Chapter 720

Jianlibao Headquarters, Li Laoban frowned; Pepsi's prize-based sales also put considerable pressure on him.

Tonight, the documentary "Dream Builder Jianlibao: Light", which they collaborated on with the provincial station, is being broadcast.

This was originally their trump card for winning by surprise, but facing Pepsi's prize-based sales strategy, he had no confidence at all.

"General Li Laoban!" A middle-aged man walked in, "Director Lian Xiang has held a press conference."

"?" Li Laoban looked at the middle-aged man.

The middle-aged man placed a newspaper he was holding in front of Li Laoban: "This is this evening's paper."

Li Laoban looked down and saw the big headline on it: "Who Can Create Director Lian Xiang, China!"

"Director Lian Xiang is a national enterprise; protecting national brands starts with Director Lian Xiang. Keep the mission in mind, strive to dedicate ourselves to the development of the nation and the country. Never forget the original intention, serve the country through industry..."

This article was rambling and had about two thousand words. Li Laoban smiled after reading it: "Zhou Andong is waving the banner of protecting national brands to stir up trouble. Except for us, only those liquor companies have jumped in to ride the wave of popularity.

It's been so long, and Director Lian Xiang has suddenly jumped in; their ambition must be quite large."

The middle-aged man nodded: "With him jumping in, other companies will probably jump in too."

"Whether they jump in or not has nothing to do with us; just watch the fun."

Li Laoban tapped the table, "What I'm worried about is Pepsi; their prize-based sales are too hot. Whether our documentary can win by surprise is hard to say."

The middle-aged man was quite confident: "I think Pepsi's prize-based sales can definitely stimulate consumption, but our documentary is doing real charity, so there will definitely be many consumers who support us."

"I hope so!" Li Laoban sighed; in short, his confidence at this moment was a bit lacking.

………………

Director Lian Xiang's stance immediately caused a heated discussion, but what was unexpected was that Zhou Andong's article, "The Tragedy of National Brands", was brought out again.

Zhou Andong's various speeches and interviews, whether in newspapers or on television, were another bombardment. Iced Black Tea and Very Cola, including Jiang Jiang Xiaobai's sales, were climbing up, which was something no one expected.

"Pop!"

The name Zhou Andong was filled with newspapers and television, making Director Lian Director Lian Xiangzhi very angry. He threw the teacup in his hand fiercely, smashing it against the wall into pieces.

He was just using Zhou Andong's line of thinking to promote Director Lian Xiang, so that the common people could remember Director Lian Xiang as a national brand. Who could have thought that Zhou Andong, who had already cooled down, would become hot again because of his involvement? How could he not be angry?

What made him even angrier was that home appliance companies like Changhong, Haier, TCL, Konka, and Hisense also held press conferences one after another, shouting to make their own brands and national products.

Immediately after, this fire burned to car companies, daily chemical companies, and others, making the public a bit dazzled. Of course, the effect was also very good, because for many brands, the common people really didn't know them, and through this publicity, the brand names were finally established.

………………

Sanmiao City, Zhao Zhao Dongyu is an elementary school teacher. When he just graduated, he went to the Northwest mountainous area to teach for two years.

For the first half year, he really couldn't hold on; life in the mountains was too bitter.

But looking at the children wearing ragged clothes, shoes with toes exposed, and eyes full of thirst for knowledge, he gritted his teeth and persisted.

When he left, the children ran crying, chasing the tricycle he was riding.

The heart-wrenching cries broke Zhao Zhao Dongyu's heart, and tears fell down in torrents.

Watching the children fall down, then climb back up and continue chasing, he really wanted to let the driver stop; he didn't want to leave.

But his life didn't just consist of these children; he had parents and a girlfriend, and he would get married after returning this time.

In the end, he still left. After returning to the city, he continued to be a teacher, married his girlfriend, and later had children.

But he hadn't forgotten those children in the mountains; every year he would go over to see them and buy some school supplies and clothes within his means.

"Dad!" An eleven or twelve-year-old boy walked in with a basketball, "Where's my mom?"

Zhao Zhao Dongyu was looking down at the newspaper. Hearing his son's words, he said irritably: "You ask about your mom as soon as you come in? Say it again!"

Zhao Zhao Xiaozhou was a bit confused: "Where's my mom? Dad!"

Zhao Zhao Dongyu sighed: "I don't know!"

"If you don't know, why did you make me say it twice." Zhao Zhao Xiaozhou was very dissatisfied, put the basketball aside, and walked over to turn on the TV.

"Huh?"

Zhao Zhao Xiaozhou stared at the TV and let out a 'huh', then shouted excitedly: "Dad, Dad, Dad, look quickly, is this the place where you used to teach?"

Zhao Zhao Dongyu looked up and was stunned when he saw the TV screen. It took a while before he confirmed: "It really is. Look, isn't that the old principal? When I took you there last year, you saw him too."

Zhao Zhao Xiaozhou said excitedly: "It seems they are going to build a teaching building."

Zhao Zhao Dongyu nodded: "It's donated by Jianlibao."

Zhao Zhao Xiaozhou turned and walked toward the door. Zhao Zhao Dongyu asked: "You just got back, where are you going again?"

Zhao Zhao Xiaozhou waved his hand: "I'm going to buy Jianlibao. They donated a teaching building, so I want to make a contribution too."

The documentary "Dream Builder Jianlibao: Light", after two days of fermentation, showed its power.

Jianlibao's sales rose significantly. Although it wasn't like Pepsi, where sales skyrocketed, the upward trend was very steady.

June 1, 1993, the twelfth day of the fourth lunar month, Tuesday!

At 1:50 PM, Zhou Andong and his group boarded the flight to the UK.

In the evening, Li Laoban was eating dinner at home and turned on the TV. Today was the last day of the documentary, and Jianlibao's sales had increased by seventy percent in these few short days.

It can be said that in these few days, Li Laoban's mood was quite good. He, who rarely drank, had just had a glass.

There were still twenty minutes before it started. His wife was cleaning up the dishes, and his daughter, which was rare, was also helping.

Li Laoban sat on the sofa, looked at his daughter, and said with a smile: "You are always one who won't get up early without profit. Being so diligent today, is there something you need to ask your mom for?"

His daughter rolled her eyes: "I feel bad for my mom, can't I help her do some work?"

"Exactly!" His wife helped the daughter speak, "You think everyone is like you, showing diligence when there's something to ask for, and hiding far away when there's nothing."

"Don't you know what your daughter is like?" Li Laoban was retorted by his wife and could only shake his head helplessly, then looked at his daughter and smiled, "I'll wait and see how long you can hold out."

At this moment, an advertisement appeared on the TV screen. Li Laoban's eyes suddenly widened so much that his eyeballs bulged out of their sockets.

"Holy shit, Zhou Andong?"