Chapter 722

Sarah said with great confidence: "This commercial is indeed very good and fits the tastes of young people in China today, but our prizes are the most practical."

"I think the commercial will indeed bring us a little trouble, but it won't be too big. Once the heat of the commercial dies down, consumers will definitely come back to drink our Pepsi, because Pepsi will bring them grand prizes."

The middle-aged man wanted to say something but stopped, and in the end, he thought better of it and didn't say it.

Vicky's serious expression didn't soften; she believed in Sarah's judgment. If Very Cola had no other promotional means, relying solely on the commercial wouldn't be enough to retain consumers.

After all, they were both colas, and Pepsi was an international giant and a world brand. The prices were the same, and drinking Pepsi offered a chance to win a grand prize. As long as they weren't fools, they knew how to choose.

But she had always had a premonition that this commercial was just the beginning, and Very would definitely have more moves that would bring her big trouble.

"I feel that this commercial is just a commercial; Very will definitely have big moves."

Only then did the middle-aged man say: "Very is very likely to imitate us and engage in prize-winning sales."

Vicky's eyes narrowed, and the expression on her face became even more serious.

It wasn't that she hadn't thought about this problem, but she just thought about it and couldn't stop it at all.

She could only pray that Very or Coca-Cola wouldn't pursue too closely; otherwise, their early-mover advantage wouldn't be obvious.

"You continue to pay attention to Very. As soon as there is any move, notify me immediately."

………………

At Coca-Cola's China headquarters, in the conference room, a thick stack of newspapers was placed in front of Jiang Yuping, and her eyes were filled with the "I endorse myself" commercial.

Kyle looked at Jiang Yuping, who was silent and didn't look very good, and asked with concern.

"Jiang, are you okay?"

Jiang Yuping came back to her senses and shook her head slightly: "I'm fine!"

The young man sitting opposite said: "This commercial's lethality to young people is too great. Driven by this commercial, Very Cola's sales will certainly usher in high-speed growth."

The conference room fell silent again. After a long while, Jiang Yuping said: "Ignore him. General Manager Zhao has received support from headquarters and agreed to lower prices. Also, the marketing budget has been increased by five million US dollars. Does everyone have any thoughts? Speak up."

A middle-aged man said: "After lowering prices, we must also engage in prize-winning sales. The grade of the prizes must exceed Pepsi's."

"I agree!" A foreigner nodded. "Pepsi's prize-winning sales effect is very good; we must follow up."

Jiang Yuping looked at the young man: "What day is General Manager Zhao's flight booked for?"

The young man said: "The 5th!"

Jiang Yuping thought for a moment: "Everyone, get the plan out first. We'll discuss it when General Manager Zhao returns."

"OK!" Everyone got up and left.

……………

United States, Atlanta, Coca-Cola headquarters!

Zhao Hongxing walked out of the headquarters gate in high spirits, then raised his head, squinted his eyes slightly, looked at the sun in the sky, and a smile appeared on his face.

These damn golden-haired dogs—he didn't know how much he had to talk, laying out data point by point in front of them, before they realized Coca-Cola's crisis in China.

Yesterday, they promised to increase the marketing budget by five million US dollars, but he still felt it was too little. He ran over again today and finally dug another two million US dollars out of their pockets.

"Zhou Andong, don't you want to fight a price war? Fine, I'll play with you. I want to see if you can afford to play."

"General Manager Zhao!" A Ford stopped beside Zhao Hongxing, and a middle-aged Chinese-American got out of the car and respectfully opened the rear door.

Zhao Hongxing lowered his head and got into the car: "Find a place to eat!"

"Okay!" The middle-aged man started the car and arrived at a very famous restaurant.

Just as he got out of the car, a yellow Lamborghini stopped beside them, and a young man of twenty-seven or twenty-eight, wearing a leather jacket and leather pants, got out of the car.

"Brother Zhao!"

Zhao Hongxing frowned when he saw the young man, but immediately thought of something. His frown smoothed out instantly, a smile appeared on his face, and he said very enthusiastically.

"Ziyi, long time no see."

Song Ziyi was very handsome, but this guy's eyes were a bit shifty, and he looked a bit devious.

"I've contacted you. I heard you returned to the country. When did you come back?"

This guy was even more enthusiastic, putting an arm around Zhao Hongxing's shoulder: "Let's go, let's go, my treat."

Zhao Hongxing frowned again and unobtrusively broke free from Song Ziyi's arm around his shoulder.

"Ziyi, how are things now? I heard your family business ran into some problems?"

Song Ziyi's footsteps paused, but the smile on his face didn't diminish: "Small problems. Treating you to a meal is still no problem."

A mocking smile curled the corner of Zhao Hongxing's mouth, but he didn't expose him.

The two entered the restaurant, found a seat, and sat down. A waiter came over to take their order.

"Brother Zhao, what would you like to eat?"

Zhao Hongxing shrugged: "You order. Anything is fine for me."

"Let's have these, and bring us a bottle of red wine." Song Ziyi finished ordering, handed the menu to the waiter, and looked at Zhao Hongxing: "Brother Zhao, how is China now? I heard they are engaging in some reform and opening up over there, and there is gold everywhere?"

Zhao Hongxing nodded: "It is indeed gold everywhere, but it's not that easy to make money. After all, it's different from here. If you want to do business, besides capital, you also need connections. To be more precise, over there, capital is not the most important thing; connections are."

Song Ziyi's eyes flashed: "Our family also plans to go back to invest. I wonder if Brother Zhao can help out and introduce some connections. I definitely won't treat you badly, brother."

Zhao Hongxing didn't answer him but asked: "How are things with that little princess from the city councilor's family? I heard you're getting married. You must notify me when the time comes."

The expression on Song Ziyi's face suddenly became a bit unnatural: "We broke up!"

"Oh?" A smile flashed in Zhao Hongxing's eyes: "Weren't you two very close? Why did you suddenly break up?"

At this moment, the waiter brought the wine, relieving Song Ziyi's embarrassment. "Come, Brother Zhao, let's have a drink first."

Song Ziyi got up and poured wine for Zhao Hongxing.

"Brother Zhao, come, let's have a toast first."

Zhao Hongxing raised his glass and clinked it with Song Ziyi's.

"Sigh!" After finishing his drink, Song Ziyi put down his glass and sighed.

"Brother Zhao, to tell you the truth, I had a falling out with my family. I definitely can't stay here anymore, so I'm preparing to go over there to see what business I can do."

Zhao Hongxing lowered his head and fiddled with his wine glass, the smile on his face growing thicker.

Zhou Andong, I heard your sister is very beautiful. If I introduce a boyfriend to her, you should be very satisfied.

When Zhao Hongxing raised his head again, the expression on his face became a bit serious.

"Are you really going back?"

"Yes!" Song Ziyi nodded. "If things develop well, I might not come back again."