Chapter 1454

"Indeed!" the young man agreed: "VCD is a transitional product, and DVD is the future. However, even if DVD hits the market, VCD will still have its own market."

Gao Gao Zhenyuan stopped his pacing and looked at the young man in confusion: "How so?"

The young man stood up and poured himself a glass of water: "Price. Once DVD hits the market, the price of VCD will naturally drop, occupying the low-end market."

Gao Gao Zhenyuan pondered for a moment; a smile appeared on his face, and his expression looked more relaxed.

"Right, the low-end market is the mainstream."

The young man took a sip of water: "Therefore, after our VCD is launched, we must also invest capital in advertising to build our own brand.

Only when we launch DVD will we have the confidence to compete with those big brands."

Zhou Andong did not know that someone was already eyeing the DVD format standard just after it was released.

……………………

Beijing, Sony China Headquarters!

Ichiro Kojiki sat in a large boss chair with a cigar in his mouth.

He looked very relaxed, but his furrowed brows showed that he wasn't feeling at ease inside.

Originally, their target was Wan Yan; they wanted to crush Wan Yan so they could monopolize the Chinese market.

But what he didn't expect was that Yuzhou Technology, appearing out of nowhere, launched a VCD home theater, and Wan Yan followed closely behind, catching them off guard.

Karaoke was invented by them in Japan, and they also had plans to launch a Karaoke combo by the end of next year.

Ichiro Kojiki stood up gloomily, facing the floor-to-ceiling window, looking at the scenery outside.

It's just that plans don't change as fast as reality; they were beaten to the punch by Yuzhou and Wan Yan, who launched the so-called home theater.

More importantly, the subsidy policy implemented by Yuzhou Technology caused the price of VCD to drop by a large margin.

Even though their brand had strong competitiveness, the price was twice as high as the Yuzhou VCD.

Plus the home theater combo, it was impossible for them to crush Yuzhou unless they also lowered their prices.

However, what comforted him was that Wan Yan's price hadn't changed, so it was only a matter of time before they were kicked out of the game.

"Clap, clap, clap..."

The office door was knocked on. Ichiro Kojiki came back to his senses, turned around, and sat in his chair.

"Come in!"

A woman with a seductive figure, wearing a short skirt and silk stockings, walked in. She was holding a newspaper in her hand.

"Manager, Yuzhou Technology held a press conference last night and announced the DVD format standard."

"Nani?" The hand Ichiro Kojiki was using to hold his cigar trembled.

The woman repeated: "Yuzhou Technology held a press conference last night and announced the DVD format standard."

"Plop!"

The cigar in Ichiro Kojiki's hand still fell to the floor.

"Let me see it quickly."

The woman handed over the newspaper, and Ichiro Kojiki took it.

This little devil had a considerable amount of research into Chinese culture.

His Chinese was also quite good, which is why he was sent to the China branch.

Ichiro Kojiki impatiently unfolded the newspaper and found the news.

"Baka!"

After reading it, Ichiro Kojiki roared in anger and tore the newspaper to shreds.

Because Sony headquarters had just announced the development of DVD, and only a few days later, this damn Yuzhou Technology had announced the DVD format standard.

"The DVD standard must not be controlled by the Chinese; absolutely not."

This little devil grabbed the phone and dialed Sony headquarters in Japan.

………………………………

Jiangzhou!

Zhou Andong entered the factory gate, stomped the snow off his feet, and helped Seeing Jian Qiu walk upstairs.

After entering his office, he helped Seeing Jian Qiu sit on the sofa and poured her a glass of water.

Before he could even sit down himself, Liu Liu Qingjun knocked on the door and entered.

Zhou Andong said with a smile: "I just got back, and you're already here."

"I've been here for a long time," Liu Liu Qingjun said. "I was sitting in Chairman Du's office, and when I heard your office door, I came over."

"Sit down!" Zhou Andong pointed to the sofa.

Liu Liu Qingjun sat opposite Zhou Andong and Seeing Jian Qiu, and handed over the newspaper in his hand.

"Take a look."

Zhou Andong took the newspaper; it was the Provincial Daily, and it was the front-page headline.

"An Epic Sung by the Chinese People!"

Last night, Yuzhou Technology released the DVD format standard, indicating that our country is already leading the world in the field of consumer electronics...

Zhou Andong watched, and the smile on his face never disappeared.

In his previous life, on September 14, 1995, after intense competition between the two giants Toshiba and Sony, they unified the DVD format standard.

In 2002, the new generation DVD technical standard was launched, and the two routes of HD-DVD and Blu-ray experienced a long and intense game.

It reached a climax in 2007, and in 2008, Toshiba announced the cessation of HD-DVD promotion, and Sony Blu-ray finally won the war of standards.

But in this life, he was beaten to the punch by Zhou Andong. Sony and Toshiba would definitely not be reconciled, so there would definitely be another big battle. After all, the final winner could monopolize the DVD industry, which had a total output value of tens of billions of dollars.

MPEG1 decoding technology was announced by the International Organization for Standardization in 1992.

But it only had one layer of audio, which was MPEG-1 Layer 1, CD.

Based on the MPEG1 framework, Wan Yan developed the second layer of audio, MPEG-Layer 2, DAB—VCD, which had already been patented by Zhou Andong.

Originally, MPEG1 would also develop a third layer of audio in the future, which was MPEG-1 Layer 3, abbreviated as MP3.

However, the MPEG2 standard announced last night, in addition to supporting 5.1 and 7.1 surround sound, had already developed MPEG-1 Layer 3.

In other words, Xiangjiang Qiudongfang had obtained 80% of the MPEG technical patents.

In the future, if the American MPEG patent technology management organization wanted to collect patent fees, if it were 10 dollars, Xiangjiang Qiudongfang would get 8 dollars.

Zhou Andong put down the newspaper and looked at Liu Liu Qingjun: "If we develop the laser disc drive ourselves, are we confident?"

"There is no difficulty in this," Liu Liu Qingjun said confidently: "You might not know that the development of our country's laser industry can be traced back to the 1960s.

In the summer of 1961, our country's first ruby laser was successfully developed at the Changchun Institute of Optics and Fine Mechanics, just one year after the American Bell Labs.

The following year, the world's first laser radar prototype broke the limitations of four scientific principles, leading the American Lincoln Laboratory by many years.

But it's still that same problem: building is not as good as buying, buying is not as good as renting, and the country really has no money. Except for the research and development of military-use lasers, civilian use has been stopped for four or five years.

But we have the technology, and we have the people; there is no problem at all in developing the laser disc drive ourselves..."

"Good!" Zhou Andong nodded: "Let's set up this project as soon as possible."

The reason for developing the laser disc drive ourselves was to prepare for the battle of the new generation DVD standard in the future.