Chapter 2031: Adjustment and Optimization

The spacious and bright large conference room of Xurishi was full, and everyone's face was full of doubts, discussing spiritedly.

Just ten minutes ago, they received a meeting notice from the Chairman's office, and all cadres at the middle level and above were to attend.

Such a hasty meeting arrangement made everyone confused, and they speculated about what major event had happened.

Since Xurishi split and became independent and established a group company, a series of changes followed one after another. First was preparing for listing, then it was subscribing for shares.

And in this process, due to the winery's successful case in advance, both ordinary employees and management showed great enthusiasm for subscribing for shares.

In order to raise funds to buy shares, everyone tried every means, even not hesitating to sell houses and land.

Some time ago, the group's listing had an accident. Ordinary employees didn't know, but as management, how could they not know?

It could be said that during those few days, they had been on pins and needles.

Because they had taken out all their belongings to buy stocks, and many even owed huge debts.

If it weren't for the fact that the performance had been steadily rising and hadn't affected the sales of beverages, they estimated they wouldn't have been able to sleep.

So, their hearts suddenly became uneasy again, suspecting that something had happened.

But when Zhou Andong and Man Hongshan stepped into the conference room together, everyone suddenly realized—the big boss was back, and they suppressed the uneasiness in their hearts one by one.

Then, they saw the smiles on the faces of Zhou Andong and Man Hongshan, and their hearts were completely relieved.

The big boss suddenly came, called so many people to have a meeting, and laughed so happily, it must be a good thing.

In an instant, the originally tense atmosphere became warm, and the eyes of everyone flashed with excitement, and also carried worship.

Zhou Andong acquired 13.6% of Sony's shares and became Sony's fourth-largest shareholder. Since yesterday, it wasn't just the group, the whole Jiangzhou had been discussing it.

Just before the meeting, they were still talking about this matter. It was true, from the bottom of their hearts, they produced worship for Zhou Andong.

Acquiring Sony's shares and becoming Sony's fourth-largest shareholder could simply be described as a miracle.

Zhou Andong and Man Hongshan sat down and scanned the room with a smile: "Calling everyone to have this meeting today is mainly to talk to everyone about the group's future development."

The conference room was very quiet, and everyone looked at Zhou Andong with eager eyes.

"Some time ago, Xurishi's listing had some problems. Everyone should know about this. Now it has been completely solved, so I won't say much."

Man Hongshan handed Zhou Andong a cigarette and took out matches to light it for him.

Zhou Andong took a puff of the cigarette and then continued: "For a company about to go public, the products are only iced black tea, Very Cola, and the newly launched Red Bull. This is obviously not okay, not diversified enough.

In order to improve market competitiveness, it is necessary to increase product research and development innovation, quickly build a product matrix, and develop more new drinks.

For example, green tea, milk tea, Sprite, Oriental Drink, and dairy drinks, etc., these are all key development directions for the future."

"Chairman!" Man Hongshan asked: "Is milk tea the kind that Tibetan and Inner Mongolian herdsmen drink? And dairy drinks, can you explain in detail?"

Zhou Andong had already briefly communicated with Man Hongshan about this matter on the way to the conference room, but didn't say it in detail.

Zhou Andong nodded: "Let me talk about green tea first. Compared with black tea, it has a full, cool, and refreshing taste. If it is developed into a tea drink, it will definitely be welcomed by consumers.

In addition, there are scented tea, white tea, etc. We can completely develop a series of tea drinks. As for milk tea, after all, we are making drinks, and the target consumer group is still young people.

So, the production of milk tea must also be diverse in taste, such as banana milk tea, coconut milk tea, yellow peach milk tea, which is adding fruit juice and fruit pulp inside..."

Zhou Andong introduced in detail: "What I want to emphasize is dairy drinks. The target consumer group is children, so when researching and developing, the first thing to pay attention to is nutritional balance. It can't be said that adding some sugar and adding some water to the milk is enough."

When talking about this, the expression on Zhou Andong's face was very serious. The people below also couldn't help but raise their spirits, and their expressions became solemn.

Zhou Andong also emphasized to Man Hongshan that dairy drinks could not be sloppy, and he had already thought of the name, just call it Nutri-Express.

"Fresh and refreshing green tea, mellow milk tea, refreshing and stimulating Sprite, Oriental Drink with unique flavor, and Nutri-Express rich in nutrition, etc.

These drinks have their own characteristics and advantages, and are also important development directions for the future market. Based on black tea, the audience of green tea is also huge. Over time, it will quickly win the favor of consumers.

And milk tea, with its unique taste and fashion sense, has become the object of enthusiastic pursuit by the younger generation. Sprite, as a widely popular carbonated drink, has a wider consumer group, and everyone, men, women, old, and young, likes it.

In addition, functional drinks like Oriental Drink are more suitable for specific groups of people who need to refresh their minds or replenish energy. Finally, add Nutri-Express, which meets the needs of different age groups and different consumer groups..."

The eyes of everyone looking at Zhou Andong became eager. They seemed to see the future, whether it was a large shopping mall or a small grocery store shelf, all filled with Xurishi drinks.

Whether men, women, old, or young, whether watching TV at home or shopping, what they held in their hands were also Xurishi drinks.

Looking at the excited expressions of everyone, a smile appeared on the corner of Zhou Andong's mouth.

"In addition, in order for Xurishi to successfully go public in Xiangjiang, we acquired Jin Fu Tang in Xiangjiang. It is a food company with a century of history, and it has many well-known old brands under its umbrella.

Such as Kumquat Drink, Xinkoufu Juice Series, Hehuang Canned Food, etc., we also have to introduce these brand drinks to the domestic market as soon as possible and repackage them for listing.

In this way, not only can we greatly expand Xurishi's product line, but it will also help to further enhance the company's image and popularity.

At the same time, we must accelerate the integration of Jin Fu Tang's production technology and sales channels so that Xurishi's products can enter the Southeast Asian market as soon as possible."

Zhou Andong took a final puff of his cigarette, then pressed the cigarette butt into the ashtray, and then picked up his teacup and took a sip of water.

"In order to further enhance the company's competitiveness and influence, adjustments and optimizations will be made to the group's specific operating model and management structure. Product Strategy Department, Channel Strategy Department, Brand Strategy Department have been established...

Finally, I hope everyone can maintain a spirit of unity and cooperation and jointly promote the development of the company." ===== CHAPTER 2032 =====