Chapter 71: 3.6 Million in One Hour! (36k)

"Hu Li, you're in charge of women's wear; Xu Kun, you're in charge of men's wear. Every piece of clothing must be tried on to check the effect. If an operator doesn't understand the product, what's the difference from a chef who can't stir-fry?"

On the second floor of the Entrepreneurship Park on Saturday, just as usual, dozens of people were seated. Tesla's brand team was about to go live, and everyone was preparing in a flurry.

Chen Yansen stood at the door of Room 206 and shouted toward the next room.

"Got it, Brother Sen! Should we cut open the down jackets to check if the type of down is fake?" Xu Kun held a men's vest and asked with complete seriousness.

Holy crap, so serious about the work?

Chen Yansen paused upon hearing this, glanced at Xu Kun again, thought for a moment, and replied: "There's a seamstress auntie at the west gate. Go ask her to come. She can check the fabric without ruining the whole garment."

Xu Kun was right to think so. The other party might use black duck down to impersonate white duck down, or white duck down to impersonate white goose down. If a real problem occurred, it would damage the user experience of Fox Tao.

"Alright, I'll go as soon as I finish organizing this batch of samples." Xu Kun nodded and replied.

Outside the door on the open ground, four bundles half a person's height were piled up. They were all samples sent by Tesla, dozens of scattered pieces blocking the door of Room 208 completely.

Chen Yansen hummed, turned back to his seat, and shouted at Wang Zihao: "A, B, C, three sets of materials. Have you decided which one to pick?"

"Brother Sen, use set B. The click-through rate and conversion rate are the highest. Although the spending is a bit high, if you calculate the ROI, it's definitely the most cost-effective set."

Wang Zihao held a computer and pointed at the data on the advertising backend.

"Good, pick set B! On the 28th, if the daily active users don't break one million, I'll deduct your bonus."

Chen Yansen threatened without any mercy.

"Relax! In the past few days, the Zero-Yuan Bargain event has added four new product categories. The daily new customer increase has reached 500,000. I guarantee I'll handle the remaining 500,000." Wang Zihao said with full confidence.

In recent days, as Chen Yansen's interview video spread, it brought many natural users to Fox Tao. With returning customers already breaking the 200,000 mark, and excluding the growth from old customers bringing in new ones, Wang Zihao's pressure dropped sharply. With a budget of over a million, was he afraid he couldn't attract users?

"Bobo, is the order series working well? Are there any bugs affecting efficiency during export and import? If so, find Zhuang Rui to solve it immediately."

Chen Yansen nodded slightly and beckoned to Meng Xibo.

"There are indeed some issues, possibly caused by spreadsheet incompatibility. I've communicated with Brother Rui, and this problem will be solved tomorrow." Meng Xibo stood up and replied.

"Good, thanks for your hard work!" Chen Yansen replied casually.

The number of participants in the Zero-Yuan Bargain event increased day by day, and the daily volume of successful bargain orders also rose with the tide, climbing from a few hundred orders at the start to over 4,000 orders.

Although most users who succeeded in bargaining were for low-value items like tissues, milk, and cooking oil, the daily cost consumption was already approaching 150,000.

The work of exporting and importing orders had been transferred from operations to customer service. Fortunately, the order system went live in time; otherwise, even if ten more customer service staff were hired, they would all collapse from exhaustion.

After finishing his current work, Chen Yansen leaned back in his chair to rest. He wasn't joking with Min Jie; he would indeed give the million in traffic. His goal was to make the concept of 'Brand Team' a huge hit.

Let other brand owners and distributors watch with jealous eyes; only then could he expand Fox Tao's merchant resources, or even supply chain resources.

Song Yuncheng on the opposite side lowered his head, seeing only Chen Yansen's profile. On his sharp, well-defined chin grew a patch of dark stubble; obviously, he had overslept in the morning and even forgotten to shave.

Since when did Song Yuncheng want to take a look at Chen Yansen whenever he had free time? Looking made him angry, but not looking made him feel empty.

Chen Yansen closed his eyes for a short nap, then wandered into Cao Dahua's office. The two drank tea and bragged, making the days exceptionally pleasant.

After spending time together during this period, the two had a relationship as good as father and son.

Chen Yansen often spoke without regard for seniority, scolding Cao Dahua as if he were his son, but Cao Dahua didn't mind. Instead, he felt Chen Yansen was unique, mature, and steady.

If he weren't more than twenty years older than Chen Yansen, he would really want to acknowledge this brother from another mother.

"Old Cao, your job is really great. Drinking tea and slacking off every day, just like an immortal." Chen Yansen took a sip of tea and joked with a smile.

"Haha, envious now, kid? Money is enough as long as it covers your needs. Those billionaires don't live as comfortably as I do. Looking at young, pretty college students every day, I can easily live to be ninety-nine."

After closing the door, Cao Dahua didn't put on the airs of a teacher anymore. He put his arm around Chen Yansen's shoulder and said with laughter.

One wasn't a proper teacher, and the other wasn't a proper student, yet they got along very harmoniously.

"Tesla sent a batch of samples over. Go up later and pick some out for our big niece." Chen Yansen took the initiative to suggest.

"You rascal! My daughter is a year older than you. Do you really want to be her uncle?" Cao Dahua frowned and scolded with a smile.

"Sigh, Old Cao, saying that hurts my feelings. Aren't we friends across generations? Why can't your daughter be my big niece? Or do you want us to address each other separately? I call you brother, and your daughter calls me younger brother?"

Chen Yansen crossed his legs, held his tea to sip carefully, and continued joking.

"I can't do anything with you! I'll go up and take a look later." Cao Dahua laughed heartily at his teasing, helplessly agreed, and accepted this kindness.

Chen Yansen smiled. When getting along with people, there must be give and take. Giving a few small, cheap favors might yield a surprise one day.

He raised his hand to check the time; only ten minutes remained. He had arranged to watch a movie with Meng Jie in the afternoon, so he immediately stood up to take his leave.

Before leaving, he also swiped a box of Zhan's peach cookies from Cao Dahua's desk.

He didn't like eating them, but Meng Jie did.

Cao Dahua spat at Chen Yansen's retreating figure and cursed in his heart: This kid actually treats me like a big brother. He packs up the food and drink and just leaves.

If it were any other student, he would definitely be cold and harsh, but with Chen Yansen, he found everything about him pleasing.

"He's quite like me when I was young. Just that look is a bit worse than mine back then." Cao Dahua sighed lightly and added slowly.

Five days later.

When Fox Tao users logged into the website, they discovered a new activity banner above the homepage product feed: 'Tesla 11.28 Brand Sale Day'. The red and yellow color scheme was particularly eye-catching.

After users clicked into the activity page, they were stunned on the spot.

Their first reaction was that the platform must have set the price and cashback ratio wrong!

A short-sleeved T-shirt, priced at 79 yuan, with a 71.1 yuan cashback, leaving only 7.9 yuan to pay, limited to 2,000 pieces!

A fleece-lined sweatshirt, priced at 159 yuan, with a 143.1 yuan cashback, leaving 15.9 yuan to pay, limited to 1,000 pieces!

A down jacket, priced at 299 yuan, with a 269.1 yuan cashback, leaving 29.9 yuan to pay, limited to 1,000 pieces!

The products in the second row of the activity page, while not as heavily discounted as the hot sellers above, still saw a 99-yuan shirt available for just 49 yuan.

Further down, categorized by secondary categories such as coats, T-shirts, sweaters, sweaters, casual pants, jeans, cotton-padded jackets, and down jackets, there were more than ten floors, each containing twenty products carefully selected by operations.

On the far right side of the floor, a hyperlink was added, allowing navigation to the secondary activity page, which contained more products for users to browse and select.

Browsing all the way through, the final prices were all fifty percent off!

In first and second-tier cities, Tesla was no longer a mainstream fast-fashion brand, but this did not affect its status in cities below the third tier.

Plus, with the boost from the hit drama 'Meteor Garden', many people still regarded Tesla as a major clothing brand.

Now, Fox Tao has joined forces with the Metersbonwe brand to launch a special event, with discounts ranging from 10% to 50%, instantly shattering users' perception of value.

In their eyes, these prices are like giving things away for free!

"Damn! Why can't I buy it!" In a small inland town, Li Wei, who runs a Taobao purchasing business, frantically clicked the mouse, only to find the link wouldn't open at all.

After busy work for half a day, he finally noticed the countdown timer on the main product image.

"Holy crap! Sales start on Sunday! Will I be able to grab any then? Such a great money-making opportunity must not be missed."

Li Wei's eyes rolled, and he immediately had an idea.

He took a screenshot of the Fox Tao event page, saved it, then modified the cashback amount and the final price; originally a 50% off product, after his modification became 40% off.

After finishing the edits, he hurried to a printing shop and instructed the boss to enlarge the original image ten times, planning to paste it at the entrance of his own store.

"Whoa! Boss Li, what event is this? The clothes are quite cheap; Metersbonwe is a big brand, but yours?"

The printing shop boss handed over a cigarette and asked familiarly.

How would Li Wei easily reveal his money-making method? He smiled, accepted the cigarette, and said, "Metersbonwe's official flagship store; how could they sell fakes? Who would buy the genuine goods then?"

"Oh! That's great! My son loves this brand, Boss Zhang, help me purchase a few pieces?" Hearing this, the printing shop boss immediately felt reassured.

"Sure, considering how familiar we are, I won't charge you a purchasing fee." Li Wei pretended to be generous.

"Many thanks, Boss Li; I'll give you a discount later." Hearing this, the printing shop boss smiled with satisfaction.

Little did he know, for every 100 yuan worth of clothes he bought, Li Wei would earn ten percent, naturally looking down on those few yuan of purchasing fees.

Like Li Wei, these unscrupulous purchasers were rubbing their fists in preparation to make a big profit before the event even started.

And on the internet, there were equally smart scalpers who bought items for themselves without wearing them, listing them on second-hand websites to earn the price difference.

Of course, normal users are the main body of Fox Tao.

Seeing this brand event full of sincerity, subconsciously, their positioning of Fox Tao instantly improved significantly.

After all, if users always bought 9.9 to 19.9 yuan products on the platform, they would feel the website wasn't high-end enough, and in the future, they wouldn't think of coming here to buy cosmetics, home appliances, and similar items.

But if the product style is elevated, letting users see only big-brand quality goods, their trust in the platform would rise rapidly.

This was Chen Yansen's transformation strategy.

Running a low-end purchasing website is meaningless, with a very low ceiling; only after owning its own merchant resources and product tone can Fox Tao become a true e-commerce product.

Two days passed in the blink of an eye.

At 10 AM on the 28th, three special-price products were snatched up by users in just three minutes.

"Hu Li, release the hit products for tomorrow at 10 AM to continue attracting users."

Chen Yansen leaned against the desk and instructed Hu Li.

"Brother Sen, ten minutes have already passed; the order volume is 8,743 orders. Excluding the 4,000 limited hit products, the rest are all 50% off regular products." Hu Weiyi reported promptly.

"Buyers these days are truly easy to fool; no, I should say, innocent."

Chen Yansen was slightly stunned, and a smile immediately appeared on his face.

Ten-plus years later, for brands like Metersbonwe, 50% off is just the normal selling price; only 20% or 30% off has a chance to move users.

On the other side, Min Jie and his operations team were also guarding their computers, with the 'Ding-dong—Ding-dong—' order notification sounds constantly ringing in their ears.

"Boss Min, orders coming from Fox Tao, up to 11 AM, total 26,137 orders; total sales volume is 3.607 million." The operator, staring at the backend, shouted loudly.

"He actually did it? 3.6 million in one hour; by the end of the day, won't it sell 20 million!"

Min Jie was dumbfounded, muttering to himself.

During Taobao's Double Eleven, Metersbonwe's total store sales were only 750,000, not even ranking in the top ten clothing brands.

"Set up the product SKUs and inventory properly; if it's not enough, restock immediately!"

Min Jie excitedly took out his phone, called Chen Yansen, and at the same time didn't forget to instruct the operator.

(End of this chapter)