't expect them to take out a very good design.

Looking at it this way, Ya Jun's senior management still has a lot of courage.

Knowing that only by making a hit watch series can it be long-lasting, instead of just thinking about eating traffic by relying on my fame.

My fan group is too wide, and they may not be able to fully count the high-end audience among my fans.

Instead of betting on how many local tyrant fans I have, it is better to launch a design that the whole world is willing to pay for."

The discussion about Ya Jun Watches ended here.

Seeing Jin Li began to read the script attentively.

The more she read this script, the greater the surprise it brought her.

"This story is adapted from a best-selling foreign movie, right?"