Chapter 214: Racing
The Xiaolingtong mobile phone was about to go on sale in the country. For a time, Yang Yang Bohua and Song Luancheng were even more nervous than Li Dongling High-Tech.
The so-called "concern leads to chaos," both of them regarded PHS as a turning point in their official careers, so naturally, it was difficult for them to stay out of it.
Also nervous was ZTE. Base station equipment was the first step in ZTE's transformation from switches. The PHS base stations in the provincial capital, Pingyang, and Shangzhong were developed and built by ZTE. If the signal of the Xiaolingtong mobile phone was too poor after it went on sale tomorrow, the first one to be scolded would probably be ZTE.
"All base stations must be checked again!"
Hou Hou Weigui had been staring at the progress of base station laying in Hanxi during this period. At this moment, his voice was hoarse as he gave instructions to Yin Yin Yimin and a group of ZTE executives.
Tomorrow, although it was said to be a test run of PHS base stations, testing Xiaolingtong mobile phones in a certain range, so the number of machines sold would not be too many.
But that was what was said. Hou Hou Weigui was very clear that if sales were hot, the test run would become a formal operation. PHS base stations would be laid on a large scale in Hanxi, and even major cities in the country. Xiaolingtong mobile phones would also begin to go on sale in the country, and there might even be a scene where Xiaolingtong was selling machines in front, and communications equipment companies were laying PHS base stations behind...
The first battle was the decisive battle, and one battle decided the universe. Hou Hou Weigui knew the domestic situation too well. There was no such thing as trial and error. A product only existed in success and failure. There was no such thing as failing the first time and then slowly changing it. If the test run failed and the machines couldn't be sold, there would be no such product in the future!
As for what the Xiaolingtong would be like in the country, Hou Hou Weigui couldn't guess, but after this period of media coverage, even if Li Dongling High-Tech hadn't advertised the Xiaolingtong, the popularity of the Xiaolingtong mobile phone had already resounded throughout the country.
In Pingyang, Li Dongling High-Tech was also preparing for the sale of the Xiaolingtong in a tight and orderly manner.
A group of Li Dongling High-Tech executives came to Li Li Dongling's office. Ren Ren Yuefeng spoke first.
"Tomorrow, it is expected to put 3,000 machines on the market, with 1,000 machines each in the provincial capital, Pingyang, and Shangzhong. It is mainly used to test whether ZTE's PHS base stations are reliable. If ZTE's base stations don't work, we need to import them from Japan.
In addition, it is to see whether users are willing to accept the Xiaolingtong mobile phone. The selling price of 4,999 yuan is not expensive for users in Japan, but in the country, it is still several times the price of a pager, and it requires an ordinary full-time employee to save for eight or nine months of salary to buy one!"
Ren Ren Yuefeng said in a deep voice. Base station localization had not yet been fully understood in the country. Like GSM base stations, they were all supplied by Ericsson and Nokia. Coupled with GSM patents and technology, no matter which country used the GSM communication standard, they were paying money to Europe.
Li Li Dongling nodded noncommittally when he heard this, "Tell ZTE that no matter what, they must guarantee the signal of the Xiaolingtong mobile phone in the specified area tomorrow. No matter what method ZTE uses, they must guarantee the call quality. Whichever base station has a problem must be repaired or replaced at the fastest speed!
If there is a problem tomorrow, then in the future, no matter which city the Xiaolingtong is sold to, we will no longer bid for its base stations!"
The technology was given to ZTE. If they still poked a hornet's nest at the critical moment tomorrow, then Li Li Dongling couldn't be blamed for taking a heavy hand. He would definitely change to a communications equipment company, or directly entrust Huawei to engage in PHS base stations.
"How is the promotional advertisement for the Xiaolingtong mobile phone being filmed?!" Li Li Dongling asked. Li Dongling High-Tech had filmed two promotional films for the Xiaolingtong and equipped them with various dubbings, preparing to put them into overseas markets.
Zhang Ao, who was in charge of the market department, said at this time, "They have all been filmed. Starting tonight, they will be put into the CCTV channel and domestic provincial channels!"
"In addition, there is one more thing. Many old Li Dongling High-Tech distributors want to become agents for the Xiaolingtong!"
Li Dongling High-Tech had quite a few agents in the country. Among them, when the electronic pet machine was launched in the country, the agents from all walks of life were almost crazy about earning money. A large group of agents realized a doubling of their net worth by relying on electronic pet machines.
There were also Shenzhou phones and Feiyan mini radios, which were hot products in the country. Agents got the goods and didn't worry about selling them at all.
Now it was the turn of the Xiaolingtong mobile phone. This time it was obviously much more sensational than the previous few times. Domestic agents from all walks of life were naturally eager to move, wanting to get the agency rights for the Xiaolingtong in various provinces and cities.
Li Li Dongling remembered that in the past life, pagers and Xiaolingtong mobile phones were things that countless people loved and hated. Many people relied on them to realize their first pot of gold, and there were many people who went from being penniless to becoming millionaires and multi-millionaires overnight.
However, there were also many people who hoarded these two products and finally pitted themselves in. Many people hoarded them, hoping to make a big profit, but ended up hoarding them into "family heirlooms," losing their family fortune.
For example, in a certain TV series, the Gao brothers' first pot of gold was earned by acting as an agent for the Xiaolingtong. And their overturning was also because they hoarded hundreds of thousands of Xiaolingtong, but the 3G era arrived, and the Xiaolingtong couldn't be sold, so they finally had to take risks and began to play in the gray area, and finally played themselves to death.
"The Xiaolingtong mobile phone is currently sold by Telecom. When it is fully launched, it will be sold by agents.
In the early stage of the Xiaolingtong, it will be based on big cities, first sold in big cities like Yanqing, Shanghai, Yangcheng, and Pengcheng, and then enter other cities!"
Li Li Dongling said. The characteristics of PHS base stations determined that they were most suitable for densely populated big metropolitan areas. Once they reached sparsely populated towns, the PHS base station range was too small, and the signal would definitely be poor. Therefore, in the early stage, Li Li Dongling definitely let the Xiaolingtong be based on big cities and then slowly enter counties and towns.
In the evening, CCTV, Yanqing TV, Shanghai TV, Yangcheng TV, Guangdong TV, Hanxi Provincial TV, etc., all appeared with advertisements for the Xiaolingtong mobile phone.
The content of the advertisement was not complicated. The first Xiaolingtong mobile phone promotional film told the story of a young couple in a long-distance relationship who could only rely on phone calls to solve their lovesickness because they were separated.
But they contacted by pager. If they used a public phone to call, they needed to queue. In such a public place, the two couldn't say love words at all. If they talked for a long time, they would be urged by the people behind.
Then the male and female protagonists both gritted their teeth and bought a mobile phone. As a result, after talking for a few minutes, the phone was in arrears. At the end of the month, the male protagonist looked at the phone bill of 3,000 yuan and was tearful.
In the advertisement, it reached here, and the background music also used a desolate atmosphere. It seemed that the relationship between the two was about to have problems. At this time, the Xiaolingtong mobile phone began to appear. The man and woman chatted enthusiastically with the Xiaolingtong, and it seemed that they didn't need to worry about phone bills anymore.
Then at the end of the promotional film, the man and woman ended their long-distance relationship. When taking wedding photos, the two held a Xiaolingtong tightly in their hands. It seemed that the Xiaolingtong witnessed the love of this young couple, and then the background subtitles appeared: the Xiaolingtong monthly rent is only 25 yuan, receiving calls is free, and making calls is only two dimes per minute, from now on saying goodbye to the worry of phone bills!
A phone bill of two dimes per minute, a few years later, might be scolded out of shit, purely cutting leeks, but placed in the present, this price was almost a "king bomb" level existence!
This short promotional film was telling the audience the advantages of the Xiaolingtong. There was no network entry fee, and the monthly rent and phone bills were only half, or even less than a quarter, of other mobile phones!
And after this promotional film, a second promotional film for the Xiaolingtong mobile phone appeared.
The promotional film was in an auto repair factory, with a big "demolition" character painted on the wall. Obviously, this area was about to be demolished.
But the owner of the auto repair factory was anxious at this time. Not far from the street, the figure of the excavator demolishing the wall could already be vaguely seen. But the auto repair factory owner was worried about a thick stack of customer registration forms. The auto repair factory was about to move, and how to notify thousands of old customers where the auto repair factory was moving to became the biggest problem. These thousands of old customers were the lifeblood of the auto repair factory, accumulated over many years.
Just when the owner was worried, a supervisor of the auto repair factory ran to the auto repair factory owner with a Xiaolingtong mobile phone, holding a text message on it. He was using the text message function of the Xiaolingtong to notify those old customers.
At the end of the promotional film, the auto repair factory moved to a new place, and countless old customers came one after another, and the auto repair factory owner and those old customers all held a Xiaolingtong mobile phone in their hands.
After this short film, it was written that the Xiaolingtong mobile phone was the first mobile phone in the mainland to support a Chinese operating interface and Chinese text message editing, and this short film also explained that the Xiaolingtong was not only a mobile phone but also a necessary equipment for work!
These two short promotional films didn't have too many fancy things, but they were enough to leave a deep impression. The Xiaolingtong was also given symbols of love, career, etc., in the promotional film, and its characteristics were also told to the audience!
Hanxi Provincial Capital Telecom Building, this was the largest telecommunications business hall in the provincial capital. Unlike the past, today, Ding Lu, who had just entered, felt an unusual atmosphere.
The business hall supervisor, who couldn't see anyone all day long, came earlier than her today, and then it was the manager of this business hall. Subsequently, Ding Lu saw several waves of people coming here one after another. Among them, the only one she recognized was Song Luancheng, the general manager of Hanxi Telecom, whom she had only seen from a distance once or twice before.
In this atmosphere, Ding Lu and a group of telecommunications business hall personnel today were all in high spirits, and they didn't dare to have any slack.
Time was fast approaching the opening of the business hall in the morning. Ding Lu listened to the increasingly loud noise outside the door. When the door opened, Ding Lu was startled by the scene in front of her. She saw a large group of people queuing in front of the Telecom Building.
Seeing the door open, the man who was ranked first walked in with a quick step. He didn't look at the quite beautiful Ding Lu at all, but stared at the Xiaolingtong mobile phone under the glass counter.
Seeing that the man was coming for the Xiaolingtong mobile phone, Ding Lu also regained her composure at this time. Her eyes glanced at Song Luancheng and others who were casting their eyes toward her side.
Ding Lu used the polite smile from the training, showing eight teeth, and lowered her voice slightly, "The Xiaolingtong mobile phone is priced at 4,999 yuan. There are three colors to choose from, equipped with a battery and a charging cable. If you need it, you can buy a mobile phone protective case and a spare battery, which can be charged in turn to ensure that the mobile phone is smooth at all times!"
The man took the Xiaolingtong mobile phone handed over by Ding Lu. After opening it, he saw that it was indeed the Chinese operating interface in the promotional film, and there were also functions such as phone book, phone number editing, etc.
Looking at the machine in his hand, compared with the bulky Big Brother phone, and the pager that couldn't make calls, the man felt that the 4,999-yuan Xiaolingtong had a feeling of "true fragrance."
"Give me a machine, and I want the mobile phone protective case and spare battery!"
Ding Lu heard the man so straightforward, and the smile on her face became more sincere. Selling a machine, she also had a commission of about sixty yuan!
In fact, for Telecom, every Xiaolingtong sold, Li Dongling High-Tech gave a 15% profit share, which was 750 yuan. This was just the money for selling the machine. This commission reached Ding Lu and these personnel, and it became a commission of dozens of yuan, but this sixty yuan was already not low.
"To purchase the Xiaolingtong, you also need to handle a Telecom card, pay a network entry fee of 150 yuan, pre-store three months of phone bills of 75 yuan, plus 4,999 yuan for the mobile phone, 35 yuan for the mobile phone protective case, and 120 yuan for the spare battery, totaling 5,379 yuan!"
Ding Lu handed the invoice to the man, "This is the invoice, please keep it well. The warranty period of the Xiaolingtong is six months. If you need maintenance due to machine problems within six months, you can go to the stores of Wanjia Electrical Appliances, or the retail stores of Shenzhou phones, Feiyan after-sales maintenance centers, etc., and maintain it for free with the invoice!"
"In addition, currently the Xiaolingtong signal is test-run, limited to a range of four kilometers in the main urban area. Currently, the signal is still under construction. It is expected that the signal will cover the entire provincial capital and surrounding counties and districts this year. I hope you can understand, and wish you a happy use!"
Hearing that the Xiaolingtong actually provided half a year of after-sales service, the man was a bit surprised. This treatment was never provided by other brands of mobile phones.
The first Xiaolingtong was traded. Ding Lu let out a long sigh of relief. Song Luancheng, Yang Yang Bohua, and Hou Hou Weigui, who were on the side, also let out a long sigh of relief.
From the sale of the first Xiaolingtong, Ding Lu began to get busy. Like her, there were also telecommunications business hall personnel in the Telecom Building, all of whom were introducing the Xiaolingtong to users all morning. Since joining the job, Ding Lu had never spoken so much in one morning.
More than two hours later, Ding Lu still maintained a smile, preparing to ask the user in front of her again what color Xiaolingtong to buy, but when she lowered her head, she found that the Xiaolingtong in her counter was actually sold out!
Not only Ding Lu, but the machines in the counters of other personnel were also sold out. The 500 Xiaolingtong machines sold by the Telecom Building today were sold out in just over two hours!
"Sold out!"
Song Luancheng, who had just had a cup of tea in the office, was surprised and happy when he heard the news that the machines were sold out, and then picked up the phone and called the business halls on other streets in the provincial capital.
At 10:21 in the morning, two hours and twenty-one minutes after the Xiaolingtong mobile phone officially went on sale in the Hanxi provincial capital, Hanxi Telecom announced that all 1,000 Xiaolingtong were sold out!
The speed of Pingyang and Shangzhong's Telecom releasing news was slightly slower than the provincial capital, but before noon, they also announced that they had sold out of Xiaolingtong!
The news that 3,000 machines were snatched up in just over two hours on the first day of the Xiaolingt
The speed at which news of the PHS launch spread in Pingyang and Shangzhong was slightly slower than in the provincial capital, but by noon, both had successively announced that their stock of Personal Handy-phone System (PHS) handsets was sold out!
The news that 3,000 handsets were snapped up in just over two hours on the first day of the PHS launch was quickly reported by Hanxi provincial media, and subsequently by numerous national media outlets.
The next day, Li Dongling High-Tech continued to supply 3,000 handsets each to the provincial capital, Pingyang, and Shangzhong; by 3:00 PM, they were all sold out again. In just these three cities, the single-day sales volume of PHS handsets was already approaching 10,000 units!
On the third day of PHS sales in the country, Li Dongling High-Tech officially announced that PHS handsets would be available for sale in all ten municipal districts of Hanxi.
On the third day, PHS achieved a single-day sales volume of 12,000 units within Hanxi Province, followed by daily sales breaking 15,000, 17,000...
The entire domestic telecommunications and electronics industry had almost all eyes fixed on the PHS handset. Hanxi Province alone was almost on par with the single-day sales volume of PHS in Japan. This robust purchasing power and demand left the entire country stunned!
When Li Dongling High-Tech announced that the next step for PHS would be entering cities like Yanjing, Shanghai, Guangzhou, and Shenzhen, the entire domestic electronics industry felt that PHS was likely going to go completely berserk!
(End of chapter)
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