Chapter 256: Ancient Moon Shines on Today

Until the news on the TV had passed, the Miao family was silent. Miao Jiahui still looked at the TV dazed, then got up, bit her lip, and returned to the room without saying a word.

Miao Qinggong and Mei Hong, the couple, were lost for a long time before they came back to their senses. The two looked at Miao Jiahui's room and thought of the news they had just seen. Both were silent.

This world changed too fast, far beyond their expectations. At this time, their hearts were also mixed, and they didn't know what to say.

"Wang Zong, the Oriental Era Plaza in Pingyang, Hanxi, which claims to have an investment of 300 million RMB, started construction today. Will the Oriental Era mall become Asia's opponent?"

"The investor of Oriental Era is also the founder of Dongling, Li Dongling, who claims that Oriental Era is a mall comparable to Carrefour and Walmart. Wang Zong, you are a senior in domestic local malls. How do you view the Oriental Era mall?!"

In Shangdu City, Henan Province, Asia manager Wang Suizhou had just got off the bus when he was surrounded by a group of media and reporters who had been waiting for a long time, throwing various questions at him.

The exhausted Wang Suizhou, facing the long guns and short cannons of the camera, squeezed a few smiles on his face, appearing "light and breezy", seemingly not worried at all that Oriental Era would become Asia's opponent.

If it were before, Wang Suizhou would have tried every means to pursue exposure, finding media and reporters to report on Asia mall overwhelmingly, making Asia mall live under the spotlight.

But now, Wang Suizhou doesn't want such great exposure, especially in the situation where Asia mall is entangled in negative news. He really doesn't want to appear in front of the media anymore.

But now facing the media's questions, and involving Dongling High-Tech and the Li family, Wang Suizhou had to respond.

"Asia and Oriental Era mall will not become opponents. Our biggest opponent at present is the Japanese Takashimaya mall that entered Shanghai. Asia wants to fight to the death with Takashimaya, not Oriental Era!"

Facing the camera, Wang Suizhou said with great momentum, seemingly Asia wants to fight a decisive battle with Takashimaya in Shanghai, and as for Oriental Era, it is naturally not in his eyes.

Wang Suizhou taking Takashimaya as an opponent is not groundless. Japan's Takashimaya opened in Shanghai this year, welcoming 1.07 million people on the trial business day, breaking the Guinness World Record.

But, behind the scenery, Takashimaya and Asia are both owing a debt, and both face the risk of bankruptcy. In Japan, Takashimaya is no longer popular, but in the mainland, these foreign brand malls can still obtain huge human traffic.

Leaving the reporters, the smile on Wang Suizhou's face disappeared. What Takashimaya, and Oriental Era, he simply doesn't consider them now. Asia's biggest trouble now is not the opponent, but himself!

Asia's capital chain is already at risk of breaking. Because of continuously opening new stores and fighting a big price war, the Asia mall, which looks infinitely glorious, is actually not making money at all, completely losing money to earn a shout.

Now Asia survives by borrowing from banks. Because of dragging down suppliers' payments, some Asia malls have no suppliers to deliver goods, are in a state of suspension, and have dragged down the salaries of store staff, making some Asia malls in cities only one step away from bankruptcy!

As long as one Asia mall closes down, the wave of Asia mall closures will never be blocked again. This game is also about to be declared over. The mall that was once infinitely glorious and even had large documentaries made by the central media will also dissipate after the fireworks bloom.

However, Wang Suizhou and Asia don't need to worry about "booking" opponents. Asia can't hold on, and Takashimaya is not much better. At the latest, in these one or two years, Takashimaya is basically determined to explode, owing 160 billion yen, setting the largest bankruptcy case in Japanese history.

Even the Asia mall at the Shangdu headquarters, the customers shopping in the mall now are much fewer than the previous two years, because Asia's mall types and prices, including the service it is proud of, have no advantages compared to other malls.

Returning to the office, Wang Suizhou picked up a newspaper at random. On it was the report of the Oriental Era mall, and there was also a rendering.

Looking at the modern rendering of the Oriental Era mall, Wang Suizhou couldn't help but feel envious. If he had known that it would be the result today, he would definitely not have let Asia mall expand crazily by borrowing from banks, and ended up burying himself.

As for whether the Oriental Era mall can be built, Wang Suizhou didn't worry at all. The major shareholder of Asia mall, compared to the major shareholder of Oriental Era, simply couldn't look at it.

He felt that even if the Oriental Era mall loses money again, as long as Li Dongling wants it to live, then it can lose money for ten or eight years, and it is estimated that it can hold on. But if it were Asia, Wang Suizhou shook his head helplessly and sighed...

"A flower on the chest, a clock on the waist, standing on the street, it is the peak of the era's tide!

Now our Focus Media selected TV shopping channel, in cooperation with factory direct sales, limited to 99 pieces of Sanyang brand POLO shirts, not 1998 yuan, not 998 yuan, and even less 298 yuan, only 58 yuan, take home the Sanyang brand POLO T-shirt comparable to France's Monteau!"

When Li Dongling returned to the small courtyard behind the Dongling High-Tech headquarters, Li Zhenlin and Wang Xiulan were watching the shopping channel on TV.

During this period of time, Li Zhenlin and Wang Xiulan were both in the urban area. The younger sister Li Dongyue finished the college entrance examination and wanted to report her wishes, and Li Dongshan, who served as the general manager of Oriental Era mall, started construction. The three Li siblings were all in the urban area. Li Zhenlin and Wang Xiulan knew that they couldn't intervene and couldn't help, but they still stayed in the urban area to cook for the Li family.

Recently, the TV channel Wang Xiulan watched the most was this TV shopping channel jointly made by Focus Media and Hanxi Provincial TV Station. Shopping is a woman's nature, regardless of age and region. Women all over the world are basically the same.

Even Li Zhenlin sometimes watched it for a few eyes. Although they didn't buy it, they also watched it with relish.

Because the TV shopping channel made by Focus Media and the TV station, the price is much more favorable than those things on the market. Coupled with the shopping channel host selected, who is a professional host, the ability to mobilize the audience's emotions is outstanding.

On the shopping channel, the host and assistant are very passionate. Think about what the scene of live streaming with goods in the later generation is, and you can imagine what the shopping channel is like at this moment.

Because the shopping channel cooperated by Focus Media and the TV station adopts a dividend system, giving the shopping channel host 8% of the dividend, that is, selling a product, he can get 8% of the commission, giving the TV station 25% of the commission, and then excluding procurement costs, logistics, customer service, after-sales, etc., Focus Media can earn about 30% of the revenue in one order!

As for whether the shopping channel makes money, look at the shopping channel host at this moment, who is eloquent and endless in introducing products. Look at the time from the first TV shopping channel opened by Focus Media and Hanxi Provincial TV Station, in just one month, ten provincial TV stations came to Focus Media, wanting to cooperate to open TV shopping channels.

Even the central TV station has rumors that it wants to test the water for TV shopping. Being able to let the central TV station enter the market, one can imagine how high the profit of the shopping channel is.

Just look at the state of Li Zhenlin and Wang Xiulan at this time, and you can know what other men, women, old and young audiences watching the shopping channel are like, because the products on TV look really cheap...

The products that appear on the shopping channel are all selected by the supply chain formed by Focus Media, directly docked with the factory. The price is much cheaper than the door-to-door sales on the market. Coupled with the TV shopping channel facing millions of audiences, there are much more customers than entering the store, so the sales volume is quite good. In turn, it allows Focus Media's supply chain team to press the price again.

Now the products on the shopping channel include food, clothing, home appliances, jewelry, etc.

In terms of quality, Focus Media tries its best to control it, but to say that there is no flaw at all, that is nonsense. But the shopping channel made by Focus Media will never be like the TV shopping channel in the previous life, where various fake goods are rampant, and will not use scripts to cut leeks.

(End of chapter) ===== CHAPTER 257 =====

Currently, the products on the shopping channel include food, clothing, home appliances, jewelry, and accessories.

Regarding quality, Focus Media does its best to gatekeep, but to say there are absolutely no flaws would be nonsense. However, the shopping channel created by Focus Media will never be as chaotic as the TV shopping channels of the past life, where all sorts of blatant counterfeit goods run rampant, nor will it rely on sales pitches to fleece customers.

(End of chapter)