Chapter 2030: Product Matrix

Originally, Zhou Andong was going to Xurishi, because for a company about to go public, if the products were limited to iced black tea, Very Cola, and the newly launched Red Bull, it was obviously far from enough.

This singleness could not meet the increasingly diverse needs of consumers and it was difficult to gain a foothold in the fierce market competition. Therefore, it was necessary to increase the speed of product research and development, strengthen product innovation, and quickly build a powerful product matrix to enhance market competitiveness.

For example, green tea, milk tea, Sprite, Oriental Drink, Nutri-Express, etc., these were all future development directions and key categories to promote.

In addition, in order for Xurishi to successfully go public in Xiangjiang, the acquisition of Xiangjiang's Jin Fu Tang was a food company with a century of history, and it had many well-known old brands under its umbrella.

Such as Kumquat Drink, Xinkoufu Juice Series, Hehuang Canned Food, etc., he also wanted to introduce these brands to China and repackage and market them to attract more consumers.

"Old Liu!"

As soon as Zhou Andong came out, he saw Liu Qingjun squatting on the curb in front of the guesthouse smoking.

Hearing the shout, Liu Qingjun hurriedly stood up. Seeing Zhou Andong come out, he walked over quickly.

"Get in my car." Zhou Andong said.

Huang Yali trotted over to open the car door. After Zhou Andong and Liu Qingjun got in the car, she pulled open the front passenger door and sat in.

Zhou Andong said to Wang Wentian: "Electronics factory."

The car drove onto the road smoothly. Before Zhou Andong could speak, Liu Qingjun couldn't help it.

"Chairman, is there any big move?"

Zhou Andong nodded: "We have storage chips, MP3 research and development can be launched."

"MP3?" Liu Qingjun looked puzzled and asked: "What is MP3?"

Zhou Andong organized his language: "Simply put, it is a digital music player. This is a subversive product, a digital revolution. If it can be successfully developed, it will completely change the whole world.

Now music lovers mainly use CD and MD players with larger volumes, as well as Sony Walkman cassette players as portable players.

These products all have some problems, such as CD players being larger and inconvenient to carry, MD players being expensive and requiring special recording equipment to write music, and Walkman having problems such as tapes being easily damaged.

In contrast, MP3 players have many advantages. First, it can download music directly from the computer, without buying physical records or tapes, saving costs.

Secondly, the sound quality of MP3 is equivalent to CD, and there are no mechanical parts. It uses an all-flash memory circuit architecture, has extremely strong shock resistance, and is not easily damaged.

In addition, MP3 can also expand memory, which can increase storage space according to user needs to meet the needs of different users. Take the storage chip we developed, the capacity is 128MB.

As long as the research and development of our storage chip can be expanded to 256MB, 512MB, or even 1G, then the storage of MP3 can be expanded to that size."

In 1998, Sehan successfully launched the world's first MP3 music player—MPmanF10, becoming the originator of MP3.

Although it was as ugly as a black hand-warming pot and only had 16Mb of memory, its sales volume of tens of thousands in two months shocked the whole world.

And this first-generation MP3, although very ugly, very heavy, and extremely power-consuming, relied on two nickel-metal hydride batteries to maintain eight hours of playback.

In addition, the CD music quality requirement was 256Kbps or higher encoding rate, but the first-generation MP3 only supported standard encoding.

Because the higher the encoding rate, the larger the file generated, occupying more storage space. With the current very expensive flash memory price, this was an unsolvable problem, which also caused it to fail in the competition with MD.

However, this was not a problem for Yuzhou Technology at all. 128MB of storage space was completely enough. If a higher encoding rate was used, then memory would be increased, 256MB, 512MB, or 1G.

As for the price, the storage chip developed by Yuzhou Technology itself, OEM in China, even if the yield rate was a bit poor and the cost was a bit high, how high could it be?

And Sehan was different. Storage chips needed to be purchased, and the price would naturally be very high, and the cost naturally couldn't come down, so it couldn't compare with Yuzhou Technology.

Liu Qingjun lowered his head, pondering Zhou Andong's words, the more he pondered, the more excited he became, and then looked up at Zhou Andong.

"Chairman, if we really make MP3, then whether it's CD or MD, as well as Sony's cassette player portable, will be trampled under our feet. And our Yuzhou Technology will become a truly world-class high-tech electronics enterprise."

"It will!"

Zhou Andong really had confidence. Of course, this confidence was based on the situation that MP3 could be made and Sony Records could be successfully acquired.

Arriving at Yuzhou Technology, Zhou Andong and Liu Qingjun went directly to the research institute to find the old director and several people in charge for a meeting.

It was mainly about the development of MP3. This meeting lasted until one o'clock in the afternoon. They didn't even have time to eat, but the old director and the others were still in high spirits, with high emotions, discussing the technical details of MP3 intensely.

Zhou Andong only knew the various functions of MP3, but knew nothing about its specific working principles, underlying systems, hardware architecture, and chip solutions.

However, he gave a general direction so that research and development would not take detours. Moreover, MP3 and VCD had certain commonalities in audio output, storage reading, and decoding, and these commonalities would provide convenience for research and development work.

Zhou Andong checked the time, gave a few more instructions to the old director, then exited the research institute, and came to Xurishi, which was not far away.

Old Man Man was in the laboratory, and the research and development of Oriental Drink had entered the final stage.

After all, there was the formula of Red Bull, and the research and development of Oriental Drink was not a difficult thing.

"Chairman!"

Zhou Andong came to the laboratory, and a technician saw him first and greeted him.

"Chairman!"

"Chairman!"

"Chairman!"

"……"

Others greeted him one after another.

"Chairman, you came just in time."

Old Man Man handed a cup of freshly prepared drink to Zhou Andong.

"Taste it, how is it."

Zhou Andong took it and took a sip, then tasted it carefully, and then took another sip.

"I think it's not much different from Red Bull."

Man Hongshan laughed: "To avoid trouble in the future, we have improved the formula of Red Bull. The function is no different, the taste is about the same, and it can be listed in August."

Zhou Andong nodded: "Let's go, call the cadres at the middle level and above to have a meeting." ===== CHAPTER 2031 =====