Chapter 257: Pursuit

"This bonsai is not bad!"

On the TV shopping channel, after selling a batch of 58-yuan Sanyang brand T-shirts that only had 99 pieces but could never be sold out no matter how they were sold, another channel host came up and started selling bonsai.

Li Dongling talked to Focus Media General Manager Li Yan. Focus Media's TV shopping channel cannot just focus on cutting leeks, but also needs to intersperse some other programs, such as health preservation, celebrity interviews, etc., to attract more audience's attention.

In addition, Focus Media will also have some assistance to agriculture and wealth projects, that is, concentrating procurement of some fruits, regional specialties, etc., from the production area and transporting them to big cities to sell.

Doing these projects is definitely not making money. It is not that the procurement cost is high, but mainly because the transportation and warehousing storage costs are really too high, because the current roads are really not easy to walk.

But these projects are huge for Focus Media's TV shopping project. This kind of assistance to agriculture project makes many regions in the country welcome Focus Media to cooperate. Major TV stations, while earning money through shopping channels, TV station leaders can also obtain huge achievements. How can they not welcome Focus Media?!

Similarly, for Focus Media, these "non-money-making" projects have made Focus Media's shopping channel receive attention from many departments in Yanjing, and there is an extra layer of Buff on the body. Whoever wants to target Focus Media has to weigh the consequences.

In addition, these "assistance to agriculture" and "wealth" projects have made the relationship between Focus Media and units and departments in various places quite good. Departments such as agriculture, railways, transportation, and banks have opened many green lights for Focus Media.

Now on the shopping TV station, what appears is bonsai. The host is explaining the types and differences of various bonsai, as well as some small tips for raising bonsai, including different constitutions, suitable for raising different bonsai, etc.

These things, many of which are professional knowledge, are specially consulted by the shopping channel with the Agricultural Science Academy. These things are still very bluffing when taken out.

At least Wang Xiulan watched with relish and was quite absorbed. Finally, the host said the price of the bonsai, and Li Dongling saw that Old Lady Wang was quite moved.

"This bonsai is really good. It's a pity that it is only sold in big cities, otherwise I would buy two pots back!" Wang Xiulan muttered.

Now Focus Media's shopping channel is only aimed at a few big cities with many audiences such as Yanjing, Shanghai, Guangzhou, Hangzhou, Chengdu, and the provincial capital of Hanxi. Other cities are still in preparation. As for when it will be opened, it is unknown.

The country is too big. Now the country is not yet that infrastructure maniac, and it has not yet reached the time to pave the railways, expressways, electricity, and communication base stations all over the land of Shenzhou. Outside big cities, especially the roads in towns and villages, a considerable part is still mainly dirt roads.

Otherwise, think about it, that day at the Yuhe Leisure Resort, when Yao Zhengru said that he would pave all the main roads in Pingyang into asphalt roads, all the way to the town, why did Li Zhenlin react so much.

Daring to say this, formulating a road repair plan, and pushing it forward requires great courage and also requires the ability to raise money for road repair. Before Yao Zhengru, no one in Pingyang had started to say this.

With this road condition, the audience outside big cities, even if they dare to place an order, Focus Media cannot send it over. The logistics cost and labor cost are really too high.

Li Dongling listened to Wang Xiulan's words and looked at the bonsai on the TV shopping channel, smiling at Wang Xiulan, "In two days, let Li Yan send a few pots to the family!

Next month, Focus Media's TV shopping channel, maybe, will be able to open Pingyang's shopping service. By then, you can also buy things through TV shopping!"

Focus Media is not unwilling to open the Pingyang market, which is the major shareholder of Focus Media, mainly because of traffic problems.

However, as long as Li Dongling speaks, no matter how difficult it is, Focus Media must open the Pingyang market.

As for the distribution problem, what if Focus Media's products are not distributed to towns and villages? There is no way in other places, but Pingyang must have a way. As long as the old lady is happy, let alone towns and villages, even in the deep mountains and old forests, they must be distributed!

"Is this appropriate? The TV station said it only distributes in the urban area!"

Wang Xiulan only thought Li Dongling was joking, but Li Dongling saw that Wang Xiulan's eyebrows were still unconsciously showing some expectation.

With Wang Xiulan here, basically she cooks personally, and the Li family eats at home. During this period of time, no matter how busy, Li Dongling comes back to eat.

Just finished eating, the whole Li family was there. Li Dongling asked Li Dongyue which university she wanted to report, but the door was pushed open.

"Uncle Li, Aunt Wang!"

"Li Ge!"

Li Yan and Gao Peng, who is in charge of logistics for Dongling High-Tech, suddenly walked in together. After they came in, they greeted Li Zhenlin and Wang Xiulan, and then called to Li Dongling.

"Have you eaten? I will prepare some food for you." Wang Xiulan, who was in the kitchen, walked out and said to the two. She had not seen Li Yan, but she was familiar with Gao Peng. Gao Peng had visited the Li family many times.

"Thank you, Aunt Wang, no need, we have already eaten!" Li Yan and Gao Peng waved their hands repeatedly.

Li Dongling looked at the figures of the two, clearly rushing over in a hurry. Li Yan rushed over from Yanjing, and there must be something to talk about.

Getting up, he took the two to the study, Li Dongling poured a cup of tea for each of them, and then first asked Gao Peng, "How is the matter I asked you to inquire about?!"

Gao Peng drank the tea like a cow, wiped his mouth, and Gao Peng said, "Li Ge, don't forget my nickname. In Pingyang, there is nothing I, Old Gao, can't inquire about!"

"Brother Dongshan's sister-in-law Miao Jiahui is now in the neighboring Shangzhong City, working as a temporary financial worker in a state-owned ceramic factory, with a monthly salary of 358 yuan."

Coughing, Gao Peng said with gossip, "Miao Jiahui is not married yet. I heard from the brothers who helped inquire about the news in Shangzhong that the Miao family arranged quite a few blind date objects for the sister-in-law, but the sister-in-law didn't look at any of them. It is said that she is still thinking about Brother Dongshan. I feel there is still a play..."

Li Dongling glanced at Gao Peng, his fingers tapped the table lightly. Li Zhenlin and Wang Xiulan have been arranging Li Dongshan's marriage recently. Dongling High-Tech now does not lack female employees, and even the Pingyang Municipal Government is bridging the gap for Li Dongshan.

But for these objects introduced, Li Dongshan smiled and didn't care, and had no intention of meeting at all, let alone talking. For this reason, Li Zhenlin and Wang Xiulan were a bit worried.

Li Dongling felt that Li Dongshan probably hadn't forgotten that "white moonlight". Anyone compared to the "white moonlight" simply cannot compare. This is not a problem of appearance and figure, but an inner stubbornness.

In the past, there were no conditions, and Li Dongshan might have buried that stubbornness in his heart. Now, with the Li family's conditions, Li Dongshan doesn't need to hide that stubbornness.

Li Dongling let Gao Peng inquire about Miao Jiahui's situation. Now Li Dongshan and Miao Jiahui are both unmarried, and Li Dongling couldn't help but raise some thoughts.

In the previous life, Li Dongshan delayed himself for the sake of Li Dongling and Li Dongyue. Now Li Dongling doesn't want Li Dongshan to repeat the same mistakes.

Gao Peng is a human spirit. Seeing Li Dongling silent, how could he not guess Li Dongling's thoughts? He immediately patted his chest and said to Li Dongling, "Li Ge, I am responsible for this matter. I guarantee that Brother Dongshan will take the sister-in-law home!"

Li Dongling looked at Gao Peng. For his words, Li Dongling believed it. With Gao Peng's brain and means, it is estimated that doing these things is really the most suitable.

"If you can really do this thing, the old lady will definitely give you a big red envelope!" Li Dongling said to Gao Peng with a smile.

After saying that, Li Dongling looked aside, clearly with anxiety on his face, Li Yan, "Running over from so far away in such a hurry, what is the matter?!"

"Li Ge, I really can't hold on!"

Li Yan called out to Li Dongling with a helpless face, "Now the customer service landline of Focus Media's TV shopping channel has been blown up. The customer service seats for the shopping channel alone have been increased to 900 seats, but it is simply not enough!"

"In addition, there is cargo distribution. Whether it is warehousing, logistics, or distribution personnel, they are far from enough!"

What is the experience of having too many orders, the customer service phone being blown up, and logistics and express delivery being penetrated because of too many orders? Li Yan has experienced it now, making him not know whether to be happy or helpless for a while.

Originally, the TV shopping channel project was just to increase some revenue for Focus Media and make Focus Media's SMS advertisements useful. But this project now has a trend of exploding. Compared with the revenue brought by TV shopping, that bit of advertising fee is simply not worth mentioning!

Now there is no electronic payment, nor any e-commerce shopping platform. Focus Media's TV shopping channel adopts the mode of telephone and SMS ordering, that is, calling customer service to book, or using SMS to send the product and address to be pre-ordered. Customer service will call back to confirm, and finally deliver to the door to collect money.

This ordering and distribution mode is not very efficient, but this is the most suitable method that can be thought of at present. As for the bad debt rate, there will definitely be, but it is also within the acceptable range. As for the kind of user who continuously orders and then returns the order, basically, they are blacklisted. This family's landline, Xiaol

"Currently, the Focus Select Shopping Channel under Focus Media has reached cooperation agreements with TV stations in Yanjing, Shanghai, Xiyuan, Yangcheng, Pengcheng, and Hangcheng to launch shopping channels. Monthly revenue has exceeded 47 million yuan, and this was achieved under conditions of insufficient warehousing and inadequate delivery capacity!" Speaking of the revenue of the TV shopping channel, Li Yan himself was somewhat surprised.

However, the demand for material goods from users these days far exceeds Focus Media's expectations, and also exceeds the expectations of the TV stations. As for Li Dongling, he never expected that this "fashionable" way of shopping could be so sought after.

(End of chapter)