Chapter 72: First Day 20 Million, Li Tao's 20 Plan (37k Request for Support)

"President Chen, 3.6 million sold in one hour, easily breaking our online store's monthly sales record. What do you estimate the final sales figure for today will reach?"

Min Jie held up his phone, standing by the window and gazing at the high-rise buildings not far away, a strong desire to win surging within his heart.

"10 million is definitely achievable; if we can reach 20 million, it will be a good thing for both of us."

Chen Yansen leaned back in his chair and replied lightly.

"That's right, we must break 20 million!" Min Jie muttered to himself.

He had convinced management to give Li Tao's products a 70% commission for the entire store, but he had signed a military pledge; if he failed to deliver results, his Bang Shopping would likely find it hard to secure quality resources within the group going forward.

The big boss would also be disappointed in him!

"President Chen, for those three best-selling products from this morning, I'll add another 1,000 units of stock for each. For this 20 million performance target, you'll have to pull me through."

Min Jie pondered for a moment, then spoke with determination.

The three products had a total value of 537,000; Min Jie adding activity stock so decisively showed his resoluteness.

"Fine, let's hold another best-selling flash sale at 12 o'clock." Chen Yansen readily agreed.

"Zhuang Rui, issue queue-jumping codes to users who placed orders this morning. With one queue-jumping code, they can participate in the rush purchase one minute early; change the actual selling time to 11:50."

After finishing his conversation with Min Jie and hanging up the phone, Chen Yansen gave orders to Zhuang Rui.

The queue-jumping code was part of the user welfare system; this requirement had been scheduled for development since October and launched after the zero-yuan bargaining feature, but since Li Tao previously had no limited-time flash sale activities, it had never been used.

Zhuang Rui divided users into five levels based on their order amounts:

F1 (order amount 0–1,000, receives 1 queue-jumping code monthly);

F2 (order amount 1,001–10,000, receives 3 queue-jumping codes monthly);

F3 (order amount 10,001–100,000, receives 5 queue-jumping codes monthly);

F4 (order amount 100,001–300,000, receives 10 queue-jumping codes monthly);

F Diamond Level (order amount above 300,000, receives 30 queue-jumping codes monthly).

In activities like Brand Group, purchasing one ordinary item also grants 1 queue-jumping code.

"Brother Sen, should we send the queue-jumping codes directly to user accounts? Operating this way could easily cause a large number of user order cancellations." Zhuang Rui, hearing Chen Yansen's arrangement, frowned and gently reminded him.

Users, in order to obtain queue-jumping codes, would definitely place and cancel orders repeatedly!

"Did you think I hadn't considered this point? This is precisely my goal!" Chen Yansen chuckled darkly and gave Zhuang Rui a look.

He needed to make users feel the thrill of discovering a bug and getting a freebie; both he and Min Jie needed a good-looking sales figure.

Driving users to help them inflate sales was naturally part of his plan.

"Brother Sen, I understand. For this batch of queue-jumping codes, I will remind users in the usage instructions that if they cancel an ordinary product order within 24 hours, the platform has the right to cancel their already-placed best-selling product orders."

Zhuang Rui was very sharp; after Chen Yansen's reminder, he immediately grasped the key point, nodded in agreement, and quickly returned to his workstation to get busy.

Before long, as soon as the queue-jumping code function went online, the order volume for ordinary items surged like a horse breaking its reins.

In just fifty minutes, ordinary orders forcibly pushed up to 60,000!

Total sales increased by over 6 million!

Min Jie was startled and hurriedly called; Chen Yansen didn't hide it from him and proactively explained the situation: "Of these 40,000-plus orders, about half might be refunded."

"Half is acceptable! The key is to produce results and build a reputation." Min Jie paused for over ten seconds, then replied with a hearty laugh.

He couldn't help but feel a bit of admiration for Chen Yansen; before Li Tao appeared, brand owners like them viewed guided e-commerce no differently than trash.

But now, his thinking had completely changed.

The importance of Chen Yansen and Li Tao instantly jumped up a big notch.

"Once this activity ends, the base monthly sales for the products in your store will be at least 1,000. Run another activity on Ju Suan Hua, and you'll have at least millions in sales. President Min, seize the opportunity."

Chen Yansen smiled slightly and offered Min Jie a new line of thinking.

Li Tao's Brand Group was much like Taobao's Ju Suan Hua; the models were similar, except Ju Suan Hua was still in a trial phase at the time, while Chen Yansen directly presented a fully mature version.

"Thank you for the reminder, President Chen. As agreed, once these few days are busy, I must come to Hu City so I can treat you properly." Min Jie felt warmth in his heart; these words were spoken with exceptional warmth.

"Fine! Let's leave it at that for now; contact me anytime if anything comes up." Chen Yansen smiled and hung up the phone.

The final battle of November held great significance for him and Li Tao.

Over forty people worked from day until late night; only when the autumn wind outside the window howled did Chen Yansen finally catch his breath, coming to his senses to look around at the situation.

The ten people in the customer service group hammered away at their keyboards, constantly replying to user inquiries.

The development group didn't have much to do; they were just accompanying everyone in overtime, saying on their lips that they were brothers in the same trench and must fight side by side.

The operations group was the most relaxed, all crowded over by the data group, staring at the real-time sales figures jumping on the screens.

"The dorm is about to close; aren't you going back yet? Planning to sleep on my sofa again?" Chen Yansen looked left and right, saw no one paying attention to this side, then leaned close to Song Yuncheng's ear and whispered.

"I'm getting off work right now! I've sent the latest version of the Brand Group UI design draft to your email."

Song Yuncheng dared not reply, and didn't even dare to look directly at Chen Yansen; clutching her computer, she ran away in a panic.

"Clap, clap, clap! Off work! Xu Xingxing didn't arrange a hotel for us today; if we don't go back now, we'll have to sleep on the floor of the startup park."

Chen Yansen slapped the table twice forcefully and announced loudly.

"Brother Sen, I want to..." Hu Weiyi stammered.

"What do you want to do! Get the hell back! If you want to see the data, go back to the dorm and look; don't delay others from getting off work."

Chen Yansen cursed; this group of workaholics had spoiled the atmosphere of the project team. Although the daily work requirement was clearly six hours, they were now working ten hours a day.

Hearing him say this, everyone chuckled, turned off their computers, and walked in groups of three or five toward the dorms.

Chen Yansen turned to glance at the big screen; the sales figure was capped at 20.39 million, and under his operation, it had easily broken the 20 million mark.

"Tomorrow's e-commerce circle will most likely be extremely lively."

Chen Yansen's lips curled slightly; humming an unknown little tune, he walked slowly toward room 0418.

They were off work, but many users were still placing orders.

Dormitory Building 8, Room 8302.

Tang Zhenzhe had planned to take advantage of the weekend to invite a girl from the student council to the park for a heart-to-heart talk, and if things went well, maybe even steal a little kiss.

But no sooner had he tidied himself up than a classmate from the dorm next door came begging him to help place an order.

Calling him "Class Monitor" over and over, he really couldn't bring himself to refuse.

Among the freshmen at Xucheng Academy, fewer than half owned a computer, fewer than one in ten had online banking, and someone like Tang Zhenzhe who had a computer and knew how to shop online — a true "online shopping expert" — was rarer than phoenix feathers and qilin horns.

As a result, he was placing orders in the morning, placing orders at noon, and still placing orders in the evening.

He couldn't even find an excuse to slip away — the moment he said he wanted to eat, someone immediately ran off to the cafeteria to buy it for him.

The girl sent a text urging him, and after he replied a few times with "helping a classmate place an order," she never responded again.

"Chen Yansen, you've made me suffer terribly!" Having spent the whole day placing orders, Tang Zhenzhe threw himself at Meng Xibo the moment he saw him, weeping and complaining.

"Zhe-ge, what's wrong with you?" Meng Xibo's face was full of question marks.

"Bobo, my love bird has flown away again." Tang Zhenzhe's face drooped as he spoke weakly.

"Your bird flew away?" Meng Xibo had spent the whole day receiving visitors, his head was foggy, and on top of that Tang Zhenzhe was speaking in broken snatches — he couldn't make it out at all.

"Forget it! I'll just go to sleep." Tang Zhenzhe was emotionally exhausted; he waved a hand and climbed wearily onto his bed.

He figured, if this girl wasn't worth chasing, he might as well go back to pursuing Su Meiling — otherwise the effort of the past two months would be wasted.

In his dream, Su Meiling wore a princess dress and cooed at him coyly: "Zhe-ge, I want to buy this down jacket, help me place the order, okay? The orders you place always have the most accurate amounts."

Tang Zhenzhe was overjoyed inside, the corners of his mouth stretching so high they nearly reached the backs of his ears.

Meng Xibo, who hadn't yet fallen asleep, and Zhu Xiaopeng suddenly sat up, exchanged a glance, and upon hearing Tang Zhenzhe talking in his sleep, both wore helpless expressions.

"I heard Zhe-ge spent the whole day placing orders for people in the dorm — who would've thought he'd still be thinking about placing orders even in his dreams." Zhu Xiaopeng grinned foolishly and explained in a low voice.

The moment Meng Xibo heard that, he laughed so hard his whole body shook, and the wooden bed creaked and groaned along with him.

"Bobo, I'm about to die of sleepiness, cut it out." Song Yang had been holed up at the delivery point all day, packing, receiving parcels, and delivering them — he was worn out now and tried to dissuade Meng Xibo through a haze of drowsiness.

"Hold on a sec, I'll sleep right away." Meng Xibo covered his mouth, but his body still kept trembling.

……

……

The next morning.

"E-Commerce Value" was the first to report on this Fox Tao and Tesla's products brand group-buying event — 14 hours, 130,000 orders, 21.96 million in sales — instantly causing a massive stir in the e-commerce world!

Immediately afterward, the three major portal websites also picked up the story, further confirming the authenticity of the news.

Senior executives at Taobao, JD. com, and Paipai. com, as well as top domestic brand owners, gradually got wind of this news.

After confirming the news was correct, they all began inquiring about Chen Yansen's contact information. Although Tesla's products' scorecard was mixed with various factors, the twenty-plus-million-yuan performance was undeniably real.

This year, on Taobao's Double Eleven, a top-tier merchant only managed 20 million in sales for the whole day — yet Fox Tao, on an ordinary day, easily shattered that record. How could anyone not be shocked!

"Daniel, this Fox Tao is getting too cocky — should we rein it in?" Hu Zhilong walked into Zhang Yong's office and gave a detailed report on the situation.

"He really is a talent! Our Ju Hua Suan project's marketing plan isn't even as mature as his. Have the team below submit a study report — when something's good, you've got to learn from it."

Zhang Yong gently shook his head, rejecting Hu Zhilong's proposal.

Admittedly, Fox Tao was riding high, but over 90% of its business came from Taobao.

The better its performance, the more it benefited Taobao.

And for the Mama Ali Alliance, Fox Tao had undoubtedly become a benchmark, attracting other investors and entrepreneurs into the e-commerce industry. With the pie growing bigger, when Mama Ali went public in the future, it could achieve a higher market valuation.

Zhang Yong saw further ahead!

Learn marketing from a channel?

Hu Zhilong's face went blank — wasn't this turning heaven and earth upside down? In his mind, Mama Ali was the father and Fox Tao the son; where was the logic of the strong learning from the weak?

But he didn't dare challenge Zhang Yong's decision and could only nod in agreement.

……

……

Second floor of the startup park.

The moment Chen Yansen showed up, Hu Li and Xu Kun hurried over to greet him.

"Sen-ge, the Taobao person in charge at 361 Degrees wants to communicate with you personally — can I give him your phone number?" Xu Kun asked.

"Follow the brand group-buying cooperation process — you handle the contact yourself. From now on, unless it's the person in charge of an S- or A-tier brand, things like store managers and distributors, you two make the call yourselves."

"Within the rules, follow the rules; outside the rules, come discuss it with me."

If every single one required his personal attention, what would they need operations staff for?

"Damn it, still need to hire more people. These six operations folks have to act as both category managers and channel managers — the responsibilities are too muddled, problems will crop up sooner or later."

Chen Yansen thought to himself.

If the positions of Chen Xu and Zhang Yifeng and the others weren't broken up with separated authority, it would easily breed corruption.

The reason he understood this so clearly wasn't entirely from experience — in his previous life, he himself had been that corrupt element.

Otherwise, how could he have scraped together startup capital in just four short years?

Human hearts can't withstand testing — Chen Yansen knew this only too well.

All morning, the phone calls from merchants inquiring about brand group-buying cooperation came in an endless stream. Only after Zhuang Rui launched the merchant registration feature did the situation ease slightly.

Chen Yansen opened the merchant CRM database — currently only 47 shops were registered, with brands including Xtep, Anta, Midea, Supor, Joyoung, Helen Keller, and so on.

The number wasn't large, but these were Fox Tao's first batch of core resources for its transformation.

"Zhuang Rui, launch Fox Tao version 2.0!"

Chen Yansen stood up, his gaze burning as he looked at Zhuang Rui, and ordered in a solemn tone.

Masters, here's a 7,300-character update for you.

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(End of this chapter)