Chapter 137: Fully Acquire Liquor Factories

Zhou Andong explained the matter: "Old Du, you immediately draw personnel from various sections. If it's not enough, go to the No. 1 Branch Factory to draw people. Before the end of the month, you must take down all eleven county and town liquor factories below. When I acquired the county liquor factory, you participated in the whole process, so I don't need to tell you how to do it."

Du Chunlai's spirits lifted. It was a good thing for the county liquor factory to be acquired, but as the factory director, it wasn't that glorious, and his heart was still a bit awkward.

After the news that branch factory workers could also participate in equity subscription was released, his heart slowly eased. No matter what, he was not a qualified factory director, but the workers got the benefits they should have, which could be considered an explanation to his conscience.

It was just that he didn't expect that after being in the general factory for only half a month, there would be such a big move, and such an important work was handed over to him, which gave him a feeling of a defeated general, but still glorious in defeat.

"Old Du!" Zhou Andong said very seriously: "Whether our company, our liquor factory, can become bigger and stronger depends on whether you can fire this first shot."

Du Chunlai also said solemnly: "Please rest assured, Factory Director and Secretary, even if I have to risk this old life, I will take down the eleven liquor factories by the end of the month."

Du Chunlai left. Gu Bing looked at Zhou Andong: "I still think you are too aggressive. You should develop according to the plan."

Zhou Andong shook his head slightly. He did this not only to deal with Qin Chi, but also because of another more serious crisis.

By then, the number of domestic brewing enterprises would reach 37,000, with an annual output of about 7 million tons of white liquor. With the formation of a buyer's market, an unprecedentedly tragic brand war in the white liquor industry was about to come, which would inevitably form a monopoly pattern of famous liquor factories.

To compete with those large, famous brewing enterprises with a long history and solid brands, if weak liquor factories did not have advance layout and superior marketing planning, the only ending would be to be swallowed up silently.

Therefore, Zhou Andong must rapidly increase brand awareness and expand the scale of the enterprise before the war comes.

And the helmsman of Qin Chi who would take office at the end of the year, Zhang Sheng-hui, had a very keen sense of smell, realizing that there was about to be a war in the white liquor market, and made an advance layout to use advertising to open the Northeast market.

Then he chose a road that made people feel awe—using 66.66 million to win the CCTV bid king. This year, Qin Chi's sales increased by more than 100% compared to the previous year, and profits and taxes increased by 600%.

In just two years, Qin Chi completed a great transformation from a local liquor factory to a nationally famous enterprise.

It was just that who could have thought that success is also Xiao He, and failure is also Xiao He. Because Qin Chi took too big a step, it pulled its egg. The next year, it used 320 million to win the CCTV bid king again.

Only in this way, Qin Chi had to complete annual sales of 1.5 billion, and production and sales must be over 6 million tons to ensure no loss. However, Qin Chi simply didn't have such a large production capacity.

Consequently, Qin Chi's reckless operation began: they acquired Sichuan liquor for blending, and were immediately exposed. Qin Chi, which should have had a place in the white liquor market, never recovered from that point on and eventually disappeared from the public eye.

"Sigh!" Zhou Andong thought and thought, feeling a bit sorry for Qin Chi. However, feeling sorry is feeling sorry, it doesn't affect treating Qin Chi as an enemy.

Gu Bing asked: "When will the Blue and White Porcelain series be launched?"

On the 8th, the samples of the Blue and White Porcelain liquor bottles had been sent over. Zhou Andong didn't expect that a liquor bottle could be so amazing, so he immediately made the decision, signed the contract, and the first batch of 20,000 would be sent in the middle of next month.

"Blue and White Porcelain is for entering the high-end white liquor market, and the competition is relatively small, so it can be launched first. After Jiang Xiaobai opens the market, then promote Blue and White Porcelain."

In the eastern suburbs, there was a factory building that had been abandoned for several years. At this time, it had been simply repaired, and the sign of Xianglong Liquor Industry Co., Ltd. was hung at the entrance.

Zhou Anbin came out of a two-story small building beside the factory courtyard. The so-called security guards at the gate, with cigarettes in their mouths, swaying back and forth, saw Zhou Anbin and hurriedly ran over. A young man nodded and bowed and said.

"Manager, are you going out?"

Zhou Anbin stood with his hands behind his back, slightly lifting his head and said: "I'm going to the workshop to see. You watch the door well, don't let idle people come in."

"Rest assured!" This guy patted his chest with a "bang," "Even a mosquito don't think about flying in."

"Hmm!" Zhou Anbin nodded slightly: "Work hard. If you do well, I'll give you a raise."

"Thank you, Manager, thank you, Manager." The young man nodded and bowed again, watching Zhou Anbin enter the workshop, a mocking smile appearing at the corner of his mouth, "Damn!"

Inside the workshop, there was a huge water pool. More than a dozen water pipes were putting water into the water pool, and many workers were carrying white large buckets filled with alcohol, pouring them into the water pool one by one. The whole workshop was filled with a pungent smell of alcohol.

"Manager!"

"Manager!"

"..."

As soon as Zhou Anbin entered, the workers greeted him one after another.

"Don't worry about me, you continue to work." Zhou Anbin waved his hand, walking here and looking there, and even personally opened a large bucket to check it.

"Brother!" Zhou Anlei walked over.

Zhou Anbin's face stiffened, and he reprimanded: "This is a liquor factory, not home. You should call me Manager or Factory Director. Calling me brother, what does it look like? Are you afraid others don't know I'm your brother?"

Zhou Anlei said with a grin: "Manager!"

Zhou Anbin said dissatisfiedly: "Don't grin at me, if you have something to say, say it quickly."

Zhou Anlei looked left and right, and said in a low voice: "This brewing is too simple. When we have money, we can open a factory ourselves and be the boss ourselves."

Zhou Anbin rolled his eyes, feeling that Zhou Anlei was finally smart for once, and whispered: "Work hard, learn well. When I make some money, we will open a factory ourselves."

"Good!" Zhou Anlei nodded excitedly.

More than two hours later, a large pool of blended liquor was pumped by a water pump to a large water tank, and then began to be bottled.

After seven o'clock in the evening, more than a dozen modified vans drove into the Xianglong Company courtyard, loaded the bottled liquor, and sent it to a packaging factory a few kilometers away.

It was called a packaging factory, but it was actually a relatively remote residential house. Inside were piles of Jiangzhou Yugong Liquor labels and packaging boxes. After the liquor was sent over, they immediately started labeling and packaging.

At this time, Zhou Andong had just picked up Jian Qiu and An Jing. The three of them got into the car: "What do you want to eat? My treat."

"Oh my!" An Jing said sarcastically: "Factory Director Zhou, how did you suddenly become so generous?"

"What you said." Zhou Andong said dissatisfiedly: "I'm already a factory director, can't I be generous for once?"

With a "pfft," An Jing laughed out loud: "Being generous for once is not enough. I'll make you bleed every month from now on."

Zhou Andong laughed: "I'm not a woman, I don't have those days every month." ===== CHAPTER 138 =====