Chapter 721

"What's wrong?" Tan Mei, the wife of Li Laoban, shook the water droplets off her hands and ran out of the kitchen.

"What happened to Zhou Andong?"

Their daughter, Li Qiang, also ran over, plopped down on the sofa, crossed her long legs, picked up an apple from the coffee table, and took a crunchy bite.

Li Laoban didn't know yet that his "little cotton-padded jacket" was a bit leaky—she was a fan of Zhou Andong. This girl also knew that her father and Zhou Andong were competitors, so she had never shown it at home.

But since Zhou Andong was on TV, she had to watch, and she even had to curse Zhou Andong a few times in front of her father.

On the television, Zhou Andong was wearing a gray casual outfit with a white shirt underneath, his sleeves rolled up to reveal white cuffs.

It was hard to tell if it was the clothes or the high quality of the filming, but Zhou Andong on screen looked very clean, his posture was upright, and he even had a touch of handsomeness.

"So handsome!" Li Qiang couldn't help but mutter.

Li Laoban was staring intently at the TV and didn't hear Li Qiang's words, but Tan Mei caught a sound and gave her daughter a thoughtful look.

Zhou Andong was holding a bottle of Very Cola with Houhai as the background. Immediately, the camera cut away to show many people—men, women, old, young, and elites from all walks of life.

Some were questioning and cursing, others were mocking and laughing, and at this moment, a voice-over began.

"Young man, you must understand the rules when doing things."

"You're just lucky; don't get too complacent."

"..."

Zhou Andong appeared on screen again: "You only smell my perfume, but you don't see my sweat. You have your rules, I have my choices."

"You deny my present, I decide my future. You mock me for having nothing and not being worthy of love; I pity you for always waiting. You can look down on our youth, but we will prove whose era this is."

"Dreams are a journey destined to be lonely. There will inevitably be questioning and mockery on the road, but so what? Even if covered in bruises, one must live beautifully."

Li Laoban didn't blink, his expression becoming very serious.

Tan Mei watched the TV, but her mind was entirely on her daughter, stealing glances at her from time to time.

Li Qiang was radiant, her eyes bright, and her fair face was tinged with a faint red glow.

On screen, Zhou Andong raised the Very Cola in his hand: "I am Zhou Andong, and I endorse myself."

The commercial ended, and the family sat there, each lost in their own thoughts, no one speaking.

………………

Jiang Yuyue was very busy now, but since graduation was imminent, she and Ma Xiaotong put aside all their work and returned to school.

One reason was that Jiang Yuyue had to attend the graduation party on the 15th, and the other was to have a good time with her roommates for a few days.

After graduation, everyone would go their separate ways, and it was unknown if there would ever be a chance to meet again.

Even for those staying in the capital, once they started working, they would all have new circles.

Their feelings might not fade, but with their own circles and careers, the chances of meeting would certainly be very slim.

In the Beijing Normal University cafeteria, Jiang Yuyue, Ma Xiaotong, and six other roommates had just finished eating when the city TV station played Zhou Andong's commercial.

The entire cafeteria was so quiet you could hear a pin drop; everyone who heard the ad copy suddenly got goosebumps.

This ad copy was launched by Jumei Youpin in 2012, causing a huge sensation at the time and becoming a milestone in the industry.

It was widely reposted online, and social platforms like Tieba, Weibo, and Tianya sparked a craze for imitation.

At this moment, with this commercial appearing early—especially in an era where literary trends were at their peak and "literary youths" were everywhere—the effect it caused was certainly even more sensational than it would be nine years later.

With a loud bang, after the silence, the cafeteria exploded.

"Damn, a commercial got my blood boiling."

"If I get a cerebral thrombosis, I'm definitely going to make Zhou Andong pay."

"This commercial is too awesome. From now on, Zhou Andong is my idol for life."

"Who wrote this ad copy? It's really awesome."

"I endorse myself—damn, Zhou Andong is too fucking domineering."

"You can look down on our youth, but we will prove whose era this is. It made my blood boil. I'm graduating soon, and I must let everyone know that this is the era of us young people."

"Right, I have my own choices; screw the damn rules."

"..."

Zhou Andong's popularity among students was too high. The same scene was playing out in other schools, even spreading to high schools and middle schools.

Liu Rui, Guan Li, and the other roommates were also flushed with excitement.

Watching the students falling into a frenzy over Zhou Andong, a proud smile appeared on Jiang Yuyue's face.

In just one night, "I endorse myself"—an ad so full of rebellion, challenging rules, and domineering—swept across the land of China.

Zhou Andong's name once again filled everyone's ears. Whether you liked it or not, no matter where you went, the name Zhou Andong would appear around you like a ghost that wouldn't dissipate.

………………

In Jiangzhou, at the winery's factory headquarters, Man Hongshan and Du Chunlai knocked on the door of Wu Huilin's office with beaming faces.

"General Manager Wu!"

Man Hongshan couldn't help but laugh first: "Chairman Zhou's commercial is too good. Even an old man like me feels his blood surging."

A smile also hung on Du Chunlai's face: "Everything is ready. When should we promote our prize-winning sales?"

Wu Huilin was also in a very good mood: "When do you think is best?"

Man Hongshan said excitedly: "In these next two days, taking advantage of the heat from Chairman Zhou's commercial, the effect will certainly be very good."

Wu Huilin thought for a moment: "That's fine. When can the first batch of prize-winning cola hit the market?"

"It can hit the market on the 10th." Man Hongshan was full of confidence. "Pepsi will definitely not be our match."

Wu Huilin nodded: "Fine, you handle it."

Man Hongshan turned and left: "I'll contact the major media right now."

………………

At Pepsi's China headquarters, Vicky sat on her office chair with a serious expression. Sitting on the sofa opposite her were Sarah and a middle-aged man.

"Zhou Andong's commercial effect is very good; it might have a certain impact on our sales volume."

The middle-aged man's expression was very serious, and he felt a bit helpless inside. Prize-winning sales were a plan he had proposed, originally intended to be a lucky draw once a month or once a quarter.

But it met with opposition from everyone because such a lucky draw model was too frequent. Whether it was the prizes or the investment in every link, it increased exponentially, and it wasn't necessary.

The middle-aged man argued his case, but he was a lone voice. Most importantly, he was Chinese. He proposed the plan, but the specific planning and implementation were not up to him.

In the end, he could only sigh. But there was also a glimmer of luck in his heart: Xurisheng and Coca-Cola might not follow suit with prize-winning sales, and even if they did, they might not necessarily see the drawbacks that existed within it.