Chapter 104: Pre-judging Your Pre-judgment

"Where did these two brands pop out from, and what is their relationship with Shenzhou?"

Dizzily climbing up from the ground, Franker's eyes were red. He grabbed the collar of the manager of Ximen' phone marketing department and shook him forcefully. When he saw these two brands, he already knew he was finished, but he just wasn't reconciled, or perhaps he was still holding onto a last glimmer of hope.

It wasn't just Franker; the host of Ximen phone supervisors were all a bit dazed and at a loss at this moment. How could they not think of what Franker could think of?

"Currently, I haven't seen any statement from these two brands, but the sales channels they are using are Shenzhou phone's sales channels, and it's Shenzhou's sales personnel promoting these two brands!" The marketing department manager said to Franker numbly.

"Manager Franker, should we reduce prices today?" A sales department supervisor walked in and asked Franker.

Franker glared at him fiercely, and then a look of despair appeared on his face. "Reduce!"

Ximen phones reduced prices by another 5 USD. Just five minutes later, Franker received the news that made him completely give up.

After Ximen reduced the price to 130 USD per unit, Shenzhou phones maintained the selling price of 150 USD. Coolpad immediately reduced the price to the same price as Ximen, staring at Ximen and refusing to let go, with a posture of being of the same brand value as Ximen!

As for Simon Electric, it reduced the price to 90 USD in one breath, double the price reduction of Ximen!

This wave of linkage made the various media outlets watching the show feast their eyes. It really felt like "it turns out it can be played like this."

"Ximen phones are finished!"

Chris Jones, president of the Kona Shi data consulting company, saw Coolpad staring at Ximen' pricing, while Simon Electric's pricing was always cheaper than Ximen', and made a judgment.

Chris Jones shook his head. He was truly interested in the manipulator and helmsman on the Shenzhou phone side now. In his eyes, Shenzhou almost manipulated Ximen, pre-judging all its pre-judgments. If Ximen didn't lose, it wouldn't make sense.

From the moment Ximen reduced prices, it was no longer benchmarking Shenzhou. The position of such a Ximen was very awkward.

It took the initiative to give up the high-end brand market and benchmarked against an "unknown" brand, Coolpad, and there was another brand that was cheaper than it. Regardless of whether Ximen reduced prices or increased prices now, it had fallen into a quagmire. The three brothers—Shenzhou, Coolpad, and Simon—staged a scene of fighting tigers, forcefully playing Ximen to death!

"Shenzhou phones have become the hegemon of the European digital cordless phone market. This is a classic textbook case that is enough to be recorded in business schools. Ximen has lost!"

The London Times made the same judgment as Chris Jones. "The Coolpad Electronics Company and Simon Electric that have newly appeared in the market both belong to the Shenzhou Phone Company."

"Coolpad and Simon's functions, compared to Shenzhou, although they lack functions like call rejection, number identification, time display, etc., they satisfy the basic needs of cordless phones, respectively positioning themselves in the mid-end and mass affordable markets. In the future, Shenzhou will develop toward the high-end brand market. This war of digital cordless phones, the moment Ximen took the initiative to reduce prices, had already fallen behind the curtain!"

"The commanders of this war between Shenzhou and Ximen let us see that the two sides were not opponents of the same level at all. Franker should be mainly responsible for this failure of Ximen, but as Ximen president, does Su Bile really have no responsibility?!"

The host of other European media outlets also made the same judgment as the Times. This war between Shenzhou and Ximen, by this time, simply couldn't be watched anymore. Ximen' daily sales were 40,000-plus units, while Shenzhou, plus Coolpad and Simon, hit 140,000 units in daily sales. How could this be fought? Even if Napoleon came now, he would have to eat another defeat at Waterloo. This moment of collapse like a mountain wasn't something human power could reverse!

"Let Franker move his things away himself!"

At Ximen headquarters, Su Bile took off his glasses and said to an assistant on the side, exhausted. By this time, Su Bile still maintained his gentility, preserving the last bit of face for Franker, not directly kicking him out and throwing all his things out—that was already the greatest restraint he maintained.

"Let the deputy manager of the phone department take over the Ximen phone department!"

"Except for the German market, don't spend any more funds on advertising in other markets. Turn to the American market as soon as possible; that is the battlefield for Ximen' next battle!"

"Let the technical department develop a new generation of Ximen digital cordless phones as soon as possible, and also launch a new brand!"

A series of orders were issued from Su Bile's mouth. Su Bile, who had experienced big scenes, although he was also angry at Franker, could still maintain the style of a famous commander at this time, not messing up his own formation, but instead making the most suitable arrangements for the current Ximen phone department.

Franker was kicked away. Who sat in the Ximen phone department made little difference, as long as it wasn't Su Bile personally taking command.

Now Ximen had no advantage in Europe and couldn't see hope in the short term. Su Bile simply jumped out of Europe and prepared to take the lead in entering the American market and launch a new brand and a new generation of phones.

Su Bile believed that time was the best medicine. As long as they could stand firm in America and North America, Ximen phones would still have hope of killing their way back to Europe!

"Dongling High-Tech!"

Only Su Bile remained in the office. He leaned on the chair, squinting his eyes, his fingers tapping lightly on a document. On it was surprisingly the information of Dongling High-Tech.

"Know yourself and know your enemy, and you will never be defeated." Su Bile had read "The Art of War" by Sun Zi, which was praised by countless celebrities globally. He knew the key to intelligence. If he hadn't put Shenzhou and its parent company, Dongling High-Tech, in his eyes before, now he was vigilant about Dongling High-Tech.

He opened his eyes and looked at the information of Dongling High-Tech. Inside were photos of Li Dongling, Yao Luoying, Zhang Ao, and others. That photo of Li Dongling was taken at the entrance of the Manhattan Court in New York. Li Dongling, who had just won the lawsuit and received a huge settlement from Microsoft, was full of smiles and high-spirited. But Su Bile looked at Li Dongling's smile and felt it was blindingly dazzling.

Putting Dongling High-Tech's information aside, Su Bile felt that Ximen might have a chance to fight Dongling High-Tech again in the future. Next time, when encountering Dongling High-Tech, Su Bile would have to do it himself!

"Shenzhou series digital cordless phones hit a daily sales record of over 140,000 units in Europe, with global daily sales breaking 200,000 units and sales breaking 25.92 million USD, creating the best sales record in phone history!"

"Ximen phone department manager Franker formally resigned to take the blame!"

"Ximen President Su Bile declared that he would not give up the phone department, but admitted that the previous sales strategy had mistakes!"

"Including Harvard Business School, London Business School, and Booth School of Business, multiple business schools have successively declared that they will formally introduce the battle between Shenzhou and Ximen phones into the case library. A professor at London Business School declared that this is the most wonderful brand battle in recent years, and even a classic battle of the weak defeating the strong. London Business School intends to invite the person in charge of Shenzhou phones to give a speech at London Business School..."

Penn, in the BBC office in Hong Kong, saw the news transmitted from Europe and angrily tore the newspaper to shreds. Ximen had actually lost. He had just finished writing a manifesto for Ximen, declaring that the beast had awakened and was about to start hunting, but he didn't see the news of the beast tearing the prey, but saw the beast being beaten to death...

Penn really didn't know why Ximen was so constrained in the face of Shenzhou this time, losing so cleanly, completely failing to show the style of a giant crushing everything.

But no matter how angry Penn was, and no matter how much he cursed Ximen and Franker, he couldn't change the facts. Even Harvard Business School and London Business School had introduced this war into textbook cases. One could imagine how difficult it was for Ximen to turn the tables in Europe. It wasn't to say it was impossible, but the chance was truly slim. If it could really be done, it's estimated that Harvard Business School would have to write Ximen into the textbook again.

"Celebrate the offline of the one-millionth Shenzhou digital cordless phone!"

Zhong Lifei, editor-in-chief of "Football Club" magazine, was in a car passing by the entrance of the Dongling High-Tech Electronic Industrial Park and saw a banner hanging on the gate of Dongling High-Tech that hadn't been built yet.

Shenzhou phones, plus the sales of Coolpad and Simon, Shenzhou series phones currently had global sales breaking one million units, and total sales revenue breaking 130 million USD!

Zhong Lifei had come to Pingyang a long time ago, wanting to interview Li Dongling, but had never found an opportunity. At first, he was a bit anxious, but now he was numb, holding the posture of not leaving until he interviewed Li Dongling.

However, it was precisely because he had been in Pingyang for this period that Zhong Lifei saw a big show. It was the same in the football world. When Ronaldo got an 8 million USD endorsement, he was once mocked, but against the Eredivisie champion Ajax, he staged a hat-trick, letting everyone see his superstar potential.

But immediately following that was the news of Shenzhou's dismal sales in Europe, and Ronaldo was also disliked by various advertisers. But what Zhong Lifei didn't expect was that Shenzhou phones could still turn the tables. When Shenzhou sales overtook Ximen, Ronaldo also turned from an advertising poison into the football player with the highest commercial value in Europe.

Coupled with Ronaldo's explosive performance this year, the title "Alien" resounded through the football world. From the news Zhong Lifei got, several major sports shoe giant brands like Adidas, Nike, Puma, and Reebok were almost breaking their heads to snatch Ronaldo as an endorser, and the endorsement fee was rising again and again. Now there were rumors that Ronaldo's shoe endorsement fee might create a new record for the global sports industry.

In addition, a host of European giant clubs, including the Milan giants, Real Madrid, Barcelona, Bayern Munich, and other giants, all wanted to introduce Ronaldo.

What made Zhong Lifei wait in Pingyang for so many days, besides the fact that the Shenzhou phone and Ronaldo matters had too many reversals and were too attractive and topical, was that he also had his own thoughts. If "Football Club" magazine could bring Ronaldo to the mainland for activities through Shenzhou phone's parent company, Dongling High-Tech, what would happen? Zhong Lifei didn't dare to imagine that scene.

The car left the urban area, and the road became a bit bumpy. The place where Li Dongling and Zhong Lifei met today wasn't chosen at Dongling High-Tech headquarters, but outside the city.

(End of chapter) ===== CHAPTER 105 =====