Chapter 162: Hunger marketing, luxury goods concept, false advertising—the three great treasures of doing business

"You unfilial son, I heard you rendered over ten catties of lard; what are you doing again?"

"If you don't give me a reason, you'll definitely get a beating today!"

The voice arrived before the person.

Gao Yang turned his head to look and saw that it was indeed Gao Feng and Lady Li walking over.

Gao Yang stepped forward to salute.

He felt a wave of helplessness; Gao Feng was either beating him or on his way to beat him.

Yet he never managed to actually land a hit, which had almost become an obsession.

"Father, Mother, you've come at just the right time; your son is making scented soap."

"What is scented soap?" Lady Li asked, full of curiosity.

It just so happened that there was some cooled scented soap, so Gao Yang picked up a bar and handed it over.

Gao Feng took the soap first, and upon smelling a burst of fragrance, he was somewhat surprised.

"Lard can be refined into such a strange fragrance? But using over ten catties of lard is too wasteful!"

"Let me taste it and see; if it doesn't taste good, I'll definitely beat your backside until it blooms."

As he spoke, Gao Feng stuffed it directly into his mouth.

Gao Yang wanted to stop him, but it was a step too late.

Gao Feng had already taken a bite, and then he spat it out with a 'Peh!', "It tastes like wax, impossible to swallow."

"You unfilial son, you made such trash out of ten catties of lard; you won't escape a beating today!"

Lady Li did not speak upon seeing this.

Gao Yang explained, "Father, scented soap is not food, but a cleaning agent, similar to the palace soap, but cheaper to produce, with better cleaning power, and it leaves a fragrance."

Gao Feng's expression changed.

"What?"

"You use lard to refine a cleaning agent? Then why didn't you stop me just now?"

"You unfilial son, did you do that on purpose or was it an accident?"

Gao Feng hurriedly spat a few more times.

"Father is decisive and swift; you stuffed it in as soon as you said you would, so your son was naturally unintentional. But Father, rest assured, this item is non-toxic even if consumed in small amounts; at most, it will just cause diarrhea."

Upon hearing this, Gao Feng almost couldn't catch his breath.

"Palace soap isn't cheap; my son actually has this ability? Mother will try the effect."

Lady Li was shocked, and then somewhat eager.

The cost of palace soap is extremely high; even for her, facing the frugal Duke of Dingguo's mansion, it was not commonly used.

But what woman in the world doesn't love beauty? Now that Gao Yang had produced a soap with better effects, she naturally had to give it a good try.

Lu Luo hurriedly brought over another basin of clear water, and Lady Li followed the steps to test it.

When she saw her fair and refreshed hands, Lady Li was also shocked.

"This cleaning effect is five times that of palace soap, and it also has a faint fragrance."

"Then Mother, do you think this item would sell well if it were sold?" Gao Yang asked.

Lady Li nodded without hesitation, "Changan is filled with noble families and clans; this item is rare in the world. Once sold, it will definitely be in short supply."

"I just don't know if the raw materials for this are rare, and what the production volume is like?"

Gao Yang pointed to the two large pots on the side, "As Father said, two large pots, some lard, and some inexpensive things; the production volume is huge."

"Your son would like to invite Mother to attend the gatherings of the noble ladies of Changan, drink tea, and chat. Once it is promoted, it will definitely be in short supply."

A smile appeared on Lady Li's face, "You are indeed shrewd. Once this item spreads within the circle of noble families, there will indeed be no worries about sales."

"But Yang'er, how do you plan to sell it, and what will the pricing be?"

Gao Yang's eyes flickered, and he said with a smile, "Your son intends to price it at ten strings of cash per bar!"

As soon as these words were spoken.

Lady Li and Gao Feng both twitched their eyelids.

The most expensive palace soap currently costs only a few hundred wen per bar, less than one string of cash.

Gao Yang had directly increased the price more than tenfold.

Gao Feng couldn't help but say, "Selling a bar of cleaning soap for ten strings of cash, why don't you just go and rob someone?"

Gao Yang shook his head, "Father, that's where you're wrong; how could robbing someone be as fast as this?"

Gao Feng felt a lump in his chest, but what he said made so much sense that he couldn't refute it for a moment.

Lady Li hadn't expected Gao Yang to be so ruthless; this was almost an astronomical price.

"Things are valued for their scarcity; your son does not intend to make many bars of scented soap, but rather to use hunger marketing."

"Hunger marketing?"

Lady Li and Gao Feng looked at each other, both seeing the confusion in each other's eyes.

Gao Yang nodded and said, "That's right. Simply put, your son will only produce one thousand or five thousand bars of soap a month, not only selling them in Changan but also sending them throughout Da Qian, keeping them in a state of being sold out everywhere."

"Supplemented by other means, we will turn the soap into a luxury item, reaching a point where no noble family in Changan would be embarrassed to go out if they didn't have a few bars of soap. In this way, the black market price will definitely rise accordingly!" ===== CHAPTER 164 =====