Chapter 103: Stealing the Home

Every word Su Bile said was like a heavy hammer, smashing into Frankel's heart, making him break out in cold sweat.

In this contest between Ximen and Shenzhou, no matter how outsiders saw it, in Su Bile's eyes, not defeating Shenzhou in a crushing manner was already a failure.

By now, this war could even be called a messy battle, not only making Su Bile lose face, but Ximen' stock price had also been affected, making the outside world begin to doubt what level Ximen' strength really was.

"President Su Bile, I..."

Frankel wanted to argue, but Su Bile raised his head and glanced at him, like a sword, piercing his psychological defense, making the reasons he originally wanted to pull out impossible to pull out anymore.

"We still have a chance. This time Shenzhou is just malicious competition, plus they were lucky to find an endorser like Ronaldo, and they bundled the phone with electronic pets for sale, only then did they get the current sales volume!"

"Now as long as Ximen reduces prices, Shenzhou must also follow suit and reduce prices. Their previous sales strategy will all fail. We still have a chance!"

Frankel gritted his teeth and said. He felt that if he didn't fight hard, today would be his last day working at Ximen. With Su Bile's character, he would definitely sweep him out the door.

Listening to Frankel's words, Su Bile fell into deep thought for a time. In fact, whether to kick Frankel away or not, Su Bile didn't care that much. The key was who would clean up the mess left behind if he left? It was impossible for him, this Ximen president, to take the blame himself, right?!

The digital cordless phone business wasn't Ximen' most important business, but Su Bile didn't want it to fail just like that. From the beginning to now, Ximen had also invested quite a few resources and funds in this project. More importantly, if this project failed, it would affect Ximen' stock price and Su Bile's prestige within Ximen. This was the most fatal thing.

"Last chance, Frankel. I will apply to the board of directors to give you one more chance. Don't disappoint me again, understand?!"

Su Bile said in a somewhat severe tone, almost explicitly telling Frankel that this was his last chance. If he couldn't grasp this chance and still couldn't let Ximen occupy the upper hand, then he would really have to roll out!

In the media, there were overwhelming reports of Shenzhou's daily sales breaking 100,000 units. Ximen, on the other hand, didn't have much media attention, as if it had already been settled that Ximen had lost to Shenzhou this time.

"Notify all sales channel stores, Ximen digital cordless phones are all reduced by 15 USD for sale!"

Frankel, who came out of Su Bile's office, immediately called all the supervisors of the Ximen phone department over.

Being forced to start a price war, Frankel felt that Shenzhou was already enough to be called a strong opponent. But Frankel believed that the person who won in the end would definitely still be Ximen. As long as Shenzhou and Ximen were pulled to the same price level, without high sales commissions, Frankel believed Ximen' sales would definitely exceed Shenzhou's!

After defeating Shenzhou in Europe, Frankel would push Ximen phones to the mainland. Only in the mainland market, defeating Shenzhou again, did he feel he could wash away his shame.

"What if Shenzhou also follows suit and reduces prices?!" The supervisor of Ximen' phone marketing department asked Frankel.

"Then reduce again!"

Frankel waved his hand. "No matter how much Shenzhou phones reduce prices, Ximen phones must be 1 USD cheaper than their selling price. I have already talked to President Su Bile that we can temporarily reduce or give up part of the profits, but we must defeat Shenzhou, drive it out of Europe, and let Shenzhou and all other companies that want to provoke Ximen know whose Europe it really is!"

Frankel was prepared to fight to the death. The selling price of all Ximen retail stores in Germany was reduced from 150 USD to 135 USD!

"Ximen phones, all-line price reduction, smoke of digital cordless phones rises again!"

The English Financial Times suddenly broke the news, instantly attracting the attention of countless European media, and then the news spread like wind, reported by a host of media in America and Asia.

"To compete with Shenzhou phones, Ximen took the lead in reducing prices, with a price reduction of 10%. This is the first time a Western company has taken the lead in using price reduction promotion strategies when competing with Asian companies!"

Phoenix TV in Hong Kong, which had a reporter team in Europe, took the lead in reporting.

When seeing Ximen, forced into a corner, starting to take the lead in fighting a price war, it drew an uproar from the Hong Kong audience. In the past, it was always Hong Kong companies competing with Western companies, engaging in price reductions to protect the market. Now it was actually the other way around, with Ximen taking the lead in fighting a price war, making people feel like they had lived long enough to see everything.

The impact of this news on the "fan kings," "TV kings," and other kings of various industries in Hong Kong was far more shocking than when Li Dongling High-Tech won the Microsoft lawsuit last time. Before this, no company in Hong Kong had been able to force a Western giant company into a corner like Shenzhou, and even had a posture of being driven to desperation.

And when mainland media began reporting that Ximen was going to fight a price war with Shenzhou, it made the already noisy public opinion even more boiling.

However, regarding Ximen' price reduction, there were also many people who were worried about whether it would make the little advantage Shenzhou had finally established vanish.

After all, Ximen' strength was far beyond Shenzhou's parent company, Li Dongling High-Tech. Even those who were most optimistic about Shenzhou knew this was a fact. If Ximen really disregarded everything and fought a price war, just throwing money to consume Shenzhou, it is estimated that Shenzhou would also be dragged down by Ximen. This kind of hard power gap could not be easily bridged.

"Shenzhou has awakened a beast, and now it must accept the hunting moment of this hungry beast!"

A report by BBC reporter Pan En, who had asked Li Li Dongling questions during the joint interview, was also reprinted and reported by domestic, Hong Kong, and Southeast Asian media at this time.

"Shenzhou does indeed occupy some advantages, but including Shenzhou and countless companies in the mainland, they have never seen what a terrible opponent a furious Ximen is. In the past, countless opponents have tried to challenge it, but now, Ximen still exists, and those opponents have disappeared!"

"Shenzhou has awakened a beast. The game time is almost over. Shenzhou somewhat exceeded my expectations, but unfortunately, it chose the wrong opponent. I hope someone will still remember this brand and the existence of this company in the future!"

Pan En wrote this report in a tone that had seen through everything. During this period, the overwhelming reports about Shenzhou in the mainland, Hong Kong, and Southeast Asia made him feel disgusted. It was just a company that had luckily taken advantage of something, but it was blown up to the heavens.

Now Ximen was going to get serious. Pan En, who grew up in Europe, believed that with Ximen' strength, it would definitely be able to defeat Shenzhou. He was just predicting the result now, and facts would prove everything he said.

This report by Pan En was also reprinted and reported by many media outlets. Those who saw it couldn't help but worry about Shenzhou again. During this period, the news related to Shenzhou had been full of twists and turns. Yesterday, when reading the reports, Shenzhou was blown up to the sky, and today, looking at it again, it seemed to be hopeless. All kinds of true and false news were about to make the onlookers dizzy!

"How much did Shenzhou reduce prices?!"

In the Ximen phone business department, Frankel had asked the marketing department supervisor for the umpteenth time.

But the answer obtained was still the same: "Shenzhou has not reduced prices, still selling at the original price!"

"No price reduction, how is this possible?"

Frankel frowned. He had swung a heavy punch, just waiting for Shenzhou phones to throw a punch, but it felt like hitting cotton, making him feel uncomfortable all over.

"Is the news accurate? What about the markets in England, Italy, France, the Netherlands, Belgium, etc.? Shenzhou didn't reduce prices there either?!"

The answer obtained was still negative. Frankel paced back and forth in the office and finally couldn't help but say, "Reduce prices by another 5 USD tomorrow. I want to see how long Shenzhou can hold back from reducing prices. If it doesn't want the market, Ximen wants it!"

Frankel just didn't believe that Shenzhou could keep holding back from reducing prices. Just after the price reduction today, Ximen phone sales had already exploded, and sales had already exceeded yesterday's. Clearly, the price reduction was effective.

"Ximen daily sales broke 44,000 units. The price reduction strategy brought a significant increase in sales for Ximen!"

The next day, the Canalys data consulting firm announced the sales of digital cordless phones in Europe as usual. After the price reduction, Ximen' sales increased significantly, with sales increasing by 10,000 units in one day.

Frankel looked at the data bought back from the Canalys Data Consulting Company, which was not much different from the statistics on Ximen' side. However, he was not mainly looking at his own sales.

"Affected by Ximen' price reduction, Shenzhou phone sales fell by more than 3%, and daily sales fell below 100,000 units."

When he saw that Shenzhou phone sales had fallen, the corners of Frankel's mouth couldn't help but lift. Even if Ximen also earned less, seeing Shenzhou phone sales fall made him feel happier than earning money!

Frankel felt his strategy was not wrong. As long as they reduced prices a few more times, he didn't believe Shenzhou phones wouldn't follow suit and reduce prices.

After finishing reading Shenzhou phone sales, Frankel was just about to put down the information in his hand when he saw that there was actually information behind it. He opened it and the whole person froze like paraffin wax there.

"Coolpad phones land in Europe, first-day sales break 10,000 units!"

"The mass phone brand Simon Electrical Appliances, priced at 99 USD, has become the most popular phone product for users in many retail stores, with daily sales breaking 30,000 units!"

Seeing the two brands, Coolpad and Simon, Frankel felt his eyes go dark, and the information in his hand scattered and fell to the ground.

Sorry, I went to the hospital to accompany my family for vaccinations today, so the update is late.

(End of chapter) ===== CHAPTER 104 =====